An increasing number of premium bicycle companies have thrown their hat in the budget-minded electric bike ring lately, resulting in lower prices than ever before from major bike shop brands. So what’s behind this move?
Several of the recent launches from major bicycle brands have included models that undercut their average e-bike prices by several thousand dollars.
While Cannondale has grabbed headlines for its roughly $5,000 Cargowagen electric cargo bike recently, who remembers the much more affordable $1,900 Cannondale Compact Neo urban e-bike? The inclusion of a simpler hub motor compared to pricier and more complicated mid-drive motors helped the company reach its lowest price point yet for an e-bike.
Trek’s electric bikes normally carry hefty price tags as well, but the company’s Dual Sport+ and FX+ also saw hub motors and lower-shelf components bring the prices down to around $2,400 at launch.
Budget e-bikes leading sales
One of the reasons for this focus on more entry-level bikes is quite likely a mere numbers game. While profit margins aren’t as high on lower-priced e-bikes, they sell in much higher numbers in the US. Compared to Europeans that often buy e-bikes as car replacement vehicles and thus are prepared to spend many thousands of dollars for a higher end model, a much larger percentage Americans e-bike riders use their bikes either to supplement car trips or purely for sport/recreation.
Sure, there are plenty of Americans replacing traditional car ownership with e-bikes, and many of them will spend a bit more. But by and large, companies that serve the $1,000 to $2,000 price range in the e-bike market seem to make up the lion’s share of the sales.
That’s a difficult price point for many of the higher-end brands to reach, but several have gotten close. The Ponto Go! electric moped-style bike, launched by Trek subsidiary Electra, rolled out at $2,699 and offered a higher-end moped-style ride than much of the competition. It also had one more advantage going for it: access to Trek’s wide network of local bike shops offering service and support. The bike can’t compete watt for watt against entrenched favorites like the similarly styled Rad Power Bikes RadRunner, but it also comes with the backing of a much older and well-established bike company with hundreds of local bike shops to call on.
Additionally, a growing number of e-bike incentive programs are helping people buy electric bikes that they couldn’t previously afford, as well as helping others afford a higher-quality and longer-lasting bike than could have been possible without subsidies or tax credits.
Lower-cost e-bikes serve as introductions to higher-end brands
When Specialized launched its Globe line, it did so with a calculated decision to reach value shoppers and introduce them to a higher end e-bike company.
Similarly to other brands that have taken a razor to their price tags, Specialized skipped the mid-drive motor and higher-end components when it rolled out its short tail and then long-tail cargo e-bikes designed for budget-minded bike shoppers. But it kept much of its higher quality design and fabrication as well as access to its network of bike shops for service and support.
And in doing so, the company has started getting riders on Specialized e-bikes that likely never would have considered the brand. The Globe Hault ST launched at around $2,700, which is still a few hundred dollars more than value-priced short-tail cargo bike offerings from budget e-bike companies, but it brought the backing of a major bicycle company with it. There are horror stories of trying to get repairs done from mail order e-bike companies (though there are likely more success stories that we simply don’t hear about). On the other hand, taking a bike into a local bike shop for service is usually easy and painless.
Thus, in the process of developing a more entry-level sub-brand, Specialized has started reaching a much wider audience than it ever could have hoped to before.
A shift toward e-bikes is good for high-end brands
Low-cost electric bike companies are still critical for the growing US market, helping hesitant riders get their foot in the door without risking several months of pay.
But as US e-bike ridership continues to grow, more people are shifting a higher percentage of their transportation onto e-bikes.
The US market has long lagged behind Europe, but it has followed a similar trajectory, albeit several years later. Many US cities are currently working on improving their cycling infrastructure with better protected bike lanes, making cycling a more common option. Those that tend to ride their e-bikes for more miles throughout the week often gravitate to higher-priced models that require less maintenance and repair, as well as those that offer more options for local service and support when necessary.
Lower-cost e-bikes from budget companies will always be important. In fact, most of my e-bikes are from budget brands. The nicest e-bike I’ve ever bought was around $3,000, and I bought it already used to avoid paying even that much. But as nicer e-bikes grow their numbers in the US, the higher-end bike shop brands have shown that they’re ready to meet consumers in the middle with entry-level models that split the difference by thoughtful compromise on price and performance.
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Tesla CEO Elon Musk said the company will remove “safety monitors” from the passenger seats of Tesla’s Robotaxi vehicles in “about three weeks,” which would mean we’d see completely driverless Teslas in the Austin area potentially by the end of the year – if that timeline sticks.
Tesla has been working on a system that would allow vehicles to drive themselves, which has been in “beta” release for over a decade now. It calls this system “Full Self-Driving,” despite the fact that the system does not currently drive itself.
That has not stopped Musk from consistently promising more and more of the system, despite its stagnating capabilities. Over the course of the last decade, Musk has consistently promised driverless vehicles within the coming year, with deadlines consistently passing by without achieving that goal.
One of those promises has been the creation of a driverless taxi network, which Tesla used to call “Tesla Network” and is now calling “Robotaxi.” The idea originally came with the promise that owners could use their cars to make money by running them as taxis, but that hasn’t panned out.
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Tesla did roll out its own version of a taxi network, though, in Austin, in June of this year. While it’s done a few cool things, the cars each have a “safety monitor” in the passenger seat who can take control at any time, which means the cars aren’t truly “driverless” since there is an operator, they’ve just been moved to the passenger seat.
But now we have another bold prediction from Musk, stating that the safety monitors will be out of a job by the end of the year.
During a videoconference at a hackathon event for xAI, one of Musk’s other companies (which he is trying to get Tesla shareholders to bail out), Musk was asked a question about the barriers to unsupervised full self-driving. Musk answered:
Unsupervised is pretty much solved at this point. There will be Tesla Robotaxis operating in Austin with no one in them, not even anyone in the passenger seat, in about three weeks. I think it’s pretty much a solved problem, we’re just going through validation right now.
The “three weeks” timeline is familiar to longtime Tesla followers. Over the years, Musk has often promised fixes or software updates in “two weeks,” and they often take longer than that.
Three weeks is a lot closer than the “next year” promise that we’ve heard so many times for full autonomy, but given its proximity to the oft-inaccurate two-week timeline, we’re not sure these vehicles will actually be ready in time for New Year’s Eve celebrations.
Nevertheless, it’s a closer timeline than Musk has usually given, so there may be truly driverless Teslas operating sometime soon™.
Also, reading the statement more closely, it sounds like they won’t necessarily remove safety operators from every vehicle, but some vehicles. This could be similar to the singular driverless vehicle delivery that Tesla did – a PR stunt, rather than a full rollout. We’ll have to wait and see.
Tesla’s main competitor in the robotaxi space is Waymo, which has been operating truly driverless vehicles for several years now. The company has also been operating autonomous, driverless vehicles in Austin since March of this year.
Musk went on to talk about future improvements to Tesla’s software and hardware in his answer.
The company is currently on hardware previously deemed HW4, though to cash in on the AI stock market bubble, it now refers to that system as AI4. He said that AI5 will be 10-40 times better than HW4 and go into volume production in 2027, with AI6 coming soon after.
Musk’s mention of future hardware improvements neglects one important aspect of these improvements, which is that for every hardware improvement Tesla puts into its fleet, the more vehicles it will have to upgrade later.
Tesla long promised that its vehicles had all the hardware for self-driving, which means it’s going to have to upgrade a lot of cars – and there are court cases aroundtheworld seeking to force the company to do so. Together, these lawsuits and other potential challenges could mean billions of dollars in liabilities for the company.
Musk then closed his statements by claiming that “our” goal is to “to understand the meaning of life and… propagate consciousness out to the stars,” which is not Tesla’s goal. Tesla’s actual goal is to accelerate the transition to sustainable energy. He may have been referring to xAI’s goal, but given the answer was about Tesla, perhaps he was confused (or perhaps he doesn’t care about Tesla anymore, and isn’t a good CEO for the company as a result…)
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Volkswagen is offering $7,500 in Retail Customer Bonus cash this month – up from the $2,500 the company offered its Black Friday customers – that, along with an additional $2,500 unadvertised dealer cash incentive that CarsDirect is reporting absolutely, definitely exists, adds up to a stout $10,000 total discount on the all-electric VW ID.Buzz … and that’s before you start haggling with your dealer over the MSRP.
It’s a lot
Photo: Volkswagen of America.
As much as I like the the Volkswagen ID.Buzz, its starting MSRP around $61,545 (incl. destination) puts it at nearly twice what you’d probably expect a minivan to cost if the last time you shopped for one was at a Dodge store. Still, that hefty price tag is some $20,000 higher than the baseline Toyota Sienna hybrid or Honda Odyssey.
That 50% higher price is a lot to swallow even if you do buy into the nostalgia. Still, the ID.Buzz is capable enough, and with ~230 miles of range and 282 hp on offer from its battery/electric motor combo – plus Supercharger access – it’s at least able to keep up with the minivan competition.
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So, while that $10,000 discount isn’t going to turn the ID.Buzz into the second coming of the affordable, family-hauling Caravan, it does bring VW’s electric people-mover a little closer to earth. In fact, with a $50K price tag, it’s right in line with the average transaction price of a new vehicles. So, if nothing else, that reduced price could finally gives electric minivan buyers something to buzz about (I tried so hard to work that in, you guys).
If you’ve been shopping for a family-hauler and dig the retro vibe over something like the (excellent) Kia EV9, click through the link below and set up a test drive at your local VW dealer.
SOURCE: CarsDirect; images via VW.
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Peterbilt has jumped into the MD truck ring with the launch three new medium-duty electric trucks that deliver zero-emissions power, ultra-fast 350 kW charging, and proven, versatile platforms for delivery, utility service, and vocational upfitting.
The new Peterbilt 536EV, 537EV, and 548EV medium-duty trucks slot into the same versatile medium-duty segments the company’s fleets already know, but swap diesel power for latest PACCAR ePowertrain, with up to 605 hp and 1,850 lb-ft of torque available at 0 rpm. That big motor draws power from a variety of LFP battery packs and be fitted with ePTO options rated for either 25 kW (two-battery option) or 150 kW (three-battery option), making them suitable for that can be sized for daily delivery routes, urban utility work, and municipal fleets looking to cut both emissions and maintenance costs.
What’s more, the new Peterbilt’s flexible architecture allows for integration with existing PACCAR suspension bits to make 4×2 and 6×4 configurations, and any wheelbase of 163 inches or longer, and up to 82,000 lbs. gross combined weight ratings possible.
“[The new trucks are] optimized for the demands of the medium duty segment, the next generation of Peterbilt electric vehicles deliver excellent efficiency, rapid charging and versatile configurations elevating customer productivity across a wide range of applications,” said Erik Johnson, Peterbilt assistant general manager, Sales & Marketing.
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In addition to all those goodies, the PACCAR EV tech continues to be top-notch, with the previously-mentioned 350 kW charging, regenerative braking, and industry-leading ergonomics.
Peterbilt’s new MDEVs ship with a blue accented crown and grille for a distinctive exterior look, as well as EV-exclusive panels on the side of the hood. The interior design features laser-etched trim panels on the EV-exclusive Magneto Gray interior, just in case the driver in the quiet, smooth, and stink-free cabin forgets they’re in an electric truck.
Electrek’s Take
Peterbilt 536EV; via PACCAR.
Ignore the headlines. The death of the commercial EV market simply hasn’t happened, and won’t happen any time soon.
If you believe the engineers and analysts at MAN Trucks and Orange EV (and, you should), an EV like this can pay for itself in reduced fuel and maintenance costs even without incentives, then you should already know what I’m about to say: the future of trucking is 100% electric.
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