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An Amazon Prime subscriber has a significant problem with the companys implementation of ads on Prime Video and filed a class action lawsuit on Friday challenging the move.

The plaintiff, who lives in California, leveled allegations of misleading advertising and consumer protection law breaches against Amazon in connection to its “unfair” change to ads on Prime Video. The court filing was published and earlier reported by The Hollywood Reporter.

The lawsuit comes about a week and a half after the company started automatically showing limited ads to US subscribers and asking those looking to continue streaming without them to pay an extra charge each month. The fee to go ad-free is $2.99.

The plaintiff asked the court to certify it as a class action covering people who paid for an annual Amazon Prime membership before Dec. 28 of last year. He also urged the court to grant other relief like an injunction “prohibiting Defendants deceptive conduct,” various damages and a jury trial, according to the filing. 

In the lawsuit, it argued consumers “who subscribed to Amazon Prime before the change reasonably expected that their Amazon Prime subscription would include ad-free streaming of movies and tv shows for the duration of the subscription” due to advertising the e-commerce giant had done over the years for the service. Amazons marketing of the service misled and hurt annual subscription consumers “by depriving them of the reasonable expectations to which they are entitled” after the automatic ads kicked in, the filing claimed.

It also alleged, among other things, that Amazon “breached the contracts with Plaintiff and class members by failing to provide ad-free streaming of tv shows and movies as promised” when they signed up for an annual membership.

Amazon declined a FOX Business request for comment about the lawsuit.

When Amazon first revealed in late September that it would bring limited ads to Prime Video content, the company pointed to its desire to “continue investing in compelling content and keep increasing that investment over a long period of time” as the reason for the change. It has put out content like “The Boys,” “Reacher,” “The Summer I Turned Pretty” and “The Marvelous Mrs. Maisel.”

The company also said at the time that it would “email Prime membersseveral weeks before ads are introduced into Prime Video with information on how to sign up for the ad-free option if they would like.” The cost of Prime stayed flat for the option with ads.

Ad-supported plans have become increasingly more common among streaming platforms in recent years as they seek to boost revenue.

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Politics

Trader turns $3K into $46M in PEPE, Ethereum gas overhaul, Tornado dev guilty: Hodler’s Digest, May 12-18

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Trader turns K into M in PEPE, Ethereum gas overhaul, Tornado  dev guilty: Hodler’s Digest, May 12-18

Trader makes millions after PEPE price soars, a new gas model for Ethereum, and Tornado Cash developer convicted.

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Microsoft faces multi-billion dollar fine in EU over Bing AI

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Microsoft faces multi-billion dollar fine in EU over Bing AI

The Redmond company could be fined as much as 1% of its annual revenue if it doesn’t respond by May 27.

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Environment

Caterpillar is putting MASSIVE 240-ton electric haul truck to work in Vale mine

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Caterpillar is putting MASSIVE 240-ton electric haul truck to work in Vale mine

Mining company Vale is turning to Caterpillar to provide this massive, 240-ton battery-electric haul truck in a bid to slash carbon emissions at its mines by 2030.

Caterpillar and Vale have signed an agreement that will see the Brazilian mining company test severe-duty battery electric mining trucks like the 793 BEV (above), as well as V2G/V2x energy transfer systems and alcohol-powered trucks. The test will help Vale make better equipment choices as it works to achieve its goals of reducing direct and indirect carbon emissions 33% by 2030 and eliminating 100% of its net emissions by 2050.

If that sounds weird, consider that most cars and trucks in Brazil run on either pure ethyl alcohol/ethanol (E100) or “gasohol” (E25).

“We are developing a portfolio of options to decarbonize Vale’s operations, including electrification and the use of alternative fuels in the mines. The most viable solutions will be adopted,” explains Ludmila Nascimento, energy and decarbonization director Vale. “We believe that ethanol has great potential to contribute to the 2030 target because it is a fuel that has already been adopted on a large scale in Brazil, with an established supply network, and which requires an active partnership with manufacturers. We stand together to support them in this goal.”

Vale will test a 240-ton Cat 793 battery-electric haul truck at its operations in Minas Gerais, and put energy transfer solutions to a similar tests at Vale’s operations in Pará over the next two-three years. Caterpillar and Vale have also agreed to a joint study on the viability of a dual-fuel (ethanol/diesel) solution for existing ICE-powered assets.

Vale claims to be the world’s largest producer of iron ore and nickel, and says it’s committed to an investment of between $4 billion to $6 billion to meet its 2030 goal.

Cat 793 electric haul truck

During its debut in 2022, the Cat 793 haul truck was shown on a 4.3-mile test course at the company’s Tucson proving grounds. There, the 240-ton truck was able to achieve a top speed of over 37 mph (60 km/h) fully loaded. Further tests involved the loaded truck climbing a 10% grade for a full kilometer miles at 7.5 mph before unloading and turning around for the descent, using regenerative braking to put energy back into the battery on the way down.

Despite not giving out detailed specs, Caterpillar reps reported that the 793 still had enough charge in its batteries for to complete more testing cycles.

Electrek’s Take

Caterpillar-electric-mining-truck
Cat 793 EV at 2022 launch; via Caterpillar.

Electric equipment and mining to together like peanut butter and jelly. In confined spaces, the carbon emissions and ear-splitting noise of conventional mining equipment can create dangerous circumstances for miners and operators, and that can lead to injury or long-term disability that’s just going to exacerbate a mining operation’s ability to keep people working and minerals coming out of the ground.

By working with companies like Vale to prove that forward-looking electric equipment can do the job as well as well as (if not better than) their internal combustion counterparts, Caterpillar will go a long way towards converting the ICE faithful.

SOURCES | IMAGES: Caterpillar, Construction Equipment, and E&MJ.

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