Connect with us

Published

on

Kellogg’s CEO Gary Pilnick advised shoppers chalking up more of their paychecks to soaring grocery bills than they have in the past three decades to just eat cereal instead.

“The cereal category has always been quite affordable, and it tends to be a great destination when consumers are under pressure, Pilnickan said in an interview with CNBC last week.

“If you think about the cost of cereal for a family versus what they might otherwise do, thats going to be much more affordable.”

CNBC host Carl Quintanilla asked the Kellogg’s boss if encouraging cash-strapped customers to eat cereal for dinner could land the wrong way,” to which a cheery Pilnick replied: In fact, its landing really well right now.”

“Cereal for dinner is something that is probably more on trend now,” Pilnick insisted during an interview earlier reported on by CNN, noting that a bowl of cereal with milk and fresh fruit is under $1.

“We would expect [the trend] to continue as that consumer is under pressure.”

Kellogg’s — behind popular breakfast staples like Corn Flakes, Froot Loops, Frosted Mini Wheats and Raisin Bran, among others — has been banking on a breakfast-for-dinner trend catching on since 2022, when it initially launched a campaign to get Americans to add the notoriously sugary meal to their dinnertime rotation.

The push, which touted the tagline “give chicken the night off,” argued that aside from its low cost, cereal for dinner is a low-prep, low-mess option, according to a press release at the time.

Pilnick’s prediction, however, missed the mark, and viewers took to social media to share their disdain of having to swap pricier options that include meat and vegetables for cereal.

Another suggested that Kellogg’s initative was capitalizing on the struggles of Americans who, according to data from the Agriculture Department, gave up 11.4% of their disposable income to buy food in 2022 — the most since 1999.

According to the USDA, food-at-home prices increased another 5% last year compared to 2022 or double the historical average rate at which retail food price inflation rose per year between 2003 and 2022.

“Anything @KelloggsUS can do to make more money off people during times of crisis. I wonder what their CEO is having for dinner? Smh Price hiking all day without a care. Shame shame,” another user wrote to X.

“We live in a world where families have to choose cereal for dinner to save money. Sad,” another user shared Monday.

For reference, Pilnick’s annual compensation includes a $1 million base salary and over $4 million in incentive compensation, according to a September 2023 Securities and Exchange Commission filing.

“Each the rich instead,” another viewer suggested on Instagram, while another commenter chimed in: “Hearing welathy folks put a marketing spin on poverty is wild.”

Others, meanwhile, bashed the idea of having cereal for breakfast because of its poor nutritional value.

“Cereal for breakfast, lunch or dinner is garbage. Learn more about nutrition for your own health,” an X user wrote.

“Hey, everyone, how about a big bowl of empty calories for dinner?” another quipped.

For reference, a bowl of Rice Krispies — Kellogg’s most popular offering, according to Google data shared with Food & Wine — a 1.5-cup serving of the toasted rice contains 150 calories, 36 gramd of carbohydrates and four grams of added sugars.

A 12-ounce box Rice Krispies cereal retails for $3.99 at Target or $3.68 at Walmart, according to the retailers’ respective websites.

Per USDA data, the rate of price increases for cereals and bakery products stood at 8.4% last year.

Representatives for Kellogg’s did not immediately respond to The Post’s request for comment.

Continue Reading

Sports

Memo: MLB to modify uniforms after complaints

Published

on

By

Memo: MLB to modify uniforms after complaints

Major League Baseball plans to address its uniform fiasco after changes this spring to the standard jerseys and pants led to widespread complaints from players and fans, according to a memo obtained Sunday night by ESPN.

The most prominent modifications include a return to larger lettering on the back of jerseys, remedying mismatched grey tops and bottoms, and addressing the new Nike jersey’s propensity to collect sweat, according to the memo distributed to players by the MLB Players Association on Sunday.

The changes, which will happen at the latest by the beginning of the 2025 season, will also include fixes to the pants, widely panned this spring for being see-through.

The union informed players of the coming changes in a letter that placed the blame on Nike and the debut of its Vapor Premier uniform, which was advertised for its superior performance but remains disliked by players.

“This has been entirely a Nike issue,” the memo to players said. “At its core, what has happened here is that Nike was innovating something that didn’t need to be innovated.”

The union also absolved Fanatics, the manufacturer of the uniform that has received the majority of public scorn for the uniform mess, saying the company “recognizes the vital importance of soliciting Player feedback, obtaining Player buy-in and not being afraid to have difficult conversations about jerseys or trading cards. Our hope is that, moving forward, Nike will take a similar approach.”

While the new uniformed debuted at the 2023 All-Star Game, its rollout this spring led to reams of bad publicity. The shrinking of letter size on players’ nameplates gave jerseys an amateur look. The pants — which, according to the memo, will “return to the higher quality zipper used in 2023” — had myriad issues, including the see-through fabric, a lack of tailoring and blowouts players believed unnecessary.

Nike’s partnership with MLB began in 2019, when it took over as the league’s official uniform supplier as part of a 10-year, $1 billion deal for MLB. Fanatics has partnerships with both the league and the union.

“We cautioned Nike against various changes when they previewed them in 2022, particularly regarding pants,” the union memo said. “MLB had been, and has been, aware of our concerns as well. Unfortunately, until recently Nike’s position has essentially boiled down to — ‘nothing to see here, Players will need to adjust.’ “

MLB declined comment. Nike did not offer immediate comment when reached by ESPN. Fanatics did not respond to a request for comment. The MLBPA declined comment.

Continue Reading

Sports

Ryan Truex goes back-to-back at Dover for 2nd win

Published

on

By

Ryan Truex goes back-to-back at Dover for 2nd win

DOVER, Del. — Make it three straight NASCAR wins for the Truex kids at the Monster Mile.

Ryan Truex won the Xfinity Series race Saturday at Dover Motor Speedway for the second straight year, giving the younger brother of Martin Truex Jr. the only NASCAR victories of his career.

Truex went back-to-back at the Monster Mile to give him two wins in 194 career starts over the three national series. The No. 20 Toyota pulled away over the final two laps in a race that went eight laps over its scheduled 200-lap finish. The race was slowed by rain, but it sure didn’t matter to Truex, who does not have a fulltime Xfinity ride and made just his fourth start this season.

The Truex family had a special weekend last year at Dover. Ryan Truex dominated on the concrete-mile track and swept all three stages of the Xfinity race, leading 124 of the 200 laps. Two days later, Martin Truex Jr. won the Cup Series race at Dover — with their dad on hand to celebrate with both sons.

“Really in this sport, what you did last year doesn’t mean a thing,” Martin Truex Jr. said earlier Saturday. “He felt pretty good about his car yesterday. He didn’t get the lap he wanted in qualifying.”

Hours later, Ryan Truex got the laps he wanted down the stretch.

“I can’t believe it,” he said. “Our car was just good at the end when it mattered. I was so loose all day.”

Joe Gibbs Racing won its 200th career Xfinity race with Toyota.

The 32-year-old Truex huffed and puffed during a postrace interview saying: “I think I held my breath the last two laps.”

Truex was again joined by his father and brother in victory lane — and also his fiancee, who had started to leave the track with under 20 laps left before she hitched a ride back on a cart.

“Martin was pretty pumped-up again. Not as much as last year,” Truex said, laughing. “He was still pretty pumped up. And so was my dad.”

Martin Truex Jr. starts 15th in Sunday’s Cup race.

“The pressure is definitely on Martin tomorrow,” Truex said.

With his NASCAR champion father rooting him on, Carson Kvapil finished second. The 21-year-old Kvapil was trying to win his first career NASCAR race in just his second start in the developmental series. His dad, Travis, won NASCAR’s Truck Series championship in 2003.

“I know he can do it,” the elder Kvapil said on TV ahead of the final laps.

His kid almost delivered.

“I thought we had a pretty good restart,” he said. “It sucked, right, to get that close? I really don’t even know what to say. I think we had a really fast Chevrolet here. I’m just really fortunate to be in the spot that I am. I’m happy that I had a shot to win the race at the end there.”

Sam Mayer, Sheldon Creed and Cole Custer rounded out the top five.

Anthony Alfredo finished ninth and took a $100,000 bonus from the series’ Dash-4-Cash program.

“We’ve been punching above our weight this year,” Alfredo said. “The money is kind of overwhelming us.”

Continue Reading

Sports

Larson undaunted by Indy 500-NASCAR attempt

Published

on

By

Larson undaunted by Indy 500-NASCAR attempt

DOVER, Del. — Kyle Larson ran into his first speed bump in his busy May.

Larson next month will become the fifth driver in history to attempt to complete “The Double” and run 1,100 miles in one day, starting with the Indianapolis 500 in an Indy car and then flying to Charlotte to drive in the Coca-Cola 600, NASCAR’s longest race of the year.

But ahead of the milestone attempt, Larson will stay in Indianapolis on May 17 to practice for the 500 rather than travel to North Wilkesboro Speedway to practice and qualify for the NASCAR All-Star race.

He is expected to qualify for the Indy 500 on May 18 before — barring any complications — he travels to North Carolina to compete in an All-Star heat race later that night. The All-Star race at North Wilkesboro is May 21, hours after the top 12 cars on the starting grid is set in Indianapolis.

“Hopefully, I’ll be able to run a heat race,” Larson said. “I hope to make it back in time for the race itself. Kind of don’t really know yet. Kind of depends on how the week is going in Indy. For sure, won’t be able to practice, I know that.”

Larson’s next time on the track at Indy won’t be until May 14, when IMS opens for Indy 500 preparations. Larson is running an entry co-fielded by McLaren and Hendrick Motorsports, his NASCAR team and Rick Hendrick’s first entry into the Indianapolis 500.

“I need to get as much laps in Indy as possible,” Larson said. “The plane will be ready for me to go whenever it’s free for me to leave.”

Continue Reading

Trending