NASCAR teams pick car numbers, not drivers. Do they care?
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Alanis King, Racing columnist
In November, Kyle Busch reached a milestone he didn’t expect to hit until his NASCAR Cup Series retirement: his last race in the No. 18. It was the season finale at Phoenix Raceway, and the car he had become synonymous with — a yellow Toyota Camry sprinkled with M&M’s — would soon be gone for good. The weekend was full of tearful goodbyes, both to Busch’s teammates and to the athlete he’d been for 15 years.
The night before the race, Busch thought about the gravity of it all.
“I’m like, ‘Tomorrow’s the last time I’m in the M&M’s car. Tomorrow’s the last time I’m in the 18,'” Busch told ESPN. “I wanted to run the whole rest of my time in the 18, but the cards weren’t on the table.”
Unlike in so many other sports, NASCAR grants numbers to teams, not athletes. Busch drove for Joe Gibbs Racing from 2008 through 2022, becoming a two-time Cup champion and Toyota’s winningest NASCAR driver. He was the No. 18. But when M&M’s parent company, Mars Inc., decided to leave the sport after 2022, Busch had to look for new teams.
One of his first thoughts was: “What number am I going to be?”
“There are drivers who come up through the ranks who have numbers that are close to them,” Busch said. “But a lot of times, up at the top level, the NASCAR Cup Series, you just get in there with whatever the number is. When I joined Hendrick Motorsports, it was the 5 car. When I joined Joe Gibbs Racing, it was 18. Now, at [Richard Childress Racing, I’m] the 8.”
NASCAR’s system might seem counterintuitive, considering athletes build empires around names and numbers, but it allows teams to build empires instead, and the best teams outlast their drivers. Dale Jarrett and Bobby Labonte drove the Gibbs No. 18 before Busch, and Mark Martin, Kasey Kahne and Kyle Larson drove the Hendrick No. 5 after him.
That’s why Justin Marks, who founded Cup team Trackhouse Racing in 2020, chose numbers and built his empire around them.
“I wanted the numbers to be endemic to the team, because numbers don’t travel with the drivers,” Marks told ESPN. “Two of the most iconic numbers between 1 and 100, independent of what they’ve done in NASCAR, are the 1 and the 99.”
Both numbers had history in NASCAR. To rebrand them for Trackhouse and its drivers, Ross Chastain and Daniel Suarez, Marks stylized them with a slash to match the team’s logo.
“It was important for us to do a brand element in the number itself,” Marks said. “In a lot of other forms of motorsport, the liveries on cars tend to be endemic to the teams. When the McLaren goes by in IndyCar and Formula One, you immediately know it’s a McLaren.
“In our sport, we’ve gotten to a place where there’s nothing sacred about these schemes as far as how they relate to the teams, because the entire race car is a sellable asset. So then, you look for opportunities to have some sort of continuity across all of the race cars and across the season. We can have a different sponsor every week, but it’s instantly identifiable as a Trackhouse car.”
Marks plans to keep the Nos. 1 and 99 forever, but he knows that can be tricky. When Busch left for Richard Childress Racing, the Gibbs team shelved the No. 18 — for now. His replacement, Ty Gibbs, took the No. 54 instead.
“When the 18 is on the track, it’s burned in everybody’s mind that it’s Kyle Busch,” Marks said. “If the number is so closely associated with the history of a single driver, sometimes it’s hard to start a new chapter. It would be more difficult to put Ty Gibbs in the 18 and start to tell the story of Ty Gibbs.
“If we win five championships with Ross Chastain, and he races for us until the age of 44 and retires, that’s a long time from now, but I imagine we’d have a discussion around whether we want to continue running the 1.”
Busch’s No. 8 has its own lore. It is famously associated with Dale Earnhardt Jr., who drove the No. 88 when he moved to Hendrick Motorsports.
“When Dale Jr. switched, all the fans who had the 8 tattooed on them were wondering what the hell they were going to do,” Busch said. “I actually had a couple fans ask me: ‘Hey, you’re not 18 anymore. You’re 8. What should we do with our tattoos?’ I told them: ‘You can put the [dates] underneath it, from 2008 to 2022, or take the 1 and make it the new Cup Series trophy. You could have the 8 next to it.'”
Busch doesn’t run his Cup number everywhere. In lower divisions, he runs the No. 51 — an ode to Rowdy Burns, a character in his favorite movie growing up, “Days of Thunder.” Busch’s son, Brexton, runs the No. 18B, and Busch has noticed other drivers’ children doing the same.
“Kyle [Larson] was always No. 1 when he grew up,” Busch said. “I don’t know why he was No. 1, but now that his kid’s racing, Owen, he’s 01. I think it’s like the ‘little one.’ But I think they also did it because his initials are ‘O,’ which is a zero, and ‘L,’ which is a one.”
“I was number 1K,” Larson told ESPN. “I didn’t pick that number. My dad did, and it just became my number. The original go-kart we bought was the 1. Rather than changing the number, we just threw a ‘K’ on it.”
Just like his dad, Larson picked Owen’s number.
“There are a few reasons,” Larson said. “My dad’s hero growing up was LeRoy Van Conett. He drove the 01 sprint car. My dad owned a dirt midget that he would run people at the Chili Bowl [Nationals] with, and it would be the 01. When I started owning my own midget for the Chili Bowl, somebody already had the 1K.
“I was like, ‘Well, I’ll just use the 01.’ I really liked it. I won both Chili Bowls that I ran as the 01, and not many people I know of have run an 01. So when Owen started racing, I was like: ‘We’ll make it 01.’ It kind of sounds like ‘Owen’ — ‘O-wen,’ ‘Oh-one.'”
Larson drives the No. 5 Cup car, just like Busch did almost two decades ago. When Larson joined Hendrick Motorsports, the team asked what number he wanted. He responded: “Whatever you want to give me.”
“I wouldn’t say, ever, do I feel like I own that number over anybody else who’s been the 5,” Larson said. “In dirt racing, you can share a number with somebody. You just have to have a letter separating it. In NASCAR, nobody can have the same number as you.
“So I think in NASCAR, for the time you’re in the car, that’s your number. Hopefully, you have a lot of success and people remember you. Like Kyle Busch, I think of him as 18. If he wins tons of races and more championships in the 8, it could sway what I remember him as.”
Larson has had a lot of numbers, including 1K, 01, 83V, 99 and 71. The Nos. 5 and 57 are special because he runs them now, and because 5/7 ended up being his daughter’s birthday. But he’ll run anything, often without a preference.
There’s just one exception.
“If I could hand select a number and be 1K in the Cup Series, I would love that,” Larson smiled. “That would be my number.”
Busch didn’t hand select the No. 8, but the more he wins in the car, the more it feels like his own, he said. It was also a bit of fate.
“My son’s birthday is 5/18,” Busch said. “The 5 and 18 were my first two Cup Series numbers, and it’s 51 and 8 now. It’s kind of ironic how things — and numbers — work out sometimes.”
Seven of eight first-round series in the 2025 Stanley Cup playoffs have begun, and No. 8 gets rolling on Tuesday.
The Battle of Florida between the Tampa Bay Lightning and Florida Panthers begins anew (8:30 p.m. ET, ESPN), with both clubs looking like a legitimate Stanley Cup contender if they can survive the intrastate showdown.
Cats-Bolts is the third game of four Tuesday on the ESPN family of networks, following New Jersey–Carolina (6 p.m. ET, ESPN) and Ottawa–Toronto (7:30 p.m., ESPN2), and preceding the nightcap, Minnesota–Vegas (11 p.m. ET, ESPN).
What are the key storylines heading into Tuesday’s games? Who are the key players to watch?
Read on for game previews with statistical insights from ESPN Research, recaps of what went down Monday night, and the Three Stars of Monday Night from Arda Öcal.
Matchup notes
New Jersey Devils at Carolina Hurricanes
Game 2 (CAR leads 1-0) | 6 p.m. ET | ESPN
Game 1 sure did not go as planned for the Devils. A win at the legendarily loud Lenovo Center would’ve been stretching it, but losing Brenden Dillon, Cody Glass and Luke Hughes to injury was not an ideal outcome either.
They’ll hope to rebound Tuesday before the series shifts to Newark. Closing the shot attempt differential might help, as the famously possession-savvy Hurricanes held a 45-24 edge on shots on goal in Game 1.
For years, the knock on Carolina was that it lacked that one goal scorer who could get the Canes over the hump in the playoffs. Many observers thought the Canes had acquired such a player in Mikko Rantanen in January. Ironically, it was the player Carolina acquired in its subsequent trade of Rantanen to Dallas — Logan Stankoven — who scored two goals in Game 1. Will he add to that total in Game 2?
Of note heading into Tuesday’s game, the Devils have come back to win a playoff series after losing the first game 11 out of 26 times (42%); that figure drops to 20% if they fall behind 0-2. The Hurricanes have won six of their past seven series after winning Game 1.
Ottawa Senators at Toronto Maple Leafs
Game 2 (TOR leads 1-0) | 7:30 p.m. ET | ESPN2
The atmosphere was intense for Game 1, and the Maple Leafs’ “Core Four” led the way: Mitch Marner (one goal, two assists), William Nylander (one goal, one assist), John Tavares (one goal, one assist) and Auston Matthews (two assists) each filled up the scoresheet. A continuation of that output will obviously help Toronto overwhelm its provincial neighbor.
Slowing down the Maple Leafs could depend on discipline, according to Ottawa captain Brady Tkachuk. “We took too many penalties, they scored on [them] and that’s the game,” Tkachuk told reporters after Game 1. “So that’s on us. We’ve got to be more disciplined.”
The Sens will also need to capitalize on their chances. According to Stathletes, Ottawa had five high-danger scoring chances in this game, and produced only two goals.
Florida Panthers at Tampa Bay Lightning
Game 1 | 8:30 p.m ET | ESPN
This is the fourth time that the two Sunshine State franchises have met in the postseason, and all four of the meetings have occurred since 2021.
In each instance, the winner of the series has gone on to reach the Stanley Cup Final — Lightning in 2021 and 2022; Panthers in 2024 — while the 2021 Lightning and 2024 Panthers won it all.
Unsurprisingly, Nikita Kucherov is Tampa Bay’s leading scorer against Florida, with 25 points (five goals, 20 assists) in 15 games. Aleksander Barkov is the Panthers’ leading scorer against the Lightning, with 13 points (three goals, 10 assists) in 15 games.
The two teams split their meetings in the regular season, with the Lightning winning the most recent, 5-1 on April 15.
Minnesota Wild at Vegas Golden Knights
Game 2 (VGK leads 1-0) | 11 p.m. ET | ESPN
The underdog Wild set a physical tone to the series in Game 1, outhitting the Golden Knights 54-29, but the hosts emerged with a 4-2 victory. Tomas Hertl, Pavel Dorofeyev and Brett Howden (two) were the goal scorers for Vegas, and Matt Boldy was responsible for both Minnesota goals.
Howden, who had never scored double-digit goals until his 23 this season, earned praise from coach Bruce Cassidy after Game 1. “He didn’t change his game,” Cassidy told reporters. “He played physical. He’s part of our penalty kill. He’s always out when the goalie’s out, typically one of the six guys we use a lot because of his versatility. He can play wing. He can take draws as a center. He’s been real good for us all year and good again tonight.”
Sunday’s game was the NHL debut for 2024 first-round pick Zeev Buium, who just finished his season with the University of Denver. He played 13 minutes, 37 seconds and finished with one shot on goal.
Arda’s Three Stars of Monday
The greatest goal scorer in NHL history just keeps finding the back of the net. He had two goals, including the overtime winner, as the Caps take Game 1 3-2 despite a valiant third period effort from Montreal to send it to the extra frame.
Connor had the game-winning goal in the third period for the second straight game, as Winnipeg takes both games at home for the 2-0 series lead on the Blues.
Further proof that the Oilers are never out of the game, McDavid helped erase a 4-0 deficit with a goal and three assists, despite the Oilers falling 6-5 late in a thrilling Game 1.
Monday’s scores
Capitals 3, Canadiens 2 (OT)
Washington leads 1-0
Much of the regular season was spent focused on Alex Ovechkin‘s “Gr8 Chase” of Wayne Gretzky’s all-time goal-scoring record, and he scored historic goal No. 895 on Sunday, April 6. It turns out, Ovi likes the spotlight. The Capitals superstar opened the scoring in the game, and bookended it with the overtime winner — his first ever, believe it or not — as the Caps survived a thriller in Game 1, following Nick Suzuki‘s tying goal with 4:15 remaining. Full recap.
1:51
Alex Ovechkin’s OT goal wins Game 1 for Capitals
Alex Ovechkin’s second goal of the game is an overtime winner that gives the Capitals a 1-0 series lead vs. the Canadiens.
Jets 2, Blues 1
Winnipeg leads 2-0
Game 1 between the two clubs was tightly contested until the Jets took over in the third period. That trend took hold again on Monday — the score remained tied into 1-1 the third period, when Winnipeg’s Kyle Connor scored at the 1:43 mark, and the Jets were able to hold the Blues off the scoreboard for the duration. Connor’s linemate Mark Scheifele assisted on the game-winner and opened the scoring, giving him a league-leading five points this postseason. Full recap.
0:40
Kyle Connor scores clutch goal to put Jets ahead in 3rd period
Kyle Connor extends Winnipeg’s lead after a clutch goal early in the 3rd period vs. St. Louis.
Stars 4, Avalanche 3 (OT)
Series tied 1-1
The series that every observer thought would be the closest in the first round didn’t look that way in Game 1, as the Avs ran over the Stars en route to a 5-1 win. Game 2 was much more in line with expectations, as the two Western powerhouses needed OT to settle things. Colin Blackwell was the hero for Dallas, scoring with 2:14 remaining in the first OT period. Full recap.
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Colin Blackwell comes up with big OT winner for Stars
Colin Blackwell sends the Stars faithful into jubilation with a great overtime winner to tie the series at 1-1 vs. the Avalanche.
Kings 6, Oilers 5
Los Angeles leads 1-0
Monday’s nightcap was a delight to those who like offensive hockey and were willing to stay up late. The Kings roared out to a four-goal lead late in the second period before Edmonton’s Leon Draisaitl scored to pull within three with six seconds remaining. The two teams traded goals to start the third, before the Oilers notched three in a row to tie up the festivities with 1:28 remaining on Connor McDavid‘s first of the 2025 playoffs. L.A.’s Phillip Danault sent his club’s fans home happy, scoring the pivotal goal with 42 seconds left. Full recap.
0:46
Kings retake lead on Phillip Danault’s goal in final minute
Phillip Danault restores the lead for the Kings with a goal vs. the Oilers in the closing moments.
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