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The world is going through historic transitions, a global shift of energy, transportation, and consumption that will impact every aspect of our lives, but is that not the norm and could we learn from De Nederlandse aardgastransiti (“the Netherlands natural gas transition“) in the 1960s?

De nederlandse aardgastransitie

De Nederlandse aardgastransitie

Humanity has not always used petroleum, natural gas, and coal as its dominant energy sources. It transitioned from wood to coal, but that transition took a long time. What can we learn from these historical transitions to effectively deal with the modern energy transition? The author, Sven Ringelberg, natural gas-free project consultant and entrepreneur behind Simpel Subsidie,  wrote his book De Nederlandse aardgastransitie: Lessen voor de De Nederlandse aardgastransitie, or Dutch natural gas transition: Lessons for the Dutch natural gas transition, which looks at the shift from coal to gas for space heating in the Netherlands in the 1960s and the lessons that we could take from this transition that took under 10 years. The book is published in Dutch by Eburon.

The Netherlands transition from coal for space heating to natural gas compared to the world transition from fossil fuels for heating, power, transport, and industrial processes might seem like comparing apple and oranges, but the energy transition is happening on multiple fronts at multiple scales. This book is primarily aimed at those thinking about the Netherlands and their current “energietransitie” away from natural gas and towards renewable energy, but all countries are facing their own energy transition and this book offers interesting insights into how on a country level the energy transition can be done. And it comes in a delightful, well-written package.

The current energietransitie in the Netherlands with projects and the creation of gas-free neighbourhoods, increasing insulation, and expanding renewable energy has a parallel with the 1960s energy transition.


Natural Gas and Glittering Nuclear Future


In 1959, the Netherlands discovered a massive gas pocket near Slochteren. The company that discovered it and the Dutch government negotiated, and 10 years later, a country that had normally only heated one room in its homes with coal had converted the majority of its cooking and heating to natural gas, and had introduced more widespread central heating.

This rapid deployment of natural gas is explored in depth in the book, from the negotiations and the reasoning behind it, including one of the main drivers and assumptions of the government at the time. In the 1960s, it was expected that nuclear power would be the future and that if the gas supply was not quickly developed and exploited, it would be hard to recoup the investment, so a plan was created to quickly develop and exploit the natural gas energy source that was expected to last 30 years. Gasunie, a company that was a public-private partnership, encouraged gas use with regressive tariffs. With the tariffs, gas got less expensive the more people used.


Something in the Air


In the 1960s, the marketing for natural gas was about the benefits of using more gas the cosiness and luxury of heat, but in the 1970s, things changed. The Club of Rome publishing the Limits of Growth in 1972 and the oil crisis in 1973 changed the focus from using as much as possible to saving as much as possible. 

The book goes into detail about this change of focus and the results, including a focus on more insulation and how gas was promoted. 

Advertisements for economical use of natural gas from the 1970s. Source: International Institute of Social History. provided by Sven Ringalberg

Advertisements for economical use of natural gas from the 1970s. Source: International Institute of Social History, provided by Sven Ringalberg


The Background


The domestic heating and cooking situation in the 1950s Netherlands was split between multiple types — electric, city gas, coal, and oil. Each had its advantages and disadvantages, but town gas was dominant in cooking and coal was dominant in space heating — but this space heating was limited to the living room due to cost. In the book, Sven discusses how the post-war Netherlands was dealing with the issues of destroyed housing and sub-standard housing and worked to resolve this issue, but rising social standards had created a rising desire for more comfortable central heated homes, and while propaganda for coal talked about the comfortable living room stove, the negatives of coal, oil, town gas, and electric were well known to the users. Natural gas was abundant, cheap, cleaner, and could use the existing town gas network, which created an opportunity for natural gas to become a widespread heat and energy source if properly planned.


Year of Silence


Furthermore, the government benefited from revenue that allowed it to spend on education, infrastructure, and social welfare without tax burden, but after the initial discovery in Slochteren, the discovery was hardly reported on beyond the initial reports of a discovery. Sven Ringelberg discussed the reasons behind the “silence of Slochteren” and how the deal was not nationalization but also not privatization. The details of this arrangement included Shell, Esso, and government entities.


The Transition


The deal between the companies, national government departments, and city municipalities outlined the whole planned transition, from pricing, infrastructure, marketing materials, and the roles of each player in the transition. Sven Ringelberg goes into deep detail about this planning process and each part of the transition, from laying the large backbone of natural gas pipelines to transferring the gas from Slochteren to the municipalities, to the process of switching neighbourhoods to natural gas and retrofitting old town gas stoves. 

Design gas transport network in the Netherlands 1963 - 1975. Source: Gasunie. provided by Sven Ringalberg

Design gas transport network in the Netherlands 1963–1975. Source: Gasunie. provided by Sven Ringalberg.


Lessons to Learn from a 20th-Century Transition for the 21st-Century Transition


According to Sven Ringelberg, this quick (10 years) and somewhat painless transition was helped by a number of factors. One key factor was leadership from the central government that shaped the goals and provided the resources from key partners and agencies to promptly design and plan the transition, which is contrasted against what’s happening now in the Netherlands in 2021, in which municipal governments are tasked with this job but where they lack the resources and might only have “one and a half men and a horse’s head” to create pilots. The fragmentation of responsibilities and resources has led to a lack of standardization (which increases costs) and less momentum towards the goal.

Sven Ringelberg discusses how focusing on financial benefits might be the wrong route to people choosing to go gas-free, that putting a price on something does not always lead to buy-in from the public, but focus on the non-financial benefits that people get from a gas-free home is key, such as comfort or reducing your impact on the environment. This aspect will impact many customer-facing transitions, like the move from fossil fuel vehicles to electric vehicles.


Final Word


Sven Ringelberg has managed to turn a subject that could have easily been a dry, dusty, academic read into a very engaging and informative read. The book has diagrams and tables of key statics, but also anecdotes — from Pinkie from coal propaganda to Kees the gas dog. The book provides a rear-view mirror to contemplate what has taken us to here and what might be needed to keep driving towards a better future.

Gas dog Kees from The Utrecht Archives, provided by Sven Ringalberg

Gas dog Kees from The Utrecht Archives, provided by Sven Ringalberg.

Pinkie the cat in Beatrijs; Catholic weekly for women, 19-07-1958 provided by Sven Ringalberg

Pinkie the cat in Beatrijs, Catholic weekly for women, 19-07-1958, provided by Sven Ringalberg.

For now only available in Dutch, this is a much-needed addition to energy transition literature that readers from around the world could learn lessons from.


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Here are 6 great reasons rural drivers SHOULD embrace EVs in 2026

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Here are 6 great reasons rural drivers SHOULD embrace EVs in 2026

America’s heartland is full of rural communities that are miles away from its major cities, both geographically and culturally – but that doesn’t mean these more sparsely populated regions can’t reap the benefits of electrification. In fact, EVs offer rural drivers even more benefits than they do to city-dwellers!

“An electric lifestyle would be a boon to our rural heartland,” wrote the Union of Concerned Scientists’ Maria Cecilia Pinto de Moura. “Rural communities across the country have their own distinguishing characteristics, but certain shared characteristics such as driving distances, the type of vehicles driven, and socio-economics are factors which contribute to this larger potential to benefit from vehicle electrification.”

Pinto de Moura went on to outline five ways rural and country drivers could benefit from going electric – but that was in 2021, and a whole lot has changed in the nearly five years since.

As such, I thought it was high time we revisit some of the reasons EVs could be a great fit for rural lifestyles, see if we could uncover any new ones, and outline the reasons we think rural drivers should rush to embrace electric vehicles in the coming calendar year.

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1. More miles means more savings


David Blenkle's 2022 Ford Mustang Mach-E, used for his own car service, has surpassed more than 250,000 miles in three years, providing a real-world example of what's possible with high-milage electric vehicles.
David Blenkle’s 252,000 mile Mustang Mach-E; via Ford.

When you hear that line about, “the average American drives 30 to 40 miles a day,” remember that in towns like Wellington, Ohio, or Colfax, Washington, 30 miles is a grocery run. Each way. So when people trot out that old line about range anxiety, what rural drivers actually hear isn’t reassurance. It’s dismissal — a suggestion that they drive too far for an EV to work, when nothing could be further from the truth.

A recent study by Rural Climate Partnership found that rural drivers spend an average of 44% more on fuel than city dwellers, and that the top 3.6% of rural drivers — the “supermilers” who rack up the most miles — could save over $4,000 each year by switching to electric fuel.

2. Electric trucks have arrived


Here’s How Much The 2026 GMC Sierra EV Can Tow
Sierra AT4 EV towing a boat; via GM.

Country guys and gals love their pickups, and arguably the single biggest difference between the EV markets of 2021 and 2025 is the proliferation of electric trucks and SUVs ready to help haul, chore, camp, and tow.

Why not save your expensive horses from breathing in gas and diesel exhaust. Haul ’em with your quiet new EV, instead!

3. Home charging just works


Rivian-Tesla-Powerwall
R1S home charging; via Rivian.

With only about 45% of rural counties having access to DC fast charging, public charging still isn’t as visible as many first-time EV buyers might like, but it’s far better than it used to be — and improving fast. Still, that’s not the real EV advantage. Home charging is.

Unlike many apartment-dwelling urban drivers, most rural owners can charge right at home. More than 80% of rural households have a driveway or garage that are ideal for overnight Level 2 charging, and many already have a 240V outlet, keeping setup costs (if there even are any) to a minimum.

Plug in before bed, wake up to a full battery every morning, and do it for pennies on the dollar, especially with off-peak rates.

4. Lifesaving battery power


Ford-Lightning-V2H
F-150 Lightning plugged in; via Ford.

If disaster strikes and you lose power, many electric trucks have the ability to power your home and appliances with the energy stored in their massive batteries – either from the truck itself, or through a V2X home battery system. If you live in an area prone to extreme weather events, the ability to keep medication refrigerated can be a literal life-saver!

5. EVs are more affordable than ever


Ford E-Transit Van
E-transit electric van; via Ford.

It’s been a few years since a working class guy could reasonably expect to get a new pickup for less than $50,000. And, while much has been made of the “high cost of electric vehicles,” the truth is that thanks to killer lease deals, new tax incentives, and companies like Ford Pro and TRC that are willing to help you find even more funding to help pay for them, EVs can often be had for less than a comparable gas model.

As such, getting behind the wheel of an ultra-powerful, ultra smooth-running electric pickup truck from your favorite brand is easier than ever.

6. Energy independence and American jobs


Canoo-US-Army
GM Defense electric military vehicle; via GM.

At the risk of sounding like a paranoid red hat, rural Americans are proud Americans – just like rural Canadians are proud Canadians. Unfortunately, every gallon of gas burned in their pickups and SUVs came from oil drilled, refined, and traded on global markets — and that means supporting the oil business and economies of nations whose values don’t always align with, or maybe are even outright hostile to theirs.

Switching to an EV can help more of that money right here at home, especially as more and better battery recycling efforts come online and newer battery and anode/cathode chemistries are developed, reducing dependence on rare Earth metals, cobalt, and even lithium.

Even better, thanks to the rapid expansion and dramatically reduced costs of wind and solar power, you can power your EV with energy that is 100% Made in the USA, that doesn’t support foreign oil interests even indirectly, and which creates good-paying construction and maintenance jobs for local workers.

What am I missing?


Kia-EV6-GT-lease
EV6 GT burnout; via Kia.

There are obviously more reasons to go electric than these, from lower cost of ownership to saving the planet to absolutely killer burnouts that would make the one-tire-fire era IROC Camaros hang their 305s in shame – but I think those kind of fade into the background as being appealing to all, instead of being especially appealing to rural drivers.

That said, it’s been a long time since I was back in Ohio, so maybe I’ve forgotten what it’s like. You guys are smart, head on down to the comments and let me know what I missed!

Original content from Electrek.


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Honda is still offering nearly $17,000 off the Prologue EV

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Honda is still offering nearly ,000 off the Prologue EV

Honda’s electric SUV is on a roll. The Prologue was the third best-selling EV in the US in August, trailing only the Tesla Model Y and Model 3. Even with the federal EV tax credit now expired, Honda is still offering nearly $17,000 off the Prologue.

Honda Prologue registrations surge with huge incentives

As the $7,500 credit expired at the end of September, automakers rolled out steep discounts, many topping five figures with combined incentives.

The Honda Prologue has been one of the most discounted EVs over the past year or so. Last month, buyers could score up to over $20,000 in combined savings, including a $7,500 credit, $9,500 in financing bonuses, trade-in offers, and 0% interest for six years.

According to the latest registration data from S&P Global Mobility (via Automotive News), the incentives helped propel the Honda Prologue to become the third most popular EV in August.

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A total of 138,457 EVs were registered in the US in August, up 24% from a year ago. Honda Prologue registrations surged 81% to 9,005 vehicles, the data showed.

Honda-Prologue-EV-incentives
2025 Honda Prologue Elite (Source: Honda)

Honda’s electric SUV had more registrations than the Chevy Equinox EV in August, and it’s based on the same GM Ultium platform. However, the Equinox is still outselling the Prologue through September.

Since some automakers don’t report monthly or US sales numbers, the S&P Global Mobility data offers a snapshot of sales performance.

Honda-Prologue-EV-discounts
2025 Prologue Elite (Source: Honda)

The Prologue was yet again one of the most discounted models, with incentives of $12,704 in August, according to Motor Intelligence. Last August, Prologue incentives were just $5,813. Honda’s gas-powered CR-V had just $2,016 in incentives in August.

Honda-Prologue-$20,000-off
The interior of the 2025 Honda Prologue Elite (Source: Honda)

Although the $7,500 credit expired on September 30, Honda is still offering generous incentives for Prologue buyers and lessees.

The 2025 Honda Prologue is available with up to $16,550 in lease cash in most states. The offer includes $5,000 in lease bonus cash, $8,250 in Honda lease cash, and a $3,3300 loyalty or conquest bonus. Honda is offering the deal until November 11. Or, you can opt for 0% APR financing for up to 60 months.


2025 Honda Prologue trim
Starting Price* EPA Range
(miles)
EX (FWD) $47,400 308
EX (AWD) $50,400 294
Touring (FWD) $51.700 308
Touring (AWD) $54,700 294
Elite (AWD) $57,900 283
2025 Honda Prologue prices and range by trim (*Does not include $1,450 D&H fee)

Although the Acura ZDX will not return for a 2026 model year, Honda is planning to launch the 2026 Prologue. We have yet to learn prices, but we could see it priced slightly lower due to the loss of the $7,500 EV credit.

Hyundai announced earlier this month it’s reducing 2026 IONIQ 5 prices by up to nearly $10,000 on some trims. The 2026 Hyundai IONIQ 5 now starts at under $35,000. Hyundai is offering leases as low as $289 per month right now. Will Honda match it?

Want to see the Prologue in person? You can use our link to find Honda Prologue models near you (trusted affiliate link).

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Kia is handing out free ‘gas-scented’ car fresheners with its new EV

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Kia is handing out free 'gas-scented' car fresheners with its new EV

Kia has a new idea. So you don’t miss the smell of gasoline too much when you trade in for its new EV, Kia is giving away free gas-scented air fresheners.

Kia offers gas-scented car fresheners for EV4 buyers

It’s time to trade that new car scented tree dangling from your rearview mirror for a jerry can that smells like… gasoline?

Astara Auto Finland, which imports Kia’s vehicles into Finland, is giving away free gasoline-scented car fresheners for those buying the new EV4.

Although it may seem like Kia’s poking fun at the gas guzzlers, it’s actually partly designed to ease your transition to an EV.

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“Giving up the combustion engine can feel like a huge step, just like giving up anything else that is familiar. We wanted to add a touch of nostalgic fun to the transition with a gas-scented car freshener,” Klaus Pohjala, commercial director at Astara Auto Finland, said.

The scent was created by Finland’s sole perfumier, Max Perttula, who has developed fragrances for other premium brands.

Kia-gas-scented-car-freshener
Kia starts EV4 hatchback production in Europe, its first EV built in Europe (Source: Kia UK)

According to Pertulla, he mostly used scents found in men’s fragrances, but added a bit of Jasmine to top things off. “It may sound wild that it’s jasmine of all things that contains compounds with a fragrance that creates associations with gasoline,” Pertulla said, but it works.

The fragrance came to life after metalizing and sanding it with amber compounds, birch tar, and galbanum, he explained.

Kia-EV4
The Kia EV4 hatchback at IAA Mobility 2025 in Munich (Source: Kia)

Of course, it’s a bit of a “cheeky campaign,” Pertulla said, but Kia aims to add a little fun for new EV drivers. The latest campaign comes after Kia’s importer ran a controversial front-page ad last year mocking traditional luxury automakers, claiming EVs have leveled the playing field.

The EV4 is rolling out in Europe, in both hatchback and sedan variants. Early next year, Kia will launch the sedan version in the US.

Do you miss the smell of gas? After driving an EV for years, I still think that it’s one of the best parts of owning one. Drop us a comment below and let us know what you think.

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