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Riot’s Whinstone mine in Rockdale, Texas.
Riot’s Whinstone Data Center

ROCKDALE, Texas – In this rural Texas town of 5,600 people, two of the biggest names in bitcoin mining are battling it out for market share and cheap electricity.

These rivals also happen to be next-door neighbors.

Bitdeer – a firm spun off from Chinese bitcoin mining giant Bitmain – is four-tenths of a mile down the road from Riot Blockchain, one of the biggest publicly traded mining companies in America. Both are tenants of property once occupied by aluminum maker Alcoa, but they share little else in common.

Riot’s Whinstone mine is run by a team that thrives on transparency and throws open its doors to media on a daily basis, while Bitdeer is aloof, steeped in mystery, and definitely not keen on visitors. 

“In this industry, everyone’s like, ‘Ooh, top secret, we have proprietary information!’ Well, actually, you don’t,” Whinstone CEO Chad Harris told CNBC.

“You take a cable, you plug it into a machine that somebody else built, you turn it on, you add a pool, and you mine bitcoin.”

Whinstone CEO Chad Harris takes CNBC on a tour of the largest bitcoin mine in North America.

Why Rockdale

Located an hour northeast of Austin, Rockdale looks like classic rural America. There are rolling hills, pastures of green grass, hay bales, a Walmart – which Mayor John King says is the main driver of sales tax, a key revenue stream for the city’s annual budget. 

But to the more discerning eye, Rockdale offers all the fixings of a bitcoin miner’s dream home: Crypto-friendly politicians, large swaths of land, previously abandoned industrial infrastructure ripe for repurposing, and the ability to plug into Texas’ power grid. 

The Electric Reliability Council of Texas, or ERCOT, is the non-profit organization that operates Texas’ grid. The grid is deregulated, meaning that customers can choose between providers. 

Because miners at scale compete in a low-margin industry where energy is their main variable cost, they have reason to migrate to the world’s cheapest sources of power. The competition among power providers in Texas is a good thing for miners, since it typically translates to lower rates.

Rockdale was once home to the largest aluminum plant in the world, run by Alcoa. But starting in 2008, it began to shut down its operations, meaning that energy capacity was going to waste, due to the prohibitive cost of building the transmission capacity necessary to carry it to major population centers, according to Lee Bratcher, president of the Texas Blockchain Council.

The arrival of the crypto miners resolved that imbalance.

In addition, miners can be flexible in the face of fluctuating power supplies and prices. Unlike an aluminum smelter or just about any other business, miners can deal with an outage without suffering major financial damage.

This resilience is significant to a state that has recently struggled with the reliability of its power grid, which is separate from the rest of the country. 

ERCOT sometimes asks consumers to conserve energy amid heat waves. The state also infamously suffered blackouts earlier this year after severe winter storms.

Mayor King says today’s arrangement between miners and ERCOT is pretty simple and mutually beneficial. Not only do miners make use of power otherwise going to waste, they also function as “interruptible load,” meaning they are able to turn off all of their machines with a few seconds’ notice when the grid is in a pinch and needs the extra power. Miners volunteer to do this because of financial incentives. 

“Miners are committed to buying a certain amount of power and what they do is they sell it back at market [value] and make a profit,” explained King. “They have a contract of two cents or three cents…and they can sell it for $9 a kilowatt hour.” 

Power supply for Whinstone’s bitcoin mine in Rockdale, Texas.

“There were lots of things that went wrong,” Sen. Ted Cruz, R-Texas, said of the winter storm in early 2021 that devastated much of the state. “But I do think that bitcoin has the potential to address a lot of aspects of that.”

Cruz, whose views on bitcoin and the mining industry more widely, have proven prescient, recently weighed in on the topic at the Texas Blockchain Summit in Austin. During his main stage interview, Cruz pointed to the importance of the ability of bitcoin miners to turn on or off within seconds – a feature that is hugely beneficial during times when energy needs to be shifted back to the grid to meet demand. 

“A lot of the discussion around bitcoin views bitcoin as a consumer of energy,” said Cruz. “The perspective I’m suggesting is very much the reverse, which is as a way to strengthen our energy infrastructure.”

Rockdale’s economic development director, James Gibson, says the town has 160 acres ready for the taking. 

King has already fielded close to 40 inquiries from mining companies keen to set up shop there, many of whom are Chinese miners. Earlier this spring, Beijing cracked down on its domestic crypto mining industry. Exiled miners have since begun to seek refuge in places like the United States, which recently became the top mining destination on the planet. 

“They have money. They have equipment. They just need a place – and power, quick,” said Gibson.

Bitdeer’s bitcoin mine in Rockdale, Texas.

David vs. Goliath

At the main entrance to Bitdeer’s Rockdale mine is a small tin shed accented with light blue trim, staffed by a smiling, upbeat guard. There is no gate, nor are there any spike strips on the pavement to deter unwelcome vehicles. Considering how secretive Bitdeer is as a company, it seems relatively welcoming – and surprisingly easy – to gain entry to the property. 

But the company is still fairly closed off. CNBC asked for a tour and an interview, and we were told that while they “valued” the meeting, the person in charge was traveling for several weeks, and it was hard to define their schedule.

The mayor, whose son landed a full-time job with Bitdeer this year, shared a bit about the operation.

Unlike Riot’s Whinstone mine, built in what was once thickly wooded forest, Bitdeer took over the closed Alcoa smelter, which was conveniently still hooked up to major electrical lines. King says most of the football-length buildings that Bitdeer now occupies were constructed in the fifties and had to be retrofitted – a process that included filling concrete into the concaves in the floor where smelting pots once processed aluminum.

According to King, Bitdeer is “expanding as fast as it can be built.”

Not much else is known about the specifics of how Bitdeer’s bitcoin mining operation works. CNBC reached out to ask how many mining rigs and employees they have on site, as well as how much cryptocash they mine in a given month, and the company did not respond.

When Whinstone first broke ground in Rockdale in January of 2020, many saw it as the David to Bitdeer’s Goliath. Harris, the Whinstone CEO, hailed from New Orleans, where he was known for selling pre-decorated Christmas trees to wealthy families. The CTO, Harris’ youngest son, had blue hair and had just dropped out of college after his freshman year. 

It was easy to underestimate the team. But Harris thrives as the underdog. 

“No matter what Alcoa told us, we agreed to it,” said Harris, of the initial negotiations.

“They were like, ‘You need this amount for a deposit,’ and we were like, ‘Absolutely, no problem.’ They said, ‘You need a Moody’s graded guarantor,’ and I’m like, ‘Absolutely, no problem,'” described Harris. After leaving these meetings, his business partners would remind him that they were broke and had no guarantor, but Harris’ response would always be the same: “This is the easy stuff. They said yes.” 

Harris’ leadership style isn’t just about improvisation. The Whinstone CEO tells CNBC that his greatest skill is sending money to suppliers as fast as he can. “I always joke that when a million dollars lands in a company’s account, there is no way accounting is sending it back. They’ll force the people to do it – whatever it is.”

That strategy has repeatedly borne fruit for Whinstone as the price of bitcoin has skyrocketed over the last year or so.

“We bought all the orange conduit in the United States. Every last stick of pipe you could get your hands on,” Harris recounted. “And then they call back a week later saying they made a mistake. ‘We can’t deliver all this.’ We’re like, ‘Just send the money back.’ And then they say, ‘Hold up, I think we can solve it.'”

Alcoa leases space to Bitdeer and Riot Blockchain, two of the biggest bitcoin mining companies in the country.

Harris broke ground in Jan. 2020 when bitcoin was $4,100, they turned on the mine when it was at $6,100, and Harris remembers thinking that if bitcoin could just hit $8,000 a coin, they wouldn’t go bankrupt. The coin recently touched a new record price of nearly $67,000 in mid October.

“When we showed up here, this place was a forest,” Harris told CNBC from his office – one of many inside a prefab roofed trailer that sits adjacent the mine. “We didn’t have power lines…crazy stuff.”

183 days later, in June of 2020, Whinstone began mining. Harris estimates that on day one, they had 300% more capacity than Bitdeer. 

But Harris doesn’t see it as a competition, nor does he feel the need to hide any trade secrets from his neighbors up the road. 

“There is no IP in this business. That’s nonsense,” said Harris, though he clarified at multiple points that this was only his opinion.

Harris says that before Bitdeer was in town, Bitmain used to come over all the time to take a look around. They were most interested in Whinstone’s shelving and racking system. 

“We brought them over, gave them the pictures, told them what machine to buy, told them how to do it. It still took them like eight months to plug the machine in,” he said.

Harris has publicly documented the whole process of building Whinstone, posting videos from in and around the Whinstone facility to YouTube. He also shares drone footage to give interested parties a sense of how expansion is going.

“It just doesn’t matter, because what we’re working on will take them two years to catch us,” Harris said. “We’re always two years ahead of what other people are doing.” 

Riot’s Whinstone mine in Rockdale, Texas.
Riot’s Whinstone Data Center

Inside America’s biggest bitcoin mine

When someone mines for bitcoin, they’re actually lending their computing power to the bitcoin network. Roughly every ten minutes, 6.25 new bitcoin are created. In order to mint these new tokens, a global pool of miners compete against each other to see who can unlock a batch of new bitcoin first.

The more machines a miner has online, the greater its share of the network’s hashrate, and the better its chances at winning bitcoin.

Whinstone has multiple buildings on site, each stacked 20 feet high with rows of computer hardware designed specifically for this purpose. Harris estimates that at its current capacity, it’s producing more than 500 bitcoin per month, which at today’s prices, is about $30.7 million, or $368 million a year. The firm claims to have around 100,000 machines on site.

Riot acquired the Whinstone mine earlier this year for $80 million, and it is now billed as the biggest in North America. The company is still expanding, and once the build-out of the 100-acre plot of land is complete, the crypto mine is expected to have a total power capacity of 750 megawatts

To put that in context, Gibson says that downtown Dallas uses just 200 megawatts. “So it’s like having downtown Manhattan, downtown Dallas, all in our backyard,” continued Gibson.

The grid has that amount of power to give. The tricky part is in physically tapping into it. Mines need special equipment to adjust the voltage to a usable level. Transformers take the power from a substation and convert it to a lower voltage that can then be used to power bitcoin miners. 

“Transformers you can get in about 12 weeks if you were hot to try and had cash, but you’ve still got to get the power off of the lines,” said King. The wait for a substation is 16 to 18 months, according to King. 

Whinstone builds its own substations which gives the firm an advantage over other would-be miners looking to head to Rockdale. They are in the process of installing three 100-megawatt transformers now. 

“The irony in that is if you want that transformer today, and you haven’t ordered it, it’s 64 weeks,” said Harris. 

A “hot aisle” in Riot’s Whinstone bitcoin mine, where temperatures can hit 150 degrees thanks to the heat created by mining rigs.

Whinstone is also in the business of trying out cutting-edge tech.

When rigs are mining, they run a computer program which crunches millions of math equations. Doing all those computations is hard work, which is why the hardware gets hot, fast. To make sure they don’t overheat, a facility will typically install fans to cool them down. At the Whinstone site, this hot air is blown by individual fans into a central chamber known as the “hot aisle.” 

Harris took CNBC inside to feel out the temperature, which can hit 150 degrees.

But now, Riot is trying out immersion cooling in a couple buildings at Whinstone. The computers are submerged in a specialized fluid that keeps the integrated circuits operating at lower temperatures. The heated fluid is subsequently pumped and circulated to help with dissipating the heat, at which point the cooled fluid is then pumped back in.

The company says it’s the first time it’s been done at an industrial-scale. All in, the immersion-cooled buildings are expected to host approximately 46,000 S19 series Antminer ASICs. (The term originally referred to the specialized integrated circuits most useful for mining but now is often used as shorthand for a mining rig or computer.)

Riot CEO Jason Les thinks this will be a game changer for the company’s bottom line. 

“We anticipate observing an increase in the company’s hashrate and productivity through 2022, without having to rely solely on purchasing additional ASICs,”  Les said in a statement.

Whiplash in Rockdale

Mayor King is a crypto miner himself. He has 37 five-terabyte hard drives plugged in all around his house, and he uses those machines to mine for chia, an eco-friendly cryptocurrency. The mayor tells CNBC he generates about .035 chia a day, or $4.68. 

King has spent years teaching himself about how crypto and blockchain works, mainly because the town of Rockdale really needed this bitcoin experiment to work out.  

For a long time, Rockdale was a one-company town. Alcoa employed thousands of residents, up until it was forced to close. 

Then there was Bitmain. The China-based company said it would invest $500 million to build a massive mining facility at the decommissioned Alcoa power plant in Rockdale in 2018 and create 400 local jobs in the process. But as the world descended into crypto winter, so too did the company’s ambitions. Bitmain soon put its plans on ice. 

It didn’t help that the city’s only hospital abruptly shut down in 2018. At the same time, Rockdale was in the thick of battling a problem with its water system, where residents complained of smelly red water coming out of their faucets. Rockdale seriously needed a break. 

But then in came Whinstone and a newly invigorated Bitdeer, which had recently split from Bitmain following infighting at the top. Whinstone has spearheaded multiple efforts at job creation and local community outreach. 

“The Rockdale economy was devastated for several years until the bitcoin miners showed up,” said Bratcher.

Some remain skeptical after years of whiplash. But King thinks this time really is different.

Beijing exiling all of its crypto miners was a black swan event for the industry. For years, China dominated this business, boasting 75% of the world’s bitcoin miners at its peak. But after its crackdown, a mass migration of humans and physical hardware got underway and many began to head to Texas. 

This migration is still happening now and many want to plant their flag in Rockdale, which is just fine by King. 

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AppLovin can offer TikTok ‘much stronger bid than others,’ CEO says

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AppLovin can offer TikTok 'much stronger bid than others,' CEO says

Piotr Swat | Lightrocket | Getty Images

AppLovin CEO Adam Foroughi provided more clarity on the ad-tech company’s late-stage effort to acquire TikTok, calling his offer a “much stronger bid than others” on CNBC’s The Exchange Friday afternoon.

Foroughi said the company is proposing a merger between AppLovin and the entire global business of TikTok, characterizing the deal as a “partnership” where the Chinese could participate in the upside while AppLovin would run the app.

“If you pair our algorithm with the TikTok audience, the expansion on that platform for dollars spent will be through the roof,” Foroughi said.

The news comes as President Trump announced he would extend the deadline a second time for TikTok’s Chinese-owned parent company ByteDance to sell the U.S. subsidiary of TikTok to an American buyer or face an effective ban on U.S. app stores. The new deadline is now in June, which, as Foroughi described, “buys more time to put the pieces together” on AppLovin’s bid. 

“The president’s a great dealmaker — we’re proposing, essentially an enhancement to the deal that they’ve been working on, but a bigger version of all the deals contemplated,” he added.

AppLovin faces a crowded field of other interested U.S. backers, including Amazon, Oracle, billionaire Frank McCourt and his Project Liberty consortium, and numerous private equity firms. Some proposals reportedly structure the deal to give a U.S. buyer 50% ownership of the company, rather than a complete acquisition. The Chinese government will still need to approve the deal, and AppLovin’s interest in purchasing TikTok in “all markets outside of China” is “preliminary,” according to an April 3 SEC filing.

Correction: A prior version of this story incorrectly characterized China’s ongoing role in TikTok should AppLovin acquire the app.

WATCH: AppLovin CEO Adam Foroughi on its bid to buy TikTok

AppLovin CEO Adam Foroughi on its bid to buy TikTok

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Trump’s tariff rates for other countries radically larger than World Trade data

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Trump's tariff rates for other countries radically larger than World Trade data

U.S. President Donald Trump speaks during an event announcing new tariffs in the Rose Garden at the White House in Washington, April 2, 2025.

Chip Somodevilla | Getty Images

President Donald Trump announced an aggressive, far-reaching “reciprocal tariff” policy this week, leaving many economists and U.S. trade partners to question how the White House calculated its rates.

Trump’s plan established a 10% baseline tariff on almost every country, though many nations such as China, Vietnam and Taiwan are subject to much steeper rates. At a ceremony in the Rose Garden on Wednesday, Trump held up a poster board that outlined the tariffs that it claims are “charged” to the U.S., as well as the “discounted” reciprocal tariffs that America would implement in response.

Those reciprocal tariffs are mostly about half of what the Trump administration said each country has charged the U.S. The poster suggests China charges a tariff of 67%, for instance, and that the U.S. will implement a 34% reciprocal tariff in response.

However, a report from the Cato Institute suggests the trade-weighted average tariff rates in most countries are much different than the figures touted by the Trump administration. The report is based on trade-weighted average duty rates from the World Trade Organization in 2023, the most recent year available.

The Cato Institute says the 2023 trade-weighted average tariff rate from China was 3%. Similarly, the administration says the EU charges the U.S. a tariff of 39%, while the 2023 trade-weighted average tariff rate was 2.7%, according to the report.

In India, the Trump administration claims that a 52% tariff is charged against the U.S., but Cato found that the 2023 trade-weighted average tariff rate was 12%.

Many users on social media this week were quick to notice that the U.S. appeared to have divided the trade deficit by imports from a given country to arrive at tariff rates for individual countries. It’s an unusual approach, as it suggests that the U.S. factored in the trade deficit in goods but ignored trade in services.

The Office of the U.S. Trade Representative briefly explained its approach in a release, and stated that computing the combined effects of tariff, regulatory, tax and other policies in various countries “can be proxied by computing the tariff level consistent with driving bilateral trade deficits to zero.”

If trade deficits are persistent because of tariff and non-tariff policies and fundamentals, then the tariff rate consistent with offsetting these policies and fundamentals is reciprocal and fair,” the USTR said in the release.

There is at least a 60% chance of recession if Trump's tariffs stick, says JPMorgan's David Kelly

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As Microsoft turns 50, Nadella sees future success built on ability to ‘win the new’

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As Microsoft turns 50, Nadella sees future success built on ability to 'win the new'

Microsoft CEO Satya Nadella speaks during the Microsoft Build conference at Microsoft headquarters in Redmond, Washington, on May 21, 2024.

Jason Redmond | AFP | Getty Images

A half-century ago, childhood friends Bill Gates and Paul Allen started Microsoft from a strip mall in Albuquerque, New Mexico. Five decades and almost $3 trillion later, the company celebrates its 50th birthday on Friday from its sprawling campus in Redmond, Washington.

Now the second most valuable publicly traded company in the world, Microsoft has only had three CEOs in its history, and all of them are in attendance for the monumental event. One is current CEO Satya Nadella. The other two are Gates and Steve Ballmer, both among the 11 richest people in the world due to their Microsoft fortunes.

While Microsoft has mostly been on the ascent of late, with Nadella turning the company into a major power player in cloud computing and artificial intelligence, the birthday party lands at an awkward moment.

The company’s stock price has dropped for four consecutive months for the first time since 2009 and just suffered its steepest quarterly drop in three years. That was all before President Donald Trump’s announcement this week of sweeping tariffs, which sent the Nasdaq tumbling on Thursday and Microsoft down another 2.4%.

Cloud computing has been Microsoft’s main source of new revenue since Nadella took over from Ballmer as CEO in 2014. But the Azure cloud reported disappointing revenue in the latest quarter, a miss that finance chief Amy Hood attributed in January to power and space shortages and a sales posture that focused too much on AI. Hood said revenue growth in the current quarter will fall to 10% from 17% a year earlier

Nadella said management is refining sales incentives to maximize revenue from traditional workloads, while positioning the company to benefit from the ongoing AI boom.

“You would rather win the new than just protect the past,” Nadella told analysts on a conference call.

The past remains healthy. Microsoft still generates around one-fifth of its roughly $262 billion in annual revenue from productivity software, mostly from commercial clients. Windows makes up around 10% of sales.

Meanwhile, the company has used its massive cash pile to orchestrate its three largest acquisitions on record in a little over eight years, snapping up LinkedIn in late 2016, Nuance Communications in 2022 and Activision Blizzard in 2023, for a combined $121 billion.

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“Microsoft has figured out how to stay ahead of the curve, and 50 years later, this is a company that can still be on the forefront of technology innovation,” said Soma Somasegar, a former Microsoft executive who now invests in startups at venture firm Madrona. “That’s a commendable place for the company to be in.”

When Somasegar gave up his corporate vice president position at Microsoft in 2015, the company was fresh off a $7.6 billion write-down from Ballmer’s ill-timed purchase of Nokia’s devices and services business.

Microsoft is now in a historic phase of investment. The company has built a $13.8 billion stake in OpenAI and last year spent almost $76 billion on capital expenditures and finance leases, up 83% from a year prior, partly to enable the use of AI models in the Azure cloud. In January, Nadella said Microsoft has $13 billion in annualized AI revenue, more even than OpenAI, which just closed a financing round valuing the company at $300 billion.

Microsoft’s spending spree has constrained free cash flow growth. Guggenheim analysts wrote in a note after the company’s earnings report in January, “You just have to believe in the future.” 

Of the 35 Microsoft analysts tracked by FactSet, 32 recommend buying the stock, which has appreciated tenfold since Nadella became CEO. Azure has become a fearsome threat to Amazon Web Services, which pioneered the cloud market in the 2000s, and startups as well as enterprises are flocking to its cloud technology.

Winston Weinberg, CEO of legal AI startup Harvey, uses OpenAI models through Azure. Weinberg lauded Nadella’s focus on customers of all sizes.

“Satya has literally responded to emails within 15 minutes of us having a technical problem, and he’ll route it to the right person,” Weinberg said.

Still, technology is moving at an increasingly rapid pace and Microsoft’s ability to stay on top is far from guaranteed. Industry experts highlighted four key issues the company has to address as it pushes into its next half-century.

Microsoft didn’t respond to a request for comment.

Regulation

There’s some optimism that the Trump administration and a new head of the Federal Trade Commission will open up the door to the kinds of deal-making that proved very challenging during Joe Biden’s presidency, when Lina Khan headed the FTC.

But regulatory uncertainty remains.

It’s not a new risk for Microsoft. In 1995, the company paid a $46 million breakup fee to tax software maker Intuit after the Justice Department filed suit to block the proposed deal. Years later, the DOJ got Microsoft to revamp some of its practices after a landmark antitrust case.

Microsoft pushed through its largest acquisition ever, the $75 billion purchase of video game publisher Activision, during Biden’s term. But only after a protracted legal battle with the FTC.

At the very end of Biden’s time in office, the FTC opened an antitrust investigation on Microsoft. That probe is ongoing, Bloomberg reported in March.

Nadella has cultivated a relationship with Trump. In January, the two reportedly met for lunch at Trump’s Mar-a-Lago resort in Florida, alongside Tesla CEO Elon Musk.

President Donald Trump shakes hands with Microsoft CEO Satya Nadella during an American Technology Council roundtable at the White House in Washington on June 19, 2017.

Nicholas Kamm | AFP | Getty Images

The U.S. isn’t the only concern. The U.K.’s Competition and Markets Authority said in January that an independent inquiry found that “Microsoft is using its strong position in software to make it harder for AWS and Google to compete effectively for cloud customers that wish to use Microsoft software on the cloud.”

Microsoft last year committed to unbundling Teams from Microsoft 365 productivity software subscriptions globally to address concerns from the European Union’s executive arm, the European Commission.

Noncore markets

Fairly early in Microsoft’s history the company became the world’s largest software maker. And in cloud, Microsoft is the biggest challenger to AWS. Most of the company’s revenue comes from corporations, schools and governments.

But Microsoft is in other markets where its position is weaker. Those include video games, laptops and search advertising.

Mary Jo Foley, editor in chief at advisory group Directions on Microsoft, said the company may be better off focusing on what it does best, rather than continuing to offer Xbox consoles and Surface tablets.

“Microsoft is not good at anything in the consumer space (with the possible exception of gaming),” wrote Foley, who has covered the company on and off since 1984. “You’re wasting time and money on trying to figure it out. Microsoft is an enterprise company — and that is more than OK.”

It’s unlikely Microsoft will back away from games, particularly after the Activision deal. Nearly $12 billion of Microsoft’s $69.6 billion in fourth-quarter revenue came from gaming, search and news advertising, and consumer subscriptions to the Microsoft 365 productivity bundle. That doesn’t include sales of devices, Windows licenses or advertising on LinkedIn.

“As a company, Microsoft’s all-in on gaming,” Nadella said in 2021 in an appearance alongside gaming unit head Phil Spencer. “We believe we can play a leading role in democratizing gaming and defining that future of interactive entertainment, quite frankly, at scale.”

AI pressure

Microsoft has an unquestionably strong position in AI today, thanks in no small part to its early alliance with OpenAI. Microsoft has added the startup’s AI models to Windows, Excel, Bing and other products.

The breakout has been GitHub Copilot, which generates source code and answers developers’ questions. GitHub reached $2 billion in annualized revenue last year, with Copilot accounting for more than 40% of sales growth for the business. Microsoft bought GitHub in 2018 for $7.5 billion.

Microsoft CEO Satya Nadella, right, speaks as OpenAI CEO Sam Altman looks on during the OpenAI DevDay event in San Francisco on Nov. 6, 2023.

Justin Sullivan | Getty Images

But speedy deployment in AI can be worrisome.

The company is “not providing the underpinnings needed to deploy AI properly, in terms of security and governance — all because they care more about being ‘first,'” Foley wrote. Microsoft also hasn’t been great at helping customers understand the return on investment, she wrote.

AI-ready Copilot+ PCs, which Microsoft introduced last year, aren’t gaining much traction. The company had to delay the release of the Recall search feature to prevent data breaches. And the Copilot assistant subscription, at $30 a month for customers of the Microsoft 365 productivity suite, hasn’t become pervasive in the business world.

“Copilot was really their chance to take the lead,” said Jason Wong, an analyst at technology industry researcher Gartner. “But increasingly, what it’s seeming like is Copilot is just an add-on and not like a net-new thing to drive AI.”

Innovation

At 50, the biggest question facing Microsoft is whether it can still build impressive technology on its own. Products like the Surface and HoloLens augmented reality headset generated buzz, but they hit the market years ago.

Teams was a novel addition to its software bundle, though the app’s success came during the Covid pandemic after the explosive growth in products like Zoom and Slack, which Salesforce acquired. And Microsoft is still researching quantum computing.

In AI, Microsoft’s best bet so far was its investment in OpenAI. Somasegar said Microsoft is in prime position to be a big player in the market.

“To me, it’s been 2½ years since ChatGPT showed up, and we are not even at the Uber and Airbnb moment,” Somasegar said. “There is a tremendous amount of value creation that needs to happen in AI. Microsoft as much as everybody else is thinking, ‘What does that mean? How do we get there?'”

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