Costa Coffee, a British coffee chain owned by The Coca-Cola Company, is facing fierce backlash over a cartoon advertisement that features a transgender man with scars on his chest after an apparent double mastectomy.
The image on the mural — which was spotted on the side of a Costa Express van and shared on the recently renamed Twitter app X — shows a surfer with large pink lips and bright blue hair sipping coffee from a to-go cup.
But it is the scars symbolizing a breast removal operation that’s causing a fury of criticism and calls for boycott — an echo of the push to cancel Bud Light over its tie-up with transgender influencer Dylan Mulvaney.
“Costa Coffee deserves the full Bud Light treatment for glorifying women and girls cutting their breasts off in the name of gender identity,” media personality Oli London tweeted.
“Why is a coffee chain pushing sex change surgeries on customers that just want to drink coffee?” he questioned.
“Its off my list of coffee shops,” another chimed in.
“They deserve more than bud light, this is appalling and sadistic on so many levels,” yet another disturbed user replied.
Costa Coffee — based in Buckinghamshire, England — has over 4,000 locations in more than 32 countries.
It opened its first stateside location in Atlanta, Ga., last August.
A Costa Coffee spokesperson told The Post in a statement that “the mural, in its entirety, showcases and celebrates inclusivity.”
“At Costa Coffee we celebrate the diversity of our customers, team members and partners. We want everyone that interacts with us to experience the inclusive environment that we create, to encourage people to feel welcomed, free and unashamedly proud to be themselves,” the spokesperson added.
“This is the sickest ad campaign in the history of marketing. Stop female breast and genital mutilation,” one user posted.
One reply featured a coffee cup on a Costa-branded saucer that was smeared with blood with a surgical blade in place of a spoon. “Bloody disgusting,” the gory photo was captioned.
“What about women who have had mastectomies as cancer treatment? They don’t need this shoved in their faces either,” another wrote.
One response pointed out that “there is a current trend in advertising to use images which some people might find offensive. It makes no sense to alienate potential customers.”
The tweet was seemingly in reference to a slew of companies’ progressive moves that, instead of inspiring positivity and inclusivity, have influenced consumers to push a “go woke, go broke” narrative.
Aside from Bud Light — whose parent company lost $27 billion in market cap since its controversial ad debuted on April 1 — Target also found its company bleeding value when it launched an LGBTQ-friendly Pride collection featuring items geared towards children and infants.
Just this week, the New York Times was bashed for publishing an article ranking the five best clitoral vibrators, but never mentioning the word “woman” unless it were part of a vibrator’s name.
Instead, the piece said the vibrators were for and tested on people with vulvas.
Last month, the CEO of tampon maker August, Nadya Okamoto, was dragged for promoting her brand on a segment of CBS Mornings and calling her customers “menstruators” instead of “women” as she claimed that tampons can be “gender inclusive.”
The UK’s YouTubers, TikTok creators and Instagram influencers have been surveyed en masse for the first time ever, and are demanding formal recognition from the government.
The creator economy in the UK is thought to employ around 45,000 people and contribute over £2bn to the country in one year alone, according to the new research by YouTube and Public First.
But, despite all that value, its workers say they feel underappreciated by the authorities.
Image: Max Klyemenko, famous for his Career Ladder videos, wants the government to take creators like himself more seriously. Pic: Youtube
“If you look at the viewership, our channel is not too different from a big media company,” said Max Klymenko, a content creator with more than 10 million subscribers and half a billion monthly views on average.
“If you look at the relevancy, especially among young audiences, I will say that we are more relevant. That said, we don’t really get the same treatment,” he told Sky News.
Fifty-six per cent of the more than 10,000 creators surveyed said they do not think UK creators have a “voice in shaping government policies” that affect them.
Only 7% think they get enough support to access finance, while just 17% think there is enough training and skills development here in the UK.
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Nearly half think their value is not recognised by the broader creative industry.
The creative industries minister, Sir Chris Bryant, said the government “firmly recognises the integral role that creators play” in the UK’s creative industries and the fact that they help “to drive billions into the economy” and support more than 45,000 jobs.
“We understand more can be done to help creators reach their full potential, which is why we are backing them through our new Creative Industries Sector Plan,” he said.
Image: Ben Woods said the government needs to “broaden its lens” to include creators
“The UK has got a fantastic history of supporting the creative industries,” said Ben Woods, a creator economy analyst, Midia Research who was not involved in the report.
“Whether you look at the film side, lots of blockbuster films are being shot here, or television, which is making waves on the global stage.
“But perhaps the government needs to broaden that lens a little bit to look at just what’s going on within the creator economy as well, because it is highly valuable, it’s where younger audiences are spending a lot of their time and [the UK is] really good at it.”
According to YouTube, formal recognition would mean creators are factored into official economic impact data reporting, are represented on government creative bodies, and receive creator-specific guidance from HMRC on taxes and finances.
For some, financial guidance and clarity would be invaluable; the ‘creator’ job title seems to cause problems when applying for mortgages or bank loans.
Image: Podcaster David Brown owns a recording studio for creators
“It’s really difficult as a freelancer to get things like mortgages and bank accounts and credit and those types of things,” said podcaster David Brown, who owns a recording studio for creators.
“A lot of people make very good money doing it,” he told Sky News.
“They’re very well supported. They have a lot of cash flow, and they are successful at doing that job. It’s just the way society and banking and everything is set up. It makes it really difficult.”
The creative industries minister said he is committed to appointing a creative freelance champion and increasing support from the British Business Bank in order to “help creators thrive and drive even more growth in the sector”.
The government has already pledged to boost the UK’s creative industries, launching a plan to make the UK the number one destination for creative investment and promising an extra £14bn to the sector by 2035.
These influencers want to make sure they are recognised as part of that.
DENVER — Houston Astros slugger Yordan Alvarez has experienced a setback in his recovery from a broken right hand and will see a specialist.
Astros general manager Dana Brown said Alvarez felt pain when he arrived Tuesday at the team’s spring training complex in West Palm Beach, Florida, where he had a workout a day earlier. Alvarez also took batting practice Saturday at Daikin Park.
He will be shut down until he’s evaluated by the specialist.
“It’s a tough time going through this with Yordan, but I know that he’s still feeling pain and the soreness in his hand,” Brown said before Tuesday night’s series opener at Colorado, which the Astros won 6-5. “We’re not going to try to push it or force him through anything. We’re just going to allow him to heal and get a little bit more answers as to what steps we take next.”
Alvarez has been sidelined for nearly two months. The injury was initially diagnosed as a muscle strain, but when Alvarez felt pain again while hitting in late May, imaging revealed a small fracture.
The 28-year-old outfielder, who has hit 31 homers or more in each of the past four seasons, had been eyeing a return as soon as this weekend at the Los Angeles Dodgers. Now it’s uncertain when he’ll play.
“We felt like he was close because he had felt so good of late,” Brown said, “but this is certainly news that we didn’t want.”
Also Tuesday, the Astros officially placed shortstop Jeremy Peña on the 10-day injured list with a fractured rib and recalled infielder Shay Whitcomb from Triple-A Sugar Land.
George Springer had a career-high seven RBIs, including his ninth grand slam, and the Toronto Blue Jays celebrated Canada Day by beating the Yankees 12-5 on Tuesday and closing within one game of American League East-leading New York.
The seven RBIs are tied for the second most by any Blue Jays player in a home game, behind Edwin Encarnación (nine RBIs in 2015), according to ESPN Research.
Andrés Giménez had a go-ahead, three-run homer for the Blue Jays, who overcame a 2-0 deficit against Max Fried. After the Yankees tied the score 4-4 in the seventh, Toronto broke open the game in the bottom half against a reeling Yankees bullpen.
Springer went 3-for-4, starting the comeback with a solo homer in the fourth against Fried and boosting the lead to 9-5 with the slam off Luke Weaver after Ernie Clement‘s go-ahead single off shortstop Anthony Volpe‘s glove. Springer has 13 homers this season.
Toronto won the first two games of the four-game series and closed within one game of the Yankees for the first time since before play on April 20.
New York went 2-for-17 with runners in scoring position, dropping to 3-for-24 in the series, while the Blue Jays were 5-for-7. After going 13-14 in June, the Yankees fell to 10-14 against AL East rivals.