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Amazon is warning Prime Video subscribers that they will soon see a limited number of ads while watching movies or TV shows — unless theyre willing to cough up another monthly fee.

In an email to subscribers this week, Amazon said it would begin to show limited advertisements on its main streaming platform on Jan. 29.

Customers can receive ad-free service if they are willing to pay an additional $2.99 per month.

This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time, the companys email said. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers.

The email also contained a lengthy breakdown of various features available on Amazon Prime, which is best known for its free two-day shipping.

For US customers, Prime starts at $14.99 per month or $139 per year.

Prime Video is also available as a standalone service for $8.99 per month, or just under $12 if subscribers sign up for the new ad-free version.

Amazon first revealed its intention to include ads on Prime Video last September.

At the time, the E-commerce giant said the change would apply to customers based in the US, UK, Germany and Canada in early 2024 and eventually for those in France, Italy, Spain, Mexico and Australia later in the new year.

Amazons move is the latest sign of a growing trend among streamers who have sought to boost revenue with more ad placements.

In November, Netflix said its ad-supported version, which costs $6.99 per month, had surpassed 15 million subscribers.

The company also rolled out its first major US crackdown on password-sharing this year.

Other rivals, such as Disney Plus, Hulu and Max, also have ad-supported tiers in addition to more expensive ad-free service.

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Who was Charlie Kirk? The young MAGA influencer ‘admired’ by Trump

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Who was Charlie Kirk? The young MAGA influencer 'admired' by Trump

Right-wing influencer Charlie Kirk has died after being shot while speaking to a large crowd on a university campus in Utah.

He was speaking to students about mass shootings on Wednesday when he was shot in the neck, leading students to flee and triggering a manhunt for the killer.

The 31-year-old Trump faithful was used to scores of people listening to him, both in person and online, as he advocated for conservatism among younger generations and became a leading voice in the Make America Great Again (MAGA) movement.

“No one understood or had the Heart of the Youth in the United States of America better than Charlie. He was loved and admired by ALL, especially me, and now, he is no longer with us,” the president wrote on Truth Social after his death.

But who was Charlie Kirk, what were his views and how did he become so influential?

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Who was Trump ally Charlie Kirk?

From high school protests to the president’s ally

Despite being younger than many of his contemporaries, Mr Kirk, born in Chicago in 1993, had been a staple of the right for some time.

His first taste of activism came when he and a classmate launched a protest against the rising price of food at his high school cafeteria. Soon after, as a high school senior, he wrote an opinion piece for the conservative news site Breitbart, in which he discussed liberalism in textbooks.

Kirk in 2017. Pic: Colin Young-Wolff/Invision/AP
Image:
Kirk in 2017. Pic: Colin Young-Wolff/Invision/AP

It catapulted him into politics, helping him get appearances on Fox News and at right-wing rallies, where he soon met activist Bill Montgomery.

Live updates on manhunt for Kirk’s killer

They co-founded Turning Point USA, a non-profit aimed at mobilising college-age Republicans, when Mr Kirk was just 18, in 2012.

Turning Point would soon attach itself to Donald Trump’s presidential campaign in 2016, and went on to become a hugely successful entity, raising hundreds of millions of dollars as it helped build a coalition of young conservatives around the country.

The group’s website says it has 450 members of staff and presences in 3,000 high schools and college campuses.

While the organisation thrived, Mr Kirk became the young face of the MAGA movement on social media platforms, pushing Mr Trump’s big points, including his false claim that the 2020 election was stolen.

A day before the January 6th riots in 2021, he wrote on X that he was organising for “buses of patriots” to Washington to “fight for the president”.

At the time of his death, father-of-two Mr Kirk had become one of the biggest online voices on the American right, with 7.3 million followers on TikTok, 7 million on Instagram, 5 million on X and 3.5 million on YouTube.

His podcast, The Charlie Kirk Show, is downloaded between 500,000 and 750,000 times each day, according to NBC News, and consistently charts highly on Spotify and Apple.

His influence was not lost on Mr Trump.

Donald Trump and Charlie Kirk in July 2022. Pic: AP
Image:
Donald Trump and Charlie Kirk in July 2022. Pic: AP

He often spoke favourably about Mr Kirk, including multiple times on the campaign trail last year.

During a rally in Washington, the day before he was sworn in for a second term in January, Mr Trump told attendees: “Charlie Kirk is here. And I want to thank Charlie. Charlie is fantastic. I mean, this guy.”

He also appeared last October at a Turning Point USA political rally in Phoenix, saying: “I want to express my tremendous gratitude to Charlie Kirk. He’s really an amazing guy. Amazing guy.”

Kirk shot while holding debate on mass shootings

He was fierce in his right-wing views and a strong communicator, making him a polarising figure.

Critics accused him of promoting falsehoods and conspiracy theories on issues including COVID-19, climate change and the 2020 US election.

Kirk at a Turning Point conference in 2024. Pic: Reuters
Image:
Kirk at a Turning Point conference in 2024. Pic: Reuters

Yet Mr Kirk, however firm his beliefs, was always keen to hear opinions he disagreed with, often setting up “prove me wrong” tables at university events where people were encouraged to challenge his views.

He would regularly debate left-wing students on contentious topics like gun control, free speech LGBTQ+ rights and abortion rights.

It was during one of his “prove me wrong” segments at Utah Valley University – this one centred on mass shootings – that he was shot.

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Students flee after Charlie Kirk shot dead in Utah

His friend Hogan Gidley, who was deputy press secretary for Mr Trump between 2019 and 2020, says what Mr Kirk did for MAGA and for conservatism is “unparalleled”.

“At the same time, what he did to try to showcase the importance of discussion, just getting out there and saying your ideas, that’s what’s unbelievable,” he adds, speaking to Sky’s Trump 100 podcast.

“He kind of paved the way for so many in the younger generation to say, you don’t have to be violent, you can use your words, you can use information, you can use data… he was a pioneer in that way.”

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Witness: I knew he wasn’t going to survive

Mr Kirk’s own death was entirely against what he stood for, Mr Gidley says.

“He changed some hearts, he changed some minds – he made people angry,” he says. “But that’s OK, because that’s part of discussion and honest debate.

“What this devolved into… was something that was violent and that was disgusting and deplorable. It has no place in American politics, but debate and discussion absolutely do and Charlie Kirk led that way.”

Trump ‘filled with grief and anger’

Friends, admirers and those on the other side of politics have been paying tribute to Mr Kirk.

Among them has been the president, who hailed him as a “great, and even legendary” figure who was “loved and admired by all, especially me”.

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Trump: A dark moment for America

In a video message, he said: “I am filled with grief and anger at the heinous assassination of Charlie Kirk.

“He inspired millions and tonight all who knew him and loved him are united in shock and horror.

“This is a dark moment for America,” Mr Trump added, as he vowed a crackdown on “political violence”.

Read more:
Killing could be a moment of jeopardy for America
Eyewitness: Even as mourners gathered, the blame game began

Tributes have also come from former liberal presidents Joe Biden and Barack Obama.

“This kind of despicable violence has no place in our democracy,” Mr Obama said. “Michelle and I will be praying for Charlie’s family tonight, especially his wife Erika and their two young children.”

What is happening now?

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Manhunt for killer under way

A manhunt is under way for Mr Kirk’s killer, which began on the university campus but has now extended beyond.

Two people were arrested after the shooting, but neither was determined to have any connection with the shooting and were later released, according to Utah public safety officials.

As of late on Wednesday, no one was in custody, but the authorities are searching for a new person of interest.

“This is a dark day for our state. It’s a tragic day for our nation,” said Utah governor Spencer Cox. “I want to be very clear, this is a political assassination.”

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Environment

Tesla owner admits to driving drunk on Full Self-Driving, proving Tesla needs to do more

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Tesla owner admits to driving drunk on Full Self-Driving, proving Tesla needs to do more

A Tesla owner admitted on video that he drives drunk on Full Self-Driving (FSD) – showing that Tesla doesn’t do enough to prevent abuse of its driver assist system.

29-year-old social media personality Landon Bridges went on comedian Bert Kreischer’s cooking show ‘Something’s Burning’ this week.

During the show, they were drinking, and Bridges admitted to being drunk. While visibly intoxicated, he accepted another drink from Kreischeir and then added:

“You know what’s the biggest game changer for me in 2025? I bought a Tesla, and it has Autopilot.”

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He then looked at Kreischer suggestively – hinting that you can use it when drunk.

Kreischer responded: “Does it work like that?” – suggesting that it is good enough to use while intoxicated – and then said in a drunk voice: “Tesla, take me home.”

The only answer here would be: “No, it’s a driver assistance system and the driver is always responsible for the vehicle and therefore, they can’t be intoxicated to supervise the system.”

Instead, Bridges said:

Yeah. That’s the problem. That’s literally the problem. I’ll go after it. I’ll press the home button (in the navigation system), and as long as you look forward, you are home.

He then suggested that Kreisher, known for his heavy drinking, should consider getting a Tesla with Full Self-Driving.

Here’s the part of the episode where they have the conversation:

Electrek’s Take

This is wild. He openly admits to a potential felony on a YouTube show. The way he is thinking proves that Tesla is not doing enough to communicate to its owners that FSD is not a self-driving system, but rather a driver assistance system that requires the driver’s full attention, meaning sober, at all times.

He says “Autopilot”, but the way he describes the system points to it being “Full Self-Driving (Supervised)” as Autopilot wouldn’t be able to take you through surface streets to take you home.

Tesla has been extremely careless in how it discusses its system publicly.

For example, Tesla recently tweeted that “FSD Supervised gives you back time”:

This suggests that you can do something else while driving, but this is not true based on the automaker’s own warnings and owner’s manual. The driver needs to be paying attention to the vehicle’s driving at all times and be ready to take control.

It is a direct contrast to how Tesla discusses FSD in court after being sued over the numerous accidents involving Autopilot and Full Self-Driving.

In court, Tesla is quick to remind everyone that the driver is always responsible for the vehicle and that, despite its name, Full Self-Driving is only a level 2 driver assistance system, not a level 3-5 automated driving system.

Tesla needs to bring that same energy to its communications with buyers. Otherwise, it contributes to these morons thinking that they can use FSD drunk.

I hope Bridges realizes the carelessness and the danger of his behavior and suggests that others, like Kreischer, should do it.

But it wouldn’t be the first time a Tesla owner would think it OK to use FSD while drunk. We even learned of a crash in 2022 where a Tesla employee decided to use FSD, according to a witness, after day drinking, and his drive ended in a crash, leaving him dead.

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Science

New Black Hole Merger Gives Clearest Test of Einstein’s Relativity

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LIGO has detected GW250114, the loudest gravitational-wave signal yet, marking ten years since its first breakthrough. The event confirmed Einstein’s relativity, Hawking’s horizon theorem, and Kerr’s spinning black hole model. By capturing the merger of two 32-solar-mass black holes, scientists gained the clearest view of black hole physics, offering new insight…

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