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Alex Ovechkin has trademarked “THE GR8 CHASE” as he closes in on Wayne Gretzky’s all-time NHL goals record, the star’s marketing team and the Washington Capitals told ESPN.

Ovechkin and his family have been working on the multilayered marketing and business platform along with the Capitals, the NHL, the NHL Players’ Association and sponsors and licensees — who all will be part of Ovechkin’s remaining journey as he stares down Gretzky’s record and other milestones along the way.

The Capitals captain scored his 800th career goal via a hat trick against the Chicago Blackhawks on Tuesday, becoming the third player in NHL history to hit that milestone and the only player to do it with a single franchise. Next up on the goals list is Gordie Howe with 801 and then Gretzky with 894, a record that has stood for 23 years.

Ovechkin, 37, has averaged at least 0.60 goals per game throughout his NHL career. Should he keep up that pace, he would catch Gretzky in the next 158 games, which would fall sometime in the 2024-25 season.

Ovechkin has maintained that his primary goal is to win another Stanley Cup for Washington, but he said he understands the significance of his achievements in efforts to grow the game and wants to capitalize on the moment.

The first phase of Ovechkin’s “THE GR8 CHASE” rollout includes licensed products that will be available as soon as the Capitals’ next home game Thursday against the Dallas Stars.

Ovechkin’s family was heavily involved in the creation of the logo, as well as the trademark name. “THE GR8 CHASE” is a triple entendre, alluding to Ovechkin’s nickname (“The Great Eight”), Gretzky’s nickname (“The Great One”) and Ovechkin’s chase of history.

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Wyshynski’s NHL trade deadline Big Board: From superstar shocks to pending free agents to glue guys

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Wyshynski's NHL trade deadline Big Board: From superstar shocks to pending free agents to glue guys

The rise of the salary cap changes everything in the NHL.

On Jan. 31, the league and the NHLPA announced an agreement to create “increased predictability” about the salary cap over the next three seasons, provided there’s a new collective bargaining agreement beyond the 2025-26 season. The upper limits for the cap are projected as:

  • 2025-26: $95.5 million

  • 2026-27: $104 million

  • 2027-28: $113.5 million

It’s a shrewd negotiating tactic, giving the players a sense of the league’s prosperity and their own future earning potential under a skyrocketing cap. But it also materially changed how teams could approach the March 7 NHL trade deadline.

“I think this is going to be an interesting deadline. Everybody’s like, ‘We’re going to have money next year.’ So I wonder if you might see some actual contracts move,” one NHL team executive said. “I think teams might be looking at free agency this summer and wondering what they’re actually going to get out of it. So maybe they’re willing to trade for Seth Jones or something at the deadline.”

With that salary cap bump on the horizon, here’s a look at the players who could move before the NHL trade deadline on March 7 at 3 p.m. ET, from the shocking possibilities to the pending free agents to the players with low-cost contracts who could be the difference in winning the Stanley Cup.

This list was compiled through conversations with league executives and other sources, as well as media reports. ESPN insiders Kevin Weekes and Emily Kaplan added their input in its creation. Salary figures are from Cap Wages and PuckPedia.

Let’s begin with the biggest names.

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Sources: Pac-12, MWC agree to mediate lawsuits

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Sources: Pac-12, MWC agree to mediate lawsuits

The Mountain West and Pac-12, along with Boise State, Colorado State and Utah State, have agreed to enter mediation related to the ongoing lawsuits related to school exit fees and a poaching penalty the Mountain West included in a scheduling agreement with the Pac-12, sources told ESPN.

It is a common step that could lead to settlements before the sides take their chances in court, however, a source told ESPN that, as of Wednesday evening, it was an informal agreement. The Mountain West initiated the talks, a source said.

In September, the Pac-12 filed a lawsuit in federal court challenging the legality of a “poaching penalty” included in a football scheduling agreement it signed with the Mountain West in December 2023. As part of the agreement, the Mountain West included language that calls for the Pac-12 to pay a fee of $10 million if a school left the Mountain West for the Pac-12, with escalators of $500,000 for each additional school.

Five schools — Boise State, Colorado State, Fresno State, Utah State and San Diego State — announced they were leaving the Mountain West for the Pac-12 in 2026, which the Mountain West believes should require a $55 million payout from the Pac-12.

In December, Colorado State and Utah State filed a separate lawsuit against the Mountain West, seeking to avoid having to pay exit fees that could range from $19 million to $38 million, with Boise State later joining the lawsuit. Neither Fresno State, nor San Diego State has challenged the Mountain West exit fees in court.

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Sources: Patriots exec Stewart to be Huskers’ GM

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Sources: Patriots exec Stewart to be Huskers' GM

Nebraska is hiring New England Patriots director of pro personnel Patrick Stewart as the football program’s new general manager, sources told ESPN’s Pete Thamel on Wednesday.

Current Nebraska general manager Sean Padden — who oversaw top recruiting classes in this cycle in high school recruiting and in the NCAA transfer portal — will move to a new role of assistant AD for strategic intelligence, sources told Thamel. Padden’s role will include ties to the salary cap, contract negotiations and analytics, while Stewart will run the personnel department.

Under second-year coach Matt Rhule, Nebraska finished 7-6 last season, capping its year with a 20-15 win over Boston College in the Pinstripe Bowl. The Cornhuskers were 3-6 in the Big Ten.

In New England, Stewart’s departure comes at a time in which the Patriots are in transition under first-year coach Mike Vrabel. The hiring of Vrabel has had a ripple effect on the front office with the addition of vice president of player personnel Ryan Cowden, who had worked with Vrabel with the Tennessee Titans for five seasons (2018 to 2022).

The Patriots’ personnel department is still led by executive vice president of player personnel Eliot Wolf, who had tapped Stewart as director of pro personnel last year. Sam Fioroni had served as the Patriots’ assistant director of pro personnel in 2024. Others on staff could also be eyed for a promotion or new role.

Stewart, who graduated from Ohio State, began his professional career in the college ranks with the Buckeyes (2000 to 2004), Western Carolina (2005) and Temple (2006) before breaking into the NFL with the Patriots in 2007 as a scouting assistant. He then split time between college and pro scouting with the organization over the next 10 seasons.

Stewart was a national scout for the Philadelphia Eagles (2018-19) before working for the Carolina Panthers as director of player personnel (2020) and then vice president of player personnel (2021-22). He returned to the Patriots in 2023 as a senior personnel adviser.

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