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Priority Bicycles has just released an eye-catching electric version of the company’s Coast cruiser bike. Known as the e-Coast, the new e-bike is designed to be as “hassle-free” as possible, including weather protection, hydraulic disc brakes, and a Gates carbon belt drive.

New York-based Priority Bicycles is one of the rare pedal bicycle companies that puts just as much effort into its electric bike designs. Instead of white labeling generic e-bikes, Priority has launched nicely refined and high-end e-bikes sporting mid-drive motors and quality components.

Since the new e-Coast is designed to target more budget-friendly shoppers, this e-bike comes with a 500W rear hub motor instead of a mid-drive motor. But the rest of the bike is still replete with the same type of components we have come to expect from Priority.

priority e-coast electric beach cruiser bike

The e-Coast is based on the company’s pedal version of the bike, but features several modifications as part of its electric upgrade.

As the company’s CEO and founder David Weiner explained:

After the success of our traditional Coast model, we began working to bring an electric version to customers who seek the beach cruiser aesthetic with the mobility of an e-bike. We purposely designed The e-Coast to be like a seafaring vessel; it is the perfect marriage of beach cruiser comfort, extended travel distance of an electric bicycle, and the hassle-free maintenance Priority is known for. It always feels good to be an innovator and bring something to market people have never seen before, especially for riders who want to focus more on enjoying the sand and water and less about how it’s creating wear and tear on their ride.

priority e-coast electric beach cruiser bike

That hassle-free design can be attributed to three main areas. First, the bike is built to be weather-resistant by using non-corroding hardware and materials. Beach cruisers are often ridden in areas with significant salt spray, and so non-corroding hardware is a major differentiator to keep a quality bike working well for years.

Next, the Priority e-Coast comes with a Gates Carbon Drive, which is a carbon-fiber reinforced belt that replaces a chain on a traditional bike. A belt drive is essentially maintenance-free and lasts for longer than chains. There’s no need to oil it and it is actually more efficient over its entire lifespan than a chain (since chains may start out slightly more efficient but reduce their efficiency as they age and wear).

Lastly, the e-Coast is outfitted with hydraulic disc brakes. This is another nearly maintenance-free component that removes the need to adjust the brakes due to the stretch in mechanical brake cables. Hydraulic brakes also give stronger stopping power with less force needing to be applied to the brake levers.

That extra stopping power is a nice thing to have on a bike like this, which can be set into Class 3 mode with a top speed of 28 mph (45 km/h) on pedal assist. That requires user reprogramming though, since the bike ships in Class 2 mode with a top speed of 20 mph (32 km/h) on both throttle and pedal assist. Riders are recommended to check with their local e-bike laws before unlocking the full 28 mph top speed.

The e-Coast sports a pair of 26″ balloon tires and holds its battery in back as part of a rear cargo rack. That 500 Wh removable battery offers a range of between 20-60 miles (32-96 km), depending on how fast you ride and whether or not you’re doing more power-hungry throttle riding or just cruising along with battery-sipping pedal assist.

The new bike is priced at $1,799 for launch when using the code LAUNCH200. But that promotion only lasts a week, and the model is expected to increase to its MSRP of $1,999 after February 5.

Electrek’s Take

This is a beautiful e-bike, even if it does carry the battery in a rear rack. I get it, there’s just not a lot of place to hide a big battery on a beach cruiser.

I love low-maintenance bikes, and the combination of hydraulic disc brakes and a belt drive is incredible. If they had given me an internally geared hub then that would have been the trifecta, but of course most beach cruisers are typically single-speed. I can’t imagine this is going to be a comfortable pedaler at 28 mph, but it’s probably going to be a pleasure to pedal in the mid-speed range. Single-speeds are usually geared somewhere for the middle speed range so they aren’t too daunting to get rolling but can still provide some reasonably comfortable pedaling at higher speeds.

The price seems a tad loftier than what I’d expect, but then again there are some nice parts on here and some very high-quality construction. The price puts Priority right between the more affordable entry-level e-cruisers from Electric Bike Company and the costlier e-cruisers from Pedego, so they might be a nice Goldilocks solution for those wanting higher-end parts without spending a fortune.

priority e-coast electric beach cruiser bike

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Volvo sees MASSIVE growth in electric semi truck dealer network

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Volvo sees MASSIVE growth in electric semi truck dealer network

While other semi truck brands hide delays and missed deadlines behind press releases and fake updates, Volvo Trucks is busy cementing its position as the heavy-duty EV leader, thanks to great market share and a certified dealer network that’s seen 8,200% growth this decade.

Beginning with TEC Equipment in Fontana as the company’s only certified EV dealer in July 2021, Volvo Trucks’ BEV sales network has expanded quickly to 83 certified locations across 33 US states and four Canadian provinces, with four new dealer groups recently joining the program and another 13 rooftops currently in the certification pipeline. Those dealers have helped Volvo Trucks gain a leading position globally and maintain more than 30% market share in the North American electric truck segment over the past five years.

“Reaching this milestone is a testament to our customers’ commitment to sustainable transportation and our dealer network’s dedication to supporting them every step of the way,” explains Peter Voorhoeve, president, Volvo Trucks North America. “The path to zero emissions is shaped by market conditions, which are moving slowly. We remain committed to our vision to create a world we want to live in by using zero emissions solutions in combination with fuel efficient combustion engines with reduced climate impact. Solutions that will work for our clients where sustainability meets affordability.”

So far, those dealers have deployed over 700 battery electric semi trucks (out of 5,700 globally) that have logged more than 20 million zero-emission miles and eliminated an estimated 34,000 metric tons of CO2 – the equivalent of over 7,000 passenger cars.

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Electrek’s Take


Via Volvo Trucks.

I’m struggling to reconcile Volvo’s true net zero rhetoric and seemingly dedicated push towards progressive and sustainable business practices with the US branch’s recent attempts to weasel out of their deal with California and, more specifically, CARB. Volvo is a leader in this space, and they should also lead by example where it matters.

SOURCE | IMAGES: Volvo Trucks.


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Rivian’s ALSO announces lower $3,500 price for it’s fancy new e-bike

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Rivian's ALSO announces lower ,500 price for it's fancy new e-bike

ALSO, the electric bike spin-off from EV-maker Rivian, just dropped some welcome news: a more affordable version of the bike is coming. Officially called the TM-B, the new model will launch at $3,500, coming in a full $1,000 under the previously announced $4,500 TM-B Performance we saw last month.

While the Performance model leaned heavily into premium components and higher output, the new TM-B appears designed to bring the platform’s eye-catching design to a wider audience.

The TM-B includes much of the same design and basic feature set as the TM-B Performance, though the $1,000 lower price tag does come from the company filet-ing a few corners. The bike drops from the 10x assist of the Performance edition to just 5x assist (presumably meaning half the power, but it’s hard to say since e-bike companies generally don’t list power as a multiple of rider input). It also has a smaller battery, more basic coil spring shock instead of the nicer and lighter air shock, fewer ride modes, and doesn’t come with the same premium styling options.

The bike does retain ALSO’s interesting drive-by-wire solution though, which means that there isn’t a physical connection between the pedals and the bike. Instead, riders turn pedal cranks connected to a generator that converts pedaling energy into electrical energy to feed the rear wheel through a Gates carbon belt drive.

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Hydraulic disc brakes along with ABS-braking come standard on both models, and the cockpit includes a compact color display with app connectivity, offering basic ride metrics and configurable assist modes.

ALSO hasn’t committed to an exact delivery date, but reservations are now open.

Electrek’s Take

A $3,500 entry point is undeniably better news for fans of ALSO’s design language who weren’t ready to shell out $4,500. However, I still seem to be one of the few in the industry who are hesitant to believe there is a path to profitability here. Americans don’t buy $4,500 e-bikes, at least not in high volume, and they don’t really buy $3,500 e-bikes, either.

It’s not that the bike isn’t worth it – ALSO’s engineers should be commended for stuffing a crazy amount of tech and innovation into this bike. But it simply won’t matter when the bike doesn’t sell very many units and ALSO has to keep making payroll on its huge workforce comprised of many expensive engineers and other tech roles. It’s very close to the same playbook that we watched sink other tech-forward e-bike companies like VanMoof, which went bankrupt after it couldn’t keep up with servicing its expensive and proprietary e-bike tech while trying to float a massive workforce.

Frankly, I’m a bit confused. Most basic e-bike media seems to be going nuts over the thing, and I’m the only one pointing out that the king appears to be walking around naked.

Also, the timing here is… odd.

Good news usually gets announced on a Tuesday morning, not sent to us at 4:56 PM on a Friday, right as everyone logs off and heads into the weekend. The classic “Friday news dump” is where companies hide things they don’t want attention on – not where they brag about slicing $1,000 off the entry price of a new model. A head scratcher all around.

Either way, a lower-priced TM-B is objectively good news. The problem is, it might just be shouting into the wind.

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After 300 years of innovation, Husqvarna definitely dreams of electric sheep

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After 300 years of innovation, Husqvarna definitely dreams of electric sheep

Founded in 1689, Husqvarna was a musket maker for the king of Sweden – but now, the company best known for quirky motorcycles and commercial riding mowers is becoming an innovator in the field of robotics, and its latest fleet of electric autonomous mowers are eager to get grazing.

Husqvarna’s autonomous lawnmowers made history earlier this year at the AIG Women’s Open, when they became the first autonomous groundskeeping solution to see duty during a UK Major golf week.

“At the AIG Women’s Open, the Husqvarna portfolio is helping us deliver this goal through improved resource management, regular lightweight mowing and reduced carbon usage,” explains Royal Porthcawl’s Course Manager, Ian Kinley, who has championed the use of robotic technology at the course. “With the AIG Women’s Open set to be the largest-ever women’s sporting event in Wales, we know there’s tremendous pressure to produce playing surfaces that are worthy of such a high-profile event.”

The robots themselves operate a bit differently than Husqvarna’s traditional line of big, bad, zero-turn riding mowers that whip through thick grass once or twice a month with heavy, whirling blades. Instead, they employ a series of tiny razor blades that gently nibble at the grass daily – just like little electric sheep grazing on the turf.

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“That cutting system, developed by Husqvarna engineers, has then become the basis for the entire robot mower industry, of which we’re the market leader,” Nick Rawson, VP of Strategy and Business Development at Husqvarna told Forbes.

Events like the AIG Women’s Open are proving that the little robot Huskies can get the job done quietly, sustainably, and with significantly less operator input. As such, you’d think everyone at Husqvarna would be excited about them.

You’d be wrong. The company’s franchise dealers have been hesitant to push them forward, effectively putting the parent company in the position of going B2C, or going home.

“Dealers live and breathe the previous technology,” said Yvette Henshall-Bell, Husqvarna’s President of its Forest and Garden division for Europe, in that same Forbes piece. “They want to protect that servicing, that aftermarket revenue. Whereas if they really thought about what the customer’s problems are and the job to be done, they would be looking at a completely different solution.”

A solution, frankly, that looks a lot like a little robot mower.

The things, themselves


Autonomous mowers at Women’s Open; via Husqvarna.

Husqvarna offers three types of autonomous electric mowers aimed at commercial golf courses, but the Husqvarna CEORA for large-area mowing, and Husqvarna Automower, for smaller, steeper and more complex areas, are the models relevant to this story.

The bigger CEORA can handle up to 18 acres of ground twice each week, while the Automower, with its 80V battery and pinpoint precision EPOS (Exact Positioning Operating System) software, can handle another 2.5 acres. Both are fully electric, and can guide themselves back to their pens to recharge as needed.

Prices aren’t public, but the Husqvarna CEORA and Automowers are available as part of a custom lease package through Husqvarna Finance that will include access to the company’s customizable back end and ongoing support. Check with your local dealer for more.

Electrek’s Take


As a typically pro-union, pro-labor type of guy, I am hesitant to heap praise upon a robot taking away anyone’s job. That said, it does seem to be difficult for landscapers and construction crews to keep and find good labor at rates they can afford (and, let’s face it – the current Trump Administration isn’t going to be making that any easier). As such, if companies like Husqvarna and John Deere and Einride and others can build a demonstrably better mousetrap at a compelling price point … good for them. (?)

Let us know what you think in the comments.

SOURCES: Forbes, Golf Monthly; images by Husqvarna.


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