Houston Astros superfan Mattress Mack can’t lose, no matter who wins the World Series
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3 years agoon
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INSTEAD OF A bank vault or a Brink’s truck, the betting slips from what could be the largest payout in sports gambling history are being guarded by nothing more than an old, tattered Houston Astros backpack. On a recent Tuesday afternoon in Houston, with the MLB playoffs about to begin, the faded blue nylon bag — its contents worth potentially millions — sits on the floor of the massive Gallery Furniture showroom, just within arm’s reach of its owner: the Houston furniture magnate and Astros superfan Jim McIngvale, better known around these parts and in the world of high-stakes sports gambling as “Mattress Mack.”
Lanky and seemingly equal parts ears, teeth, cowboy boots and charisma, McIngvale has been a household name in Houston for decades thanks to his wacky TV commercials and his Ross Perot delivery. “I just have what you might call a high tolerance for risk,” McIngvale says. “Damon Runyon said ‘All horse players die broke.’ And I know I shouldn’t bet with my heart, but it’s hard not to and it’s a lot more fun.” In 2017, McIngvale gained national notoriety for opening his doors and sheltering hundreds of victims of Hurricane Harvey for weeks inside his furniture showroom, something he also did after Hurricane Katrina years prior. After the storm, as the Astros continued their historic run to the 2017 World Series, McIngvale was in the news yet again, this time for an only-in-Texas furniture promotion through which anyone who bought a mattress from Gallery Furniture would get it for free if the Astros won it all.
In a rather ingenious move at the dawn of the legal sports gambling era, McIngvale hedged his potential business losses by placing seven-figure bets on the Astros. Good thing. He ended up having to refund more than $10 million worth of mattresses. “We take large wagers from sports bettors of all stripes, but I’m not sure anyone does it with as much panache as Mack,” says Ken Fuchs, head of sports at Caesars Entertainment. “That’s why I bring in [Hall of Fame baseball owner and promoter] Bill Veeck as the only comparison with Mack. He’s never afraid to make a statement or take a risk and, clearly, he has fun doing it.”
By the end of the 2017 MLB season, McIngvale was such a Houston institution the Astros brought him along as one of their own for the trip to the White House. “We invited Mack because he had become such an example of everything the Astros and Houston had been through together in that year,” says Anita Sehgal, the Astros’ senior vice president of marketing and communications. “Houstonians have watched him build his life in Houston while giving back every step of the way. That’s why they have a special love for him. For Mack it’s not about words, it’s about action.”
In more ways than one.
Now, five years later, with the Astros poised to face the Philadelphia Phillies in the World Series, McIngvale’s original furniture promotion — and the epic sports bets behind it — have quintupled in size to what is about to be a record-breaking $75 million World Series squeeze play. By the start of the Fall Classic on Friday, McIngvale says he’ll have around $10 million (at an average 7.5-to-1 odds) riding on the Astros. In other words, the exact kind of nerve-frying, death-defying stakes Mattress Mack, 71, has been drawing aces his whole life.
On the eve of the MLB postseason, we spent time with McIngvale for a look behind the scenes at the remarkable life and times of Mattress Mack and the moments during the past four decades that led him to take such a big swing on his hometown team.
“I just get bored to death with stability, which is why I guess I like all of these big bets,” he shrugs, even as he faces the culmination of all his business success, sports-gambling excess and Astros madness. “I thrive on chaos.”
If that’s true, with an entire furniture fortune now riding on the Astros, McIngvale is about to have the time of his life.
IT’S JUST AFTER noon inside the bustling, 110,000-square-foot original Gallery Furniture showroom on the north side of Houston, and McIngvale is where he always is and where he hopes to remain “until I die” — behind the front desk, noshing on an orange and taking customer service calls. While McIngvale, who is worth an estimated $300 million, checks on the delivery status of a bedroom set, visitors wander through the property, a mesmerizing wonderland of furniture, kitsch, memorabilia and community outreach.
The football field-sized warehouse out back is stuffed with mattresses in anticipation of another Astros title. On the north side of the building is a daycare funded by McIngvale. To the south, a trade school. (The saying around here is that since the hurricane this location has become a community center disguised as a furniture showroom.) One 360-degree panorama near the entrance includes, I swear, the customized Texas A&M presidential motor scooter that belonged to George H.W. Bush, four stuffed raccoons playing poker on top of a bar, a glass showcase overflowing with humanitarian awards, a 30-foot nutcracker doll next to a similarly ginormous Christmas tree, a series of paintings of steers relaxing on sofas, a framed excerpt from Thomas Paine’s 1776 “Common Sense,” a 5-foot wooden fish carved from a tree stump and painted like the Texas flag, a six-piece leather, reclining living room set (last one, as is — no returns), a giant slab from a 513-year-old African Bubinga tree, a signed poster from the Chuck Norris movie “Sidekicks” and an ornately framed oil painting portrait of McIngvale’s north star, his father, George Sr.
In the 1960s Jim was a prep football standout at Bishop Lynch High School in Dallas, a school his father helped found. (Jim claims his junior high coach, Bob Barrett, was among the group of officers who arrested Lee Harvey Oswald at the Texas Theatre.) A few years later when a former high school teammate of McIngvale’s didn’t have the money or the means to get back to college, George McIngvale put him in his car and drove him 2,000 miles back to Dartmouth. “My father was a giver, even when he didn’t have money to give, so he died without a lot, but he died very happy,” McIngvale says. “And that spontaneity, that taking care of people, that, maybe not a lot of thinking, but more just ‘ready-fire-aim’ approach to life? That’s where it comes from.”
EVEN THOUGH McINGVALE was a member of the legendary 1969 and 1970 Texas Longhorns football teams that won 30 straight games and back-to-back national titles, you can tell the overall importance of this experience in his life by where the Longhorns team photo is displayed inside Gallery Furniture: right above the customer restrooms. “I was a great football player, I just had two small problems,” McIngvale says. “I was too small and I was too slow.” Spending all that time on the sidelines, however, McIngvale became close with another major influence in his life, Frank Medina, the Longhorns trainer from 1945 to 1978. “He was all of 4-foot-10, but he was a fireball,” McIngvale says. “He’d get right up in your face and scream ‘What are you saving it for, son? Is that all you got?’ And he taught me this line: ‘Ask, take and give no quarter.’ In other words: Never give up and never ask for anything. Do it yourself.”
Before he started selling furniture, McIngvale was a “broke failure” living at home in Dallas, trying to keep the lights on at his first business, a fitness center. Around 1978, hoping to sell some gym memberships, he attended “Muhammad Ali Appreciation Day” at Market Hall in Dallas. Late in Ali’s career, in between fights, the three-time heavyweight champ cashed in on his popularity with barnstorming-type “exhibitions” where he’d spar with local heavyweights and sign autographs for fans. After quickly dispatching a handful of local heavyweight hopefuls, Ali, always the showman, grabbed the ring announcer’s microphone and taunted the crowd: “Any y’all want to fight?”
Only one hand went up.
It was McIngvale’s.
“OK, come on up here then, Great White Hope,” Ali yelled.
Inside the ring, as a trainer laced up McIngvale’s gloves, Ali leaned in and told McIngvale the plan for the spectacle. After sparring for a round, Ali would drop his guard and McIngvale would seemingly knock his lights out, then stand over Ali and taunt the fallen champ. McIngvale did exactly as Ali told him, and when the crowd turned on McIngvale, Ali miraculously sprang back to life, grabbed the mic and confessed to choreographing the entire stunt.
And not a second too soon.
“People in the crowd were already asking my friends, ‘Hey, are you with him?’ And they were like, ‘Uh, no, no, we’re not with him,'” McIngvale says.
McIngvale’s wife, Linda, was with him at the event. “It just showed what a great personality Ali had, and of course Mack loved that side of Ali. [Ali] was obviously the greatest boxer of all time, but what Mack also loved was he was also the greatest promoter of all time, too.”
Says McIngvale, “I just seem to stumble into these things. I’m not shy, and I have a high tolerance for risk. Sometimes it works. Sometimes it doesn’t.
“It’s like when you lose a million-dollar bet, you just say, ‘What’s next?’ That’s all you can do. But I do know we sold a lot of gym memberships that day.”
AFTER GALLERY FURNITURE opened in 1981, a Texas oil bust forced Houstonians to tighten their belts and threatened to bankrupt McIngvale. Down to his last $10,000, McIngvale spent half on inventory and half on a TV commercial shoot. After three hours in front of the camera, though, he had nothing on tape he could use. “I was stuttering and stammering and down to my last take,” McIngvale says. “I had the day’s receipts in my back pocket, so I pulled those out and waved them around and said ‘Gallery Furniture will save you … MONEEEY!’ The producer said, ‘That’s it, that’s the commercial.’ And it stuck.” The over-the-top spots started airing late at night on Channel 39 in Texas, where McIngvale enjoyed a long association with Houston Wrestling and WWE Hall of Fame announcer Paul Boesch.
Mattress Mack was born.
Combined with McIngvale’s longtime association with the Astros, it’s a character who immediately draws comparisons to legendary MLB owner and promoter Bill Veeck, the man who, in 1979, gave us Disco Demolition Night. “Someone who bets big and bets with his heart, with a colorful personality,” Fuchs says. “Like Veeck, Mack thinks about ideas in such a large way, but he’s able to act on them and execute them.”
McIngvale’s catch phrase has been flooding the Houston airwaves nonstop since the 1980s. (He has screamed it while wearing a mattress, while nearly being trampled by livestock, while fighting Chuck Norris, tumbling with Olympians, arm wrestling comedian Joe Piscopo and posing next to pretty much every B-level celeb in Texas.) Mattress Mack has become a part of the community’s subconscious. McIngvale says he recently walked past an autistic teenager shopping for furniture with his parents, and the normally nonverbal child said, “Hiya, Mack!” His mother burst into tears.
“I’ve always been bombastic and wanted to be a big promoter like W.C. Fields or Bill Veeck,” McIngvale says. “That’s what I’ve always dreamed of being, and now I’m getting to live it out.”
McINGVALE’S APPETITE FOR sports gambling started in 2006 when he says he won $250,000 on Texas and Vince Young in the national championship game. But it was two die-hard Peyton Manning fans who helped him develop the idea to hedge his furniture promos with massive sports wagers. Well, kind of. In 2014, before the Broncos played the Seahawks in Super Bowl XLVIII, two employees convinced McIngvale there was no way on Earth that their boy Peyton would ever lose to the lowly Seahawks. So — ready, fire, aim! — McIngvale announced that if the Seahawks somehow beat Manning everyone would get their furniture for free. “I didn’t hedge anything on this at all,” he says, “and it really got away from me in the last three or four days.”
By Saturday, Gallery Furniture had sold every mattress, every sofa, every ottoman and every last lamp in stock. “The damnedest promotion we ever had,” McIngvale says. “On Saturday night at 7 o’clock I’m standing on top of the desk at the front of the store screaming at the people that they have to go home now, we have no more furniture. It. Was. Unbelievable. We sold every last stick of furniture we had. Never happened in our history before.”
McIngvale knew he was on to something. He was ecstatic. Right up until he did the math just before kickoff.
“I hadn’t told my wife or anyone else about this, but we were on the hook for a whole lot if Seattle won,” he says.
Far too nervous to watch the game, McIngvale ran on the treadmill in the exercise room at the back of his warehouse for three hours. (He doesn’t have a TV at home.) When the two Peyton Manning fans were nowhere to be found, McIngvale knew he was screwed. All he could do then was wait for the postgame call every gambler dreads. “The phone rang at the end of the game, I picked it up and I said, ‘Who won?’ and my wife says ‘Seattle won you big dummy, how much money did we lose?’ And I just spit it out: ‘Nine million. We’re out nine million,'” McIngvale recalls. (McIngvale has run this story through the Mattress Mack Filter in recent years. An ESPN story from 2014 says he actually lost $7 million.) “Let’s just say, yeah, she wasn’t a happy camper. That’s when I realized I needed to find a way to hedge this stuff somehow.”
In 2017, a day after Hurricane Harvey decimated Houston, Gallery Furniture inventory control manager Anthony Lebedzinski arrived at the showroom where, he says, McIngvale was already handing out keys to the company’s fleet of delivery trucks to any able-bodied adult willing to help rescue people from the floodwaters. Later that day while trying to reach a trapped family, Lebedzinski nearly drowned when he was sucked into the filthy floodwater by an open manhole cover. “He was halfway to Galveston Bay before he saved himself,” McIngvale says. Daring rescues like Lebedzinski’s continued for days until there were hundreds of families not just sheltering but living inside McIngvale’s pristine showroom. “Mack’s always first, first in the water, first to open his doors, first to help,” says Houston schoolteacher and Astros fan Deirdre Ricketts. “All Houstonians have big hearts, but Mack’s might be the biggest.”
“People asked, ‘How can you let them sleep on the brand-new furniture like that?'” McIngvale says. “What am I going to do, let them all drown? So that was it. To me, it was nothing. It was the right thing to do. And I wanted my kids to see me doing that. At the end of the day we’re all going to be judged by our creator, and he isn’t going to ask how much money we made. Instead, he or she will ask us how much of a difference did you make?”
McIngvale’s immediate, large-scale, open-arms policy set the tone and created a path forward in the terrifying, chaotic and critical early days of the city’s recovery. It was the best of Houston, Sehgal says, the way people took McIngvale’s example and ran with it, coming together across the board to help each other.
One of the temporary residents pulled out of the floodwaters and fed, clothed and sheltered at Gallery Furniture for several days was Khanh Doan, 31. At a recent home Astros game, Doan finally got to thank McIngvale in person.
For saving his life?
“No,” he says.
“For saving my life, my mother’s life and my father’s life.”
During the past decade McIngvale has also helped raise $12 million for tsunami relief, he delivered 25,000 care packages to seniors during the COVID pandemic and he opened his showroom again during last year’s winter storm and power outages. In August when the team from nearby Pearland, Texas, made it to the Little League World Series, McIngvale and the Astros raised money to send the players’ families to Williamsport, Pennsylvania.
“Mack’s always the first to step up for anything that’s impacting Houston,” Sehgal says. “Big or small.”
IF YOU REALLY want to catch a glimpse of McIngvale’s electric Mattress Mack alter ego, don’t ask about Texas football, his Elvis memorabilia collection or even his weakness for racehorses and Ferraris. Instead, ask about his life’s masterpiece: The Promotion. By combining all of his passions — furniture sales, community, sports, gambling and Texas-sized spectacle — McIngvale has achieved a kind of gambler’s nirvana by finding a way to bet millions upon millions on his beloved Astros and other teams without ever really “losing” a cent, all while pushing his brand equity through the roof.
Here’s how it works: It starts with picking underdogs and getting favorable odds. Because, without the futures aspect, none of the math works. For example, this season McIngvale’s initial $3 million bet at Caesars for the Astros to win it all at +1000 covered him for the first $30 million in potential furniture refunds. Next, McIngvale makes the grand announcement, which is some variation of: Spend $3,000 or more on a mattress and accept delivery within 24 hours, and if the Astros go on to win it all, your purchase is free. Then, the more furniture he sells through the promotion, the more McIngvale bets on the Astros, whose line has moved from 10-to-1 to 8-to-1 to 4-to-1 to their current status as World Series favorites.
Fuchs says McIngvale’s idea to use sports gambling as a business hedge is a different angle than anyone has ever seen before. “He’s laying off the risk with these wagers, covering one big loss with one big win,” adds Patrick Everson, senior reporter for Vegas Insider. “It’s kind of a genius business move, really. And, clearly, he’s got the money to lose. He’s not losing any sleep at all.”
What McIngvale really understands better than gambling, furniture or promotion, though, is human nature. Even the slightest chance to get something for free is practically irresistible to most consumers, especially those already on the fence about needing a new mattress. The more sales increase, the more McIngvale gets to do the thing he loves most: bask in the attention and fly off to Vegas to place ridiculously large bets, sometimes with a briefcase full of cash. “It’s just like in the movies, the briefcase gets its own seat on the plane,” says Gallery’s Gerald McNeil, a former Pro Bowl returner with the Browns in the 1980s who now works with McIngvale. After the first few spur-of-the-moment trips to Vegas with McIngvale, McNeil started keeping a change of clothes in his car at work. “I guess it’s my job to save the suitcase if the plane goes down,” McNeil says.
Sports gambling is still illegal in Texas, so when he doesn’t feel like jetting to Vegas, McIngvale will simply drive roughly 125 miles east until the betting app on his phone pings to let him know he’s in Louisiana and free to drop another million or five. On the eve of the past Super Bowl, outside a rest stop in Vinton, Louisiana (and on live TV, of course — this is Mattress Mack after all), McIngvale dropped $5 million on the Cincinnati Bengals, the largest Super Bowl bet in history. And this summer, as the Astros caught fire and the promotion exploded — until July, McIngvale was refunding double the customer’s money on mattresses and furniture — McIngvale flew to sportsbooks in Iowa and Vegas to bet another $4 million in a single night.
“I sweat these games because of these promotions and it is so much anxiety,” McIngvale’s wife, Linda, says. “I don’t know how he doesn’t get anxious about it. I think he does and pretends like he doesn’t.”
“My wife says I have a gambling problem,” McIngvale says. “I say I have a promotion problem.”
They’re both probably right.
If the chosen team happens to win, great, McIngvale’s losses are covered, thousands of ecstatic customers blab for years to everyone they know about that time they won the lottery at Gallery Furniture, and many of them turn around and spend the refund on more furniture.
After the Astros won it all in 2017, McIngvale got to live out every gambler’s dream, flying home from Vegas with that raggedy old Astros backpack of his stuffed with almost 50 pounds of the sportsbooks’ money.
If the team loses, well, that’s when McIngvale really wins. For example, last season McIngvale “lost” his $3.35 million wager when the Braves beat the Astros in the World Series. McIngvale pulled out all the stops for that bet, trying to appeal to a higher power by packing a suite at Minute Maid Park with nuns from the Dominican Sisters of Mary Immaculate Province. The sisters became known as the “Rally Nuns” until a 7-0 loss at home to the Braves in a godforsaken Game 6.
It wasn’t quite as soul-shattering a defeat as you’d imagine for McIngvale, though. The odds on that bet covered McIngvale for more than $35 million in freebies. So, assuming the promotion brought in around $30 million in sales (during the fall, no less, which is typically a slow time in the furniture biz), at even a 40% markup, minus his wager, McIngvale confirms that he still came away with a cool profit, probably somewhere close to $9 million. And that’s not even counting the value of all the free advertising, promotion and goodwill that McIngvale says is “exponential,” or the fact that, according to TurboTax, itemized gambling losses can be tax deductible.
“Oh, it’s definitely a win-win,” McIngvale says. “These promotions just bring the brand to life and give us a ton of brand equity that we wouldn’t have otherwise. The customers love it so they’re totally engaged and talk about it for years. Because it runs all season long it probably ups the number of people following the Astros, too, because now they have a real vested interest in the team.”
WHEN McINGVALE WAS a panelist at a gambling conference and trade show in New Jersey this summer, Everson says he heard minor grumblings from bettors about the whole Mattress Mack phenomenon. Mainly, that it’s unfair how McIngvale is allowed to place multimillion-dollar bets while sportsbooks strictly limit what the average person can wager. Besides sounding a lot like airline passengers who blame the awful conditions in economy on the people flying first class, this really is an issue with sportsbooks policy, not McIngvale. One sports gambling industry insider said the reason sportsbooks love McIngvale so much and allow him to keep betting bigger and bigger amounts is all the free promotion they get out of it, and the fact that, well, he’s kinda terrible at it.
During a brutal losing streak in 2022, McIngvale dropped $15.4 million on the Patriots, the Titans, the Bengals and Alabama. He was about to be out another cool $5.5 million in the NCAA tournament until Kansas came back from 16 down at the half to defeat North Carolina. Just before the tip, McIngvale sneaked off to Louisiana to bet another $1 million on Kansas at -190. The wager broke all his rules about taking only underdogs and not gambling with his heart. “Stupid bet,” he says. “I see all these kids when I go to Vegas and it’s the weirdest thing because they all know me from gambling. People think I’m a great handicapper but I’m really not.”
After March Madness, McIngvale brought Jayhawks coach Bill Self into the store for the first day of the $14 million giveaway party. “First customers, a big family, comes up to say thanks to Self and I asked them, ‘How much did y’all win?'” McIngvale says, placing his hand on his forehead. “Sixty-four thousand. Sixty. Four. Thousand. It about knocked me over.”
Another reason the books love McIngvale is what Vegas Insider calls the Mattress Mack effect. McIngvale’s huge wagers on the Astros actually help defray the sportsbooks’ liability on more popular teams like the Yankees and Dodgers, teams that would normally be a loss for casinos. For the record, McIngvale doesn’t like the idea of limits, either. “I think they ought to take bigger bets,” he says. “It’s like if some customer comes in here and wants to spend a million dollars. Well? Knock yourself out. What difference does it make? Yes, the sportsbooks have to hedge it the other way, but they ought to have enough savvy to do that. They’re going to take some big losses, but they’re also going to get some big wins too if they have the numbers right.”
That math will continue to keep people like Fuchs up at night until the Astros are eliminated or sports gambling history is made. Although it’s clear he gets a kick out Mattress Mack, and the promotional mileage of his big bets, Fuchs stops short of rooting for the Astros. “It will be a lot of fun to be on this roller coaster as they progress through the postseason,” he says. “That’s the beauty of Mack’s hedge. It works out for everybody. Well, unless we lose $30 million.”
IN THE END, few things can capture the inexplicable phenomenon that is Mattress Mack better than McIngvale’s Astros game attire. About an hour before the Astros faced the Diamondbacks on Sept. 27, McIngvale shuffled into the mezzanine level of Minute Maid Park by himself, sporting his signature look: well-worn black cowboy boots, a slightly askew orange-billed Astros cap, blue business slacks and an authentic Alex Bregman home white Astros jersey over a white button-down oxford, covered in a galaxy of black dots from the Sharpie McIngvale uses to take notes and sign autographs. McIngvale always completes this ensemble with the single most egregious sports-fashion crime of them all: tucking his game jersey into his pants.
And yet, somehow, on him it works.
Apparently, $70 million in free furniture as an accent piece will do that for an outfit. McIngvale promises that number will keep climbing as long the Astros keep winning, the odds remain favorable and the sportsbooks keep taking his bets. McIngvale is close to several of the Astros, especially Bregman, who shares his passion for racehorses, and he insists the players get a kick out of his promotions and don’t feel the least bit of pressure to help remodel the living rooms of half of Houston.
“This year he’s done it right, and if the Astros win it all it’s so exciting for him and the customers,” Linda McIngvale says. “Mack has this huge connection to the team now, and he loves doing this. … The man works really hard so, you know, it’s all good.”
Mobbed by fans the second he steps into the park, it takes McIngvale an hour to walk along the mezzanine from home plate to right field. And when he does finally reach his seat about 10 rows behind the Houston dugout, Section 122 erupts in a wave of applause. The Astros’ response to McIngvale’s arrival is even more dramatic: three homers in four at-bats to blow the game open in the sixth. “He’s an icon, I love him, he’s Mack to me, not Jim McIngvale,” says Sehgal, the Astros SVP. “He’s just an authentic fan with a really big heart, the kind of person you can’t see without it putting a smile on your face.”
Outside of Houston, McIngvale has quickly become an irresistible storyline as a quirky curiosity in the burgeoning world of mega-sports gambling. Inside this city, though, he remains something completely different and far more impactful. For three straight hours inside Minute Maid Park, fans beam when they recognize Mattress Mack. Some yell out “Legend!” and keep walking to their seats. Others repeat his quirky catch phrase or reveal exactly how much free furniture they won in 2017. A little girl asks him if he’s a ballplayer. A few fans bend his ear for gambling advice on the Texans and Oklahoma State. But the vast majority of people who stop do so to offer some heartfelt variation of the same message: “Thank you for everything you’ve done for this city the last 40 years. Go Stros! Let’s get those free mattresses!”
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Bill Belichick’s legacy takes a detour at North Carolina
Published
3 hours agoon
November 25, 2025By
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Tim KeownNov 25, 2025, 07:53 AM ET
Close- Senior Writer for ESPN The Magazine
- Columnist for ESPN.com
- Author of five books (3 NYT best-sellers)
IT’S IMPOSSIBLE TO look down to the sideline, at the man standing alone, squinting out at the field with his default look of irritation and disgust, and not wonder what he’s doing there. He looks at the papers he’s holding, squinting harder, and jots down something with the pencil stub in his right hand before peering back onto the field as if he’s trying to figure out what, exactly, is taking place in front of him.
He’s 73 years old, the hair under and inside his visor showing signs of early comb-over. There is a berth around him, a wide one, and it’s rare that he approaches anyone or anyone approaches him. An assistant runs over every so often and hands him a tablet that he jabs with his finger a few times before handing it back. He occasionally barks at an official. He walks to one end of the sideline to watch a few plays from behind the line of scrimmage, and the negative space moves with him, like he’s emanating an invisible force field.
He is the most famous and successful coach in NFL history, long past the age of needing to prove anything to anybody, even further past the age of needing the money or the work, and yet there he is, coaching a University of North Carolina football team that, at 4-7, has proved stubbornly unable to bend to his will. It’s like watching a monarch preside over a small-town school board. He coached the most envied and despised team in the NFL, and now he coaches a below-average ACC team that elicits almost no emotional response. He continues to preach the tenets of his faith: Fix your mistakes, get better every day, do your job. There is not and never has been room for frivolity, or peripheral concerns of any flavor, or even outward signs of joy. The rare smile, the northern white rhino of the sports world, is more a baring of teeth. We are left to presume he enjoys what he’s doing simply because he keeps doing it.
DESPITE THE DEPRESSING season, despite his personal life spooling into the open, despite the most basic question — Why is he doing this? — there are times when Bill Belichick shows it’s all still in there.
It is nearly an hour past the final play of UNC’s game against Stanford when he finally appears at the lectern in the atrium of the school’s football complex. He stands, as always, and begins to speak about his team’s 20-15 win, its second ACC victory in a row and a sign — fleeting as it may be — that he just might make this college thing work after all.
He looks less weary and uninterested than usual, which means his grumbling is delivered loudly enough to hear. He graciously tells a young man who asked a lengthy question about the tendencies and strengths and weaknesses of UNC’s next opponent, Wake Forest, that he doesn’t have an answer for him yet but that it’s a great question. He makes eye contact. He’s trying. For once, the back-and-forth doesn’t feel like penance.
Fewer than 15 minutes pass before Brandon Faber, Belichick’s media relations liaison, says the coach has time for one more question.
Belichick doesn’t move.
“We’ve got time for a couple more if you want,” he says, tossing a hand in the air like it’s no big deal, like this is how he always operates. “I know I kept you hanging here, so I can go a little longer if you want.”
There is a molecular shift in the room. Belichick wants more questions? This doesn’t happen. Belichick speaks for roughly 20 minutes every Tuesday morning, and then briefly after every game. The Tuesday conversations revolve almost entirely around that week’s game, and the postgame conversations revolve almost entirely around the game that just ended. There’s almost no space for nuance or introspection or anything beyond pregame platitudes and postgame autopsies.
As anyone who has ever witnessed the Kabuki of a Belichick news conference knows, time is not the only limiting factor. He tends to treat each question as if it’s dipped in acid; he is intentionally vague (“Every game is decided between the white lines,” he said in the lead-up to Saturday’s Duke game) when he’s not being intentionally obvious (“Defensively, we send our defense out there to prevent the offense from scoring”). There are times he will answer a question at length, using the most unilluminating words possible. Hard worker, both sides of the ball, understands the system — it’s the verbal equivalent of dimming the lights, and every word is uttered in the same toneless drone. It’s easy to get drawn in, like watching a hypnotist’s pendulum, and convince yourself you’re hearing something incisive simply because of the person delivering the message. It is both gift and art.
Over the past few weeks, the discussions have focused inordinately on whether North Carolina can get to six wins, a .500 record, and squeeze its way into a bowl game for the seventh straight season. Considering that 82 schools play in bowl games, and considering that two of UNC’s wins are over Richmond and Charlotte, the bar is low enough to be subterranean. And even after Saturday’s loss to Duke, there is the possibility that a win over North Carolina State on Saturday could get the Tar Heels into a bowl game on the virtue of their Academic Progress Rate if there are not enough six-win teams to fill out the bowl schedule. Belichick, predictably, has waved away questions about the postseason, perhaps unwilling to acknowledge the truth: An invite to the Gasparilla Bowl, especially one based on a technicality, would be a far sadder end to his first college season than a week in the office poring over the names appearing in the transfer portal.
But as evening becomes night on this Saturday in Chapel Hill, a five-point win over a bad Stanford team has UNC’s athletic director and chancellor standing toward the back of the room, bouncing and smiling with happiness and, no doubt, relief. Notably absent — for the first time in Belichick’s postgame news conferences — is his girlfriend, Jordon Hudson. A New York Post article on Friday offered a potential reason for Belichick’s tardiness and Hudson’s absence: After the game, the outlet reported, Belichick’s daughter-in-law Jen, the wife of defensive coordinator Steve Belichick, spent 40 minutes berating Bill and Hudson in the coach’s office.
Belichick seems unaffected. He has opened the floor, and the questions begin to stray beyond the normal margins. He’s asked about the logo on his quarter-zip, an interlocking diagonal UNC that, a reporter suggests, might be a throwback to the 1950s, when Belichick’s father was a Tar Heels assistant. “It’s from Lawrence Taylor’s time,” Belichick says.
But it’s a question regarding the development of young players that hot-wires him into a different space. He started this thing called Sunday Night Football, a controlled scrimmage between players who didn’t suit up for the game that weekend. They play the theme song from the “Sunday Night Football” broadcast through the speakers at Kenan Stadium. Every coach in the program watches, every player is in attendance, every play is filmed from all the angles, like it’s happening in a full stadium on a Saturday afternoon. “Everybody’s out there,” receivers coach Garrick McGee says, “and everybody’s into it.”
The game is followed by a Tuesday or Wednesday night meeting with Belichick and the SNF participants. He spends at least an hour going over the film and relaying the notes he requires his assistants to take and provide to him. McGee has been a college coach, including a head coach, for 29 years, and he says, “I’ve been doing this a long time, and this is different than any place out there. The meeting Bill has with the players is something I’ve never seen before.”
Belichick shrugs and says, “It’s something we’ve always done, going all the way back to Cleveland. … When your players who don’t get a lot of playing time just run the other team’s plays, it’s hard for you to evaluate how they can run your plays. We created those opportunities to see how they’re progressing in running our stuff. I want to see our players running our plays, to make sure they can do what we need them to do, not just running plays off cards from something Virginia ran, or Stanford ran.”
He’s rolling now. There’s a spark, a cadence to his words that makes this feel like we’re in a classroom and not a news conference. This is his turf: running drills off to the side, working on “basics” with the non-regulars after practice every single day, seeing something nobody else sees. He’s trying to remind everyone: This is a system, and it’s proven. It’s an attempt to take back whatever he feels has been lost in the months since he signed on to this job and lived through the seeming embarrassments of the 24-year-old Hudson appearing to stage-manage an interview on “CBS Sunday Morning” (something the coach attributed to “selectively edited clips and stills from just a few minutes of the interview to suggest a false narrative”) and the routs at the hands of TCU and Clemson, and the boos and emptying stands at Kenan Stadium, and the revelation that his buddy and general manager Michael Lombardi (salary: an NCAA-best $1.5 million) took a trip to Saudi Arabia seeking funding for the program, and the indignity of having to issue a statement affirming his commitment to the Tar Heels after rumors spread that he would be open to a buyout after The Athletic reported, five games in, that his team was rife with dysfunction.
He rattles off the names of players who have gone from Sunday Night Football to regular and productive playing time: receiver Madrid Tucker, running backs Demon June and Benjamin Hall.
Turns out the man whose late career has centered on one unanswerable question — Did Belichick create Tom Brady or did Brady create Belichick? — was just setting up for the mic drop:
“That’s what Brady did the whole 2000 season,” he says. “He never played. He was the fourth-string quarterback, but he did all those plays — running our offense against our defense. The guys who didn’t play, that’s what a lot of them did. They weren’t great. They weren’t even good. But a lot of them became good, and some of them became great.”
This, you think, is it: This is why they believe, and why North Carolina, a basketball school desperate to find its spot in the college football firmament, is paying him $50 million for five years.
This is why they still believe.
BELICHICK’S FIRST STOP on campus after his hiring was the men’s lacrosse office. Belichick is a lacrosse fanatic: He was the captain of the team at Wesleyan, his sons played the sport, his daughter coaches at Holy Cross. It’s hard to say lacrosse is his happy place — this is Belichick, after all — but it seems to serve as a refuge. Head coach Joe Breschi returned to his office that day in mid-December to find a note:
“First stop on campus: visiting lacrosse office – BB”
Lacrosse, a spring sport, shares a practice field with the football team. Belichick watched one of the team’s early spring practices, and he was confused by the temporary tape on the field to designate the crease around each goal.
“We’ve never been allowed to line the football field,” Breschi told him.
Under Breschi, the Heels are consistently one of the top teams in the country. They won the 2016 national championship, but they’ve never been deemed significant enough to mark their own territory.
“I’ll take care of it,” Belichick said.
Breschi, 11 months later, remains unable to contain his amazement.
“The next day,” he says. “The very next day, there were lines on the field. We got the field lined! I’ve been here 18 years and never got the field lined.”
Belichick has become something of a Professor of Championships on the Chapel Hill campus. He gave a speech to Breschi’s lacrosse team last spring, and just last week he addressed the NCAA top-seeded field hockey team before it lost to No. 2 Northwestern in the Final Four on Friday. Head coach Erin Matson introduced Belichick: “For any field hockey program, it’s always going to be rare for the head football coach, especially during game week, to come over and take time out of their week and talk to you guys. But it’s extremely rare that we get coach Bill Belichick.”
Belichick stood before them and said, “You plan for what’s going to happen, but once the game starts, you play the game.”
It’s a similar message heard by the men’s lacrosse team. Belichick spoke to the team after he ordered the field to be lined, and shortly afterward, Breschi got a message from Belichick. “He wanted to know if we had any extra sticks and sweatshirts lying around,” Breschi says. He rounded up six of each.
“So you know what we’re wondering, right?” Breschi asks. “We’re wondering if he’s playing lacrosse in his free time.”
LOOKING OUT OVER Kenan Stadium on a gorgeous November Saturday, homecoming no less, the stands less than half filled 20 minutes before kickoff as three military paratroopers glide gently to midfield, it takes some work to imagine why the season began with such high expectations.
Despite having 70 new players, the excitement was fueled by a belief that Belichick could magically transform an entire program through the sheer force of his personal history. The university issued statements from Brady and UNC great Taylor, who said, “Carolina got a chance to win it all.”
“There was unprecedented hype,” says Adolfo Alvarez, UNC’s student body president. “Our opener was prime time on a holiday [Labor Day]. It was a new era for the university, and the entire day was a celebration. Michael Jordan was there, Mia Hamm was there. When the pregame video showed Belichick, everybody went crazy. It was like, ‘This is really happening.’
“Then the game kicked off.”
It’s all overly documented, every loss seemingly engineered to inflict maximum pain: TCU 48-14 in that opener; Clemson 28-3 after the first quarter; a final-play fumble at the goal line that would have beaten Cal; a failed 2-point conversion that would have beaten Virginia; a backsliding and dispiriting loss to Wake Forest to drop to 4-6; Saturday’s loss to Duke made possible by a late fourth-quarter fake field goal the Heels were comically unprepared to defend.
“They paid $14 million for a football team that’s really not very good, and that doesn’t count the money they paid for the coaches,” says a source who works closely with the UNC athletic department and requested anonymity to speak freely. “At the very least, that feels like a very bad business decision.”
The busiest guy in the program is the one who makes sure the punt team is ready. The Heels are scoring 18.7 points per game, 121 out of 134 FBS teams. The roster formation, handled mostly by people with no experience with the NCAA’s ever-changing landscape, looks in retrospect to have been haphazard. Quarterback Gio Lopez is being paid a reported $4 million over two years despite being rated ESPN’s No. 100 player in last season’s portal. He has improved throughout the season, but he is a left-handed passer who struggles to throw moving to his right, a fact that serves to shorten the playbook. Belichick’s devotion to him — “We’re just trying to win the game” — has been a recurring question after every game. The one salvation has been the defense, coordinated by Belichick’s son Steve.
“There was a certain investment in the team,” Alvarez says, “and people wanted results.”
Bill Belichick declined an interview request for this article but did respond to a few emailed questions. Asked what he learned from his first run through the new and mostly untamed NCAA landscape, where every player is an annual free agent, he responded, “I try to be as honest as I can about our program. We want student-athletes to come here who want to work hard every single day and strive to be their best to help the team be successful, so I would not do anything differently than we have in the past.”
EVERY STORE ALONG Franklin Street in Chapel Hill selling UNC gear carries a gray hoodie, sleeves cut off, with “Chapel Bill” written across the front in Carolina blue. Back in the heady days, before the team played a game, the slogan was trademarked by a company owned by Belichick and managed by Hudson.
“We couldn’t keep them on the shelves when he first got here,” an employee in one of the non-licensed shops told me in early November. “Lately the only ones we sold were for Halloween costumes.” Couples went out as Bill and Jordon, she says. The guys wore the hoodies with a visor, and their girlfriends wore cheerleading outfits.
The seepage of his personal life into the public realm is the most unbelievable twist of the entire Belichick saga. This is a man whose entire coaching image was predicated upon avoiding controversy and encouraging his players to do the same, and now, his relationship with a woman nearly five decades younger has thrown him straight into the national fixation with glorious nothingness.
From the moment Belichick was hired, Hudson took an active role in communicating with the university’s athletic department. They had been appearing together publicly since 2024, and she was, at Belichick’s behest, included in all emails directed to the coach. According to emails acquired first by The Assembly through a Freedom of Information Act request, she demanded to know whether the university was actively monitoring the school’s Facebook page “for slanderous commentary and subsequently deleting it/blocking users that are harassing BB in the comments.” Told that they were following university guidelines regarding threats and hate speech, Hudson responded, “I understand what the policy is — are we doing anything to enforce or monitor it?” She began another email regarding the perception that Steve Belichick might owe his job as defensive coordinator to nepotism by writing: “I would like to preventatively raise awareness regarding a sometimes subtle, sometimes obvious, frequently occurring detail within media releases and social media posts.” She asked that the university not use photos of Steve and Bill together lest they be viewed as “visual prompts” to charge Belichick of nepotism. (There is no mention of Belichick’s son Brian, a Tar Heels defensive backs coach, or Matt Lombardi, Michael’s son and the team’s quarterbacks coach.)
There were angry emails from professors and alums, asking why the university was serving as a publicist for Hudson. It turned into a never-ending vortex of gossip and speculation. Pablo Torre, on his podcast “Pablo Torre Finds Out,” turned l’affaire Hudson into his own cottage industry. On April 29, a professor of public law and government, Christopher B. McLaughlin, wrote an email to athletic director Bubba Cunningham with the subject line “please end this circus.” He continued: “When you agreed to pay a king’s ransom to hire Bill Belichick, did you also know that you were hiring Jordon Hudson to serve as the primary face of UNC athletics?” Reached via email, McLaughlin declined to comment.
“Obviously, anybody can date anybody they want,” says Alvarez, the student body president. “But the coach does report to the university, and you have to show people you’re focused on coaching. Your personal life shouldn’t have too much overlap into your job. I think it was the CBS interview that caused people to say, ‘OK, what’s going on?'”
The focus has shifted as Hudson has receded into the background and the Tar Heels’ season has dragged on. (Although her attempt to trademark the term “gold digger” in late August, in the middle of the storm, was objectively hilarious, and a sign that she is willing to merrily lean in.) But there was Belichick, the day after the Wake Forest game, the man who would have been the unanimous winner of Least Likely to Attend Cheer Extreme Code Black’s performance in a coed competition at Dorton Arena in Raleigh, North Carolina, attending Cheer Extreme Code Black’s performance in a coed competition at Dorton Arena in Raleigh, North Carolina.
In the photo that made its way across the internet, Belichick stood against a wall watching Hudson’s Code Black team perform. (Hudson, the second runner-up in the Miss Maine USA pageant this year, won a collegiate cheerleading championship at Bridgewater State in 2021.) The look on his face as he watched the backflips and human pyramids was familiar. He looked like he was facing a group of reporters.
MAYBE THE SADDEST part, for now, is the football.
Belichick has been routinely outcoached, by Wake Forest’s Jake Dickert and Duke’s Manny Diaz and Clemson’s beleaguered Dabo Swinney. His team does not display the typical Belichick hallmarks of discipline and preparedness. Against Duke, the Tar Heels had more penalty yardage (103) than rushing yards (101) and had two offensive personal fouls.
The Heels have displayed a seasonlong aversion to open-field tackling. Diaz caught Belichick’s team off guard with a trick play — an offensive tackle split wide as an eligible receiver and the tight end in the tackle spot — that Belichick devised with the Patriots. This, the sloppiness and the inattention to detail, is not what anyone in Chapel Hill expected.
Case in point: a week ago Saturday at Wake Forest, 27 seconds left, Wake leading 21-12. The Demon Deacons had the ball on the UNC 2-yard line, fourth down. The Wake Forest players were celebrating, the game was over, all that was left was a kneel-down to close it out.
But then Belichick, for reasons that remain elusive, called timeout.
And Wake Forest, perhaps deciding what the hell, ran a play and scored a touchdown to win 28-12.
What was he doing? What was the motivation? Was it a test to see whether Dickert would take the bait or take a knee? Did he misread the score?
Regardless, Belichick clearly didn’t approve of the path Dickert chose. As the coaches headed for midfield for the traditional handshake, Dickert removed his cap in a clearly deferential manner, and Belichick brushed past him with a drive-by handshake that didn’t appear to include any eye contact.
After engaging in the lengthy back-and-forth after the Stanford game, Belichick was back to normal: weary, short, impatient. He said he was “just trying to keep the game alive” by calling the timeout. “I didn’t know what they were going to do. Block a field goal, make a stop. I mean, we keep competing.”
He was asked what he said to Dickert during the brusque handshake. Belichick shrugged and stared. He seemed to be looking for a way to avoid answering the question. He shrugged again.
“Congratulations?” he said, unconvincingly. “I don’t know.”
The hope generated by two straight ACC wins vanished. He answered questions for roughly five minutes.
Lombardi, whose reputation as a self-promoter is renowned in NFL circles, touted the Heels by using the much-mocked term “33rd NFL team,” owing to the vast NFL experience of its coaching staff. Shortly after his hiring, he boasted, “We’re not here to finish fourth in the ACC. We’re here to compete for championships.”
After the Wake Forest debacle, Lombardi was asked on his weekly radio show if he had a message for the fans leading up to the final home game Saturday against Duke.
It turns out Lombardi did.
“I just hope everybody uses their tickets.”
Sports
Skenes receives record $3.4M in pre-arbitration
Published
3 hours agoon
November 25, 2025By
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Associated Press
Nov 25, 2025, 11:41 AM ET
Pittsburgh Pirates pitcher Paul Skenes received a record $3,436,343 from this year’s pre-arbitration bonus pool, raising his two-year total to $5,588,400 under the initiative to direct more money to top younger players.
A 23-year-old right-hander who debuted in May 2024, Skenes had an $875,000 salary in the major leagues after earning $564,946 in pay last year. He won’t be eligible for salary arbitration until after the 2026 season.
Kansas City Royals shortstop Bobby Witt Jr. had the previous high of $3,077,595 for the 2024 season. MLB and the union agreed to the $50 million annual pool in their March 2022 labor settlement.
Philadelphia Phillies pitcher Cristopher Sanchez was second this year at $2,678,437 after earning a $576,282 bonus for 2024.
He was followed by Houston Astros pitcher Hunter Brown at $2,206,538, Seattle Mariners pitcher Bryan Woo at $1,540,676 and Arizona Diamondbacks outfielder Corbin Carroll at $1,341,674, according to figures compiled by Major League Baseball and the players’ association.
Also topping $1 million were Athletics first baseman Nick Kurtz at $1,297,017, Chicago Cubs outfielder Pete Crow-Armstrong at $1,206,207, Athletics catcher Drake Baldwin at $1,175,583, Milwaukee Brewers second baseman Brice Turang at $1,155,884 and Tampa Bay Rays third baseman Junior Caminero at $1,068,739.
Milwaukee became the first team with as many as 10 players earning the bonuses in one year. The Detroit Tigers and Miami Marlins tied for the second most this year with six each. Brewers players totaled the most money at $4,742,392, followed by Pittsburgh at $4,362,309 and the Athletics at $3,103,411.
Several of the players receiving bonus money have long-term contracts, a group that includes Carroll, Sánchez, Boston Red Sox outfielders Roman Anthony and Ceddanne Rafaela and pitcher Brayan Bello, Milwaukee outfielder Jackson Chourio and pitcher Aaron Ashby, Cleveland Guardians pitcher Tanner Bibee, Detroit infielder Colt Keith and San Diego Padres outfielder Jackson Merrill.
A total of 101 players will receive the payments under a plan aimed to get more money to players without sufficient service time for salary arbitration eligibility going into the season, which was two years, 132 days. Players signed as foreign professionals are not eligible.
Eighteen players earned bonuses based on awards. An eligible player receives $2.5 million for winning an MVP or Cy Young Award, $1.75 million for second in the voting, $1.5 million for third, $1 million for fourth, fifth or selection to the All-MLB first team, $750,000 for Rookie of the Year, $500,000 for second in Rookie of the Year voting or All-MLB second team.
All-MLB teams are voted by fans, media members, broadcasters, former players and officials.
A player is eligible to receive the bonus for one achievement per year, earning only the highest amount. The remaining money is allocated by a WAR formula.
Washington Nationals outfielder Daylen Lile received the smallest bonus of $150,000 — while he was not among the top 100 by WAR, he finished fifth in NL Rookie of the Year voting.
Sports
Red Sox acquire durable Gray in trade with Cards
Published
3 hours agoon
November 25, 2025By
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ESPN News Services
Nov 25, 2025, 11:34 AM ET
The Boston Red Sox have acquired veteran right-hander Sonny Gray in a trade with the St. Louis Cardinals, it was announced Tuesday.
In return, St. Louis receives left-handed prospect Brandon Clarke and right-hander Richard Fitts. Boston also will receive $20 million to help cover Gray’s salary, sources told ESPN’s Jeff Passan.
Gray, 36, waived his no-trade clause to leave the Cardinals. The three-time All-Star went 14-8 with a 4.28 ERA last season while not missing a start for St. Louis.
He had been guaranteed $40 million for the next two seasons: $35 million for 2026 and a $5 million buyout of a $30 million team option for 2027. His contract was changed to guarantee him $41 million: a $31 million salary for next year and a $30 million mutual option for 2027 with a $10 million buyout.
By pairing Gray with ace Garrett Crochet in the starting rotation, the Red Sox now have two of the five pitchers to record at least 200 strikeouts in each of the last two seasons, per ESPN Research. Gray struck out 201 batters last season after striking out 203 in 2024.
Red Sox chief baseball officer Craig Breslow had said adding a starting pitcher behind Crochet was one of the team’s goals for the offseason, and the deal for Gray gives Boston significant starting-pitching depth heading into 2026.
Behind Crochet and Gray are right-handers Brayan Bello and Kutter Crawford, with a number of left-handed options for the backend of the rotation: veteran Patrick Sandoval, 24-year-old Kyle Harrison and a pair of rookies that threw important innings down the stretch this year, Payton Tolle and Connelly Early.
Right-hander Hunter Dobbins tore his right ACL in July but is expected back by spring training. Right-handed veteran Tanner Houck underwent Tommy John surgery in August and is slated to miss most of, if not all, the 2026 season.
While the Red Sox have expressed interest in Minnesota right-hander Joe Ryan, among other starting-pitching trade targets, they went for the shorter-term play with Gray, who has pitched in the big leagues for 13 years, making the All-Star team as recently as 2023. He has a career 125-102 record with a 3.58 ERA in 330 starts.
The 6-foot-4 Clarke, 22, features a fastball that can touch 100 mph and is coupled with a nasty slider. He threw 38 innings in Class A this season, striking out 60 but walking 27 for a 4.03 ERA.
Fitts, who turns 26 next month, was 2-4 with a 5.00 ERA in 10 starts for the Red Sox in his rookie season. He struck out 40 while giving up 11 home runs in 45 innings.
“[Fitts] has already begun his big league career, and with his power stuff and willingness to attack the strike zone, he has the ability to start games at the highest level for many years,” said Cardinals president of baseball operations Chaim Bloom, who previously held that job with the Red Sox.
“Both have the potential to be part of our growing core for a long time.”
ESPN’s Jeff Passan and The Associated Press contributed to this report.
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