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Meta founder and CEO Mark Zuckerberg speaks during the Meta Connect event at Meta headquarters in Menlo Park, California, on Sept. 27, 2023.

Josh Edelson | AFP | Getty Images


Meta doesn’t want you to leave its popular mobile apps when making that impulse Amazon purchase.

The company debuted a new feature allowing users to link their Facebook and Instagram accounts to Amazon so they can buy goods by clicking on promotions in their feeds.

“For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps,” an Amazon spokesperson said in a statement. “Customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Facebook and Instagram as part of the new experience.”

Meta is looking for new ways to bolster ad revenue after Apple’s iOS privacy changes in 2021 made it more difficult for social media companies to target users. The update was a major blow to Meta’s business and, alongside a brutal digital ad market, pushed the stock down 64% last year.

But following three straight quarters of revenue declines, the business has bounced back this year, lifting the stock by more than 160%. Meta has pointed to its hefty investments in artificial intelligence as a key technology that’s helped it land retailers looking to serve customers targeted promotions.

Stuart McMullin, client solutions manager for e-commerce at Meta, said on LinkedIn that the new shopping service “was a long process in the making and a huge deal.” He was responding to a post from Maurice Rahmey, co-CEO of digital marketing agency Disruptive Digital, who described the rollout as “the most significant ad product of the year” and compared it to a similar partnership between Pinterest and Amazon.

“While additional details are still scarce, this partnership could be a massive revenue opportunity for Meta, Amazon and most importantly, advertisers,” wrote Rahmey, who was previously a Facebook client solutions manager.

Amazon has been ramping up its ad business for several years, luring spending by brands and small businesses looking to improve their placement on the company’s apps. Amazon said last month that sales in its online ad business grew 26% from a year earlier in the third quarter to $12.06 billion.

By partnering with Amazon, Meta can make it easier to allow shops to sell goods on Facebook and Instagram without creating custom storefronts on those apps.

Meta provided some details about the new feature on Tuesday on a support page titled “Purchase with Amazon without leaving Facebook or Instagram.”

“For a more seamless shopping experience from an ad on Facebook and Instagram, you can choose to link your Meta and Amazon accounts,” the page says. “You can check out with Amazon without leaving Facebook or Instagram, and experience more relevant ads.”

Rahmey told CNBC that the agreement shows “these two walled gardens are kind of coming together.”

Amazon’s online ad business has traditionally been more like Google’s in that it’s “intent-based,” meaning customers search with keywords to find the items they want, Rahmey said. Meta has more of a “discovery-based” model in which people can receive targeted ads without searching, he said.

“Amazon can start to extend their reach and help merchants find new customers that maybe haven’t searched for them,” Rahmey said. “I think it’s a win-win for everybody.”

He noted that Pinterest has gotten a sales boost the past few quarters after its deal with Amazon.

Still, Rahmey said some questions remain about the partnership, such as how the revenue sharing will work and how merchants will choose where their ads run.

“If I’m an Amazon seller, am I going to go in and check a box that says ‘sell on Meta,’ and then it just runs out there?” Rahmey said. “Or, if I’m a Meta advertiser, can I choose to send my potential customers to buy on Amazon instead of to my website or to other shops for example?”

— CNBC’s Annie Palmer contributed to this report

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EU seeks information from X on content moderation amid first major probe under new tech rules

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EU seeks information from X on content moderation amid first major probe under new tech rules

Jonathan Raa | Nurphoto | Getty Images

The European Union is seeking information from social media platform X about cuts to its content moderation resources as part of its first major investigation into the company under its tough new laws governing online content.

The European Commission, the EU executive arm, said in a statement Wednesday that it’s requested information from X under the Digital Services Act, its groundbreaking tech law which requires online platforms to take a far stricter approach to policing illegal and harmful content on their platforms.

The Commission said it was concerned about X’s transparency report submitted to the regulator in March 2024, which showed it had cut its team of content moderators by nearly 20% compared to the number of moderators it reported in an early October 2023 transparency report.

X reduced linguistic coverage within the EU from 11 languages to seven, the Commission said, again citing X’s transparency report.

The Commission said it’s seeking further details from X on risk assessments and mitigation measures linked to the impact of generative artificial intelligence on electoral processes, dissemination of illegal material, and protection of fundamental rights.

X, which was formerly known as Twitter, was not immediately available for comment when contacted by CNBC.

X must provide information requested by the EU on its content moderation resources and generative AI requested by May 17, the Commission said. Remaining answers to questions from the Commission must be provided no later than May 27, the agency said.

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The Commission said its request for information was a further step in a formal probe into breaches of the EU’s recently introduced Digital Services Act.

The Commission initiated formal infringement proceedings against X in December last year after concerns were raised over its approach to tackling illegal content surrounding the Israel-Hamas war.

The Commission at the time said its investigation would focus on X’s compliance with its duties to counter the dissemination of illegal content in the EU, the effectiveness of the social media platform’s steps to combat information manipulation and its measures to increase transparency.

EU officials said the requests for information aim to build on evidence gathered so far in relation to its DSA investigation into X. That evidence includes X’s March transparency report, as well as replies to previous requests for information addressing what X is doing to tackle disinformation risks linked to generative AI risks.

The DSA, which only came into effect in November 2022, requires large online platforms such as X to mitigate the risk of disinformation and institute rigorous procedures to remove hate speech, while balancing this with freedom-of-expression concerns.

Companies found to have breached the rules face fines as high as 6% of their global annual revenues.

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Shopify shares plunge 19% on weak guidance

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Shopify shares plunge 19% on weak guidance

An employee works at Shopify’s headquarters in Ottawa, Ontario in Canada.

Chris Wattie | Reuters

Shopify reported first-quarter earnings and sales on Wednesday that were ahead of Wall Street expectations, but it gave a downbeat forecast for the current quarter.

Shares of Shopify dropped 19% in early trading.

Here’s how the company did for the quarter, compared with consensus expectations from LSEG:

  • Earnings per share: 20 cents adjusted vs. 17 cents expected
  • Revenue: $1.86 billion vs. $1.85 billion expected

Gross margins for the second quarter are expected to decrease by about 50 basis points compared with the first quarter, as a result of the sale of Shopify’s logistics business to freight forwarder Flexport last May.

Shopify said it expects second-quarter revenue to grow at a high-teens percentage rate year over year, a slowdown from the previous period. The company has posted year-over-year revenue growth in the low-to-mid twenties for the past six quarters. Second-quarter revenue would grow in the “low-to-mid-twenties” year-over-year when adjusting for the divestiture of the logistics business, Shopify said.

The company reported a net loss of $273 million, or 21 cents a share, compared with a profit of 68 million, or 5 cents a share, during the year-ago quarter.

Shopify, which makes tools for companies to sell products online, said gross merchandise volume, or the total volume of merchandise sold on the platform, increased 23% to $60.9 billion. That surpassed consensus expectations of $59.5 billion, according to StreetAccount.

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Uber reports first-quarter results that beat expectations for revenue, but posts net loss

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Uber reports first-quarter results that beat expectations for revenue, but posts net loss

Dara Khosrowshahi, CEO of Uber, speaking on CNBC’s Squawk Box at the World Economic Forum Annual Meeting in Davos, Switzerland on Jan. 17th, 2024.

Adam Galici | CNBC

Uber reported first-quarter results on Wednesday that came in slightly above analysts’ estimates for revenue, but the ridesharing company posted an unexpected net loss.

Shares fell more than 6% in premarket trading Wednesday.

Here’s how the company did:

  • Loss per share: 32 cents. That may not compare with the 23 cent earnings expected by LSEG
  • Revenue: $10.13 billion vs. $10.11 billion expected by LSEG

Uber’s revenue grew 15% in its first quarter from $8.82 billion a year prior. The company reported $37.65 billion in gross bookings for the period, which is short of the $37.93 billion expected by analysts, according to StreetAccount.

The company’s net loss widened to $654 million, or a 32 cent loss per share, from a loss of $157 million, or an 8 cent loss per share, in the same quarter last year. Uber said its net loss includes a $721 million net headwind from unrealized losses related to the reevaluation of its equity investments.

In an interview with CNBC’s “Squawk Box” on Wednesday, Uber CEO Dara Khosrowshahi said the company’s move to a loss had “nothing to do with the operating business.”

“We did have to mark down those equity stakes that resulted in a loss,” he said. “We don’t expect that to keep happening going forward.”

However, Uber cannot predict the markets, Khosrowshahi added.

Uber reported adjusted EBITDA of $1.38 billion, up 82% year over year and slightly above the $1.31 billion expected by analysts polled by StreetAccount.

For its second quarter, Uber said it expects to report gross bookings between $38.75 billion and $40.25 billion, compared with StreetAccount estimates of $40 billion. Uber anticipates adjusted EBITDA of $1.45 billion to $1.53 billion, compared with the $1.49 billion expected by analysts.

The number of Uber’s monthly active platform consumers reached 149 million in its first quarter, up 15% year over year from 130 million. There were 2.6 billion trips completed on the platform during the period, up 21% year over year.

“Demand for Uber remains robust across our platform, supported by our improving marketplace experience, the continued shift of consumer spending from goods to services, and the secular trend towards on-demand transportation and delivery,” Khosrowshahi said in prepared remarks Wednesday.

Here’s how Uber’s largest business segments performed:

Mobility (gross bookings): $18.67 billion, up 25% year over year.

Delivery (gross bookings): $17.7 billion, up 18% year over year.

Uber’s mobility segment reported $5.63 billion in revenue, up 30% from the year earlier and 2% quarter over quarter. StreetAccount analysts were expecting $5.52 billion. Uber said “business model changes” negatively impacted its mobility revenue margin by 180 basis points during the period.

“To drive user growth and win more of their daily trips, we are focused on increasing our penetration of core use cases, while also expanding into new consumer segments,” Khosrowshahi said in his prepared remarks.

The company’s delivery segment reported $3.21 billion in revenue, up 4% from the year prior and 3% quarter over quarter. Analysts were expecting $3.28 billion, according to StreetAccount. Uber said its delivery revenue margin was negatively impacted by 230 basis points due to “business model changes” in the first quarter.  

The company’s freight business booked $1.28 billion in sales for the quarter, a decrease of 8% year over year and flat quarter over quarter.

Uber will hold its quarterly call with investors at 8:00 a.m. ET.

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