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The first Saturday after the festive period is nicknamed Sunshine Saturday by the UK travel industry.

It is typically the most popular day of the year for holidaymakers to book a trip abroad.

But in the middle of a cost of living crisis and a travel industry still recovering from the aftermath of COVID, what can we expect from this year’s holiday booking bonanza?

Experts’ predictions

We asked some travel companies what they thought the weekend would bring, with the vast majority feeling pretty confident.

TUI’s UK and Ireland commercial director Phillip Iveson says he expects the huge demand in previous years to be repeated this weekend, while a spokesperson for Jet2holidays says they expect “the usual Sunshine Saturday rush”.

Jonathon Woodall-Johnston, chief operating officer at Hays Travel, says he thinks today will be “the biggest Saturday of the year”.

Most outlets have already noted a strong demand post-Christmas and New Year, with deals to be had.

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Deals, you say?

That’s right. Families confined by the school holiday calendar are expected to be the big winners, with experts suggesting prices won’t get much cheaper for them this year.

The headline deals include £50 off per person on all holidays at Jet2holidays, or up to £300 savings on selected holidays at TUI.

Stock image of a summer holiday booking. Picture downloaded from iStock by Ollie Cooper for story on Sunshine Saturday.
Image:
Pic: iStock

Don’t be afraid to have a good look through the providers, you may find some gems – like Easyjet Holidays offering up to £300 off each booking made through Hays Travel.

There’s also deals on the little things – like 20% off travel insurance policies at Holidaysafe.

Mr Woodall-Johnston from Hays said Spain, Portugal, the Canaries and Turkey are always popular on Sunshine Saturday – so perhaps some deals should be expected at those destinations.

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There’s a but…

It’s never all sunshine and rainbows, even on Sunshine Saturday.

The New Year sales certainly aren’t the only opportunity to bag a discount, so if your wallet is feeling a bit empty after Christmas don’t feel pressured to join in on what is, in reality, just a big marketing event.

Vix Leyton, consumer expert at hotukdeals and host of the False Economy podcast, is keen to warn consumers about the likelihood of hidden costs and small print.

She says: “The excitement of the red stickers and promise of meaningful money off can often lead to hurried decisions that you pay for later.”

Stock image of a summer holiday booking. Picture downloaded from iStock by Ollie Cooper for story on Sunshine Saturday.
Image:
Pic: iStock

A lot of deals include flights at bad times, no transfers at the other end or bookings through third-party sites that incur fees, she warns.

“While there will undoubtedly be a few flagship deals to hook you in, a lot of them will amount to ‘so what?’ savings that you could make at another time of the year through savvy shopping around.”

How do I protect myself going into Sunshine Saturday?

Traveller protection scheme ATOL and the UK’s aviation authority have urged consumers to exercise caution when looking to secure bargains.

We’ve listed a number of top tips below, but the biggest is probably to check your terms and conditions to ensure your holiday is ATOL protected.

What does that mean?

The ATOL scheme steps in to ensure you won’t be left out of pocket if your holiday company ceases to trade – by assisting them to get home if they are already abroad or allowing them to make a claim if they are yet to travel.

In other words, it’s insurance for your actual holiday package (not to be confused with travel insurance – which really is a must).

Here are some other things to think about on Sunshine Saturday:

  • Organise a package trip – it’s more likely to be protected
  • Read your T&Cs thoroughly
  • Conduct proper, like-for-like research
  • Watch out for fraud
  • Pay using a credit card
  • Be wary of hidden additional costs
  • Stay updated on the latest travel requirements to your destination

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Jaguar Land Rover cyber attack: ‘Some data affected’, carmaker reveals

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Jaguar Land Rover cyber attack: 'Some data affected', carmaker reveals

Jaguar Land Rover (JLR) says it now believes that “some data has been affected” in the cyber attack on the company last week.

The British car maker shut down operations when it spotted the attack last Tuesday, and its staff have been told to stay at home since.

Sky News understands it will now be at least Monday next week before production staff can return to their jobs.

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In an update on Wednesday, a spokesperson said: “Since we became aware of the cyber incident, we have been working around the clock, alongside third-party cybersecurity specialists, to restart our global applications in a controlled and safe manner.

“As a result of our ongoing investigation, we now believe that some data has been affected and we are informing the relevant regulators. Our forensic investigation continues at pace and we will contact anyone as appropriate if we find that their data has been impacted.”

It was not yet clear exactly what data had been accessed.

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“We are very sorry for the continued disruption this incident is causing and we will continue to update as the investigation progresses,” the person concluded.

The incident is hurting not only output at JLR but wider internal systems and harming its supply chain.

JLR says partner retail operations, including service and sales, are not affected.

It is aiming to brief MPs whose constituencies contain production sites at a meeting on Friday.

Hacking group Scattered Spider claimed responsibility for the attack soon after it was made public.

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It was the ransomware group blamed for disruption to British retailers earlier this year.

M&S has put a £300m cost on the hit to its business but expects the final figure to fall substantially thanks to insurance policy payouts.

Four people have been arrested and bailed in connection with the April attacks.

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Ben & Jerry’s’ boss would give back money for brand independence amid ‘silencing’ claim

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Ben & Jerry's' boss would give back money for brand independence amid 'silencing' claim

The co-founders of the Ben & Jerry’s ice cream brand are demanding the brand be given its independence back amid a long-running row with its current UK owner.

Ben Cohen and Jerry Greenfield have written an open letter demanding that it be “released” from its parent firm.

Mr Cohen told Sky News he would give back the money he received in the sale of the business to Unilever in 2000 if it meant the brand could be independent.

Ben & Jerry’s is set to spin off all its ice cream brands under The Magnum Ice Cream Company (TMICC) name in a deal set to be fully completed before the end of the year.

“You’re saying, would I give it back? Absolutely. If we could still have Ben and Jerry’s independent, any day”, he said.

“It seems like the board of Magnum has been Trumpified”, Mr Cohen told Sky News as he protested the “silencing” of Ben & Jerry’s social mission.

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The consumer goods firm Unilever has never enjoyed an easy relationship with Ben & Jerry’s – a brand known for its activism on many political and social issues.

As part of the original merger deal, an independent board was set up to protect the ice cream brand’s mission.

But a series of disputes have followed.

The most high-profile spat came in 2021 when the US brand took the decision not to sell ice cream in Israeli-occupied Palestinian territories on the grounds that sales would be “inconsistent” with its values.

Ben Cohen in London
Image:
Ben Cohen in London

Unilever responded by selling the business to its licensee in Israel.

The independent board is currently locked in a legal dispute with Unilever, claiming in March that its then-chief executive David Stever was improperly sacked.

Ben Cohen. File pic: AP
Image:
Ben Cohen. File pic: AP

For its part, Unilever has always argued that it “reserved primary responsibility for financial and operational decisions” as owners of Ben & Jerry’s.

In another example of the frostiness between them, an ice cream flavour launched in support of Democrat presidential candidate Kamala Harris went down badly in London.

Ben & Jerry’s claimed Unilever had demanded it stop public criticism of Donald Trump.

Mr Cohen was one of seven people arrested during the Senate protest in May
Image:
Mr Cohen was one of seven people arrested during the Senate protest in May

Ben Cohen himself was arrested earlier this year over a protest in support of Gaza during a US Senate hearing.

He and Mr Greenfield intervened in the ownership row as TMICC briefed investors on their plans at a so-called capital markets day. They say the independent board and many consumers and employees “no longer support the trajectory on which it is set”.

Mr Cohen, who is attending the event to protest, said: “Ben & Jerry’s was founded on a simple but radical premise: that our business could thrive and make outstanding products whilst standing up for progressive values.

“We fought to ensure our social justice mission was protected by Unilever when the company was acquired, but over the past several years, this has been eroded, and the company’s voice has been muted.

“We won’t be silent anymore. Authenticity has always been at the very heart of what we do, and stripping this away risks destroying the very value of Ben & Jerry’s. We urge the board and potential investors to rethink the inclusion of Ben & Jerry’s in Magnum’s future makeup and establish a Free Ben & Jerry’s.”

The new ice cream division, which will also comprise other brands such as Wall’s, is based in the Netherlands and will have a primary stock market listing in Amsterdam.

A spokesperson for The Magnum Ice Cream Company told Sky News: “Ben & Jerry’s is a proud part of The Magnum Ice Cream Company and is not for sale.

“We remain committed to Ben & Jerry’s unique three-part mission – product, economic and social – and look forward to building on its success as an iconic, much-loved business.”

Unilever has also been contacted for comment.

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Nationwide app and internet banking down

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Nationwide app and internet banking down

The mobile banking app and internet banking are down at Britain’s biggest building society.

Nationwide’s online services have been offline since around 3pm on Tuesday.

It apologised “for any problems this may cause”.

“We’re working to get things back to normal as quickly as we can,” it added.

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Direct debits and standing orders are working normally, and customers can still use cards online and in shops, withdraw money from cash machines and receive payments.

Initially, Nationwide said some customers were unable to access the app or internet banking and told users to try again later.

At 2.44pm 1,900 users reported issues with Nationwide services on the Downdetector website.

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