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The world is going through historic transitions, a global shift of energy, transportation, and consumption that will impact every aspect of our lives, but is that not the norm and could we learn from De Nederlandse aardgastransiti (“the Netherlands natural gas transition“) in the 1960s?

De nederlandse aardgastransitie

De Nederlandse aardgastransitie

Humanity has not always used petroleum, natural gas, and coal as its dominant energy sources. It transitioned from wood to coal, but that transition took a long time. What can we learn from these historical transitions to effectively deal with the modern energy transition? The author, Sven Ringelberg, natural gas-free project consultant and entrepreneur behind Simpel Subsidie,  wrote his book De Nederlandse aardgastransitie: Lessen voor de De Nederlandse aardgastransitie, or Dutch natural gas transition: Lessons for the Dutch natural gas transition, which looks at the shift from coal to gas for space heating in the Netherlands in the 1960s and the lessons that we could take from this transition that took under 10 years. The book is published in Dutch by Eburon.

The Netherlands transition from coal for space heating to natural gas compared to the world transition from fossil fuels for heating, power, transport, and industrial processes might seem like comparing apple and oranges, but the energy transition is happening on multiple fronts at multiple scales. This book is primarily aimed at those thinking about the Netherlands and their current “energietransitie” away from natural gas and towards renewable energy, but all countries are facing their own energy transition and this book offers interesting insights into how on a country level the energy transition can be done. And it comes in a delightful, well-written package.

The current energietransitie in the Netherlands with projects and the creation of gas-free neighbourhoods, increasing insulation, and expanding renewable energy has a parallel with the 1960s energy transition.


Natural Gas and Glittering Nuclear Future


In 1959, the Netherlands discovered a massive gas pocket near Slochteren. The company that discovered it and the Dutch government negotiated, and 10 years later, a country that had normally only heated one room in its homes with coal had converted the majority of its cooking and heating to natural gas, and had introduced more widespread central heating.

This rapid deployment of natural gas is explored in depth in the book, from the negotiations and the reasoning behind it, including one of the main drivers and assumptions of the government at the time. In the 1960s, it was expected that nuclear power would be the future and that if the gas supply was not quickly developed and exploited, it would be hard to recoup the investment, so a plan was created to quickly develop and exploit the natural gas energy source that was expected to last 30 years. Gasunie, a company that was a public-private partnership, encouraged gas use with regressive tariffs. With the tariffs, gas got less expensive the more people used.


Something in the Air


In the 1960s, the marketing for natural gas was about the benefits of using more gas the cosiness and luxury of heat, but in the 1970s, things changed. The Club of Rome publishing the Limits of Growth in 1972 and the oil crisis in 1973 changed the focus from using as much as possible to saving as much as possible. 

The book goes into detail about this change of focus and the results, including a focus on more insulation and how gas was promoted. 

Advertisements for economical use of natural gas from the 1970s. Source: International Institute of Social History. provided by Sven Ringalberg

Advertisements for economical use of natural gas from the 1970s. Source: International Institute of Social History, provided by Sven Ringalberg


The Background


The domestic heating and cooking situation in the 1950s Netherlands was split between multiple types — electric, city gas, coal, and oil. Each had its advantages and disadvantages, but town gas was dominant in cooking and coal was dominant in space heating — but this space heating was limited to the living room due to cost. In the book, Sven discusses how the post-war Netherlands was dealing with the issues of destroyed housing and sub-standard housing and worked to resolve this issue, but rising social standards had created a rising desire for more comfortable central heated homes, and while propaganda for coal talked about the comfortable living room stove, the negatives of coal, oil, town gas, and electric were well known to the users. Natural gas was abundant, cheap, cleaner, and could use the existing town gas network, which created an opportunity for natural gas to become a widespread heat and energy source if properly planned.


Year of Silence


Furthermore, the government benefited from revenue that allowed it to spend on education, infrastructure, and social welfare without tax burden, but after the initial discovery in Slochteren, the discovery was hardly reported on beyond the initial reports of a discovery. Sven Ringelberg discussed the reasons behind the “silence of Slochteren” and how the deal was not nationalization but also not privatization. The details of this arrangement included Shell, Esso, and government entities.


The Transition


The deal between the companies, national government departments, and city municipalities outlined the whole planned transition, from pricing, infrastructure, marketing materials, and the roles of each player in the transition. Sven Ringelberg goes into deep detail about this planning process and each part of the transition, from laying the large backbone of natural gas pipelines to transferring the gas from Slochteren to the municipalities, to the process of switching neighbourhoods to natural gas and retrofitting old town gas stoves. 

Design gas transport network in the Netherlands 1963 - 1975. Source: Gasunie. provided by Sven Ringalberg

Design gas transport network in the Netherlands 1963–1975. Source: Gasunie. provided by Sven Ringalberg.


Lessons to Learn from a 20th-Century Transition for the 21st-Century Transition


According to Sven Ringelberg, this quick (10 years) and somewhat painless transition was helped by a number of factors. One key factor was leadership from the central government that shaped the goals and provided the resources from key partners and agencies to promptly design and plan the transition, which is contrasted against what’s happening now in the Netherlands in 2021, in which municipal governments are tasked with this job but where they lack the resources and might only have “one and a half men and a horse’s head” to create pilots. The fragmentation of responsibilities and resources has led to a lack of standardization (which increases costs) and less momentum towards the goal.

Sven Ringelberg discusses how focusing on financial benefits might be the wrong route to people choosing to go gas-free, that putting a price on something does not always lead to buy-in from the public, but focus on the non-financial benefits that people get from a gas-free home is key, such as comfort or reducing your impact on the environment. This aspect will impact many customer-facing transitions, like the move from fossil fuel vehicles to electric vehicles.


Final Word


Sven Ringelberg has managed to turn a subject that could have easily been a dry, dusty, academic read into a very engaging and informative read. The book has diagrams and tables of key statics, but also anecdotes — from Pinkie from coal propaganda to Kees the gas dog. The book provides a rear-view mirror to contemplate what has taken us to here and what might be needed to keep driving towards a better future.

Gas dog Kees from The Utrecht Archives, provided by Sven Ringalberg

Gas dog Kees from The Utrecht Archives, provided by Sven Ringalberg.

Pinkie the cat in Beatrijs; Catholic weekly for women, 19-07-1958 provided by Sven Ringalberg

Pinkie the cat in Beatrijs, Catholic weekly for women, 19-07-1958, provided by Sven Ringalberg.

For now only available in Dutch, this is a much-needed addition to energy transition literature that readers from around the world could learn lessons from.


For updates, follow me on Twitter or add me on LinkedIn.


 

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Genesis wants a bigger slice of the US luxury market with new EVs en route

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Genesis wants a bigger slice of the US luxury market with new EVs en route

If you haven’t noticed, Genesis is quickly making a name for itself in the US. The luxury automaker now has 60 sales outlets as it expands into new US states. With new EVs launching, Genesis is eyeing a bigger share of the US luxury market.

Hyundai Motor Group’s Genesis brand is quietly emerging as a powerhouse in the US luxury market. Genesis marked its entry into the luxury segment in 2008 as a Hyundai-branded model.

In 2015, Hyundai announced Genesis would become an independent luxury brand. Since launching its first vehicle in the US, the luxury brand’s sales have surged from 7,000 in 2016 to over 69,000 last year. It even outsold Nissan’s Infiniti.

According to Genesis, this is just the start. The Korean luxury brand wants an even bigger slice of the market as it eyes rivals like Porsche.

A big reason behind the brand’s confidence is its new lineup of stylishly electric models. Genesis sells three EVs in the US: The GV60, Electrified G80, and Electrified GV70.

After introducing the Electrified GV70 just last year, the electric SUV is already Genesis’ top-selling EV in the US. According to Kelley Blue Book, Genesis sold 2,343 electric GV70 models in the US through September.

Genesis-Electrified-GV70-NACS
2026 Genesis Electrified GV70 update (Source: Genesis)

Genesis eyes a bigger share of the US luxury market

Altogether, the luxury brand’s EV sales reached over 4,600 through the first nine months of 2024, topping Porsche (4,291) and Volvo (3,644).

Genesis made a statement at the LA Auto Show, unveiling the updated 2026 Electrified GV70. The luxury electric SUV now includes more range and an NACS port so drivers can charge at Tesla Superchargers. It will go on sale in the first half of 2025.

Genesis-US-luxury-EV-market
Genesis at the 2024 LA Auto Show (Source: Hyundai Motor Group)

Meanwhile, Genesis showcased its new GV60 Magma Concept at the event, its first dedicated high-performance EV. The brand sees its Magma performance brand rivaling that of Geman luxury brands like Mercedes AMG, BMW M, and Audi RS.

The Genesis GV60 Magma EV will launch next year, spearheading the brand’s “expansion into the realm of high-performance vehicles.”

Genesis-US-luxury-EV-market
Genesis GV60 Magma EV concept global debut at Goodwood (Source: Genesis)

Genesis enhanced the battery and motor while fine-tuning the chassis, thermodynamics, and profile for more power and efficiency.

It also features an aggressive new design, sitting much lower and wider than the current GV60 model. Genesis added a Magma-exclusive sound system to give it a sports car-like feel in the cockpit.

Genesis-G80-EV-Magma
Genesis G80 EV Magma Concept (Source: Genesis)

In April, we got our first look at the G80 EV Magma concept, which could be a potential challenger to Tesla’s Model S Plaid and the Porsche Taycan GT Turbo.

The luxury brand is expected to launch its flagship electric three-row SUV next year, the GV90. Genesis previewed the ultra-luxury EV in March after unveiling the Neolun concept.

Genesis now has 60 sales bases in the US, with new stores in Washington, Minnesota, New York, and Florida. It’s also building 30 in Canada as it expands its presence in the North American luxury market.

The luxury brand is opening a new dedicated design center in California. The “Genesis Design California” will open in the first half of 2025 as it builds out its US network.

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No, BYD is not taking over NIO as fake rumors claim

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No, BYD is not taking over NIO as fake rumors claim

A rumor spreading like wildfire on social media claims BYD will be taking over NIO (NYSE: NIO) as the EV giant gobbles up market share in China. The rumor was posted by a suspected BYD employee, but NIO is denying the claim.

BYD acquiring NIO would be a massive move as China’s leading EV maker continues to dominate the market. But that’s not going to happen.

According to CnEVPost, NIO’s assistant vice president for branding and communications, Ma Lin, denied the rumors that BYD is taking over the company on Friday.

Ma posted a screenshot on social media asking BYD’s general manager of branding and PR, Li Yunfei if the person who posted the fake rumor was an employee.

Earlier today, the suspected employee claimed BYD and NIO were setting up a joint venture. In a Weibo post, the suspect said BYD would have majority control of the partnership with a 51% share while NIO would get the remaining 49% ownership.

Ma told Li that if it was, in fact, a BYD employee, he needed to issue an official clarification and apologize. If not, they can get the police involved together. Li also denied the rumors, saying the claim was seriously untrue.

BYD-taking-over-NIO
NIO Onvo L60 electric SUV at the 2024 Guangzhou International Auto Show (Source: NIO Onvo)

NIO denies rumors that BYD is taking over the company

This is not the first time rumors surfaced that BYD will be taking over NIO, but because it is a suspected employee, the post has garnered more attention.

BYD is on a major hiring spree as it ramps up production to meet the higher demand. The EV giant now has over 900,000 employees, making it by far the largest A-share listed company in China.

BYD-taking-over-NIO
BYD Dolphin (left) and Atto 3 (right) Source: BYD

After selling over 500,000 vehicles for the first time in a single month in October, BYD’s surge is heating up as the EV giant expands overseas for growth.

October was BYD’s fifth consecutive record sales month as it closes in on auto leaders like Ford in global deliveries.

BYD-taking-over-NIO
Onvo L60 electric SUV models (Source: NIO Onvo)

NIO is also gaining momentum, with sales topping the 20,000 mark for the sixth straight month in October. With output of its new lower-priced Onvo L60 electric SUV ramping up, NIO expects to continue seeing higher demand.

Ma said on Friday that NIO’s “recent situation is quite good.” The company’s head of PR added, “Cash flow turned positive in the third quarter, gross profit improved in October, earning an extra RMB 100 million, and Onvo (deliveries) will exceed 10,000 in December.”

NIO is launching its third brand, Firefly, with deliveries kicking off in the first half of 2025. The company expects sales to double next year as it works to become profitable by 2026.

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Hyundai recalls more than 145,000 EVs

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Hyundai recalls more than 145,000 EVs

Hyundai Motors is recalling 145,235 EVs and other “electrified” vehicles in the US, citing concerns about a loss of driving power, the National Highway Traffic Safety Administration (NHTSA) said on Friday.

The NHTSA announced this morning that the recall affects selected IONIQ 5 and IONIQ 6 EVs, as well as certain luxury Genesis models, including the GV60, GV70, and G80 electrified variants, from the 2022-2025 model years, Reuters reported.

2025-Hyundai-IONIQ-5-prices
2025 Hyundai IONIQ 5 (Source: Hyundai)

It looks like the issue stems from “the integrated charging control units in these vehicles, which may become damaged and fail to charge the 12-volt battery. This malfunction could lead to a complete loss of drive power, posing safety risks for drivers,” the NHTSA stated.

If you’re an owner of one of these Hyundai models dating 2022-2025, stay tuned. Hyundai has not yet provided a timeline as to when affected vehicles will be repaired.

To make that happen, the company’s dealers will inspect and replace the charging unit and its fuse if necessary, NHTSA said. Free of charge, of course.

Importantly, no crashes, injuries, fatalities, or fires due to this issue have been reported in the US, Hyundai reported.


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