![Snow way! Hyundai teases IONIQ 5 N in arctic conditions ahead of summer debut [Video]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2023/03/IONIQ-5-N-Hero-drift.jpg?resize=1200,628&quality=82&strip=all&ssl=1)
Snow way! Hyundai teases IONIQ 5 N in arctic conditions ahead of summer debut [Video]
As we approach April, much of the US is just beginning to thaw out after the harsh months of winter. Soon, spring will bloom into hot, sunny summers when we are expecting to see the official debut of the upcoming all-wheel drive Hyundai IONIQ 5 N. Before then, however, Hyundai is teasing its red-hot performance EV drifting through snowy terrain near the arctic circle. Check out the video below.
Hyundai’s N and N Line performance variants are a sub-brand of the Korean automaker, launched in 2017 with the Hyundai i30 N. With its second 800 V E-GMP model on the cusp of first orders, Hyundai Motor Group continues to showcase how it is going all-in on electrification.
We know much about the automaker’s initial phase of bespoke EV models that began with the IONIQ 5, which will soon be joined by the 6 streamliner, then the IONIQ 7 SUV. With such a focus on EVs, fans of the automaker have consistently speculated about the possibility of an all-electric N performance model.
During the global premiere of the IONIQ 6 last summer, the public got its answer – N brand IONIQ EVs are coming. The end of the video showed the three models mentioned above suddenly joined by two more the automaker describes as “rolling lab” N models – the RN22e, based on the IONIQ 6 concept and the Vision 74, a nod to Hyundai’s 1974 Pony Coupe concept.
Despite showcasing these two rolling lab concepts, Hyundai confirmed the IONIQ 5 EV would be the first production model to don the performance “N” badge. Today, the company began showcasing some of the sharp corners that future IONIQ 5 N owners will be able to experience, whether it’s on a road, a track, or the icy terrain of winter.
Watch the Hyundai IONIQ 5 N drift through sub-zero temps
In addition to the video footage you can see below, Hyundai shared a press release outlining some of the performance design and technology that went into the upcoming IONIQ 5 N in order to optimize the EV to deliver high performance under all conditions.
The footage shows Hyundai’s first mass-produced, all-electric, performance N model enduring winter testing in temperatures as low as -22F at the Hyundai Mobis Proving ground in Arjeplog, Sweden – adjacent to the Arctic Circle.
Hyundai said the icy terrain is perfect for testing in the most extreme low-friction conditions, enabling engineers to fine-tune the AWD EV to drive in a balanced manner that is sporty and fun but also safe and predictable. The N brand’s vice president of management & motorsport, Till Wartenberg, elaborated:
Just as our N models are honed at the sharp corners of the Nürburgring, our N models are also honed at the sharp corners and icy surfaces of our proving ground in Arjeplog, ensuring maximum performance in the most extreme winter conditions. We’re proud to demonstrate the IONIQ 5 N perfectly meets our broad performance criteria, ensuring N Brand success as our first EV production N model
For the IONIQ 5 N specifically, the performance sub-brand has combined Hyundai’s existing E-GMP technology with its own motorsport-centric expertise to “raise the bar in electrified high performance.” Better yet, the team predicts the first production N model will become many enthusiasts’ top choice for a performance EV that delivers year-round.
Like the combustion model Ns that came before it, the Hyundai team says the performance version of the IONIQ 5 will cater to the sub-brand’s three crucial pillars: corner rascal, racetrack capability, and everyday sportscar.
Motorsport enthusiasts are going to be lining up to get behind the wheel of the Hyundai IONIQ 5 N when it comes out because it will not only be the N brand’s first all-wheel drive model but because it will feature tons of new tech that’s not in the current IONIQ 5 production EV:
- N Drift Optimizer – Integrates front and rear torque distribution, torque rate, suspension stiffness, and steering.
- e-LSD – Stands for electronic-Limited Slip Differential. It improves handling during cornering and high-speed driving on the racetrack or in tricky road conditions like slick ice or deep snow.
- e-LSD compliments the N Drift Optimizer by offering a drive mode specifically dedicated to drifting. Hyundai says all drifters will enjoy this technology, whether it’s their first time or their 1,000th.
- N Torque Distribution – Allows the driver to select torque levels for both the front and rear wheels and can work alongside the e-LSD to distribute power to the wheels in varying ratios.
EV tuning. We always knew this day would come. In conjunction with the new details, Hyundai released Episode 1 of the IONIQ 5 N teaser footage focused on corner carving. View it below while we wait for the full reveal of the IONQ 5 N in July 2023.
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Environment
EcoFlow members can save up to 65% on power stations while supporting disaster relief during the 2025 Member’s Festival
Portable power station specialist EcoFlow is kicking off its third annual Member’s Festival this month and is offering a unique new rewards program to those who become EcoFlow members. The 2025 EcoFlow Member’s Festival will offer savings of up to 65% for its participating customers, and a portion of those funds will be allocated toward rescue power solutions for communities around the globe through the company’s “Power for All” fund.
EcoFlow remains one of the industry leaders in portable power solutions and continues to trek forward in its vision to power a new tech-driven, eco-conscious future. Per its website:
Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.
To achieve such goals, EcoFlow has continued to expand its portfolio of sustainable energy solutions to its community members, including portable power stations, solar generators, and mountable solar panels. While EcoFlow is doing plenty to support its growing customer base, it has expanded its reach by giving back to disaster-affected communities by helping bolster global disaster response efforts the best way it knows how– with portable power solutions.
EcoFlow and its members look to provide “Power for All”
Since 2023, EcoFlow has collaborated with organizations worldwide as part of its “Power for All” mission. This initiative aims to ensure access to reliable and timely power to disaster-affected communities across the globe, including rescue agencies, affected hospitals, and shelters, to support rescue and recovery efforts.
This fund most recently provided aid for communities affected by the recent Los Angeles wildfires, assistance to the Special Forces Charitable Trust (SFCT) in North Carolina following severe hurricanes, and support for non-profits engaged in hurricane preparedness in Florida and the Gulf Coast. Per Jodi Burns, CEO of the Special Forces Charitable Trust:
In the wake of devastating storms in Western North Carolina, reliable power was a critical need for the families we serve. Thanks to EcoFlow’s generous donation of generators, we were able to provide immediate relief, ensuring these families and their communities had access to power when they needed it most. We are so impressed with EcoFlow’s commitment to disaster response through their ‘Power for All’ program. It has made a tangible impact, and we are deeply grateful for their support and partnership in helping these families recover and rebuild.
In 2024, the US experienced 27 weather and climate events, each causing losses exceeding $1 billion, marking the second-highest annual total on record, according to National Centers for Environmental Information. The increasing frequency and severity of natural disasters underscore the critical need for reliable and timely power solutions during emergencies, much like EcoFlow and its members are helping provide through the “Power For All” initiative.
To support new and existing EcoFlow members, the company is celebrating its third annual Member’s Festival throughout April to offer a do-not-miss discount on its products and donate a portion of all sales to the “Power for All” fund to provide rescue power to those in need in the future. Learn how it all works below.
Save big and give back during the 2025 Member’s Festival
As of April 1st, you can now sign up to become an EcoFlow member to participate in the company’s exclusive 2025 Member Festival.
As a member, you can earn “EcoFlow Power Points” by completing tasks like registration, referrals, and product purchases and tracking your individual efforts toward disaster preparedness and recovery.
Beginning April 4, EcoFlow members will also be able to take advantage of exclusive discounts of up to 65% off select portable power stations, including the DELTA Pro Ultra, DELTA Pro 3, DELTA 2 Max, DELTA 3 Plus, RIVER 3 Plus, and more. However, these sale prices only last through April 25, so you’ll want to move quickly!
Click here to learn more about EcoFlow’s “Power for All” campaign. To register for EcoFlow’s 2025 Member Festival in the US, visit the EcoFlow website. To register as a member in Canada, visit here.
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Tesla is losing another top talent: its long-time head of software, David Lau, has reportedly told co-workers that he is exiting the automaker.
Tesla changed how the entire auto industry looks at software.
Before Tesla, it was an afterthought; user interfaces were rudimentary, and you had to go to a dealership to get a software update on your systems.
When Tesla launched the Model S in 2012, it all changed. Your car would get better through software updates like your phone, the large center display was responsive with a UI that actually made sense and was closer to an iPad experience than a car.
Tesla also integrated its software into its retail experience, service, and manufacturing.
David Lau deserves a lot of the credit for that.
He joined Tesla in 2012 as a senior manager of firmware engineering and quickly rose through the ranks. By 2014, he was promoted to director of firmware engineering and system integration, and in 2017, he became Vice President of software.
Lau listed the responsibilities of his team on his LinkedIn:
- Vehicle Software:
- Firmware for the powertrain, traction/stability control, HV electronics, battery management, and body control systems
- UI software and underlying Embedded Linux platforms
- Navigation and routing
- iOS and Android Mobile apps
- Distributed Systems:
- Server-side software and infrastructure that provides telemetry, diagnostics, over-the-air updates, and configuration/lifecycle management
- Data engineering and analytics platforms that power technical and business insights for an increasingly diverse set of customers across the company
- Diagnostic tools and fleet management, Manufacturing and Automation:
- Automation controls (PLC, robot)
- Server-side manufacturing execution systems that power all of Tesla’s production operations
- Product Security and Red Team for software, services, and systems across Tesla
Bloomberg reported today that Lau told his team he is leaving Tesla. The report didn’t include reasons for his stepping down.
Electrek’s Take
Twelve years at any company is a great run. At Tesla, it’s heroic. Congrats, David, on a great run. You undoubtedly had a significant impact on Tesla and software advancements in the broader auto industry.
He is another significant loss for Tesla, which has been losing a lot of top talent following a big wave of layoffs around this time last year.
I wonder who will take over. Michael Rizkalla, senior director of software engineering and vehicle firmware, is one of the most senior software engineers after Lau. He has been at Tesla for 7 years, and Tesla likes to promote within rather than hire outsiders.
There are also a lot of senior software execs working on AI at Tesla. Musk has been favoring them lately and he could fold Lau’s responsibilities under them.
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Kia’s electric SUVs are taking over. The EV3 is the best-selling retail EV in the UK this year, giving Kia its strongest sales start since it arrived 34 years ago. And it’s not just in the UK. Kia just had its best first quarter globally since it started selling cars in 1962.
Kia EV3 is the best-selling EV in the UK through March
In March, Kia sold a record nearly 20,000 vehicles in the UK, making it the fourth best-selling brand. It was also the second top-seller of electrified vehicles (EVs, PHEVs, and HEVs), accounting for over 55% of sales.
The EV3 remained the best-selling retail EV in the UK last month. Including the EV6, three-row EV9, and Niro EV, electric vehicles represented 21% of Kia’s UK sales in March.
Kia said the EV3 “started with a bang” in January, darting out as the UK’s most popular EV in retail sales. Through March, Kia’s electric SUV has held on to the crown. With the EV3 rolling out, Kia sold over 7,000 electric cars through March, nearly 50% more than in Q1 2024.
The EV3 was the best-selling retail EV in the UK in the first quarter and the fourth best-selling EV overall, including commercial vehicles.
Starting at £33,005 ($42,500), Kia said it’s the “brand’s most affordable EV yet.” It’s available with two battery packs, 58.3 kWh or 81.48 kWh, good for 430 km (270 miles) and 599 km (375 miles) of WLTP range, respectively.
With new EVs on the way, this could be just the start. Kia is launching several new EVs in the UK this year, including the EV4 sedan (and hatchback) and EV5 SUV. It also confirmed that the first PV5 electric vans will be delivered to customers by the end of the year.
Electrek’s Take
Globally, Kia sold a record 772,351 vehicles in the first quarter, its best since it started selling cars in 1962. With the new EV4, the brand’s first electric sedan and hatchback, launching this year, Kia looks to build on its momentum in 2025.
Kia has also made it very clear that it wants to be a global leader in the electric van market with its new Platform Beyond Vehicle (PBV) business, starting with the PV5 later this year.
Earlier today, we learned Kia’s midsize electric SUV, the EV5, is the fourth best-selling EV in Australia through March, outselling every BYD vehicle (at least for now). The EV5 is rolling out to new markets this year, including Canada, the UK, South Korea, and Mexico. However, it will not arrive in the US.
For those in the US, there are still a few Kia EVs to look forward to. Kia is launching the EV4 globally, including in the US, later this year. Although no date has been set, Kia confirmed the EV3 is also coming. It’s expected to arrive in mid-2026.
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