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NEW ORLEANS — LSU and Caesars Sportsbook announced Friday that they have entered into a multi-year sponsorship agreement, making Louisiana’s flagship state university the first in the Southeastern Conference to enter a financial partnership with a gambling company.

The value will be “multiple millions” of dollars, a person familiar with the agreement said. The person spoke to The Associated Press on Thursday on condition of anonymity because the value of the contract has not been announced. The person also said there are no plans to place a sportsbook in Tiger Stadium or other LSU game venues included in the deal.

The deal comes as Louisiana, already home to several land-based or riverboat casinos, prepares to permit legal sports betting. The Louisiana Gaming Control Board is accepting casino applications for sports betting licenses.

The deal also comes as national rules governing college sports have begin to allow college athletes to profit from their name, image and likeness (NIL) without jeopardizing their eligibility. It remains unclear whether players older than 21 will be able to participate in any of Caesar’s advertising campaigns at LSU or around the state.

Caesars also recently bought naming rights to the Superdome, the home stadium of the NFL’s New Orleans Saints, after the New Orleans sports venue’s previous naming deal with German automaker Mercedes-Benz expired over the summer.

As part of its deal with LSU, Caesars Sportsbook will receive naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium, as well as signage throughout Death Valley beginning on Saturday, Sept. 18 for LSU’s home game against Central Michigan. Caesars also post additional signage at the Pete Maravich Assembly Center (basketball), Alex Box Stadium (baseball) and have a presence on LSU’s mobile sports app.

“We share a clear vision of how athletics and entertainment can come together to enhance the fan experience,” LSU athletic director Scott Woodward said. “We are excited to join with Caesars to make that vision a reality.”

Caesars has been steadily expanding its business operations in Louisiana and is set to undergo “large-scale” renovations transforming Harrah’s New Orleans into Caesars New Orleans, as well as the Isle of Capri casino in Lake Charles, Louisiana, into Horseshoe Lake Charles.

In its announcement, Caesars said it is “committed to working with the Louisiana Association on Compulsive Gambling, regulators and the community to provide responsible gaming resources to all eligible sports bettors in the state.”

It also stated that it will not market to students or fans under the age of 21 or “highlight gaming offers inside campus facilities.”

Caesars also has committed to creating an annual scholarship fund to support LSU students from Louisiana.

“LSU athletics programs have always exemplified excellence, and at Caesars, we couldn’t be happier to partner with such an iconic brand in college athletics,” said Chris Holdren, co-president of Caesars Digital. “We have a proud legacy in Louisiana, and bringing LSU fans and alumni closer to the sports they love while also offering scholarship opportunities will help us build upon that.”

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Gregory, in second season, promoted to Vandy DC

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Gregory, in second season, promoted to Vandy DC

NASHVILLE, Tenn. — Vanderbilt coach Clark Lea has promoted Steve Gregory to defensive coordinator and Nick Lezynski to co-defensive coordinator, the school announced Monday.

Lea served as his own defensive coordinator last season after he demoted the previous coordinator, Nick Howell, following the 2023 season.

Gregory was associate defensive coordinator and secondary coach. He joined Vanderbilt following five seasons as an NFL assistant.

Lezynski is entering his fourth season at Vanderbilt. He was hired as linebackers coach and was promoted to defensive run game coordinator in 2023.

Under Lea’s direction, Gregory and Lezynski helped the Vanderbilt defense show marked improvement. The scoring defense rose from 126th in 2023 to 50th in 2024 and rushing defense from 104th to 52nd. Vanderbilt held consecutive opponents under 100 rushing yards (Virginia Tech and Alcorn State) for the first time since 2017, and a 17-7 win over Auburn marked the lowest point total by an SEC opponent since 2015.

The Commodores were 7-6, their first winning record since 2013.

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Source: Texas eyes ex-WVU coach Brown for role

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Source: Texas eyes ex-WVU coach Brown for role

Texas is targeting former West Virginia and Troy coach Neal Brown for a role on its 2025 coaching staff, a source confirmed to ESPN.

The role is still to be determined, and a deal is not finalized but could be soon, the source said. Brown spent the past six seasons coaching West Virginia and went 37-35 before being fired in December. He went 35-16 at Troy with a Sun Belt championship in 2017.

247 Sports first reported Texas targeting Brown.

The 44-year-old Brown spent time in the state as offensive coordinator at Texas Tech from 2010 to 2012. He also held coordinator roles at Troy and Kentucky.

After back-to-back College Football Playoff appearances, Texas is set to open spring practice March 17.

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Sources: FSU, Clemson, ACC expected to settle

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Sources: FSU, Clemson, ACC expected to settle

Florida State and Clemson will vote Tuesday on an agreement that would ultimately result in the settlement of four ongoing lawsuits between the schools and the ACC and a new revenue-distribution strategy that would solidify the conference’s membership for the near future, sources told ESPN on Monday.

The ACC board of directors is scheduled to hold a call Tuesday to go over the settlement terms. In addition, Florida State and Clemson have both called board meetings to present the terms at noon ET Tuesday. All three boards must agree to the settlement for it to move forward, but sources throughout the league expect a deal to be reached.

According to sources, the settlement includes two key objectives: establishing a new revenue-distribution model based on viewership and a change in the financial penalties for exiting the league’s grant of rights before its conclusion in June 2036.

This new revenue-distribution model — or “brand initiative” — is based on a five-year rolling average of TV ratings, though some logistics of this formula remain tricky, including how to properly average games on the unrated ACC Network or other subscription channels. The brand initiative will be funded through a split in the league’s TV revenue, with 40% distributed evenly among the 14 longstanding members and 60% going toward the brand initiative and distributed based on TV ratings.

Top earners are expected to net an additional $15 million or more, according to sources, while some schools will see a net reduction in annual payout of up to about $7 million annually, an acceptable loss, according to several administrators at schools likely to be impacted, in exchange for some near-term stability.

The brand initiative is expected to begin for the coming fiscal year.

The brand fund, combined with the separate “success initiatives” fund approved in 2023 and enacted last year that rewards schools for postseason appearances, would allow teams that hit necessary benchmarks in each to close the revenue gap with the SEC and Big Ten, possibly adding in the neighborhood of $30 million or more annually should a school make a deep run in the College Football Playoff or NCAA basketball tournament and lead the way in TV ratings.

The success initiatives are funded largely through money generated by the new expanded College Football Playoff and additional revenue generated by the additions of Stanford, Cal and SMU, each of which is taking a reduced portion of TV money over the next six to eight years, while the new brand initiative will involve some schools in the conference receiving less TV revenue than before.

As a result of their inclusion in the College Football Playoff this past season, SMU athletic director Rick Hart said, the Mustangs and Tigers each earned $4 million through the success initiatives.

Sources have suggested Clemson and Florida State would be among the biggest winners of this brand-based distribution, though North Carolina and Miami are others expected to come out with a higher payout. Georgia Tech was actually the ACC’s highest-rated program in 2024, based in part on a Week 0 game against Florida State and a seven-overtime thriller against Georgia on the final Friday of the regular season.

Basketball ratings will be included in the brand initiative, too, but at a smaller rate than football, which is responsible for about 75% of the league’s TV revenue.

If ACC commissioner Jim Phillips is able to get this to the finish line Tuesday, it would be a big win for him and for the conference during a time of unprecedented change in collegiate athletics — particularly for a league that many speculated would break apart when litigation between the ACC and Florida State and Clemson began in 2023.

Both schools would consider it a win as well after they decided to file lawsuits in their home states in hopes of extricating themselves from a grant of rights agreement that, according to Florida State’s attorneys, could have meant paying as much as $700 million to leave the conference. The ACC countersued both schools to preserve the grant of rights agreement through 2036.

Although the settlement will not make substantive changes to the grant of rights, it is expected that there will be declining financial penalties for schools that exit before 2036, with the steepest decreases coming after 2030 — something that would apply to any ACC school, not just Clemson and Florida State.

The specific financial figures for schools to get released from the grant of rights were not readily available. But the total cost to exit the league after the 2029-30 season is expected to drop below $100 million, sources said.

The current language would require any school exiting before June 2036 to pay three times the operating budget — a figure that would be about $120 million — plus control of that team’s media rights through the conclusion of the grant of rights.

This was seen as a critical piece to the settlement, allowing flexibility for ACC schools amid a shifting college football landscape, particularly beyond the 2030 season, when TV deals for the Big Ten (2029-30), Big 12 (2030) and the next iteration of the College Football Playoff (2031) come up for renewal — a figure Florida State’s attorneys valued at more than $500 million over 10 years.

Sources told ESPN that there’d just be one number to exit the league, not the combination estimated by FSU of a traditional exit fee and the loss of media from the grant of rights.

In addition to securing the success and brand initiatives, viewed within the league as progressive ideas to help incentivize winning, Phillips also guided the recently announced ESPN option pickup to continue broadcasting the ACC through 2036.

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