Microsoft CEO Satya Nadella arrives to court in San Francisco on June 28, 2023. Microsoft and Activision Blizzard CEOs are expected to testify to persuade a federal judge in California to reject the Federal Trade Commission’s effort to block their $69 billion deal.
Shelby Knowles | Bloomberg | Getty Images
Microsoft CEO Satya Nadella said Wednesday that he would like to eliminate exclusive arrangements between video games and popular gaming consoles.
Larger gaming rivals Nintendo and Sony often release exclusive titles on their devices as a way to lure customers in a competitive market. Microsoft employs the strategy as well for its Xbox, though Nadella said his company is a “low share player in the console market.”
Regarding exclusive deals, Nadella said “I have no love for that world.”
Nadella spoke at a hearing in federal court in San Francisco, as the Federal Trade Commission seeks judicial support to prevent Microsoft from closing its $68.7 billion acquisition of video game publisher Activision Blizzard. The FTC is worried that the tie-up could allow Microsoft to withhold popular games in Activision’s library from other consoles or degrade service for those games elsewhere.
Microsoft has said it wants to add Activision games to its Game Pass subscription service. To quell regulator concerns, Microsoft has offered 10-year agreements to make Activision’s popular Call of Duty titles available for Sony and Nintendo consoles.
Sony hasn’t accepted Microsoft’s offer and is opposed to its acquisition of Activision.
“I believe that this transaction is bad for competition,” Jim Ryan, head of Sony Interactive Entertainment, said in a video deposition that was played in court on Tuesday.
Nadella’s view on consoles reflects his broader approach to technology platforms. Since becoming CEO in 2014, he’s changed the culture at a company long known for proprietary closed systems, attempting to ensure that its software can work well on multiple devices, not just its own hardware.
Microsoft has brought its Office productivity applications to Apple’s iPad and its SQL Server database software to Linux. In earlier years, Microsoft prioritized Windows, but today the operating system is no longer the crucial source of revenue that it was. In the fiscal third quarter, Microsoft said Windows represented just over 10% of revenue, down from about 25% in 2011.
A Microsoft spokesperson said Nadella’s comments on Wednesday “made it abundantly clear that Microsoft will honor its commitments to its partners and the gaming community to bring more games to more players.”
Nadella also acknowledges that, when it comes to gaming, Microsoft has challenges. Microsoft’s cloud service, which is available in Game Pass Ultimate subscriptions, is “just not good enough” as a substitute for current platforms, he said.
Activision CEO Bobby Kotick is skeptical of multi-game subscription services in general. He said in court on Wednesday that his company has experimented with them, including working with Nvidia’s GeForce Now while it was in a testing phase.
Kotick, whose company is based in Santa Monica, California, said he still wants to get the deal done with Microsoft even if he holds a differing opinion on subscriptions and whether they present a big opportunity.
“Maybe part of it is being in Los Angeles and having watched the big media companies move their content to these subscription streaming services, and the business results have suffered,” Kotick said.
Judge Jacqueline Scott Corley will decide if the FTC will receive a preliminary injunction that would stop Microsoft from closing the deal. Meanwhile, in the U.K., the Competition and Markets Authority moved to block the transaction in April.
“My board’s view is if the preliminary injunction is granted, they don’t see how the deal can continue,” Kotick said.
Altimeter Capital CEO Brad Gerstner said Thursday that he’s moving out of the “bomb shelter” with Nvidia and into a position of safety, expecting that the chipmaker is positioned to withstand President Donald Trump’s widespread tariffs.
“The growth and the demand for GPUs is off the charts,” he told CNBC’s “Fast Money Halftime Report,” referring to Nvidia’s graphics processing units that are powering the artificial intelligence boom. He said investors just need to listen to commentary from OpenAI, Google and Elon Musk.
President Trump announced an expansive and aggressive “reciprocal tariff” policy in a ceremony at the White House on Wednesday. The plan established a 10% baseline tariff, though many countries like China, Vietnam and Taiwan are subject to steeper rates. The announcement sent stocks tumbling on Thursday, with the tech-heavy Nasdaq down more than 5%, headed for its worst day since 2022.
The big reason Nvidia may be better positioned to withstand Trump’s tariff hikes is because semiconductors are on the list of exceptions, which Gerstner called a “wise exception” due to the importance of AI.
Nvidia’s business has exploded since the release of OpenAI’s ChatGPT in 2022, and annual revenue has more than doubled in each of the past two fiscal years. After a massive rally, Nvidia’s stock price has dropped by more than 20% this year and was down almost 7% on Thursday.
Gerstner is concerned about the potential of a recession due to the tariffs, but is relatively bullish on Nvidia, and said the “negative impact from tariffs will be much less than in other areas.”
He said it’s key for the U.S. to stay competitive in AI. And while the company’s chips are designed domestically, they’re manufactured in Taiwan “because they can’t be fabricated in the U.S.” Higher tariffs would punish companies like Meta and Microsoft, he said.
“We’re in a global race in AI,” Gerstner said. “We can’t hamper our ability to win that race.”
YouTube on Thursday announced new video creation tools for Shorts, its short-form video feed that competes against TikTok.
The features come at a time when TikTok, which is owned by Chinese company ByteDance, is at risk of an effective ban in the U.S. if it’s not sold to an American owner by April 5.
Among the new tools is an updated video editor that allows creators to make precise adjustments and edits, a feature that automatically syncs video cuts to the beat of a song and AI stickers.
The creator tools will become available later this spring, said YouTube, which is owned by Google.
Along with the new features, YouTube last week said it was changing the way view counts are tabulated on Shorts. Under the new guidelines, Shorts views will count the number of times the video is played or replayed with no minimum watch time requirement.
Previously, views were only counted if a video was played for a certain number of seconds. This new tabulation method is similar to how views are counted on TikTok and Meta’s Reels, and will likely inflate view counts.
“We got this feedback from creators that this is what they wanted. It’s a way for them to better understand when their Shorts have been seen,” YouTube Chief Product Officer Johanna Voolich said in a YouTube video. “It’s useful for creators who post across multiple platforms.”
CEO of Meta and Facebook Mark Zuckerberg, Lauren Sanchez, Amazon founder Jeff Bezos, Google CEO Sundar Pichai, and Tesla and SpaceX CEO Elon Musk attend the inauguration ceremony before Donald Trump is sworn in as the 47th U.S. president in the U.S. Capitol Rotunda in Washington, Jan. 20, 2025.
Saul Loeb | Via Reuters
Technology stocks plummeted Thursday after President Donald Trump’s new tariff policies sparked widespread market panic.
Apple led the declines among the so-called “Magnificent Seven” group, dropping nearly 9%. The iPhone maker makes its devices in China and other Asian countries. The stock is on pace for its steepest drop since 2020.
Other megacaps also felt the pressure. Meta Platforms and Amazon fell more than 7% each, while Nvidia and Tesla slumped more than 5%. Nvidia builds its new chips in Taiwan and relies on Mexico for assembling its artificial intelligence systems. Microsoft and Alphabet both fell about 2%.
The drop in technology stocks came amid a broader market selloff spurred by fears of a global trade war after Trump unveiled a blanket 10% tariff on all imported goods and a range of higher duties targeting specific countries after the bell Wednesday. He said the new tariffs would be a “declaration of economic independence” for the U.S.
Companies and countries worldwide have already begun responding to the wide-sweeping policy, which included a 34% tariff on China stacked on a previous 20% tax, a 46% duty on Vietnam and a 20% levy on imports from the European Union.
China’s Ministry of Commerce urged the U.S. to “immediately cancel” the unilateral tariff measures and said it would take “resolute counter-measures.”
The tariffs come on the heels of a rough quarter for the tech-heavy Nasdaq and the worst period for the index since 2022. Stocks across the board have come under pressure over concerns of a weakening U.S. economy. The Nasdaq Composite dropped nearly 5% on Thursday, bringing its year-to-date loss to 13%.
Trump applauded some megacap technology companies for investing money into the U.S. during his speech, calling attention to Apple’s plan to spend $500 billion over the next four years.