For the fourth year in a row, Sony brought its electric car prototype to CES to show it off to a global audience. But this year we finally got what we’ve wanted all along: a production date. We also got a name: “AFEELA.”
According to Sony’s presentation, the car will start US preorders in the first half of 2025, and the first shipment will be delivered to North American customers in spring 2026.
In terms of specs, we didn’t hear a whole lot new this year. Presumably it will have the same or similar specs as were announced originally – 400kW (536hp) dual-motor all-wheel-drive, 0-100km/h (0-62mph) in 4.8 seconds, and a top speed of 240km/h (149mph). We still have no information on price or battery size.
Sony highlighted its electronics expertise by focusing on the car’s sensing and infotainment abilities. The vehicle will have 45 sensors for autonomous driving (up from 40 in last year’s presentation) and will include advanced entertainment options within the car.
Sony thinks that its entertainment and software expertise will allow it to provide a better in-car connected experience than traditional automakers. It plans to have continually updated software in the AFEELA, something that many automakers have promised but have been slow to deliver.
Sony will partner with Qualcomm for its in-car experience, with a platform Qualcomm is calling the “Snapdragon digital chassis.”
Since last year’s show, Sony also partnered with Honda to form Sony Honda Mobility, Inc. Interestingly, Sony got top billing in the partnership, rather than the established automaker.
This partnership helps remove one of the roadblocks to getting a car on the road, which is that it’s really hard to build and distribute cars. Honda has experience with that, and Sony has experience with software and electronics, so the two can certainly benefit each other in this venture. And hopefully Sony can influence Honda to move quicker than it has on EVs.
Missing from the show this year was Sony’s SUV variant, which it showed off last year. That said, Sony referred to AFEELA as a “new brand” today, rather than as an individual car, so presumably it could expand to encompass an SUV variant at some point.
Electrek’s Take
Well, I’ll be darned, a production date. This is really happening.
When Sony originally surprised everyone with a concept EV in 2020, we thought it was a bit crazy that everyone seemed to be showing off concept EVs now. We’ve seen lots of concept EVs over the years, with varying levels of seriousness.
Sony’s could have been another one of the less-serious ones… but it wasn’t. It looked relatively refined and reasonable and didn’t make as many outlandish claims as some others might have.
At the time, we thought there was actually a decent chance this might happen, and each year since then, Sony has inched a step closer to actually releasing this car. But it was never completely certain until now, even last year we had to hedge our title.
But now we have a production date, and even that one is reasonable. Unlike some other companies that have a single prototype and yet claim they will deliver cars at scale within a year or two, Sony has been showing this prototype since 2020 now, even starting road testing that year, which means it has been working on it since at least 2019. If it hits the road in 2026, then it will have taken seven years from blank sheet to production – which just about fits the average for the automotive industry.
And while we’d like to see every EV sooner, 2026 is still ahead of the timelines for other automative laggards. Including Sony’s countrymen at Toyota, who think moving to a 50% EV mix by 2030 is a “long shot.”
As a person who has consistently criticized automakers for not moving quickly enough on EVs, or for making outlandish claims, and specifically criticized Japanese automakers for their intransigence on EVs, Sony’s vehicle program actually seems refreshingly mature. It seems to be moving at the right pace, it’s going all-electric, and it’s making a vehicle that seems realistic and doesn’t promise too much.
So while I started watching this press conference with the sense of “oh great, we get to see the same Sony prototype again,” I came out of it once again surprised in the positive at what Sony had up its sleeve.
What do you think of the AFEELA? Do you like the name? Do you think Sony has what it takes? Let us know in the comments below.
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The electric restomod experts at Lunaz have turned their talents towards the classic Rolls-Royce Phantom V limousine – and the result is exactly the kind of smooth, quiet, and luxurious ride RR’s founders would have built.
Rolls-Royce’ founders dedicated their engineering talents to developing cars that were smooth, quiet, and adequately powerful – and they spared no expense. The company Charles Rolls and Henry Royce founded would eventually go on to develop some of the most powerful and celebrated combustion engines of the twentieth century … but the car they wanted to build? It was electric.
“The electric car is perfectly noiseless and clean,” Charles Rolls told The Motor-Car Journal, all the way back in April of 1900. (!) “There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come.”
Well, 125 years seems like “many” to – and the talented craftspeople and engineers at Lunaz seem to agree. Meet the Lunaz Rolls-Royce Phantom V limousine.
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It’s glorious
Rolls-Royce Phantom V; via Lunaz.
Lunaz says it’s true to Rolls’ vision “down to the smallest, most indulgent detail.” To that end, the company re-trims the modern heated and ventilated seats in fine leathers, hand-cut and stitched to the buyers’ specifications. In the rear, the center console can be ordered with a built-in cigar humidor, a cocktail bar, or some other custom-spec, lockable storage lined in suede and polished walnut (translation: guns and drugs, probably).
When reimagining the Rolls-Royce Phantom V, (we) started by understanding the essence of its original design. Every component and dynamic was scrutinized to identify where thoughtful innovation could truly elevate the experience. The result is a harmonious blend of modern advancements and original mastery, unlocking new levels of performance, reliability and refinement while honoring Rolls-Royce’ classic soul.
Like the classic Bentley S2 Continental the company revealed in 2023, the big electric Roller is equipped with an 80 kWh battery pack sending electrons to a proprietary Lunaz drivetrain featuring 400 hp worth of electric motors delivering a silky-smooth 530 lb-ft of torque, good for a 0-100 km/h (62 mph) swoosh in about seven seconds. Of course, why you’d ever ask your driver to perform such plebian stunts is simply beyond me.
The transformation and restoration took more than 5,500 man-hours to complete, and involve more than 11,000 new or reconditioned components at a cost of more than £1 million (about $1.35 million US). If you place your order today, you should get yours in 18-24 months.
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Fortescue has taken the wraps off a prototype of its proposed “Infinity Train” electric locomotive, making the 1,100 km (about 685 miles) trip from Perth to the Pilbara and marking a major milestone in the decarbonization of the company’s heavy haul operations.
Co-developed with the locomotive experts at Downer Group, Fortescue revealed its concept for a battery electric “Infinity Train” back in March of 2022. At the time, the company promised a “world’s first” iron ore train capable of fully charging its batteries through regenerative braking. The two companies claimed the clever technology would create a self-sustaining, zero-emission rail system powered entirely by the force of gravity during the train’s loaded downhill travels.
This week, the concept went from the drawing board to the real world, completing an 1,100 km trip across Australia and proving itself to be up to the task of handling the grueling demands of Fortescue’s massive mining operations.
“We’re thrilled to see our battery electric locomotive prototype arrive in the Pilbara,” said Ellie Coates, CEO of Fortescue Zero. She added that the achievement, using zero fossil fuels, “represent(s) a major step in Fortescue’s journey to Real Zero.”
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The Fortescue Infinity Train uses the energy produced by slowing the loaded train on downhill sections of the company’s 385 mile private, heavy-haul rail network to recharge its battery systems. That energy is enough to bring the unloaded train back to the mine, eliminating the need for external charging infrastructure or additional renewable energy sources, making the train almost entirely self-sufficient.
Fortescue says the deployment of the Infinity Train concept at its mines will eliminate more than 82 million liters of diesel fuel consumption (about 21 million gallons, which ChatGPT tells me amounts to about 235,200 tons of CO₂ emissions).
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A new study by the Pembina Institute shows that a third of the commercial trucks and vans on Toronto’s roads are ready to electrify today – while nearly half could be electrified by 2030.
A new analysis by the Pembina Institute titled Electrifying Fleet Trucks: A case study estimating potential in the GTHA finds that as many as a third of trucks in the Greater Toronto and Hamilton Area (GTHA) could go electric today, rising to more than half by early 2030s — insulating businesses from rising fuel costs and reducing harmful air pollution that drives up health care costs. What’s more, the report found that battery range and charging access are less of a barrier than expected.
“Real-world travel data from Canadian trucks, collected over summer and winter months, shows that electrification is possible today,” says Chandan Bhardwaj, Senior Analyst at the Pembina Institute. “In fact, with a staggered approach, the GTHA — home to over half the province’s vehicle stock — could reach 50% sales for lighter trucks by 2030, helping offset lower adoption rates for heavier trucks.”
So, what’s holding back electric vehicle adoption? According to the study’s authors, it’s a matter of public policy. But without the right policies in place, the study argues, businesses face unnecessary hurdles in making the switch.
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“Our analysis shows that Ontario has a clear path to accelerating the transition to zero-emission trucks — unlocking economic opportunities, improving public health and positioning itself as a leader in clean transportation,” says Adam Thorn, Transportation Director at the Pembina Institute. “With the right policies in place, businesses can reap the benefits of lower costs while the province strengthens its manufacturing sector and energy security.”
We already knew this
Schneider electric semis charging in El Monte, CA; via NACFE.
CARB staff believe that several heavy-duty ZE vocational trucks are ready to be electrified because of their low daily mileage demands (<100 mi). Long-haul Class 8 trucks continue to be a challenge to fully electrify because of the long operation range (300+ mi) and on-demand charging need.
In fact, the California study came to almost the exact conclusion that the Toronto study did when examining the heavy-duty Class 7 and 8 EV market. Which is to say: it’s not a question of capability, but a question of availability.
“The availability of on-road heavy-duty ZE trucks has increased in recent years,” reads the report. “But their numbers remain significantly lower than their diesel and natural gas counterparts. As of 2022, an estimated 2,300 on-road ZE medium- and heavy-duty vehicles are operating in California, with the vast majority located in South Coast Air Bassin (Figure 1). On-road heavy-duty ZE transit buses account for the majority of all on-road heavy-duty ZEVs in California, but, as of 2023, sales of ZE heavy-duty trucks and medium-duty step vans have outpaced other vocations, indicating that these vehicles will be more prevalent in fleets in the near future.”
Businesses can save up to 40% of fuel and maintenance costs by switching to electric trucks.
Electric trucks eliminate tailpipe emissions, cutting harmful air pollution and improve public health.
Traffic related air pollution in the Greater Toronto and Hamilton Area leads to 700 premature deaths and 2,800 hospitalizations every year, costing health care system $4.6 billion annually.
Ontario’s Driving Prosperity plan highlights the need for increased electrification, while the City of Toronto is targeting 30% of all registered vehicles to be electric by 2030.
Governments worldwide are embracing electrification, setting ambitious sales targets for zero-emission vans and trucks.
By 2030, jurisdictions like Europe, China, California, British Columbia and Quebec aim for about 35% of new truck sales to be zero-emission, ramping up to nearly 100% by 2040.
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