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Apple MacBook Pro
Source: Apple

Before Monday, the last major redesign for Apple‘s larger MacBook Pros came in 2016, with several features that looked to the future.

The 2016 MacBook Pros sported universal USB-C connectors that could power displays and peripherals, a “butterfly” keyboard that allowed the devices to become even thinner, and a long, narrow touchscreen at the top of the keyboard called “Touch Bar,” in a device powered by an Intel processor.

Apple’s new MacBook Pro models, announced on Monday, conspicuously lack all of those features.

The MacBook Pro are strategically important for the company, because programmers can only make iPhone apps on a Mac, and picky programmers often choose the most powerful machine they can get. But Apple’s pro laptops are pricey, starting at $1,999 with some configurations costing more than $6,000.

The new machines address longstanding user complaints, revealing that Apple does listen to user feedback, especially from programmers and other professional users.

It turns out, Apple’s last redesign for the MacBook Pro wasn’t popular among picky users, leading to a period between 2017 and 2020 with eight out of 10 quarters of flat or negative annual growth in its Mac business.

It didn’t take long for problems to crop up with Apple’s pricey laptops after the redesign in 2016.

  • Users complained they needed pricey adapters to plug in mice or thumb drives, and missed Apple’s older MagSafe connector, which ingeniously disconnected if someone tripped over the power cord.
  • The butterfly keyboard was unreliable, with keys getting stuck due to crumbs or dust. Apple is still repairing butterfly keyboards for free, and even faced a class action lawsuit over them.
  • The Intel chips insider Apple’s MacBook Pros ran hot, making them uncomfortable to use on your lap.
  • Users and developers never embraced the Touch Bar, and touch typists complained you needed to look at it in order to pick a button.

The laptops that Apple announced on Monday look more like the pre-2016 MacBook Pro:

  • The new MacBook Pro models still use USB-C connectors, which have become an industry standard. But the three Thunderbolt USB-C ports also have an HDMI port alongside them for connecting monitors, and a SD Card slot for downloading photos from a professional camera. It now uses a magnetic MagSafe connector to charge.
  • They use Apple’s Magic Keyboard, which is a more traditional design that’s deeper and has garnered positive reviews.
  • Apple is no longer using Intel chips in its newest laptops, instead opting for its own silicon, which is designed to be power-efficient and not waste energy by giving off heat. The new design also has feet to prop up the laptop and improve airflow.
  • There’s no Touch Bar on the new Macs. It’s replaced by traditional function keys that can control screen brightness, media playback, and a big escape key, which is important for programmers.

The biggest advancement from Apple’s perspective is the chip inside the new 16-inch and 14-inch MacBook Pros. They use Apple’s own M1 chips, either in “Pro” or “Max” configurations, instead of the same Intel or AMD chips Windows PCs use.

An Apple employee points to the Touch Bar on a new Apple MacBook Pro laptop
Stephen Lam | Getty Images

Apple’s chips have led to improved battery life in computers they’ve shipped in, like the 13-inch MacBook Pro and the MacBook Air. While the ultimate laptop processor speed crown is contested, it’s clear that Apple’s chips are good enough to send emails, browse the web, and even get some light gaming in.

But users who care less about the guts and specs inside their computers may find the new design — which does not depend on technological improvements over the past half decade — to be more convincing reasons to upgrade than the number of transistors in the M1 Pro Max (57 billion, for the record).

Since Apple began to update its laptops with new keyboards and chips, the Mac division has been on a roll, selling $26 billion worth in the most recent three quarters, which Apple CEO Tim Cook says is the company’s “three best quarters ever” in the Mac’s 40-year history. Even before Apple released its new MacBook Pros, sales were up nearly 33% annually over that period.

That sales boost was partially due to the pandemic. But it was also partially driven by releasing new computers that had reliable keyboards and strong battery life. On Monday, Apple extended that strategy to its higher-end computers, and extended it by bringing magnetic charging and a port for connecting displays back.

Improvements aside, the 2021 MacBook Pro could still arouse controversy among Mac loyalists. The computer comes with a “notch” or an iPhone-like cutout to house the laptop’s improved 1080p webcam — a controversial design move that could distract users.

Expect Apple to continue to revamp its laptop lineup, especially in the lower-cost, higher-volume models. The MacBook Air and 13-inch MacBook Pro have Apple’s M1 chip, but neither current model has a magnetic charger or HDMI port, and the 13-inch MacBook Pro still comes with a Touch Bar.

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Abu Dhabi AI firm Presight buys majority stake in technology joint venture AIQ

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Abu Dhabi AI firm Presight buys majority stake in technology joint venture AIQ

A general view of the city skyline at sunset from Dhow Harbour on February 5, 2015 in Abu Dhabi, United Arab Emirates.

Dan Kitwood | Getty Images

DUBAI — Abu Dhabi artificial intelligence firm Presight bought a 51% stake in AIQ, a joint technology venture between the Abu Dhabi National Oil Company (ADNOC) and G42, a major Abu Dhabi-based AI and cloud company.

The new ownership structure will see ADNOC holding 49% of the company and giving it a valuation of $1.4 billion, according to a joint company press release.

ADNOC will in turn get a 4% stake in Presight, as it aims to integrate AI into more of its operations and services. AIQ, for its part, will continue as a standalone company within Presight’s portfolio, the release said. AIQ uses AI and machine learning to improve processes in the oil and gas industry.

Speaking to CNBC’s Dan Murphy, AIQ CEO Chris Cooper discussed how his firm has benefitted from ADNOC and how it plans to broaden its applications in the energy industry and globally.

“We’ve had the benefit of the huge volumes of data that ADNOC provide. We’ve also had the insights of the people that come from ADNOC. That [is] combined with our data scientists and software engineers, and also then combined with the infrastructure that’s required to run those models that come from Group 42,” Cooper said.

What the acquisition does, he added, is “leverage the breadth and the reach that Presight has as a global data-driven analytics company to take those solutions that have been built here in the UAE and … take them to a global forum, and really drive, focus on sustainability, focus on safety, and improving operations of all of the energy industry companies that we can now work with.”

Under AIQ’s previous structure, it was owned 60% by ADNOC and 40% by G42. Sultan Ahmed Al Jaber, the minister of industry and advanced technology and ADNOC’s group CEO, will take over as AIQ’s chairman.

Abu Dhabi is pushing ahead with work and investment in AI. Earlier in April, Microsoft invested $1.5 billion in G42, helping spur its expansion plans and develop the UAE’s position as a technology hub.  

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Taylor Swift and Drake’s label UMG strikes new licensing deal with TikTok to end spat

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Taylor Swift and Drake's label UMG strikes new licensing deal with TikTok to end spat

Taylor Swift attends the 66th GRAMMY Awards at Crypto.com Arena on February 04, 2024 in Los Angeles, California. 

Neilson Barnard | Getty Images

Universal Music Group, the record label for top music artists including Taylor Swift and Drake, struck a new licensing agreement with TikTok, putting an end to a spat between the two companies.

In a statement Thursday, UMG said the licensing deal would lead to the return of its artists’ music to TikTok.

Earlier this year, TikTok pulled songs from artists signed to UMG after the two sides failed to agree on a new deal over content licensing, sparking a public spat.

Music by artists including Swift and Drake became unavailable on TikTok, which is owned by Chinese internet giant ByteDance. Swift had her music restored on the platform on April 12.

UMG accused TikTok of bullying and intimidation in its contract negotiations and alleged that TikTok proposed paying its artists and songwriters “at a rate that is a fraction of the rate that similarly situated major social platforms pay.” 

At the heart of the spat was the contention that TikTok allowed its platform to undermine artists’ intellectual property with unauthorized AI-generated songs. UMG claimed the social media platform was “flooded with AI-generated recordings.”

UMG and TikTok’s new deal aims to improve remuneration for songwriters and artists, provide promotional opportunities for their recordings, and introduce “industry-leading protections” when it comes to generative AI.

The fresh agreement, “focuses on the value of music, the primacy of human artistry and the welfare of the creative community,” said Lucian Grainge, chairman and CEO of UMG.

“We look forward to collaborating with the team at TikTok to further the interests of our artists and songwriters and drive innovation in fan engagement while advancing social music monetization.”

Shou Zi Chew, TikTok’s CEO, said the platform is “committed to working together to drive value, discovery and promotion for all of UMG’s amazing artists and songwriters.”

TikTok and UMG said they would work to ensure AI development in the music industry protects artists and that they’re sufficiently paid for their material.

TikTok will also work with UMG to remove unauthorized AI-generated music from its platform, as well implement tools to improve artist and songwriter attribution.

Correction: The headline and text of this story have been amended to say that Taylor Swift’s music was restored on TikTok on April 12.

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Shares of Nio soar more than 20% as EV deliveries more than double in April

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Shares of Nio soar more than 20% as EV deliveries more than double in April

Nio’s ET5 stands on display at the Central China International Auto Show on May 25, 2023, in Wuhan, China.

Getty Images | Getty Images News | Getty Images

Shares of Chinese electric vehicle maker Nio Inc jumped 20% Thursday after its vehicle deliveries more than doubled in April.

Hong Kong-listed shares of the company jumped as much as 23% to 44.20 Hong Kong dollars, touching their highest level in over six weeks. Nio shares also helped boost the broader Hang Seng index, which jumped 2% by midday trading.

Nio said it delivered 15,620 vehicles in April, a 134.6% year-on-year increase.

“The deliveries consisted of 8,817 premium smart electric SUVs, and 6,803 premium smart electric sedans,” the company said in a statement on Wednesday.

Nio has delivered 45,673 vehicles so far this year, 21.2% higher than the same period a year earlier.

The Chinese EV maker has also been expanding its battery swap partnerships as it seeks to get an edge on the infrastructure side of the EV ecosystem. Efforts like these are aimed at relieving consumers’ anxiety about driving range. 

Other Chinese EV makers including Li Auto, Xpeng, and BYD also reported April deliveries on Wednesday, while Li Auto was the only company to have reported lower deliveries than the previous month.

Li Auto delivered 25,787 vehicles in April, down 11% from March. Hong Kong-listed shares of the company were still 3% higher.

Xpeng said it delivered 9,393 EVs in April, up 4% from the prior month. BYD’s sales volume for EVs was 313,245 in April, up 3.6% from March’s 302,459.

Hong Kong-listed shares of Xpeng jumped 7.5%, while those of BYD added 5%%.

Price wars heat up

The EV market has become a 'red ocean' because of low barriers to entry, says Frost & Sullivan

Chinese smartphone maker Xiaomi recently joined the fray, and launched an electric car in early April. The company priced the SU7 at about $4,000 less than Tesla’s Model 3. The company also claimed the new car would have a longer driving range.

Just last week, CEO Lei Jun said its new EV is selling better than expected, and the company hopes to break even sooner than anticipated despite selling it cheaper than Tesla’s Model 3.

— CNBC’s Evelyn Cheng contributed to this story.

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