Not dead yet: Mitsubishi’s compact electric SUV arrives in 2025
If you’ve followed cars as long as I have, you’d have been following cars since Mitsubishi was last a household name in the industry! Which is to say, in 1999, with the generation three Eclipse. But the company has hung on, sort of, particularly in its home market of Japan and developing regions of the world where it has sold super-compact and highly cost-conscious transportation.
After news Mitsubishi was investing in the Renault-led Ampere EV venture last month, it seems the first product of that cooperation will be a compact SUV meant to slot in where the ASX (based on the Renault Captur) currently does. This C-SUV will share the same underpinnings as the Megane E-Tech, which is currently one of two EVs on sale from the French automaker if you count the aging (but enduringly popular) Zoe. It’s unclear if the Mitsubishi C-SUV will be a badge-engineered Renault, or if it will be a Mitsubishi-led design that merely utilizes Renault’s electrified AmpR Medium platform and manufacturing. We do know the vehicle, whatever it is, will be built in France by Renault and should arrive in 2025, thanks to reporting from drive.
Mitsubishi is in a tough spot, and getting an entry-level EV on the market as soon as possible is probably the only thing that can save its passenger car business globally. A C-SUV makes a lot of sense as the place to start — these lifted hatchbacks aren’t generally popular in the US, but they sell like hotcakes in greater Europe, Asia, Australasia, and Latin America.
Mitsubishi was, weirdly, one of the first carmakers to seriously offer an electric car at relatively global scale. The ill-fated (but fairly long-lived [but terribly named]) i-MiEV and its suped-up golf cart styling burst sensibly rolled onto the scene in the late 2000s, beating the Nissan Leaf to market (and to… absolutely nothing else).
Today, Mitsubishi’s one electric success story comes in the form of a kei car — a super small people-mover called the eK X EV (someone please stop letting Mitsubishi name things) that is crazy popular in Japan and also sold by Nissan as the much nicer-looking and more pleasant-sounding Sakura. Unfortunately, kei cars don’t meet crash standards in most Western nations because they are purpose-built for the Japanese market. Specifically, kei cars must meet dimensional restrictions in order to qualify for special tax status and exemption from certain parking restrictions in the very space-conscious country. In other words: Mitsubishi’s one EV is a one-trick pony.
Electrek’s take
As a nominal member of the Renault-Nissan-Mitsubishi alliance, the Japanese carmaker is going to have to lean on its partners for the foreseeable future for global manufacturing and R&D resources. Mitsubishi just doesn’t have what it takes to stand alone these days. Badge engineering is going to have a brand-new heyday in the era of electrification — mark my words. Mitsubishi as a brand may not have much cachet in the rich world these days, but as electrification proliferates beyond the world’s largest economies, its strong association with great value and Japanese reliability could become a valuable asset.
In Europe or North America, selling a Mitsubishi is more of a head-scratcher, especially if this is just going to be a Renault by any other name. But it’s possible whatever Renault ends up building for them could undercut the French make’s offerings with more basic features and capability, I suppose. We’ll just have to wait and see.
FTC: We use income earning auto affiliate links. More.
A couple years ago, my wife started a new job as an elementary school principal. It was an exciting milestone, but it also came with a stressful commute. The school isn’t far – just a few kilometers across the city – but during rush hour, taking the bus often meant sitting in gridlock for 45 minutes. Not exactly the best way to start or end a workday.
So we got her an electric bike.
Not just any e-bike, either. She picked out a sleek little folding model called the Rayvolt Exxite XS. It’s light, stylish, easy to ride, and best of all, it doesn’t take up much space at home or at school.
But here’s the kicker: it only goes 25 km/h (15.5 mph). It doesn’t even have a throttle. You have to pedal it, you know, like a neanderthal.
And yet… it’s faster than cars. A lot faster.
Her commute now takes about 10 minutes. Maybe 12 minutes if she catches a few red lights. She zips past long lines of idling cars, breezes down bike lanes, and parks right at the school entrance. No searching for a parking space. No waiting for late buses. No moving so slow that you can clearly see a piece of gum stuck on the road. Just hop on and go.
In raw numbers, her commute time has been cut by more than 75%. Now she’s easily traveling 3-4x faster than a car or bus.
And the only thing that changed was swapping four wheels for two – and ditching the idea that the “faster” vehicle is always the one with more horsepower and an extra few thousand kilos to lug around.
She went with something of a sleek-looking e-bike, but anyone could get the same or better performance from a simple, mass-market e-bike like a $999 Lectric XP4, all for a few months of car payments or nearly a year of bus riding. This isn’t expensive stuff. In fact, it’s cheaper, it saves time, and it’s more fun.
In cities choked with traffic, a modest Class 1 e-bike like hers can be 3–4 times faster than driving. Not because it’s a speed machine (it’s not), but because cars are stuck. Stuck behind other cars. Stuck behind buses. Stuck behind the myth that they’re the only real way to get around.
The bike’s other benefits aren’t lost on her either. She gets a bit of exercise every day to help keep her in shape. She gets fresh air. She gets to actually experience our amazing city instead of watching it go by through a window. And she arrives at school with a smile instead of a headache.
At school, she parks in a guarded area. Back home, she can easily take her bike right up to our apartment in the elevator. It’s no muss, no fuss, easy breezy beautiful e-bike girl.
So yeah, I got my wife an e-bike that’s faster than cars. It didn’t take 1,000 watts or some monster battery pack. It just took rethinking what speed really means in a city.
FTC: We use income earning auto affiliate links. More.
The best-selling Mercedes-Benz SUV is going electric, and it’s bringing a new style with it. Mercedes promises the new GLC EV “redefines” the face of the luxury brand. Here’s our first look.
Mercedes previews flashy new face with the GLC EV
We will get our first look at the new electric SUV in a little over a month at the Munich Motor Show. Ahead of its official debut, Mercedes has been hyping the GLC EV up as what could be one of its most important vehicles (EV or gas) to date.
The GLC is already the best-selling Mercedes SUV globally and in the US, but the luxury automaker is promising the electric version will take it to the next level.
“Our new iconic grille is not just a new front for the GLC, it redefines the face of our brand,” according to Gorden Wagener, Mercedes’ chief design boss. Wagener says the new look is “the perfect fusion” of lasting design (and more LED lights) that will be used on upcoming vehicles.
The new electric GLC will be the first to showcase the new face. Mercedes gave us a sneak peek of it on Monday, revealing the revamped grille design.
When you pass by the iconic three-point star, you know it’s a Mercedes-Benz vehicle. For over 100 years, the chrome grille has been the face of nearly every model.
Although it’s been updated and evolved, this is its most extreme redesign yet. The new grille is bold and wide. Again, you won’t be missing this one when it drives by.
After adopting a more “EV-look” with the closed-off grille in its first-gen electric vehicles, Mercedes is reverting to a more traditional luxury design, similar to that of Cadillac or BMW, with a chunky, wide chrome grille. An illuminated version will also be available, featuring 942 backlit dots.
Mercedes says the optional high-tech pixel design can even be animated to bring the electric GLC to life.” The iconic star and border of the panel are also illuminated.
The GLC EV is the first of a new family of vehicles that will feature its advanced new MB.OS supercomputer alongside the updated design.
Mercedes is also promising an optional new MBUX HYPERSCREEN, “elevates the interior of the new GLC in a way never seen before.” We will get our first official look at the new Mercedes GLC EV on September 7 at the Munich Motor Show.
The luxury automaker says the event will mark the beginning of a new era with its largest product launch yet. In addition to the electric GLC debut, Mercedes will hold the world premiere for the new CLA EV, CLA Shooting Brake, and Concept AMG GT XX. Check back soon for more updates leading up to the event.
What do you think of the new face of Mercedes? Are you a fan? Or should the luxury brand go back to the chalkboard again? Let us know your thoughts in the comments.
FTC: We use income earning auto affiliate links. More.
Costco’s EV Marketplace hopes to guide its members through every step of their electrification journey with helpful articles, insights, and resources. The online resource gas just hit its six-month milestone, and to celebrate, they’re rolling out fresh deals on three new Volvo EVs.
SKIP THE STORY: take me to the deals.
“It’s normal to have questions when you’re considering an EV,” reads Costco’s Marketplace copy. “Are EVs safe? How long will my EV last? Can EVs handle harsh weather? We’ve answered these questions and more so you can have peace of mind about living the EV life.”
That’s how it starts, and the Marketplace, true to its word, continues with informational articles about EV incentives (Money Matters), charging FAQs (All About Charging), the differences between hybrids, PHEVS, and EREVs (Hybrids and PHEVs), and Expert Perspectives on topics like autonomous driving and buying usd EVs.
It’s pretty basic stuff, and you’d probably get a lot more nuanced and useful real-world takes on the hows and whys of fitting an EV into your everyday life by reading the comments on Electrek, but the Costco site passes the Jo Borrás Father-In-Law Test™: it’s easy, accessible, and does everything it can to avoid taking any sort of environmental or political stand.
And, best of all, it neatly organizes all the different GM EVs eligible for Costco member discounts. And, now through September, that list includes a (returning) trio of all-electric Volvo models: the EX90, EX40, and Electrek EV of the year for 2024, the Volvo EX30.
Check out the deals, below, and click on the Make/Model names to find more discounts and deals on new EVs in inventory near you.
Costco members only Volvo deals
- Volvo EX90
$ 1,500 incentive for Gold Star & Business members
$ 2,000 incentive for Executive members - Volvo EX40
$ 1,000 incentive for Gold Star & Business members
$ 1,250 incentive for Executive members - Volvo EX30
$ 1,000 incentive for Gold Star & Business members
$ 1,250 incentive for Executive members
Costco members only GM deals
- Chevrolet Blazer EV
$ 1,000 incentive for Gold Star & Business members
$ 1,250 incentive for Executive members - Chevrolet Equinox EV
$ 1,000 incentive for Gold Star & Business members
$ 1,250 incentive for Executive members - Chevrolet Silverado EV
$ 1,000 incentive for Gold Star & Business members
$ 1,250 incentive for Executive members - GMC Sierra EV
$ 1,000 incentive for Gold Star & Business members
$ 1,250 incentive for Executive members - GMC Hummer EV
$ 1,000 incentive for Gold Star & Business members
$ 1,250 incentive for Executive members - Cadillac OPTIQ
$ 1,000 incentive for Gold Star & Business members
$ 1,250 incentive for Executive members - Cadillac VISTIQ
$ 1,000 incentive for Gold Star & Business members
$ 1,250 incentive for Executive members - Cadillac ESCALADE IQ
$ 1,000 incentive for Gold Star & Business members
$ 1,250 incentive for Executive members
Brightdrop Costco member deal
Finally, I absolutely must stop and highlight what might be the absolute best deals going. With 272 miles of range and more room inside its walls than your college dorm, GM’s Chevy Brightdrop electric van is one of the best commercial EVs you can buy. As a Costco Executive member, you can get one for yourself or your business with an absolutely incredible $31,500 discount. (!)
You can check out Costco’s EV Marketplace for yourself at this link, then let us know what you think of it as a resource – and if you’d recommend it to your in-laws – in the comments.
SOURCE: Costco; images via Volvo, GM.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links. More.
-
Sports3 years ago‘Storybook stuff’: Inside the night Bryce Harper sent the Phillies to the World Series
-
Sports1 year agoStory injured on diving stop, exits Red Sox game
-
Sports2 years agoGame 1 of WS least-watched in recorded history
-
Sports2 years agoMLB Rank 2023: Ranking baseball’s top 100 players
-
Sports4 years ago
Team Europe easily wins 4th straight Laver Cup
-
Sports2 years agoButton battles heat exhaustion in NASCAR debut
-
Environment2 years agoJapan and South Korea have a lot at stake in a free and open South China Sea
-
Environment2 years agoGame-changing Lectric XPedition launched as affordable electric cargo bike