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Avegant, a start-up in San Mateo, California, has built an LED light-engine that could enable device manufacturers to build small, stylish augmented-reality smart glasses.
Courtesy of Avegant

I recently tried a pair of prototype smart glasses from Avegant that gave me a glimpse of a future where we may be able to watch videos, get directions, see notifications and more, all through a pair of traditional-looking shades.

These sorts of glasses may be the next big thing as companies like Facebook, Snap, Amazon, Microsoft, Apple and others look beyond phones.

I’ve worn Google Glass, the Microsoft Hololens, Snap’s Spectacles and, most recently, Facebook’s Ray-Ban Stories glasses. But those all have shortcomings. They’re either too big and bulky to wear everywhere (Hololens), don’t yet display anything on the lenses (Facebook) or look silly (Spectacles, Hololens, Google Glass.)

Big Tech companies will need smart glasses to look normal if they’re to have any chance at success. So they’re desperately looking for a display component that is small and can be manufactured and shipped in the next year or two, Avegant CEO Edward Tang told CNBC. 

Avegant doesn’t make smart glasses, but it put together a prototype pair to demonstrate the capabilities of a new LED augmented-reality light engine that the company unveiled to the public this fall. And I was impressed.

Here’s what you need to know.

The problem with current ‘smart’ glasses

CNBC | Magdalena Petrova

A lot of companies are building smart glasses, but they’re all taking different approaches. It’s sort of a mess. Here’s a quick recap:

  • Microsoft’s $3,500 Hololens and the $2,295 Magic Leap 1 are the most advanced but they’re bulky and more akin to goggles.
  • Amazon offers the $249.99 Echo Frames, but they just let you talk to Alexa and you don’t see any augmented reality visuals through the lenses.
  • Facebook’s $299 Ray-Ban Stories glasses can be used to take photos and videos but little else. The latest version of Snap’s Spectacles offers some AR visuals, but it isn’t fashionable and is only available to social media creators.
  • Google repurposed its $999 Glass device for enterprise customers after it was dismissed by the public due to privacy concerns.
  • Apple is also reportedly working on its own glasses, but it’s still unclear when they’ll be unveiled let alone released to the public.

Avegant thinks it has a solution that might help companies build a product regular people will want to buy.

Its new light engine, which is thinner than a pencil and weighs as much as a large paper clip, fits within the hinge and temple of eyeglasses where it can show high-definition visuals to the wearer. The light engine could enable some companies that don’t have huge in-house hardware engineering teams to build glasses that are as stylish and small as a pair of Ray-Bans but offer the visual capabilities dreamed up in science fiction films like “Terminator.”

A glimpse at the future

I demoed the light engine in October when Tang handed me the prototype glasses his team built. They were thin and looked like any normal pair of glasses except that they were tethered to a smartphone by a cable. The prototype is intended to demonstrate just how small a hardware manufacturer can make a pair of glasses using Avegant’s light engine.

“We’re getting our stuff ready to have the smallest manufacturable display for these customers,” Tang said. 

I put the glasses on. A translucent blue square came on at the center of my field of view, showing a display that was overlaid on top of what I was seeing in real life. Then the demo started. 

The glasses began to cycle through different visuals. The small translucent screen showed me the weather, a stock chart and a text message conversation. I was looking in the direction of Tang and could see him, but the visuals also appeared on top of him in crystal clarity. It was true augmented reality. 

The highlight of the demo was when the glasses began to play a video. It was a snippet of a soccer match from this summer’s Euro 2020 tournament. I saw the green grass, the vast crowd and the players passing the ball to one another before the forward blasted a goal into the back of the net. The game looked as good and as big as it would if I was watching at home on my living room TV or sitting with friends at a sports bar.

The Avegant light engine offers a 30-degree field of view and appeared like a rectangle in the middle of my line of sight.

I handed the pair of glasses back to Tang, who put them on and began watching the demo. I could hardly tell he was watching anything, though I noticed a subtle hint of blue light on the lens. It appeared as if he was daydreaming.

But there are still drawbacks. Manufacturers who use the Avegant light engine will have to determine how much battery life they want their smart glasses to have. The more battery life, the bulkier the glasses will be. Likewise, a 30-degree field of view is on a par with the first Hololens, but it’s a smaller window than Microsoft’s Hololens 2.

The reality

Facebook’s Ray-Ban Stories glasses can take photos and videos through cameras at each corner of the device’s frames.
Courtesy of Ashley Bogdan

Components like Avegant’s may help some tech companies develop smart glasses people will want to wear. But it’s still early days and skeptics don’t think we’ll have normal-looking smart glasses anytime soon.

“The long-term vision here is to get rid of your phone in your hand, and you’ll wear your phone on your face,” Kevin Irwin, chief investment officer at Knollwood Investment, said. Irwin is an investor in Avegant. 

Avegant isn’t yet mass-producing its light engine. It envisions a business model in which it will sell the component to companies that can build it into their smart glasses.

Larger companies may not even need Avegan’ts technology, explained Karl Guttag, an expert on augmented reality display devices.

“Facebook and Apple are ground-up companies — they’ve got phenomenal, huge teams working on this stuff,” Guttag said. “They don’t need an Avegant, if you get my drift, whereas a Snap might because they’re not really in this. They’d be looking to get a component.”

Guttag also has his doubts about smart glasses replacing smartphones anytime in the near future, which would limit Avegant’s prospects. 

“The expectation that these things are going to be like Ray-Bans is off the chart far away,” Guttag said. “Now something like what Avegant’s engine does could get you something that is moderately stylish. It’s going to be a little bigger and bulkier but not all the way there.”

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Tesla surges after Elon Musk says new affordable EV models coming

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Tesla surges after Elon Musk says new affordable EV models coming

Elon Musk speaks onstage during The New York Times Dealbook Summit 2023 at Jazz at Lincoln Center in New York City, Nov. 29, 2023.

Slaven Vlasic | Getty Images

Tesla shares surged 15% on Wednesday morning after CEO Elon Musk said the electric-vehicle company plans to begin production of new affordable EV models by early 2025.

Musk’s comments came during Tesla’s earnings call on Tuesday after the company reported disappointing first-quarter numbers. Revenue fell 9% year over year, its steepest annual decline since 2012.

The company previously expected to start production of the new EV models in the second half of 2025.

Tesla reported 45 cents in adjusted earnings per share on $21.3 billion in revenue, falling short of the 51 cents in expected earnings per share and $22.15 billion in expected sales, per LSEG.

Revenue dropped from $23.3 billion a year before and from $25.17 billion in the previous quarter.

Analysts of Bank of America said in an investor note Wednesday that Tesla’s first-quarter results and leadership’s commentary “addressed key concerns” and “revitalized the growth narrative,” prompting them to upgrade the stock from neutral to buy while maintaining their $220 price target.

They also expressed bullish optimism that Tesla demonstrated a positive business outlook as it prepares to launch new vehicle models and license its driver assistance system.

“In the near-term the tide in news flow appears to suggest the risk to the stock is skewing more positively,” the analysts wrote.

UBS analysts on Tuesday reiterated their neutral rating of Tesla stock and lowered their price target to $147 from $160, saying they remain skeptical of the company’s talk.

“Increasingly, TSLA is a play on autonomy, and while progress is being made, we are cautious on near-term viability,” they wrote in a note. “We see limited growth for current lineup and lack of clarity on what these ‘new vehicles’ could bring.”

— CNBC’s Michael Bloom contributed to this report.

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Klarna scores major payment deal with Uber ahead of hotly anticipated IPO 

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Klarna scores major payment deal with Uber ahead of hotly anticipated IPO 

The Swedish “buy now, pay later” pioneer said Tuesday that its new design would help users find the items they want by using more advanced AI recommendation algorithms, while merchants will be able to target customers more effectively.

Rafael Henrique | SOPA Images | LightRocket via Getty Images

Klarna on Wednesday announced a global partnership with Uber to power payments for the ride-hailing giant’s Uber and Uber Eats apps.

The partnership will see the Swedish financial technology firm added as a payment option in the U.S., Germany, and Sweden, Klarna said in a statement. 

In the U.S., Germany, and Sweden, Klarna will roll out its “Pay Now” option, which lets customers pay off an order instantly in one click, in the Uber and Uber Eats apps. Users will be able to track all their Uber purchases in the Klarna app.

The company will also offer an additional payment option for Uber users in Sweden and Germany which allows users to bundle purchases into a single, interest-free payment that gets taken out of their monthly salary.

Interestingly, the company isn’t rolling out installment-based buy now, pay later plans, arguably its most popular service offering, on Uber’s platforms — only immediate payments and monthly payments.

Sebastian Siemiatkowski, CEO and Co-Founder of Klarna, said in a statement Wednesday that the deal represented a “significant milestone” for the company.

Klarna's new credit card is a 'healthier alternative' to others, says CEO Sebastian Siemiatkowski

“Consumers can Pay Now quickly and securely in full, which already accounts for over one third of Klarna’s global volumes, and more easily manage their finances in one place,” Siemiatkowski said.

Klarna declined to disclose financial terms of its deal with Uber.  

Big pre-IPO merchant win

The Uber deal marks one of the most significant merchant wins for Klarna of late, and comes as the European fintech giant is rumored to be gearing up for a blockbuster initial public offering that could value the firm at north of $20 billion. 

Klarna began having detailed discussions with investment banks to work on an IPO that could happen as early as the third quarter, Bloomberg News reported in February, citing unnamed sources familiar with the matter. 

CNBC could not independently verify the accuracy of the report. Klarna has said that it doesn’t comment on market speculation. 

Such a market flotation would mark something of a turnaround for a company that saw $38.9 billion erased from its valuation in 2022, when deteriorating macroeconomic conditions stoked by Russia’s invasion of Ukraine caused a reset of sky-high tech valuations. 

Klarna reached an eye-watering $45.6 billion in a 2021 funding round led by SoftBank, before seeing its market value fall to $6.7 billion the following year in a so-called “down round.” 

The firm recently launched a monthly subscription plan in the U.S. to lock in “power users” ahead of its anticipated IPO. 

The product, called Klarna Plus, costs $7.99 per month, and enables users get their service fees waived, earn double rewards points and access curated discounts from partners including Nike and Instacart. 

Last year, Klarna reported its first quarterly profit in four years after cutting its credit losses by 56%.

The company posted operating profit of 130 million Swedish krona in the third quarter of 2023, swinging to a profit for a loss of 2 billion Swedish krona in the same period a year earlier.

Buy now, pay later boom

Klarna is one of many “buy now, pay later” services that allow users to pay off their purchases over a period of monthly installments.  

The payment method has become increasingly popular among consumers to pay for online and in-person shopping purchases, as an alternative to credit cards which charge interest and high fees. 

However, it has also stoked concerns about the affordability of such services, and whether it is in fact encouraging some consumers — particularly younger people — to spend more than they can afford. 

In the U.K., the government has proposed draft laws for regulating the buy now, pay later industry. 

The U.S. Consumer Financial Protection Bureau has said previously it plans to subject buy now, pay later lenders to the same oversight as credit card companies. 

Meanwhile, the European Union last year passed a revised version of its Consumer Credit Directive to include buy now, pay later services under the scope of the rules. 

For its part, Klarna has defended the buy now, pay later model, arguing it offers customers a cheaper way of accessing credit in comparison to traditional credit cards and consumer loans. 

The company also says it welcomes regulation of buy now, pay later products.

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Elon Musk is keeping investors’ dreams of a Tesla robotaxi alive

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Elon Musk is keeping investors' dreams of a Tesla robotaxi alive

Former Tesla president: Company is pivoting to autonomy 'because their core business is weak'

By just about every measure, Tesla’s first-quarter earnings report on Tuesday was dreary. The company missed estimates on the top and bottom lines. Revenue fell by 9% year over year, the worst decline since 2012. Auto sales dropped 13% from the same period in 2023. Free cash flow turned negative.

But CEO Elon Musk downplayed most of that and suggested investors focus their attention elsewhere.

Rather than dwell on quarterly financials or the massive restructuring announced last week, Musk reiterated his vision of Tesla as a company that’s building artificial intelligence software to turn existing cars into self-driving vehicles, dedicated robotaxis that will make money for their owners and a driverless transportation network.

This is the Tesla Musk is selling to Wall Street, and he’s telling anyone with doubts to stay away.

“If somebody doesn’t believe Tesla’s going to solve autonomy, I think they should not be an investor in the company,” Musk said on the earnings call. He added, “We will, and we are.”

Tesla shares soared 13% in extended trading Tuesday after the earnings report, despite the disappointing results. Some of the optimism was tied to Tesla’s announced plans to start production of new affordable electric vehicle models in “early 2025, if not late this year.”

The stock’s rally picked up steam during the earnings call as Musk veered to the future. He casually mentioned that the company’s robotaxi, which he has long said is coming, will be called the CyberCab. In a shareholder deck that Tesla published before the call, the company featured a “preview of ride-hailing in the Tesla app.”

Musk also talked up a driverless network that’s like Uber with Tesla autonomous vehicles.

“When the car is not moving,” Musk said, “there’s potential to actually run distributed inference,” through the hardware that’s in the cars.

Elon Musk needs to stop talking about robotaxis, says Requisite Capital's Bryn Talkington

Musk has been making these kinds of pronouncements for years.

In 2015, Musk told shareholders that Tesla cars would achieve “full autonomy” within three years. They didn’t. In 2016, Musk said a Tesla car would be able to make a cross-country drive without requiring any human intervention before the end of 2017. That hasn’t happened either.

And in 2019, on a call with institutional investors that would help him raise more than $2 billion, Musk said Tesla would have 1 million robotaxi-ready vehicles on the road in 2020, able to complete 100 hours of driving work per week each, making money for their owners.

The robotaxis would make Tesla a company worth $500 billion, he said at that time. Tesla’s market cap is around that mark now and even topped $1 trillion in 2021, but the company has never managed to deliver on its driverless promises.

NBC News reported recently that the company hasn’t even sought permits that would allow it to test and operate robotaxis in three states, including California and Nevada, where it employs thousands of people.

Separately, the California Department of Motor Vehicles has filed a legal complaint against Tesla, saying it engaged in false advertising and marketing concerning its driver assistance systems — Autopilot and Full Self-Driving (FSD) systems. Autopilot is the standard, and FSD costs $99 per month or $8,000 upfront. Both require human drivers at the wheel, ready to steer or brake at any time. Tesla is defending itself in court against the accusations.

‘More valuable than everything else’

On the earnings call, Musk said he believes FSD will soon be ready to expand geographically to China pending regulatory approval. He didn’t mention the California regulator’s lawsuit.

Musk said people who haven’t tried Tesla’s latest FSD updates “really don’t understand what’s going on.”

His bluster isn’t limited to cars.

At an AI Day in August 2021, Musk said Tesla would build a humanoid robot, now known as Optimus. The company didn’t have a hardware prototype to show at the time, so an actor dressed in a spandex bodysuit danced onstage in its place. In 2022, Tesla unveiled its hardware prototype of Optimus.

On Tuesday, Musk said Optimus is already capable of doing some unspecified factory tasks.

A mockup of Tesla Inc.’s planned humanoid robot Optimus on display during the Seoul Mobility Show in Goyang, South Korea, on Thursday, March 30, 2023. The motor show will continue through April 9. Photographer: SeongJoon Cho/Bloomberg via Getty Images

Bloomberg | Bloomberg | Getty Images

“We may be able to sell it externally by the end of next year,” he said. “Optimus will be more valuable than everything else combined because if you’ve got a sentient humanoid robot that is able to navigate reality and do tasks at request, there is no meaningful limit to the size of the economy.”

Whether all of these capital-intensive and far-out projects belong at Tesla is a question that many investors and analysts are asking.

Musk owns a 20.5% stake in Tesla, ​​more than 715 million shares, as of March 31, according to the company’s recent proxy filing. He’s used around 238.4 million of those shares as collateral to secure personal debt. In January, he began angling for even more control of Tesla.

“I am uncomfortable growing Tesla to be a leader in AI & robotics without having ~25% voting control,” he wrote in a post on X. “Enough to be influential, but not so much that I can’t be overturned.”

Musk created a new startup, xAI, to develop AI products to rival those from Microsoft-backed OpenAI. Before starting xAI, he was already serving as CEO of Tesla and SpaceX, and was technology chief at X, which he owns. He’s also the founder of brain computer interface company Neuralink and tunneling venture The Boring Co.

Alex Potter, an analyst at Piper Sandler, asked Musk on the earnings call if he’d “come up with any mechanism” to ensure he would have the requisite level of voting control at Tesla because, if not, “the core part of the thesis could be at risk.”

“No matter what, even if I got kidnapped by aliens tomorrow, Tesla will solve autonomy, maybe a little slower but it would solve autonomy for vehicles at least,” Musk said. “I don’t know if it would win with respect to Optimus, or with respect to future products, but there’s enough momentum for Tesla to solve autonomy, even if I disappeared, for vehicles.”

But he was quick to tell investors that the company needs him to achieve his loftiest goals.

“If we have a super sentient humanoid robot that can follow you indoors, and that you can’t escape, we’re talking Terminator-level risk yeah I’d be uncomfortable if there’s not some meaningful level of influence over how that is deployed,” he said.

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