Elon Musk has pulled more than 50 Tesla employees into his Twitter takeover
The Twitter profile page belonging to Elon Musk is seen on an Apple iPhone mobile phone.
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New Twitter owner Elon Musk has pulled more than 50 of his trusted Tesla employees, mostly software engineers from the Autopilot team, into his Twitter takeover, CNBC has learned.
Musk, who is CEO of automaker Tesla and reusable rocket maker SpaceX, completed the $44 billion acquisition of Twitter on Oct. 28 and made his mark there immediately. He fired the company’s CEO, chief financial officer, policy and legal team leaders right away, and has also dissolved Twitter’s board of directors.
According to internal records viewed by CNBC, employees from Musk’s other companies are now authorized to work at Twitter, including more than 50 from Tesla, two from the Boring Company (which is building underground tunnels) and one from Neuralink (which is developing a brain-computer interface).
Some of Musk’s friends, advisors and backers, including the head of his family office Jared Birchall, angel investor Jason Calacanis, and founding PayPal chief operating officer and venture capitalist David Sacks, are also involved. So are two people who share Musk’s last name, James and Andrew Musk, who have worked at Palantir and Neuralink, respectively.
Among the dozens who Elon Musk enlisted specifically from Tesla are: director of software development Ashok Elluswamy, director of Autopilot and TeslaBot engineering Milan Kovac, senior director of software engineering Maha Virduhagiri; Pete Scheutzow, a senior staff technical program manager, and Jake Nocon, who is part of Tesla’s surveillance unit, as a senior manager of security intelligence.
Nocon previously worked for Uber and Nisos, a security company that had a multimillion-dollar contract with Tesla to identify insider threats, and monitor critics of the company.
At Twitter, Musk is counting on his lieutenants and loyalists to decide who and what to cut or keep at the social network.
He is also pressing them to learn everything they can about Twitter as quickly as possible, from source code to content moderation and data-privacy requirements, so he can redesign the platform, several Twitter employees told CNBC over the weekend.
Musk has billed himself as a free speech absolutist, but he has to balance those wishes with laws and business realities. He said in an open letter to advertisers last week as he was taking over the company: “Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences.”
It is not immediately clear how Tesla employees are expected to split their schedules between the automaker and Twitter.
Typically, when Tesla employees work for other Elon Musk ventures, usually SpaceX or the Boring Company, they can get paid by the other venture as a consultant. Some of Musk’s employees have full-time roles at more than one of his businesses. For example, Tesla Vice President of Materials Charlie Kuehmann, is concurrently a vice president at SpaceX.
At other times, two Tesla employees told CNBC, workers at the electric automaker are pressured to help with projects at his other companies for no additional pay because it’s seen as good for their careers, or because the work is regarded as helping with a related party transaction or project.
Tesla is facing serious scrutiny around the technology built and maintained by its Autopilot team, namely its driver-assistance systems, which are marketed as Autopilot, FSD and FSD Beta.
The Securities and Exchange Commission, the Department of Justice, and the California Department of Motor Vehicles are all investigating whether Tesla or Musk violated laws and misled consumers about Tesla’s driver assistance systems, which are still in development and do not make the company’s cars self-driving.
Meanwhile, the federal vehicle safety authority, NHTSA, continues to investigate whether Tesla driver assistance systems may have contained defects that contributed to or caused collisions. The way that Tesla marketed these systems on social media, including Twitter, is part of the scope of at least one NHTSA investigation.
Code reviews and 12-hour shifts
Several Twitter employees told CNBC over the weekend that Tesla employees now at Twitter have been involved in code review at the social network, even though their skills from working on Autopilot and other Tesla software and hardware do not directly overlap with the languages and systems used to build and maintain the social network. These employees asked not to be named because they’re not authorized to talk to the press about internal matters, and feared retaliation.
For example, most engineers in automotive companies, even the tech-forward Tesla, do not have experience designing and operating search engines and platforms that are broadly accessible to the public.
Twitter has multiple code bases with millions of lines of code in each, and myriad 10- or even 100-query per second (QPS) systems underpinning it. At Tesla, Python is one of the preferred scripting languages, and at Twitter programmers have used Scala extensively.
Twitter also has more exposure to international regulations around hate speech and data privacy, for example, particularly the European Union’s General Data Protection Regulation.
Twitter employees who were there before Musk took over said they have been asked to show his teams all manner of technical documentation, to justify their work and their teams’ work, and to explain their value within the company. The threat of dismissal looms if they do not impress, they said.
The employees said they are worried about being fired without cause or warning, rather than laid off with severance. Some are worried that they will not be able to reap the rewards of stock options that are scheduled to vest in the first week of November, according to documentation viewed by CNBC.
Meanwhile, the Twitter employees said they have not received specific plans from Musk and his team yet, and are largely in the dark about possible head count cuts within their groups, budgets and long-term strategies.
Musk has set nearly impossible deadlines for some to do-list items, however.
One immediate project is to redesign the company’s subscription software, dubbed Twitter Blue, and the company’s verification system (known sometimes as “blue checks” for the way they are denoted on the service). Employees say Musk wants that work done by the first week of November. The Verge previously reported that Musk wants to charge $20 per user per month, and to only give verification marks to the accounts of users who are paid subscribers, and would remove verification from accounts who do not pay for Twitter Blue.
Managers at Twitter have instructed some employees to work 12-hour shifts, seven days a week, in order to hit Musk’s aggressive deadlines, according to internal communications. The sprint orders have come without any discussion about overtime pay or comp time, or about job security. Task completion by the early November deadline is seen as a make-or-break matter for their careers at Twitter.
In an atmosphere of fear and distrust, many Twitter employees have stopped communicating with each other on internal systems about workplace issues. What’s more, some of Twitter’s Slack channels have gone nearly silent, multiple employees told CNBC.
Meanwhile, Musk and his inner circle have been plumbing archived messages in the systems, ostensibly looking for people to fire and budgets or projects to slash.
On Sunday night, in a display of his unfettered access to internal information at the company, CEO Elon Musk (who calls himself “Chief Twit” but is officially CEO and sole director) posted a screenshot to his 112 million listed followers on Twitter.
The screenshot depicted comments made by Twitter’s head of safety and integrity, Yoel Roth, in May 2022. At the time, Musk was trying to get out of his agreement to buy Twitter for $54.20 per share.
In court, and in public, Musk had vociferously accused Twitter of faking metrics, specifically of playing down the amount of spam, fake accounts and harmful bots that exist on the platform.
In the internal message that Musk made public, Roth wrote disparagingly of a person involved with the business named Amir, and also remarked, that if Amir continued to “BS” him or others about objectives and key results, Twitter would be “literally doing what Elon is accusing us of doing.”
Musk alleged in a tweet that, “Wachtell & Twitter board deliberately hid this evidence from the court.” He also appeared to threaten further legal action, writing: “Stay tuned, more to come…”
Representatives for Twitter, Tesla and the law firm Wachtell, Lipton, Rosen & Katz have yet to respond to requests for comment.
A sign is posted in front of the eBay headquarters in San Jose, California.
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Shares of eBay soared 8% Wednesday as Meta said it will allow some listings to show up on Facebook Marketplace, its popular platform connecting consumers for local item pickups and more.
EBay stock reached its highest level since November 2021.
The rollout will begin with a test in Germany, France and the United States, where buyers will be able to view listings directly on Marketplace and complete the rest of their transactions on eBay, Meta said in a release.
The partnership could provide a boost to eBay’s marketplace business, which has struggled to compete with e-commerce rivals like Amazon, Walmart, Temu and even Facebook’s own marketplace platform that lets users buy and sell items.
EBay has recently embraced niche categories like collectibles and luxury goods to try and keep buyers and sellers returning to its site. CEO Jamie Iannone told CNBC in an October interview that shoppers were coming to the site, known for its used and refurbished goods, as they sought out discounts amid a rocky macroeconomic environment.
Meta’s move is an attempt to appease the European Commission, the executive body of the European Union, after the regulator fined the company 797 million euros ($821 million) in November for tying its Marketplace product to the main Facebook app.
At the time, the Commission said that Meta’s bundling of Marketplace with Facebook could mean competitors are effectively “foreclosed” given the distribution reach of the platform. Facebook counts more than 3 billion users globally.
The Commission also said that Meta imposes “unfair trading conditions” on other online classified ads service providers who advertise on its platforms, especially Facebook and Instagram. It added that these conditions allow Meta to use data generated from other advertisers to benefit Marketplace.
Meta appealed the ruling at the time, saying that it “ignores the realities of the thriving European market for online classified listing services.”
“While we disagree with and continue to appeal the European Commission’s decision on Facebook Marketplace, we are working quickly and constructively to build a solution which addresses the points raised,” the company said Wednesday.
EBay touted its integration with Facebook Marketplace as a way for the e-commerce site to “increase exposure to our sellers’ listings, on and off eBay, as part of our strategy to engage buyers and deepen customer loyalty.”
Facebook in 2023 announced a similar partnership with Amazon that lets users browse and purchase products without leaving the app.
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Additional reporting by CNBC’s Annie Palmer.
An Amazon employee works to fulfill same-day orders during Cyber Monday, one of the company’s busiest days, at an Amazon fulfillment center in Orlando, Florida, on Dec. 2, 2024.
Miguel J. Rodriguez Carrillo | Getty Images
Amazon warehouse workers at a site in North Carolina will vote next month on whether to join a union, setting the stage for the company’s latest labor battle.
Workers at the Garner, North Carolina, facility will cast their ballots from Feb. 10 to Feb. 15, according to a Tuesday post on X by Carolina Amazonians United for Solidarity & Empowerment, the group seeking to organize staffers. Representatives from Amazon and the National Labor Relations Board didn’t immediately respond to requests for comment.
Known as CAUSE, the grassroots group led by current and former employees has been working to organize Amazon employees at the warehouse, which is located in a suburb about 10 miles south of Raleigh, for the past three years.
If the election is successful, the warehouse, known as RDU1, would be only the second Amazon site in the U.S. to unionize. Workers at Amazon’s largest warehouse in New York City voted to join the Amazon Labor Union in 2022, but the group struggled to negotiate a contract with Amazon, and last June, the ALU voted to affiliate with the Teamsters.
A handful of union elections were held at Amazon warehouses in the U.S. in recent years but employees have either rejected unionization or the results continue to be disputed in lengthy court battles. Last November, a federal labor judge ordered a third rerun election at an Amazon warehouse in Bessemer, Alabama, after ruling the company improperly interfered in the vote.
CAUSE filed for a union election last month, saying in a press release that 30% of workers at the North Carolina site signed union authorization cards, which is the necessary threshold to trigger an NLRB vote. Organizers are seeking to boost wages and improve working conditions.
The union filing comes after Amazon delivery and warehouse workers went on strike at nine facilities last month to push the company to come to the bargaining table, according to the International Brotherhood of Teamsters, which represents the employees. The action was intended to snarl Amazon’s operations during the busiest holiday shopping period of the year, referred to as peak season. An Amazon representative told Reuters the company expected to see a limited impact on deliveries from the strike.
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