In many parts of the American southwest, a mesa is a flat topped geological formation known as a tableland. One of them is the Morman Mesa, a 149,000 acre tableland located above the confluence of the Muddy and Virgin Rivers, north of Las Vegas, Nevada.
The area is under the control of the federal Bureau of Land Management and is a protected area for the desert tortoise. It is also the home of Double Negative, an artistic rendering by artist Micheal Heizer. It consists of two trenches 30 feet wide, 50 feet deep, and 1500 feet long dug into the Earth. It is significant that the 244,000 tons of rocks excavated to create the “sculpture” were unceremoniously dumped into the valley below during its construction. More about that later.
Several years ago, a plan spearheaded by then Senator Harry Reid was put forward to build Battle Born Solar Project, the largest solar power plant in the United States, on Mormon Mesa. The project would cover 14 square miles — about 9000 acres, or less than 7% of the mesa’s total area. Over time, the project developer became Solar Partner VII, a subsidiary of California based Arevia.
Even though the project would be sited out of sight of nearby towns, it provoked a fierce backlash from the local community, a backlash that coalesced into something called Save Our Mesa. At the end of July, Arevia notified BLM it was abandoning the project. The Save Our Mesa folks were ecstatic.
The group argued such a large installation would be an eyesore and curtail the area’s popular recreational activities such as riding dirt bikes and ATVs and skydiving. It also said it would discourage tourists from visiting Heizer’s Double Negative sculpture. But the heart of the protest was “not in my backyard” self-interest. Let’s take a look at the overheated language presented on the group’s website.
I first want to make it clear that we are just a group of residents that saw a possible tragedy for our community and our way of life. We are NOT against renewable energy, we are against irresponsible decisions that are being made without sufficient studies as to what the impacts are.
The majority of our community’s revenue comes from tourism. We lost a lot of tourism and businesses when the shrinking lake levels of Lake Mead occurred closing a nearby beach. We have struggled but built back our economy through tourism. When people come and camp/hotel for a week, they buy our gas, our groceries, eat in our restaurants, use our mechanics and parts stores. This allows these businesses to thrive thus keeping us self sufficient. Feedback from many of our Snowbirds was that they would look for new places to go ‘[if the solar power plant was built]. That’s lost revenue.
We were simply trying to save our community and our way of life. We are not expendable for the “greater good” as I was told we should be! Moapa Valley would NOT gain anything from this project. In fact the power was slated for California. So why should we sacrifice OUR lives? The solar farm that was being proposed was going to be the largest in the nation. 14 sq miles, equivalent to 2/3 the size of Manhattan. Our homes are less than 8000’ from it.
There aren’t enough studies to show what this size of a project would do to us. Will our temps be too hot to live here, would the dust choke us or make us sick, would we ever get rainfall? Would our rivers, that run down both sides of the Mesa into Lake Mead, get contaminated? The list goes on. These were SERIOUS concerns! Simply “saying” that won’t happen, was not good enough, we were essentially going to be lab rats. Our goal all along was to get them to move this project to a more appropriate location, in which they have stated is one of their reasons for withdrawal.
Why are we not pushing for rooftop solar as much as we are pushing to destroy the desert southwests public lands? Look at the rooftops available in major metropolitan areas alone!! Las Vegas has thousands of acres of rooftop with the casinos alone!
We need to slow this rush to solar farms in the desert until studies are done. What will it look like in 10, 20, or 30 years down the road when all these solar farms age out. Are we creating a bigger problem for our future generations when there is millions of tons of non-recyclable waste? The deserts would never recover. Once it’s done, it can’t be undone.
Dissecting The Opposition
OK. That’s quite a long list of complaints Save Our Mesa has got there. And some of them are valid. If the Battle Born Solar Project did actually have a negative impact on the local economy [the developers says it would create over 2,000 new jobs], that would be a valid reason to oppose it. But many of the group’s complaints are 100% pure horse puckey.
A solar power plant will create dust that will roll down and pollute the local lakes and rivers, but thousands of people tearing up the landscape on dirt bikes, off-road vehicles, and jeeps won’t? That strains credulity. Millions of tons of non-recyclable waste? Where did they hear that, Tucker Carlson? And what about the 244,000 tons of debris from the Double Negative project that got dumped into the valley below. Was that used to mulch the petunias in local flower beds?
That seems like the comment left recently on a story I did about Toyota and its anti-EV policies. “Super smart move, let’s all replace CO2 emissions with toxic batteries that end up in rivers and lakes.” Yup, there’s some certified Artificial Stupidity right there.
Selfishness And Self-Interest
NIMBYism is strong in some of the group’s complaints. Why should they provide electricity to those pinheads in San Francisco and LA? The connection between an overheating planet and a lack of water to fill Lake Mead apparently is too remote for them to comprehend. But people are funny. Folks in Wyoming wonder the same thing about wind farms that supply power to West Coast nerds. Those who live in western New York are none too keen about giving up their farmland to keep the lights on in New York City.
Can you suggest a strategy that might help get people onboard with renewable energy? How about cutting them in on the deal by sharing some of that clean energy with the local community? That’s such a no brainer that it’s hard to believe every renewable energy developer doesn’t make it part of their toolkit every time a project is proposed.
Would the attitudes of local residents change if they could have access to clean energy at an attractive price? How about helping them get residential storage batteries that would keep their lights on if there is a power outage?
The Takeaway
A lot of the complaints about the Battle Born Solar Project are overblown, but there is a kernel of reality to them. People who are worried about their personal finances are inclined to be a little bit skittish about slick-talking outsiders riding into town with a trunk load of fancy promises. I’m nobody from nowhere, but I know a developer has to offer the locals something to get them to buy in to all those pie-in-the-sky plans.
You wouldn’t expect a new car customer to buy an EV just because it’s good for the planet, would you? Why should renewable energy be any different? These developers don’t seem to have a very good understanding of human behavior. Yes, the locals doth protest too much, but the developer deserves some blame for handling the public relations aspect of its project so poorly.
Why spend all that time and money on plans and permits but none on some good old-fashioned salesmanship? The US and the world are the big losers in this deal.
[Editor’s note: Some research in Denmark several years ago found that a critical solution to avoid NIMBYism blocking large wind power projects was to bring the financial benefits to locals to some degree — give them a cut of the profits. I’m not sure how much that insight is used by large renewable energy project developers, but as Steve says, at this stage, “it’s hard to believe every renewable energy developer doesn’t make it part of their toolkit every time a project is proposed.” My impression, though, is that not much is offered to local communities in almost all cases. Promises of jobs and an economic boost, of course, but not clear direct benefits to nearby residents. —Zach]
Environment
EcoFlow members can save up to 65% on power stations while supporting disaster relief during the 2025 Member’s Festival
Portable power station specialist EcoFlow is kicking off its third annual Member’s Festival this month and is offering a unique new rewards program to those who become EcoFlow members. The 2025 EcoFlow Member’s Festival will offer savings of up to 65% for its participating customers, and a portion of those funds will be allocated toward rescue power solutions for communities around the globe through the company’s “Power for All” fund.
EcoFlow remains one of the industry leaders in portable power solutions and continues to trek forward in its vision to power a new tech-driven, eco-conscious future. Per its website:
Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.
To achieve such goals, EcoFlow has continued to expand its portfolio of sustainable energy solutions to its community members, including portable power stations, solar generators, and mountable solar panels. While EcoFlow is doing plenty to support its growing customer base, it has expanded its reach by giving back to disaster-affected communities by helping bolster global disaster response efforts the best way it knows how– with portable power solutions.
EcoFlow and its members look to provide “Power for All”
Since 2023, EcoFlow has collaborated with organizations worldwide as part of its “Power for All” mission. This initiative aims to ensure access to reliable and timely power to disaster-affected communities across the globe, including rescue agencies, affected hospitals, and shelters, to support rescue and recovery efforts.
This fund most recently provided aid for communities affected by the recent Los Angeles wildfires, assistance to the Special Forces Charitable Trust (SFCT) in North Carolina following severe hurricanes, and support for non-profits engaged in hurricane preparedness in Florida and the Gulf Coast. Per Jodi Burns, CEO of the Special Forces Charitable Trust:
In the wake of devastating storms in Western North Carolina, reliable power was a critical need for the families we serve. Thanks to EcoFlow’s generous donation of generators, we were able to provide immediate relief, ensuring these families and their communities had access to power when they needed it most. We are so impressed with EcoFlow’s commitment to disaster response through their ‘Power for All’ program. It has made a tangible impact, and we are deeply grateful for their support and partnership in helping these families recover and rebuild.
In 2024, the US experienced 27 weather and climate events, each causing losses exceeding $1 billion, marking the second-highest annual total on record, according to National Centers for Environmental Information. The increasing frequency and severity of natural disasters underscore the critical need for reliable and timely power solutions during emergencies, much like EcoFlow and its members are helping provide through the “Power For All” initiative.
To support new and existing EcoFlow members, the company is celebrating its third annual Member’s Festival throughout April to offer a do-not-miss discount on its products and donate a portion of all sales to the “Power for All” fund to provide rescue power to those in need in the future. Learn how it all works below.
Save big and give back during the 2025 Member’s Festival
As of April 1st, you can now sign up to become an EcoFlow member to participate in the company’s exclusive 2025 Member Festival.
As a member, you can earn “EcoFlow Power Points” by completing tasks like registration, referrals, and product purchases and tracking your individual efforts toward disaster preparedness and recovery.
Beginning April 4, EcoFlow members will also be able to take advantage of exclusive discounts of up to 65% off select portable power stations, including the DELTA Pro Ultra, DELTA Pro 3, DELTA 2 Max, DELTA 3 Plus, RIVER 3 Plus, and more. However, these sale prices only last through April 25, so you’ll want to move quickly!
Click here to learn more about EcoFlow’s “Power for All” campaign. To register for EcoFlow’s 2025 Member Festival in the US, visit the EcoFlow website. To register as a member in Canada, visit here.
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Tesla is losing another top talent: its long-time head of software, David Lau, has reportedly told co-workers that he is exiting the automaker.
Tesla changed how the entire auto industry looks at software.
Before Tesla, it was an afterthought; user interfaces were rudimentary, and you had to go to a dealership to get a software update on your systems.
When Tesla launched the Model S in 2012, it all changed. Your car would get better through software updates like your phone, the large center display was responsive with a UI that actually made sense and was closer to an iPad experience than a car.
Tesla also integrated its software into its retail experience, service, and manufacturing.
David Lau deserves a lot of the credit for that.
He joined Tesla in 2012 as a senior manager of firmware engineering and quickly rose through the ranks. By 2014, he was promoted to director of firmware engineering and system integration, and in 2017, he became Vice President of software.
Lau listed the responsibilities of his team on his LinkedIn:
- Vehicle Software:
- Firmware for the powertrain, traction/stability control, HV electronics, battery management, and body control systems
- UI software and underlying Embedded Linux platforms
- Navigation and routing
- iOS and Android Mobile apps
- Distributed Systems:
- Server-side software and infrastructure that provides telemetry, diagnostics, over-the-air updates, and configuration/lifecycle management
- Data engineering and analytics platforms that power technical and business insights for an increasingly diverse set of customers across the company
- Diagnostic tools and fleet management, Manufacturing and Automation:
- Automation controls (PLC, robot)
- Server-side manufacturing execution systems that power all of Tesla’s production operations
- Product Security and Red Team for software, services, and systems across Tesla
Bloomberg reported today that Lau told his team he is leaving Tesla. The report didn’t include reasons for his stepping down.
Electrek’s Take
Twelve years at any company is a great run. At Tesla, it’s heroic. Congrats, David, on a great run. You undoubtedly had a significant impact on Tesla and software advancements in the broader auto industry.
He is another significant loss for Tesla, which has been losing a lot of top talent following a big wave of layoffs around this time last year.
I wonder who will take over. Michael Rizkalla, senior director of software engineering and vehicle firmware, is one of the most senior software engineers after Lau. He has been at Tesla for 7 years, and Tesla likes to promote within rather than hire outsiders.
There are also a lot of senior software execs working on AI at Tesla. Musk has been favoring them lately and he could fold Lau’s responsibilities under them.
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Kia’s electric SUVs are taking over. The EV3 is the best-selling retail EV in the UK this year, giving Kia its strongest sales start since it arrived 34 years ago. And it’s not just in the UK. Kia just had its best first quarter globally since it started selling cars in 1962.
Kia EV3 is the best-selling EV in the UK through March
In March, Kia sold a record nearly 20,000 vehicles in the UK, making it the fourth best-selling brand. It was also the second top-seller of electrified vehicles (EVs, PHEVs, and HEVs), accounting for over 55% of sales.
The EV3 remained the best-selling retail EV in the UK last month. Including the EV6, three-row EV9, and Niro EV, electric vehicles represented 21% of Kia’s UK sales in March.
Kia said the EV3 “started with a bang” in January, darting out as the UK’s most popular EV in retail sales. Through March, Kia’s electric SUV has held on to the crown. With the EV3 rolling out, Kia sold over 7,000 electric cars through March, nearly 50% more than in Q1 2024.
The EV3 was the best-selling retail EV in the UK in the first quarter and the fourth best-selling EV overall, including commercial vehicles.
Starting at £33,005 ($42,500), Kia said it’s the “brand’s most affordable EV yet.” It’s available with two battery packs, 58.3 kWh or 81.48 kWh, good for 430 km (270 miles) and 599 km (375 miles) of WLTP range, respectively.
With new EVs on the way, this could be just the start. Kia is launching several new EVs in the UK this year, including the EV4 sedan (and hatchback) and EV5 SUV. It also confirmed that the first PV5 electric vans will be delivered to customers by the end of the year.
Electrek’s Take
Globally, Kia sold a record 772,351 vehicles in the first quarter, its best since it started selling cars in 1962. With the new EV4, the brand’s first electric sedan and hatchback, launching this year, Kia looks to build on its momentum in 2025.
Kia has also made it very clear that it wants to be a global leader in the electric van market with its new Platform Beyond Vehicle (PBV) business, starting with the PV5 later this year.
Earlier today, we learned Kia’s midsize electric SUV, the EV5, is the fourth best-selling EV in Australia through March, outselling every BYD vehicle (at least for now). The EV5 is rolling out to new markets this year, including Canada, the UK, South Korea, and Mexico. However, it will not arrive in the US.
For those in the US, there are still a few Kia EVs to look forward to. Kia is launching the EV4 globally, including in the US, later this year. Although no date has been set, Kia confirmed the EV3 is also coming. It’s expected to arrive in mid-2026.
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