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The world is going through historic transitions, a global shift of energy, transportation, and consumption that will impact every aspect of our lives, but is that not the norm and could we learn from De Nederlandse aardgastransiti (“the Netherlands natural gas transition“) in the 1960s?

De nederlandse aardgastransitie

De Nederlandse aardgastransitie

Humanity has not always used petroleum, natural gas, and coal as its dominant energy sources. It transitioned from wood to coal, but that transition took a long time. What can we learn from these historical transitions to effectively deal with the modern energy transition? The author, Sven Ringelberg, natural gas-free project consultant and entrepreneur behind Simpel Subsidie,  wrote his book De Nederlandse aardgastransitie: Lessen voor de De Nederlandse aardgastransitie, or Dutch natural gas transition: Lessons for the Dutch natural gas transition, which looks at the shift from coal to gas for space heating in the Netherlands in the 1960s and the lessons that we could take from this transition that took under 10 years. The book is published in Dutch by Eburon.

The Netherlands transition from coal for space heating to natural gas compared to the world transition from fossil fuels for heating, power, transport, and industrial processes might seem like comparing apple and oranges, but the energy transition is happening on multiple fronts at multiple scales. This book is primarily aimed at those thinking about the Netherlands and their current “energietransitie” away from natural gas and towards renewable energy, but all countries are facing their own energy transition and this book offers interesting insights into how on a country level the energy transition can be done. And it comes in a delightful, well-written package.

The current energietransitie in the Netherlands with projects and the creation of gas-free neighbourhoods, increasing insulation, and expanding renewable energy has a parallel with the 1960s energy transition.


Natural Gas and Glittering Nuclear Future


In 1959, the Netherlands discovered a massive gas pocket near Slochteren. The company that discovered it and the Dutch government negotiated, and 10 years later, a country that had normally only heated one room in its homes with coal had converted the majority of its cooking and heating to natural gas, and had introduced more widespread central heating.

This rapid deployment of natural gas is explored in depth in the book, from the negotiations and the reasoning behind it, including one of the main drivers and assumptions of the government at the time. In the 1960s, it was expected that nuclear power would be the future and that if the gas supply was not quickly developed and exploited, it would be hard to recoup the investment, so a plan was created to quickly develop and exploit the natural gas energy source that was expected to last 30 years. Gasunie, a company that was a public-private partnership, encouraged gas use with regressive tariffs. With the tariffs, gas got less expensive the more people used.


Something in the Air


In the 1960s, the marketing for natural gas was about the benefits of using more gas the cosiness and luxury of heat, but in the 1970s, things changed. The Club of Rome publishing the Limits of Growth in 1972 and the oil crisis in 1973 changed the focus from using as much as possible to saving as much as possible. 

The book goes into detail about this change of focus and the results, including a focus on more insulation and how gas was promoted. 

Advertisements for economical use of natural gas from the 1970s. Source: International Institute of Social History. provided by Sven Ringalberg

Advertisements for economical use of natural gas from the 1970s. Source: International Institute of Social History, provided by Sven Ringalberg


The Background


The domestic heating and cooking situation in the 1950s Netherlands was split between multiple types — electric, city gas, coal, and oil. Each had its advantages and disadvantages, but town gas was dominant in cooking and coal was dominant in space heating — but this space heating was limited to the living room due to cost. In the book, Sven discusses how the post-war Netherlands was dealing with the issues of destroyed housing and sub-standard housing and worked to resolve this issue, but rising social standards had created a rising desire for more comfortable central heated homes, and while propaganda for coal talked about the comfortable living room stove, the negatives of coal, oil, town gas, and electric were well known to the users. Natural gas was abundant, cheap, cleaner, and could use the existing town gas network, which created an opportunity for natural gas to become a widespread heat and energy source if properly planned.


Year of Silence


Furthermore, the government benefited from revenue that allowed it to spend on education, infrastructure, and social welfare without tax burden, but after the initial discovery in Slochteren, the discovery was hardly reported on beyond the initial reports of a discovery. Sven Ringelberg discussed the reasons behind the “silence of Slochteren” and how the deal was not nationalization but also not privatization. The details of this arrangement included Shell, Esso, and government entities.


The Transition


The deal between the companies, national government departments, and city municipalities outlined the whole planned transition, from pricing, infrastructure, marketing materials, and the roles of each player in the transition. Sven Ringelberg goes into deep detail about this planning process and each part of the transition, from laying the large backbone of natural gas pipelines to transferring the gas from Slochteren to the municipalities, to the process of switching neighbourhoods to natural gas and retrofitting old town gas stoves. 

Design gas transport network in the Netherlands 1963 - 1975. Source: Gasunie. provided by Sven Ringalberg

Design gas transport network in the Netherlands 1963–1975. Source: Gasunie. provided by Sven Ringalberg.


Lessons to Learn from a 20th-Century Transition for the 21st-Century Transition


According to Sven Ringelberg, this quick (10 years) and somewhat painless transition was helped by a number of factors. One key factor was leadership from the central government that shaped the goals and provided the resources from key partners and agencies to promptly design and plan the transition, which is contrasted against what’s happening now in the Netherlands in 2021, in which municipal governments are tasked with this job but where they lack the resources and might only have “one and a half men and a horse’s head” to create pilots. The fragmentation of responsibilities and resources has led to a lack of standardization (which increases costs) and less momentum towards the goal.

Sven Ringelberg discusses how focusing on financial benefits might be the wrong route to people choosing to go gas-free, that putting a price on something does not always lead to buy-in from the public, but focus on the non-financial benefits that people get from a gas-free home is key, such as comfort or reducing your impact on the environment. This aspect will impact many customer-facing transitions, like the move from fossil fuel vehicles to electric vehicles.


Final Word


Sven Ringelberg has managed to turn a subject that could have easily been a dry, dusty, academic read into a very engaging and informative read. The book has diagrams and tables of key statics, but also anecdotes — from Pinkie from coal propaganda to Kees the gas dog. The book provides a rear-view mirror to contemplate what has taken us to here and what might be needed to keep driving towards a better future.

Gas dog Kees from The Utrecht Archives, provided by Sven Ringalberg

Gas dog Kees from The Utrecht Archives, provided by Sven Ringalberg.

Pinkie the cat in Beatrijs; Catholic weekly for women, 19-07-1958 provided by Sven Ringalberg

Pinkie the cat in Beatrijs, Catholic weekly for women, 19-07-1958, provided by Sven Ringalberg.

For now only available in Dutch, this is a much-needed addition to energy transition literature that readers from around the world could learn lessons from.


For updates, follow me on Twitter or add me on LinkedIn.


 

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Trump says he will revoke Biden offshore drilling ban on first day in office

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Trump says he will revoke Biden offshore drilling ban on first day in office

A view of offshore oil and gas platform Esther in the Pacific Ocean on January 5, 2025 in Seal Beach, California. 

Mario Tama | Getty Images

President-Elect Donald Trump said Tuesday that he will reverse President Joe Biden‘s ban on offshore drilling along most of the U.S. coastline as soon as he takes office.

“I’m going to have it revoked on day one,” Trump said at a news conference, though he indicated that reversing the ban might require litigation in court.

Biden announced Monday that he would protect 625 million acres of ocean from offshore oil and gas drilling along the East and West coasts, the eastern Gulf of Mexico, and Alaska’s Northern Bering Sea. The president issued the ban through a provision of the 1953 Outer Continental Shelf Lands Act.

An order by Trump attempting to reverse the ban will likely end up in court and could ultimately be struck down.

During his first term, Trump tried to issue an executive order to reverse President Barack Obama’s use of the law to protect waters in the Arctic and Atlantic from offshore drilling. A federal court ultimately ruled that Trump’s order was not lawful and reversing the ban would require an act of Congress.

The Republican Party has a majority in both chambers of the new Congress.

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ZEEKR to deliver multiple EVs in 2025 with NVIDIA Thor tech, including a US model for Waymo

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ZEEKR to deliver multiple EVs in 2025 with NVIDIA Thor tech, including a US model for Waymo

Chinese EV Automaker ZEEKR is marking its third consecutive presence on the display floors of CES. During this year’s event, ZEEKR began teasing at least three new models scheduled to launch in 2025, some of which will feature an NVIDIA DRIVE Thor-based smart driver domain controller. In addition to those codenamed models, ZEEKR is also planning to launch another NVIDIA DRIVE Thor-equipped EV called “RT” in the US to be used by robotaxi developer Waymo.

ZEEKR wasted no time touting its latest EV and autonomous driving technology at CES 2025, which kicked off in Las Vegas earlier this week. As noted above, 2025 marks ZEEKR’s third consecutive participation in the annual tech event, which is notable considering the company was founded less than four years ago.

During last year’s event, ZEEKR showcased its 007, which had just launched in China days before. It offers a 540-mile range and a starting price below $30,000. At CES 2023, ZEEKR made its public debut in the US, showcasing its flagship 001 shooting brake and a purpose-built EV designed for robotaxi network Waymo, which we saw up close later that fall. 

The Waymo BEV has become known as the ZEEKR RT, which is mentioned alongside several exciting announcements that the Chinese automaker teased last month.

ZEEKR Waymo
ZEEKR’s booth at CES 2025 / Source: ZEEKR/Weibo

ZEEKR shares plans for new models, plus Waymo BEVs

ZEEKR kicked off CES 2025 today with news of a new domain controller built using NVIDIA’s DRIVE Thor next-generation centralized computer. NVIDIA unveiled DRIVE Thor in the fall of 2022, announcing ZEEKR as its first customer and initial production of vehicles featuring the technology planned for early 2025.

As such, ZEEKR is hailing itself as the first OEM to integrate NVIDIA’s next-gen system-on-chip (SoC) into a domain controller to handle a wide range of smart driving, autonomous scenarios, and parking functions. Per NVIDIA during the DRIVE Thor debut, the computer “achieves up to 2,000 teraflops of performance, unifies intelligent functions — including automated and assisted driving, parking, driver and occupant monitoring, digital instrument cluster, in-vehicle infotainment (IVI) and rear-seat entertainment — into a single architecture for greater efficiency and lower overall system cost.”

As NVIDIA’s first DRIVE Thor customer, ZEEKR said its domain controller will soon be mass-produced and integrated into a new large SUV model to be launched this year. That SUV will be one of three new BEVs ZEEKR plans to launch in 2025. According to ZEEKR CEO Andy An, those vehicles have been internally codenamed “EX,” “DX,” and “CC.”

In addition to those passenger EVs in the works, ZEEKR shared that its RT van, based on the MIX and explicitly designed as a robotaxi for Waymo, is undergoing real-world testing and is expected to arrive as the world-first mass-produced purpose-built vehicle for autonomous rides.

ZEEKR RT deliveries to Waymo are expected later this year for further testing ahead of a future public robotaxi network launch. If that happens, ZEEKR could become the first Chinese EV brand to enter the US market, although it’s a bit of a loophole.

ZEEKR’s 009 MPV, MIX van, and 001 FR shooting brake are on display at CES at booth #5640 in the West Hall of the Las Vegas Convention Center. Go check them out.

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Hyundai is selling vehicles on Amazon? ‘You’re gonna need a bigger cart’

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Hyundai is selling vehicles on Amazon? 'You're gonna need a bigger cart'

How about a new EV with your next Amazon order? As the first brand to sell vehicles on Amazon, Hyundai says, “You’re gonna need a bigger cart.” Hyundai is now selling cars directly on Amazon, including popular EVs like the IONIQ 5. Here’s how you can snag one.

How can you buy Hyundai EVs directly on Amazon?

Buying a new Hyundai is now as easy as adding it to your next Amazon order. However, you might need a bigger cart.

Amazon revealed plans to expand into vehicle sales in 2023, starting with Hyundai. After making it official at the 2023 LA Auto Show, Hyundai began selling vehicles on the platform just before the end of 2024.

Buying a new vehicle on Amazon Auto is as easy as buying a new laptop or outfit. You can browse through available Hyundai vehicles near you, secure financing, checkout, and schedule a pick-up time directly using Amazon’s trusted platform.

You can easily find the vehicle you’re looking for with the option to sort by model, trim, color, features, and more. After you find it, you can secure financing, sign the paperwork electronically, and complete the process in just a few clicks.

Hyundai-EVs-on-Amazon
How to buy Hyundai vehicles on Amazon (Source: Hyundai)

The best part is the haggle-free pricing. What you see at checkout is the price you will pay. Once finalized, you can pick the day and time to pick up your new ride at a local dealership.

If you have a trade-in, you can get an instant quote by answering a few questions and uploading images of the car. Then, you can apply the credit toward your new vehicle on Amazon Autos. When you go to pick up your new vehicle, the dealership will be ready for it.

Hyundai-EVs-on-Amazon
2025 Hyundai IONIQ 5 (Source: Hyundai)

Hyundai plans to expand the program by adding more dealers throughout the year and offering more leasing and financing options. On the Amazon Auto website, you can view Hyundai vehicles at participating dealers near you.

You can already find top-selling Hyundai EVs on Amazon Auto, including the updated 2025 IONIQ 5 and IONIQ 6. With new models, like the three-row IONIQ 9 rolling out, expect to see more EVs available soon.

Hyundai-EVs-Amazon
2025 Hyundai IONIQ 5 (Source: Hyundai)

The new IONIQ 5 starts at $42,500. With a bigger (84 kWh) battery, the updated model has a range of 318 miles, up from 303 miles in the outgoing IONIQ 5. It also has an NACS port, so it can be charged at Tesla Superchargers.

After kicking off production at its new EV plant in Georgia late last year, Hyundai’s electric vehicles now qualify for the $7,500 EV tax credit for the first time.

For those of you who don’t have access to the program yet, we’ve got you covered. With the new 2025 models rolling out, Hyundai is offering 2024 IONIQ 5 SUVs for next to nothing while they are still in stock. You can use our links below to find the best deals on Hyundai EV models in your area.

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