The first photos of NIO’s new “Alps” brand have allegedly emerged online. The new EV brand is designed to take NIO mainstream, positioning itself to compete with automaking giants like Toyota and Volkswagen in the mass-market segment.
NIO’s new Alps mass-market EV brand surfaces
NIO CEO William Li confirmed the company would launch a new mass-market brand in August 2021.
Li said during the company’s Q2 2021 earnings call, “We’ll enter the mass market with a new brand. The quoting of the new brand has been assembled, marking the first step of the strategic initiative of NIO.”
Although local media outlet 36kr reported in July 2021 that NIO had been considering a sub-brand initially called “TV” for Toyota and Volkswagen, the codename changed to “Alps” to avoid complications.
According to the report, Toyota and VW are the highest-selling automakers, and the Alps are Europe’s tallest mountain range.
NIO’s leader compared the relationship between NIO and the new brand to Volkswagen and Audi or Lexus with Toyota. But he said this is more about the positioning of the brands. The brand will differentiate itself rather than using a Tesla-like strategy with the Model 3, Model Y, Model S, and Model X.
NIO second-generation ES6 electric SUV (Source: NIO)
NIO currently targets the $50,000 to $100,000 market segment, but its new mainstream EV brand would be priced around $30,000 to $50,000.
The new brand will be based on NIO’s new tech (NT) platform 3.0, with in-house batteries developed for the mass-market models. Li said the company believes the Alps brand can “sell probably 50,000 units per month” with one model.
More recently, on the company’s first-quarter earnings, Li mentioned that NIO is still planning to launch the Alps EV brand in the second half of 2024, but the focus was on moving models to the new NT 2.0 platform (like the new ES6 pictured above) and ensuring a smooth launch.
The first alleged spy photos emerging out of China suggest NIO’s first EV from the Alp brand is under development.
The images posted on Weibo show a heavily camouflaged vehicle that appears to be a sedan but could pose as a potential crossover. We should point out that the design looks eerily similar to the NIO ET7 with slight variations. It doesn’t have a LiDAR on the roof but does include a camera under the windshield, indicating a smart drive system.
Electrek’s Take
With NIO’s positioning as a premium EV maker, a cheaper mass-market sub-brand would make sense. Volkswagen and Toyota are the largest automakers but are losing market share as the industry transitions to electric quicker than many predicted.
A more affordable brand could help expand NIO’s user base beyond premium customers, reaching new markets. Li has already confirmed NIO will launch the new mass-market brand in Europe.
Not only is NIO looking to take on legacy automakers, but car makers in China like BYD are rapidly expanding, with low-cost EVs like the Dolphin starting at around $33,000.
BYD is vertically integrated, allowing it to offer electric models at these prices. NIO says it’s working to establish this. Check back for more info on NIO’s upcoming Alps mass-market brand as it approaches its official launch.
Toyota’s electric vehicle sales plunged as it prepares for a new wave of models. The new EVs are bringing much-needed upgrades, including more range, faster charging, revamped designs, and more.
Toyota’s EV sales crashed in Q3 as new models roll out
Despite most automakers reporting record EV sales as buyers rushed to claim the $7,500 federal tax credit, Toyota was an outlier, selling just 61 BZ models in September.
Including the Lexus RZ, which managed 86 sales, Toyota sold just 147 all-electric vehicles in the US last month, over 90% less than the 1,847 it sold in September 2024.
Toyota’s total sales were up 14% with over 185,700 vehicles sold, meaning EVs accounted for less than 0.1%. Through the first nine months of the year, sales of the BZ and Lexus RZ are down 9% and 36% compared to the year prior.
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So, why is Toyota struggling to sell EVs when the market is booming? For one, it’s basically sold out of its current EV models, the bZ4X and Lexus RZ.
2026 Toyota bZ electric SUV (Source: Toyota)
The 2026 Toyota BZ (formerly the bZ4X) is arriving at US dealerships, promising to fix some of the biggest complaints with the outgoing electric SUV.
Powered by a larger 74.7 kWh battery, the 2026 Toyota BZ offers up to 314 miles of driving range, a 25% improvement from the 2025 bZ4X.
2026 Toyota bZ electric SUV (Source: Toyota)
The electric SUV features Toyota’s new “hammerhead front end” design, similar to that of the new Crown and Camry, with a slim LED light bar and revamped front fascia.
Toyota’s new electric SUV also features a built-in NACS charge port, allowing for recharging at Tesla Superchargers. It also features a new thermal management system and battery preconditioning, which improves charge times from 10% to 80% in about 30 minutes.
The interior of the 2026 Toyota bZ (Source: Toyota)
The base 2026 BZ XLE FWD starts at just $34,900, but uses a smaller 57.7 kWh battery, good for 236 miles range.
The 2026 Lexus RZ received similar updates. Next year, Toyota is launching two more fully electric SUVs, the 2026 C-HR and BZ Woodland.
2026 Toyota bZ trim
Battery
Range
Starting Price*
XLE FWD
57.7 kWh
236 miles
$34,900
XLE FWD Plus
74.7 kWh
314 miles
$37,900
XLE AWD
74.7 kWh
288 miles
$39,900
Limited FWD
74.7 kWh
299 miles
$43,300
Limited AWD
74.7 kWh
278 miles
$45,300
2026 Toyota bZ prices and range by trim (*excluding $1,450 DPH fee)
It’s not just the US that Toyota’s EV sales crashed last month, either. In its home market of Japan, Toyota (including Lexus) sold just 18 EVs in September.
The Japanese auto giant is betting on new models to drive growth. However, it remains committed to offering all powertrain options, including battery electric vehicles (BEVs), hybrids, plug-in hybrid electric vehicles (PHEVs), and fuel cell electric vehicles (FCEVs).
Can Toyota’s new generation of electric vehicles spark a comeback? Let us know your thoughts in the comments.
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Tesla has confirmed that the new Model Y Performance supports bidirectional charging for both vehicle-to-home (V2H) and vehicle-to-load (V2L) applications.
For now, it only works with Tesla’s outlet adapter dongle.
We have known that Tesla’s onboard charger has had some bidirectional charging capacity for a while now.
However, Tesla doesn’t officially support the capacity in any vehicle other than the Cybertruck… until now.
With the release of the new Model Y Performance in the US yesterday, Tesla has started reaching out to customers who ordered and confirmed that the vehicle supports bidirectional charging:
Vehicle-to-Load (V2L):
Powers external devices (e.g., tools, camping gear, appliances) via the charge port using a compatible V2L adapter (e.g., Tesla’s discharger or third-party like Tlyard, ~$200–$400).
Provides up to 11.5 kW of export power (120V/240V outlets, ~3–5 kW continuous) from the 82 kWh battery.
Enabled via OTA software update (version 2025.20 or later, expected Q4 2025).
Vehicle-to-Home (V2H):
Supplies power to a home for backup or grid offset, requiring a Tesla Powerwall 3 or compatible bidirectional inverter and V2H adapter (~$1,000–$2,500 for hardware/installation).
Tesla also said on X today:
New Model Y Performance offers Vehicle to Load (120V 20A AC) with Tesla Outlet Adapter
Based on the communications with customers and this message on X, it appears that the feature only works with adapters for now, such as the Tesla Powershare outlet adapter:
But more capacity will be enabled through software updates later this quarter.
Electrek’s Take
Tesla confirmed the feature for the Model Y Performance, but the vehicle clearly uses the same onboard charger as in other refreshed Model Y.
Furthermore, we know that the onboard chargers in previous Tesla vehicles for the last few years are capable of bidirectional charging. Tesla is simply not making it available.
Now, it is confirming it on the new Performance version to try to sell the more expensive variant, but I would assume that it will eventually be enabled on other vehicles.
There’s no reason not to, and Tesla would only achieve feature parity with most new EVs hitting the market for years now.
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Although the $7,500 EV tax credit has expired, Hyundai is keeping the savings going. Hyundai is reducing 2026 IONIQ 5 prices by nearly $10,000, while extending the tax credit for the current model year.
The 2026 Hyundai IONIQ 5 gets a nearly $10,000 price cut
The 2026 IONIQ 5 is slated for a significant price cut as Hyundai commits to offering more affordable vehicles in the US.
Hyundai said it will reduce prices by up to $9,800 on the 2026 IONIQ 5. The savings depend on the trim, but the base IONIQ 5 RWD Standard Range model now starts at just $35,000, making it one of the most affordable EVs on the market, alongside the Chevy Equinox EV.
In the meantime, Hyundai will continue to offer the $7,500 cash incentive for the current 2025 models through at least October.
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The price changes “reflect Hyundai’s commitment to affordability and its long-term EV strategy,” the company said. Hyundai builds the IONIQ 5 alongside its larger IONIQ 9 electric SUV at the Hyundai Motor Group Metaplant America (HMGMA) in Georgia.
Higher sales and local production have helped Hyundai cut costs, which it’s now passing on to buyers. By making one of the most awarded EVs even more affordable, Hyundai aims to keep the momentum going.
2026 Hyundai IONIQ 5 (Source: Hyundai)
The IONIQ 5 is coming off its best third-quarter sales to date after surging 90% year-over-year (YOY), with nearly 22,000 units sold. Through September, Hyundai has sold 41,091 IONIQ 5 models in the US, a 35% increase compared to the same period in 2024.
After delivering the first IONIQ 9 models to customers at the end of May, sales have reached 4,177 units through September.
The 2025 Hyundai IONIQ 5 starts at $42,600 with a driving range of up to 245 miles. Upgrading to the long-range SE RWD model, with 318 miles of range, costs $46,550.
The 2026 model year starts at just $35,000, or $7,600 less than the 2025 IONIQ 5. You can even snag the extended range SE or SEL model for under $40,000 now. Or, if you really want to get crazy, the off-road XRT variant is tempting at just $46,275, which is $9,225 less than last year’s model.
2025 Hyundai IONIQ 5 Trim
Driving Range (miles)
2025 Starting Price
2026 Starting Price*
Price Reduction
IONIQ 5 SE RWD Standard Range
245
$42,600
$35,000
($7,600)
IONIQ 5 SE RWD
318
$46,650
$37,500
($9,150)
IONIQ 5 SEL RWD
318
$49,600
$39,800
($9,800)
IONIQ 5 Limited RWD
318
$54,300
$45,075
($9,225)
IONIQ 5 SE Dual Motor AWD
290
$50,150
$41,000
($9,150)
IONIQ 5 SEL Dual Motor AWD
290
$53,100
$43,300
($9,800)
IONIQ 5 XRT Dual Motor AWD
259
$55,500
$46,275
($9,225)
IONIQ 5 Limited Dual Motor AWD
269
$58,200
$48,975
($9,225)
2025 vs 2026 Hyundai IONIQ 5 prices and range by trim
Despite the lower prices, the 2026 Hyundai IONIQ 5 is a carry-over model with no significant changes from the outgoing model. The only difference is a new L1/L2 charging cable and Sage Silver Matte color options.
Last month, the 2025 Hyundai IONIQ 5 was one of the most affordable EVs on the market, with leases starting at just $179 per month. Hyundai’s offer ended on September 30, the same day the $7,500 federal tax credit expired. However, it’s promising to keep the deals alive.
Check back soon for the latest Hyundai offers. We’ll keep you updated with the latest deals.
If you’re interested in checking out Hyundai’s electric SUV for yourself, you can use our link to find IONIQ 5 models available in your area (via a trusted affiliate link)
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