Players can start opting in to new EA Sports game
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Michael Rothstein, ESPN Staff Writer
For over 11,000 college football players, Thursday will be the first chance to opt in to EA Sports’ new college football game, EA Sports College Football 25, and get paid for it.
EA Sports has finalized its name, image and likeness plan and will begin the opt-in process. Up to 85 players per school will initially appear on rosters in the game, which comes out this summer.
All athletes who opt in to have their name, image and likeness appear will eventually receive $600, plus a copy of the game that’s typically valued at $70. Athletes would remain in the game for the entirety of their careers but could opt out of future editions if they choose. Athletes who remain in the game for multiple years will be paid annually, and players who transfer will continue to be compensated as long as they are on a roster.
“We feel very proud that we’ll be the largest program, likely the highest-spending program,” Sean O’Brien, EA Sports’ vice president of business development, told ESPN. “And really an inclusive opportunity with an equitable distribution of funds across the board.”
To help arrive at the $600 payment, O’Brien said EA Sports looked at deals completed with other sports titles, including the Madden NFL series, the NHL series and the company’s soccer game. EA Sports’ college football deal comes with no expected services by the athlete and will be guaranteed no matter the game’s success.
“There’s nothing been done on this scale that EA is doing, where every student-athlete that participates in the game is guaranteed revenue,” said Cory Moss, the CEO of the Collegiate Licensing Company, which has worked with EA on the game.
There will also be more than 100 additional NIL opportunities for athletes to work with EA Sports. These could include social media posts, on-campus promotions, advertisements or even being the game’s cover athlete.
And it might go further than college football players. O’Brien said EA Sports plans to pay athletes from other men’s and women’s college sports to promote the game.
Frank Arthofer, the president of OneTeam Partners, which worked with EA Sports on the licensing agreement, told ESPN that those NIL opportunities would be negotiated directly between EA Sports and the athletes. Arthofer said the scale for what EA Sports is trying to do with 11,000-plus opt-ins is “unprecedented.”
The ambassador program for the college football game will likely be larger than any other similar program it has for other EA titles, O’Brien said.
“The vehicle is obviously a college football game,” O’Brien said, “but we really want to celebrate the fact that we’re back in college in doing that.”
All 134 FBS schools have agreed to be in the game after the biggest potential holdout, Notre Dame, announced Tuesday that it would participate. Daryl Holt, EA Sports’ senior vice president and the group general manager of Tiburon Studios and American Football, told ESPN that no FCS schools will be in the game at launch.
Athletes must have an official university email address to receive the opt-in notice, O’Brien said, and EA Sports will insert the player once the school verifies the player is on the roster.
O’Brien said he believes the program will be able to handle any changes that might come to the college landscape in terms of the payment of players or future legislation. That includes the potential unionization of athletes, something EA is familiar with because of its work with the NFLPA and NHLPA.
“We feel very confident that nothing that happens in the future will put us in a position where we’ll have to exit because of the strategy we’ve implored right from day one,” O’Brien said.
Holt said individual players will not have face scans for at least the first year, since the logistics of attempting this with over 11,000 athletes would be very difficult. But EA Sports is working with schools and roster photos to “create a representative likeness of the player.”
If a player chooses to not be in the game, Holt said EA Sports will create a generic avatar based on the traditional strength or weakness of a position over the past decade for that school. Holt said they want to “make sure the program still represents the integrity and strength of how that team plays and what that program has done over the past recent history.”
Gamers will be allowed to create their own players, but Holt said the game will not allow an opted-out player to be created and inserted into the game.
“I won’t reveal how we’re dealing with that,” Holt said. “But yeah, you won’t be able to edit that.”
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NHL Power Rankings: Capitals retain the crown, plus each team’s most intriguing game before 4 Nations
NHL teams will be taking a break in the middle of February for the 4 Nations Face-Off tournament, featuring star players from each team playing for the United States, Canada, Sweden and Finland.
But before that event begins, which games are the most intriguing? As part of this week’s updated edition of the Power Rankings, we’ve identified the top captivating contest for all 32 teams — whether it’s a game against a rival, one that takes on added value in the playoff races, or something else entirely.
How we rank: A panel of ESPN hockey commentators, analysts, reporters and editors sends in a 1-32 poll based on the games through Wednesday, which generates our master list.
Note: Previous ranking for each team refers to the previous edition, published Jan. 17. Points percentages and paces are through Thursday’s games.
Previous ranking: 1
Points percentage: 73.96%
Feb. 1 vs. Jets. Not only is this a potential Stanley Cup Final preview — sponsored by the letter W? — but thanks to their heritage as the Southeast Division’s Atlanta Thrashers, the Jets franchise is the team against which Alex Ovechkin has scored the most goals in his career (55). How many will he get in this one?
Next eight days: @ VAN (Jan. 25), @ CGY (Jan. 28), @ OTT (Jan. 30)
Previous ranking: 2
Points percentage: 68.37%
Jan. 28 at Canadiens. Maybe this isn’t for the entire team, but just for a couple of Jets in particular: Connor Hellebuyck and Kyle Connor. Though this game against the Canadiens obviously counts in the NHL standings, Hellebuyck and Connor will hit this same ice at the Bell Centre on Feb. 15 as the U.S. takes on Canada in the 4 Nations Face-Off, the first best-on-best clash between these two countries since the semifinal round of the 2014 Olympics.
Next eight days: vs. UTA (Jan. 24), vs. CGY (Jan. 26), @ MTL (Jan. 28), @ BOS (Jan. 30)
Previous ranking: 3
Points percentage: 66.67%
Jan. 26 vs. Panthers. For any team that has its sights set on a long playoff run, games against the defending Cup champs take on extra meaning. The Knights lost a 4-3 overtime contest against the Cats on Oct. 19. How will this game end up?
Next eight days: @ DAL (Jan. 24), vs. FLA (Jan. 26), vs. DAL (Jan. 28), vs. CBJ (Jan. 30)
Previous ranking: 4
Points percentage: 65.63%
Feb. 1 vs. Maple Leafs. No Canadian team has won the Stanley Cup since the Canadiens in 1993, though the Oilers were just one win away in 2024. Along with the Jets, these two clubs represent the country’s best chance of breaking that streak, and the cross-continent clash will give us a preview of what a Cup Final between the two could look like.
Next eight days: vs. BUF (Jan. 25), vs. SEA (Jan. 27), vs. DET (Jan. 30)
Previous ranking: 9
Points percentage: 64.29%
Feb. 4 at Jets. A potential Stanley Cup Final preview? This matchup might not set any viewership records, but it would be superb hockey.
Next eight days: @ NYI (Jan. 25), @ NYR (Jan. 28), vs. CHI (Jan. 30)
Previous ranking: 8
Points percentage: 63.27%
Feb. 6 at Kraken. For years, Yanni Gourde tormented the Maple Leafs as a member of the Lightning. With the veteran center’s name being floated in trade rumors — and the Leafs always looking for ways to improve the team — could they be playing this game against a future teammate?
Next eight days: @ OTT (Jan. 25), vs. MIN (Jan. 29)
Previous ranking: 6
Points percentage: 62.50%
Jan. 30 at Canadiens. Future Hall of Famer Marc-Andre Fleury has announced he’ll retire at the end of this season, so — barring a Stanley Cup Final matchup between these teams — this will be his last visit as a pro to his home province.
Next eight days: vs. CGY (Jan. 25), @ CHI (Jan. 26), @ TOR (Jan. 29), @ MTL (Jan. 30)
Previous ranking: 5
Points percentage: 62.77%
Jan. 24 vs. Golden Knights; Jan. 28 at Golden Knights. The Stars have had some epic postseason showdowns with the Knights recently — and both appear playoff-bound again this season — so this pair of games will be a treat. Will the intensity match what we’ve seen in springs past?
Next eight days: vs. VGK (Jan. 24), @ STL (Jan. 25), @ VGK (Jan. 28)
Previous ranking: 12
Points percentage: 60.20%
Feb. 8 vs. Senators. There’s a possible future world in which the Panthers and Senators face off in the first round of the Stanley Cup playoffs — ensuring us at least four games of Tkachuk-on-Tkachuk combat. But let’s not get ahead of ourselves. Any game in which Brady and Matthew face off has the potential for viral highlights.
Next eight days: @ SJ (Jan. 25), @ VGK (Jan. 26), vs. LA (Jan. 29)
Previous ranking: 10
Points percentage: 63.33%
Feb. 7 vs. Stars. On some nights, the Kings look as if they could beat any team in the NHL; other nights, not so much. So this matchup against the perennial contender Stars will be a litmus test ahead of the 4 Nations break.
Next eight days: @ CBJ (Jan. 25), @ DET (Jan. 27), @ FLA (Jan. 29), @ TB (Jan. 30)
Previous ranking: 7
Points percentage: 60.00%
Feb. 6 vs. Golden Knights. Because of some wonkiness with the schedule, this is the first meeting between these two playoff-bound clubs (they’ll face off again in Vegas on March 2).
Next eight days: @ MTL (Jan. 25), @ PHI (Jan. 27), vs. PHI (Jan. 29)
Previous ranking: 11
Points percentage: 59.18%
Feb. 7 at Oilers. Once the 4 Nations Face-Off begins, Nathan MacKinnon and Cale Makar will be teammates of Connor McDavid’s for Canada. But on this night, they’ll be battling hard for two points as the Western Conference bracket remains tight.
Next eight days: @ BOS (Jan. 25), @ NYR (Jan. 26), @ NYI (Jan. 28)
Previous ranking: 13
Points percentage: 57.61%
Feb. 4, 6 vs. Senators. For the past few preseasons, there has been some thought that the Lightning would regress and one of the rising Atlantic teams would take their spot in the playoffs. So far, that hasn’t proven to be the case — but this back-to-back set against one of those rising teams will go a long way (one way or another).
Next eight days: @ CHI (Jan. 24), @ DET (Jan. 25), vs. CHI (Jan. 28), vs. LA (Jan. 30)
Previous ranking: 14
Points percentage: 57.61%
Jan. 26 at Jets. Every game is important for a team like the Flames on the cusp of a wild-card berth. But, we’ll circle this one as an old-school Smythe Division rivalry renewed, featuring two elite American goaltenders: leading Vezina Trophy candidate Connor Hellebuyck and Calder Trophy candidate Dustin Wolf.
Next eight days: @ MIN (Jan. 25), @ WPG (Jan. 26), vs. WSH (Jan. 28), vs. ANA (Jan. 30)
Previous ranking: 17
Points percentage: 54.17%
Jan. 25 vs. Maple Leafs. The Battle of Ontario continues! The Sens took Round 1 this season in Toronto, and the two clubs will face off again on March 15. These games are never boring, especially with both teams in the playoff hunt.
Next eight days: vs. TOR (Jan. 25), vs. UTA (Jan. 26), vs. WSH (Jan. 30)
Previous ranking: 19
Points percentage: 54.17%
Feb. 9 vs. Lightning. Despite modest expectations entering this season, the Canadiens remain within shouting distance of a wild-card berth. A win against their division rivals from central Florida would greatly aid in that quest.
Next eight days: vs. NJ (Jan. 25), vs. WPG (Jan. 28), vs. MIN (Jan. 30)
Previous ranking: 16
Points percentage: 54.08%
Feb. 8 vs. Rangers. For a team on the wild-card bubble, every point matters. But games against division rivals matter more — especially if a team can hand that rival a regulation loss. This game will make a statement (one way or another) for the Blue Jackets.
Next eight days: vs. LA (Jan. 25), @ VGK (Jan. 30)
Previous ranking: 18
Points percentage: 54.00%
Feb. 1 vs. Rangers. Have the Rangers turned a corner back to being a true contender after a midseason swoon? Perhaps. Whether the trend sticks or not, this is a pivotal game for the Bruins to use as a measuring stick (and the two teams will face off again four days later at MSG.)
Next eight days: vs. COL (Jan. 25), @ BUF (Jan. 28), vs. WPG (Jan. 30)
Previous ranking: 22
Points percentage: 54.17%
Jan. 28 vs. Hurricanes. Although the Rangers won their second-round playoff series against the Canes last spring, Carolina has beaten them in regulation in both matchups this season. A win here would really signal that the Blueshirts have turned around their fortunes.
Next eight days: vs. COL (Jan. 26), vs. CAR (Jan. 28)
Previous ranking: 15
Points percentage: 53.19%
Jan. 31 at Stars. If the various reports are true, the Canucks are seeking out the best new home for disgruntled center J.T. Miller. Well, on this night, they’ll be visiting one of those potential options, as the Stars are on the prowl for a veteran center to replace injured Tyler Seguin.
Next eight days: vs. WSH (Jan. 25), @ STL (Jan. 27), @ NSH (Jan. 29)
Previous ranking: 21
Points percentage: 51.02%
Feb. 4 vs. Oilers. There are some who considered Oilers goaltender Stuart Skinner a snub from Canada’s 4 Nations Face-Off roster. One of the netminders who did make it? The Blues’ Jordan Binnington. Perhaps Binnington will have extra motivation in this one to show that Hockey Canada made the right call.
Next eight days: vs. DAL (Jan. 25), vs. VAN (Jan. 27)
Previous ranking: 23
Points percentage: 51.02%
Feb. 8 vs. Penguins. Although the Keystone State battles are a little more captivating when the Flyers and Penguins are both in line for playoff berths, the matchups are typically enthralling; to wit, their matchup on Dec. 23 ended 7-3.
Next eight days: @ NYI (Jan. 24), vs. NJ (Jan. 27), @ NJ (Jan. 29), vs. NYI (Jan. 30)
Previous ranking: 24
Points percentage: 52.13%
Jan. 29 vs. Penguins. It’s a big deal any time a superstar comes to town, but Penguins games are particularly notable for UHC center Logan Cooley, who participated in Sidney Crosby‘s “Little Penguins” program as a youth player.
Next eight days: @ WPG (Jan. 24), @ OTT (Jan. 26), vs. PIT (Jan. 29)
Previous ranking: 20
Points percentage: 51.04%
Jan. 25, Feb. 8 vs. Lightning. Given the ties between the franchises — including current Detroit GM/former Tampa Bay GM Steve Yzerman — games between the two are always must-see affairs. And with the Red Wings currently chasing the Lightning in the standings, these will matter even more.
Next eight days: vs. TB (Jan. 25), vs. LA (Jan. 27), @ EDM (Jan. 30)
Previous ranking: 25
Points percentage: 48.00%
Feb. 8 at Flyers. A stretch in late January (at the Kraken, Sharks and Utah) might wield more influence on the Penguins’ playoff hopes, but a win here against the rival Flyers might mean more heading into the break.
Next eight days: @ SEA (Jan. 25), @ SJ (Jan. 27), @ UTA (Jan. 29)
Previous ranking: 26
Points percentage: 48.91%
Jan. 24 vs. Flyers, Jan. 30 at Flyers. The Islanders’ playoff hopes remain alive, and the Flyers are one of the teams over which they’ll have to climb if they want to extend their postseason streak.
Next eight days: vs. PHI (Jan. 24), vs. CAR (Jan. 25), vs. COL (Jan. 28), @ PHI (Jan. 30)
Previous ranking: 27
Points percentage: 45.92%
Jan. 28 vs. Ducks. Things haven’t gone as well as planned in Dan Bylsma’s first season behind the Kraken bench, and the team is closer to the bottom of the standings than the top. As a result, this matchup against another struggling Pacific Division club could have outsized impact on Seattle’s ultimate spot in the draft order.
Next eight days: vs. PIT (Jan. 25), @ EDM (Jan. 27), vs. ANA (Jan. 28), vs. SJ (Jan. 30)
Previous ranking: 30
Points percentage: 45.74%
Feb. 1 at Penguins. A rematch of the 2017 Stanley Cup Final! But as both GMs have continually been asked by reporters about their plans for the trade deadline, perhaps this will be a preview of some players who will find themselves skating elsewhere by March 7.
Next eight days: @ ANA (Jan. 25), vs. VAN (Jan. 29)
Previous ranking: 29
Points percentage: 42.71%
Jan. 31 vs. Predators. It’s looking more likely that the Sabres will miss the playoffs again, meaning that their rise up the draft lottery board is of no small amount of interest. Games against fellow struggling teams like the Preds will have an outsized impact.
Next eight days: @ EDM (Jan. 25), vs. BOS (Jan. 28)
Previous ranking: 28
Points percentage: 45.83%
Feb. 8 at Kings. The Ducks are mainly looking at their spot in the draft lottery standings at this point, but their final game before the break will be against the rival Kings, a matchup that always raises the proverbial temperature.
Next eight days: vs. NSH (Jan. 25), @ SEA (Jan. 28), @ CGY (Jan. 30)
Previous ranking: 32
Points percentage: 36.17%
Feb. 5 vs. Oilers. At one point, Connor McDavid was a generational star playing for a team that wasn’t winning a ton of games. Will this matchup be a look into the future for Connor Bedard?
Next eight days: vs. TB (Jan. 24), vs. MIN (Jan. 26), @ TB (Jan. 28), @ CAR (Jan. 30)
Previous ranking: 31
Points percentage: 33.33%
Jan. 30 at Kraken. At some point, these are going to be really great matchups given the wealth of young talent on both of these rosters (and in the pipelines). For now, it’s all about the nautical theming.
Next eight days: vs. FLA (Jan. 25), vs. PIT (Jan. 28), @ SEA (Jan. 30)
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