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Meta’s Threads racked up more than 30 million sign-ups within about 18 hours of its launch, emerging as the first real threat to Elon Musk-owned Twitter, as it took advantage of its access to billions of Instagram users and a similar look to that of its rival.

Dubbed as the “Twitter-Killer,” Threads was the top free app on Apple’s App Store in the UK and the US on Thursday. Its arrival comes after Meta CEO Mark Zuckerberg and Twitter’s Musk have traded barbs for months, even threatening to fight each other in a real-life mixed martial arts cage match in Las Vegas.

“The cage match has started, and Zuckerberg delivered a major blow. In many ways, it’s exactly what you’d expect from Meta: Stellar execution and an easy-to-navigate user interface,” Insider Intelligence principal analyst Jasmine Enberg said.

Twitter responded on Thursday by threatening to sue Meta, according to the publication Semafor, citing a letter delivered to Zuckerberg by a lawyer for Twitter.

Numerous competitors to Twitter have sprung up following Musk’s $44 billion purchase of the social media platform last year, which was followed by a series of chaotic decisions that have alienated both users and advertisers. Musk’s latest move involved limiting the number of tweets users can read per day.

Twitter’s stumbles make room for a well-funded competitor like Meta Platforms, analysts and experts said, particularly because of its access to Instagram users and its advertising strength.

“Meta’s release of Threads came at the perfect time to give it a fighting chance to unseat Twitter,” said Niklas Myhr, professor of marketing at Chapman University, referring to the turmoil at Twitter after it limited the number of tweets users can see.

“Threads will be off to a running start as it is built upon the Instagram platform with its massive user base and if users adopt Threads, advertisers will be following closely behind.”

Other competitors have found limited success. Mastodon, another Twitter-like app, has 1.7 million monthly active users, according to its website, while Twitter co-founder Jack Dorsey-backed Bluesky has about 265,000 users.

Twitter had 229 million monthly active users in May 2022, according to a statement made before Musk’s buyout.

While Threads is a standalone app, users can log in using their Instagram credentials, which makes it an easy addition for Instagram’s more than 2 billion monthly active users.

Threads’ launch was clearly a first stab at a service as it currently lacks the bells and whistles of Twitter.

“There should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will,” Zuckerberg said on Threads, where he now has a million followers.

Threads does not have hashtags and keyword search functions, which means users cannot follow real-time events like on Twitter. It also does not yet have a direct messaging function and lacks a desktop version that certain users, such as business organizations, rely on.

Some users including tech reviewer Marques Brownlee posted about the need for a feed that only consists of the people one follows. Users currently have little control over the main feed.

Twitter CEO Linda Yaccarino, who was hired by Musk in May to shore up advertiser confidence, said in tweet on Thursday that “everyone’s voice matters” on the app. “We’re often imitated — but the Twitter community can never be duplicated.”

Currently there are no ads on the Threads app and Zuckerberg said the company would only think about monetization once there was a clear path to 1 billion users.

Existing ad relationships from Instagram and Facebook should help Threads’ revenue, said Pinar Yildirim, associate professor of marketing at the University of Pennsylvania’s Wharton School.

“Facebook is a less uncertain bet compared to Twitter and a bigger player in the ad market.”

Some analysts said Threads was reminiscent of Meta’s success in integrating crucial features of platforms such as Snapchat and TikTok in the case of Instagram’s Stories and Reels.

At least four brokerages raised their price target on Meta, whose shares have already more than doubled in value this year.

On Thursday, Meta shares were down 0.2% amid a broader market selloff, after rising 3% on Wednesday ahead of Threads’ launch.

The app is available in over 100 countries, but Bloomberg News reported that it won’t be launched in the European Union as of now as Meta works out how data sharing between the new platform and its Instagram app will be regulated.

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Astros say Hader won’t throw for about 3 weeks

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Astros say Hader won't throw for about 3 weeks

HOUSTON — Astros All-Star closer Josh Hader will be shut down from throwing for approximately three weeks after the team announced Friday he has been diagnosed with left shoulder capsule strain.

Hader was placed on the injured list on Monday for the first time in his nine-year major league career because of a shoulder strain. Astros manager Joe Espada said Wednesday that Hader would seek a second opinion before determining a next course of action.

A six-time All-Star, Hader, who is in his second year with the Astros, is 6-2 with a 2.05 ERA and is tied for third with 28 saves in 48 appearances this season.

The Astros entered play on Friday leading the American League West by 1½ games, despite having 13 players on the injured list.

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Amid woes, Cubs focus on process, not results

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Amid woes, Cubs focus on process, not results

CHICAGO — Mired in a collective offensive slump, the Chicago Cubs are preaching sticking with the process — and not worrying about the results — as a way out of it.

The team has lost three consecutive series for the first time all season, culminating in a 2-1 defeat to the Toronto Blue Jays on Thursday when the Cubs failed to push across the tying run in the eighth inning despite having runners on second and third with no outs.

“There’s a tendency to make everything sound worse than it is in our game,” manager Craig Counsell said Friday before facing the Pittsburgh Pirates. “That’s the nature of it when it’s every day.

“Things not going right is not what’s happening. I think that’s what you fall into. This is baseball that’s happening. You have to be tough enough to roll with that.”

Chicago ranks 28th in runs scored since the All-Star break after being at the top of the league for most of the first three months of the season. There’s no single culprit, as most of the top and middle of the order has struggled.

Right fielder Kyle Tucker was asked how to break out of it.

“I don’t know,” he said. “You just figure it out. We play so many games, you just got to get through it at times.”

Tucker is hitting .195 since July 1 with just one home run and four extra-base hits. After jamming his right ring finger on a slide in early June, he finished the month strong but has gone backward since.

The finger is “fine,” Tucker said.

He isn’t the only one struggling. Designated hitter Seiya Suzuki has driven in just eight runs since the break — he had 77 RBIs in the first half — while hitting .182. First baseman Michael Busch is batting .171 since the break, while left fielder Ian Happ is at .228.

But no one has struggled more of late than center fielder Pete Crow-Armstrong, who had just three hits and 15 strikeouts in August before a second-inning double Friday.

“It becomes the self-inflicted pressure when you feel like you’re not playing your part in contributing,” Crow-Armstrong said before Friday’s game. “When stuff starts to kind of pile up like that, it sucks, but it’s also baseball and I still have however many fricking weeks left this season, and it’s still a lot of time to begin to produce again.”

Counsell added: “Sticking to the things that get you results and being OK it might not happen at that exact time you want it to is the right way to be your best self. I think we have to be consistent with that. For us to focus on results is harmful, so you focus on things that contribute to us being good.”

That’s the collective feeling of the group inside the clubhouse as the Cubs continue to maintain a spot in the wild-card race, even if the division seems as if it could be slipping away. Wins are still coming — just not at the clip they were during the first half. And the club still hasn’t been swept in a three- or four-game series — one of two teams in baseball that can make that claim.

There’s still time to find that offensive groove again as the Cubs look to cut into the Milwaukee Brewers‘ lead in the division while also staving off the Cincinnati Reds in the wild-card race.

“Brewers are hot,” Crow-Armstrong said. “The Reds are playing good baseball. It’s another division matchup [this weekend]. I mean, the Cubbies are the Cubbies. We’re going to go keep playing the same baseball we played all year. … It’s been an interesting two weeks, but we’re fine. I don’t think there’s any worry in the world.”

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Brewers activate rookie Misiorowski from IL

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Brewers activate rookie Misiorowski from IL

CINCINNATI — Milwaukee Brewers rookie pitcher Jacob Misiorowski has been activated from the injured list after missing about 2½ weeks with a left tibia contusion.

The move potentially clears the way for the All-Star right-hander to pitch in the NL Central-leading Brewers’ series opener Friday at Cincinnati as they attempt to earn a 13th straight victory, which would match the longest winning streak in franchise history. The Brewers won their first 13 games in 1987.

Misiorowski last pitched July 28 in an 8-4 victory over the Chicago Cubs. Misiorowski’s knee appeared to buckle in the first inning that night as he fielded a dribbler and threw wildly to first base, though he remained in the game and ended up lasting four innings.

He owns a 4-1 record and 2.70 ERA in seven starts. Misiorowski has struck out 47 batters over 33⅓ innings.

In other moves Friday, the Brewers optioned right-handed pitcher Grant Anderson to Triple-A Nashville, placed outfielder Blake Perkins on the bereavement list, put outfielder Isaac Collins on the paternity list, and recalled infielder Tyler Black and outfielder Steward Berroa from Nashville.

Anderson, 28, was 2-3 with a 3.07 ERA in 53 relief appearances with Milwaukee.

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