Global automotive tech company and lidar specialist Luminar Technologies hosted its annual Luminar Day event at its headquarters in Orlando, Florida, today, offering a slew of updates on its progress. This includes new lidar like its Iris+ sensor, a more clear product roadmap bolstered by a new high-volume production facility in North America, and consolidated subsidiaries into a new semiconductor business. Lots to unfold here, so let’s get started.
If you weren’t already aware, Luminar Technologies Inc. ($LAZR) is an automotive component company founded in 2012 that has established itself as one of the industry leaders in lidar and machine perception technology.
We first learned of Luminar’s Iris lidar sensor following a $100 million funding round it received in 2019 before going public via SPAC deal in the summer of 2020. At the time, Luminar’s Iris lidar was being implemented in Volvo Cars vehicles as a prime component in the automaker’s Highway Pilot self-driving feature.
Volvo has continued to expand its relationship with Luminar over the years, showcasing the latter’s lidar sensor technology in its upcoming EX90 SUV – an EV Volvo is already hailing as the safest it has ever produced. Volvo brand Polestar has also tapped Luminar for its EVs beginning with the Polestar 3 SUV.
Just last week, Mercedes-Benz announced an expansion of its existing partnership with Luminar with an investment reportedly in the “multi-billions,” which will enable it to implement Luminar’s next-generation sensor technology, Iris+, into all future Mercedes-Benz models.
During its Luminar Day event held today, the company officially unveiled the long-anticipated Iris+ lidar sensor as well as several other key updates to its business strategy.
The Iris+ Lidar Sensor / Credit: Luminar
Luminar Day filled with several key announcements
Today’s Luminar Day event was so full of news, the company delivered three separate press releases in addition to the live webcast from its Orland HQ you can view in its entirety below. There’s a lot to unfold here, but here are some of the main takeaways from today’s live event which included words from CEOs at Volvo Cars, Daimler Truck, Polestar, and Pony.ai.
First things first. As we hinted at last week, Luminar officially revealed its Iris+ lidar sensor (seen above) and stated it is already demonstrating its capabilities at its new long-range validation facility that is over 300 meters long. To that note, Luminar believes its the largest ranging facility on the planet.
Iris+ offers a slimmer profile for more seamless integration into EV rooflines compared to its predecessor and has already begun shipping to its “lead customer” (Mercedes?). Iris+ is expected to hit series production vehicle integration in 2025.
In addition to Iris+, Luminar Day also introduced a next-generation lidar sensor that will follow in coming years, using technology gained from the January acquisition of data storage solutions provider Seagate. Founder and CEO Austin Russell spoke about the company’s progress during Luminar Day:
We made a big bet early on, and today it’s more clear than ever the industry has aligned to our products and roadmap for enhancing (not replacing) drivers with next-generation safety and autonomy. As of today, Luminar is now planned into over twenty production vehicle models from automakers. At Luminar Day, both our executives and valued partners are all here to show that we’re not only leading in this new era, but also successfully executing our plans across hardware, software, industrialization, commercial partnerships, and beyond.
During Luminar Day, the company relayed is lidar technology is now planned to be implemented in over 20 production vehicles across multiple automakers, expected to garner at least triple-digit revenue growth each year for the next five years.
To support the growing number of automotive partners adapting its technology, the company shared industrialization plans with those partners to initiate its next phase in scaled production. During Luminar Day, the company announced a new dedicated, high-volume manufacturing facility coming to Mexico, expected to begin operations in Q2 of this year. To begin, the facility will perform “rigorous validation” throughout the second half of 2023 to meet automaker’s standards.
Another key announcement during Luminar Day was the establishment of a new unified entity called Luminar Semiconductor. The new in-house semiconductor business is the integration of the company’s three-chip design subsidiaries – Black Forest Engineering, Optogration, and Freedom Photonics. Per the release:
Luminar’s strategy to bring these advanced receiver, laser and processing chip technologies in-house has enabled its unmatched lidar performance while further securing and industrializing the lidar supply chain. The company is leveraging this investment in its high-performance, specialized semiconductors beyond lidar, and Luminar Semiconductor is already powering applications for customers across a broad range of sectors from communications to medical to aerospace.
Luminar’s AI Engine: Credit: Luminar Technologies
Here are some other key announcements made during the event today:
Luminar plans to use all its captured 3D data to serve its AI engine into a robust dataset.
Scale.ai and Luminar are partnering to “supercharge” the latter’s AI engine to use HD mapping and construct a 3D model in the driveable world. Scale.ai becomes the lidar company’s exclusive provider of data labeling and AI tools.
Luminar announced a commercial agreement with Pony.ai to utilize the former’s hardware and software in its commercial trucking and robotaxi platforms, targeted for 2025.
Reinsurance provider Swiss Re and Luminar announce an exclusive partnership to quantify the latter’s on-road safety improvements and their impact on lowering insurance rates for drivers.
Following today’s Luminar Day event, the company said it intends to post its Q4 and full 2022 financial results including a business outlook for 2023 (as if all of today’s news wasn’t enough). You can view today’s webcast in its entirety below.
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The Dodge Charger Daytona EV made headlines when it rolled out fake engine noises as a way to make the EV appeal to muscle car drivers. As it turns out, they weren’t the right sort of fake engine noises – and now Stellantis has to recall 8,000 of them for a fix.
What’s more, the recall’s “suspect period” reportedly begins on 30APR2024, when the first 2024 Dodge Charger Daytona was produced, and ends 18MAR2025 … when the last Charger EV was produced.
RECALL CHRONOLOGY
On April 17, 2025, the FCA US LLC (“FCA US”) Technical Safety and Regulatory Compliance (“TSRC”) organization opened an investigation into certain 2024–2025 model year Dodge Charger vehicles that may not emit exterior sound.
From April 17, 2025, through May 13, 2025, FCA US TSRC met with FCA US Engineering and the supplier to understand all potential failure modes associated with the issue. They also reviewed warranty data, field records, and customer assistance records to determine field occurrences.
On May 14, 2025, the FCA US TSRC organization determined that a vehicle build issue existed on certain vehicles related to a lack of EV exterior sound, potentially resulting in noncompliance with FMVSS No. 141.
Basically, if you have a Dodge Charger EV, expect to get a recall notice.
It just keeps getting funnier
My take on the Fratzonic Chambered Exhaust, via ChatGPT.
If you’re not familiar with the Charger Daytona EV’s “Fratzonic Chambered Exhaust,” it’s a system that employs a combination of digital sound synthesis and a physical tuning chamber (translation: a speaker) to produce a 126 decibel sound that approximately imitates a Hellcat Hemi V8 ICE. That’s loud enough to cause most people physical pain, according to Yale University – putting it somewhere between a loud rock concert and a passenger jet at takeoff.
While you could argue that such noises are part and parcel with powerful combustion, they’re completely irrelevant to an EV, and speak to a particular sort of infantile delusion of masculinity that I, frankly, have never been able to wrap my head around. Something akin to the, “Hey, look at me! I’m a big tough guy!” attention-whoring of a suburban Harley rider in a “Sons of Anarchy” novelty cut, without even enough courage to ride a motorcycle, you know?
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Is it an electric van or a truck? The Kia PV5 might be in a class of its own. Kia’s electric van was recently spotted charging in public with an open bed, and it looks like a real truck.
Kia’s electric van morphs into a truck with an open bed
The PV5 is the first of a series of electric vans as part of Kia’s new Platform Beyond Vehicle business (PBV). Kia claims the PBVs are more than vans, they are “total mobility solutions,” equipped with Hyundai’s advanced software.
Based on the flexible new EV platform, E-GMP.S, Kia has several new variants in the pipeline, including camper vans, refrigerated trucks, luxury “Prime” models for passenger use, and an open bed model.
Kia launched the PV5 Passenger and Cargo in the UK earlier this year for business and personal use. We knew more were coming, but now we are getting a look at a new variant in public.
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Although we got a brief glimpse of it earlier this month driving by in Korea, Kia’s electric van was spotted charging in public with an open bed.
Kia PV5 electric van open bed variant (Source: HealerTV)
The folks at HealerTV found the PV5 variant with an open bed parked in Korea, offering us a good look from all angles.
From the front, it resembles the Passenger and Cargo variants, featuring slim vertical LED headlights. However, from the side, it’s an entirely different vehicle. The truck sits low to the ground, similar to the one captured driving earlier this month.
Kia PV5 open bed teaser (Source: Kia)
When you look at it from the back, you can’t even tell it’s the PV5. It looks like any other cargo truck with an open bed.
The PV5 open bed measures 5,000 mm in length, 1,900 mm in width, and 2,000 mm in height, with a wheelbase of 3,000 mm. Although Kia has yet to say how big the bed will be, the reporter mentions it doesn’t look that deep, but it’s wide enough to carry a good load.
Kia PV5 Cargo electric van (Source: Kia)
The open bed will be one of several PV5 variants that Kia plans to launch in Europe and Korea later this year, alongside the Passenger, Cargo, and Chassis Cab configurations.
In Europe, the PV5 Passenger is available with two battery pack options: 51.5 kWh or 71.2 kWh, providing WLTP ranges of 179 miles and 249 miles, respectively. The Cargo variant is rated with a WLTP range of 181 miles or 247 miles.
Kia PBV models (Source: Kia)
Kia will reveal battery specs closer to launch for the open bed variant, but claims it “has the longest driving range among compact commercial EVs in its class.”
In 2027, Kia will launch the larger PV7, followed by an even bigger PV9 in 2029. There’s also a smaller PV1 in the works, which is expected to arrive sometime next year or in 2027.
What do you think of Kia’s electric van? Will it be a game changer? With plenty of variants on the way, it has a good chance. Let us know your thoughts in the comments below.
Senate Republicans are threatening to hike taxes on clean energy projects and abruptly phase out credits that have supported the industry’s expansion in the latest version of President Donald Trump‘s big spending bill.
The measures, if enacted, would jeopardize hundreds of thousands of construction jobs, hurt the electric grid, and potentially raise electricity prices for consumers, trade groups warn.
The Senate GOP released a draft of the massive domestic spending bill over the weekend that imposes a new tax on renewable energy projects if they source components from foreign entities of concern, which basically means China. The bill also phases out the two most important tax credits for wind and solar power projects that enter service after 2027.
Republicans are racing to pass Trump’s domestic spending legislation by a self-imposed Friday deadline. The Senate is voting Monday on amendments to the latest version of the bill.
The tax on wind and solar projects surprised the renewable energy industry and feels punitive, said John Hensley, senior vice president for market analysis at the American Clean Power Association. It would increase the industry’s burden by an estimated $4 billion to $7 billion, he said.
“At the end of the day, it’s a new tax in a package that is designed to reduce the tax burden of companies across the American economy,” Hensley said. The tax hits any wind and solar project that enters service after 2027 and exceeds certain thresholds for how many components are sourced from China.
This combined with the abrupt elimination of the investment tax credit and electricity production tax credit after 2027 threatens to eliminate 300 gigawatts of wind and solar projects over the next 10 years, which is equivalent to about $450 billion worth of infrastructure investment, Hensley said.
“It is going to take a huge chunk of the development pipeline and either eliminate it completely or certainly push it down the road,” Hensley said. This will increase electricity prices for consumers and potentially strain the electric grid, he said.
The construction industry has warned that nearly 2 million jobs in the building trades are at risk if the energy tax credits are terminated and other measures in budget bill are implemented. Those credits have supported a boom in clean power installations and clean technology manufacturing.
“If enacted, this stands to be the biggest job-killing bill in the history of this country,” said Sean McGarvey, president of North America’s Building Trades Unions, in a statement. “Simply put, it is the equivalent of terminating more than 1,000 Keystone XL pipeline projects.”
The Senate legislation is moving toward a “worst case outcome for solar and wind,” Morgan Stanley analyst Andrew Percoco told clients in a Sunday note.
Trump’s former advisor Elon Musk slammed the Senate legislation over the weekend.
“The latest Senate draft bill will destroy millions of jobs in America and cause immense strategic harm to our country,” The Tesla CEO posted on X. “Utterly insane and destructive. It gives handouts to industries of the past while severely damaging industries of the future.”