In 2021, Raye parted ways with her label after claiming on social media that she had been held back from releasing an album. Now, she is a record-breaking Brits nominee with a number one single and MOBO and Ivor Novello awards under her belt. Here is our interview with the star from January 2023, in which she spoke candidly about the fight to make music on her own terms.
Raye is gaining her power back. Not just from the industry that made her feel “mediocre” for so many years, but over past traumas she kept bottled up for a long time.
“Some of my closest friends didn’t even know some of the stuff I’m discussing on my album,” she tells Sky News. “It’s probably the most honest I’ve been. It’s deep and it’s real.”
Raye, real name Rachel Keen, is only 25 but already a music industry veteran; a platinum-selling performer and a songwriter with credits for everyone from Charli XCX and Little Mix to John Legend and Beyonce.
She was just 15 when she released her first song and 17 when all her dreams came true, in the form of a four-album contract with record label Polydor. But after years of what seemed to be a successful career as a vocalist collaborating mainly on other artists’ dance hits, in 2021 she posted a string of tweets claiming the label was holding her back from releasing her own album.
“I’m done being a polite pop star,” she wrote, her frustration and anger palpable. The singer says after years of “trying to make it work”, she had reached the point where she had nothing to lose. “You get to that breaking point, really.”
Shortly after her tweets, it was announced she and Polydor were parting ways, with the label saying the decision had been “amicable and mutual” and wishing her “all the very best for the future”.
Image: Raye claimed her first number one with Escapism at the beginning of 2023. Pic: Official Charts
Fast-forward to now and Raye is in a very different place; making music as an independent artist, in January 2023 she topped the UK charts for the first time with viral hit Escapism. The following month, the debut album she fought so hard to make, My 21st Century Blues, charted at number two. No longer pigeonholed or stifled, this is the real Raye, she says, and it’s been a long time coming.
“The album is discussing a lot of different topics… the deepest depths of really ugly stories about assaults and body dysmorphia and environmental anxiety. I think there’s no limit on what I’ve really spoken on in terms of my perspective on my blues as a woman in the 21st Century.”
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‘It’s things I’ve been silent about for so long’
Always outspoken, Raye is not an artist who sticks to trotting out lines of approved PR-speak when she’s being interviewed, and this candidness is evident throughout her music. “Being real and transparent is really important to me, to skip out metaphors and similes and cut straight to the point of what I’m talking about,” she says. “Some of these things I haven’t also entirely healed from.
“It’s definitely going to be a rollercoaster for sure, but one that I’m making the decision to go on. That’s kind of the artist I like to be, transparent, honest. I think that’s what I’m like in real life.”
One song, Ice Cream Man, deals with sexual assault. “It’s things I’ve been silent about for so long and swallowed for so long and self-managed for so long in non-constructive ways,” she says.
“I’ve written pretty transparently about sexual violence… multiple things that occur in a life that you just bury, bury down, hide in a box, don’t tell anyone. And it just festers and manipulates itself into something quite ugly.”
As with Escapism, a dark electro banger about using alcohol, drugs and casual sex as coping mechanisms for dealing with emotional pain, the album is a contrast of often melancholy or dark lyrics, with beats that will fill a dance floor, as well as a range of genres.
“You’ve got songs with a contrasting sonic landscape,” she says. “I find it really exciting to tell a story and then the music feel the opposite so I think there’s a lot of juxtaposition there.”
Irony in its ‘most hilarious and ridiculous form’
Escapism’s success feels ironic to Raye. “With the previous music, not in a bad way, but it was more about the song than about the artist. The big dance songs or whatever, they don’t necessarily say anything about me as a person. I never necessarily wanted to be someone who did huge, huge hits, but without depth and substance or discussing things I’m passionate about, or breaking a couple of rules.
“Escapism is such a personal story. It’s kind of dark. It’s extremely explicit and honest and raw… I really told myself on the beginning of this next chapter, I’m not creating music with the intent or purpose to sell loads of copies, it’s about integrity and telling these uncomfortable stories that I think are really important.
“I had all the preparation in the world for building a small, steady fanbase bit by bit, and to not expect anything in terms of mainstream reflection. So this is like irony in its most hilarious and ridiculous form, that this is the biggest song of my entire career.”
Despite it not necessarily being the plan, she admits topping the charts does feel like vindication.
“[I feel] like anything is possible and I was right to back myself,” she says. “Never give up on your dreams. For someone who [felt] so, like, mediocre and… such a disappointment, actually, for so long, to just receive all the affirmation in the world that I was right to back my music is just…”
She doesn’t need to finish the sentence. “For someone who puts words together for a living, I don’t necessarily really have the best words to describe how crazy this is.”
‘Fear is the driving factor of secrets’
Emboldened, Raye says artists need to speak out more about the inner workings of the industry. And despite moves to improve diversity and equality making headlines in recent years, she says misogyny is still rife.
“We do need to be telling these stories more,” she says. “I think things that happen in the darkness have so much more power than they do when they’re brought out to the light, you know? Fear is the driving factor of secrets, and truths and stories being withheld. But there is still that very sad view that women need to be guided and controlled and taught and given instructions to follow and meet these requirements.”
She sighs. “I don’t know… I think it’s probably the same for all artists but especially for women, especially for everything I’ve witnessed in 10 years in the industry. I think a lot needs to change, but I don’t think anything will truly be equal and fair until we’ve got the same amount of female CEOs as we do male CEOs, we’ve got the same amount of female staff working a video shoot as male staff, the same amount of female A&Rs, and the same amount of, you know, different ethnicities in these same roles.
“Balance overall is so important, and until we have that, there’s always going to be issues and problems when you have men deciding what they think is best for women.”
Image: ‘Seven years old, wide-eyed with a dream’: The album cover for My 21st Century Blues
Raye is looking to the future. She says she has had little communication with her former label bosses since she left, but wants to make it clear it wasn’t all bad. There were “some great people there who really believed in me… but obviously it came down to the big people making big decisions”, she says.
I ask her about the artwork for My 21st Century Blues. It features a little girl, dressed for the workplace but teetering in red stilettos hanging off her heels, standing atop a pile of instruments and recording equipment bearing the names of her songs, grabbing hands reaching out from inside. It feels poignant.
“That’s actually my baby sister on top of that big structure we built,” says Raye. “But that little girl up there is me, you know, seven years old, wide-eyed with a dream, not realising what the next 10 or 15 years of my life would be like.
“All the different life – in the industry and out of the industry – that I’ve had to navigate, process, understand, learn in my transition to being a woman, to being an artist, to being an independent artist. It’s been a real wild journey.”
Raye’s debut album, My 21st Century Blues, is out now
Taylor Swift has announced her 12th studio album during an appearance on her boyfriend Travis Kelce’s podcast.
The pop megastar, appearing on New Heights, did not say when the record, titled The Life Of A Showgirl, will be released.
Fans can pre-order the album in various formats now and Swift’s website says physical copies will be shipped by 13 October.
Image: Pic: New Heights
On Monday, Taylor Nation – an official branch of the singer’s marketing team – teased the release on TikTok with a slideshow of 12 images alongside the caption: “Thinking about when she said ‘See you next era…'”
Swift is seen wearing orange in every picture.
A special limited vinyl edition of the album will be released in “Portofino orange glitter”, according to a pre-order page on her site. A special cassette edition is also available for pre-order.
Image: Taylor Swift’s website features The Life of a Showgirl pre-order options. Pic: Reuters
A brief clip from the New Heights podcast, hosted by Swift’s NFL star boyfriend, Travis Kelce and his brother Jason, a former NFL player, was posted on Instagram early on Tuesday.
The video showed Swift pulling a copy of the album from a briefcase with the cover blurred.
The full podcast episode will be released at 11pm on Tuesday, UK time.
Swift is living up to her reputation as pop’s hardest-working star
You might think that after pulling off the highest-grossing tour in history, all while writing and releasing an unexpected record-breaking double album at the same time, Taylor Swift would be happy to take a little break.
But no. The singer-songwriter has announced her 12th album, her sixth in six years.
Since her self-titled debut in 2006, the longest period Swifties have had to wait is just three years, between 2014’s 1989 and 2017’s Reputation; the period in which the star took time out following her public feud with Kim Kardashian and Kanye West.
Over the past few years, Swift has also re-recorded and re-released four of her early albums in a (now resolved) battle over the rights to her master recordings.
With the new announcement, she’s living up to her reputation as the hardest-working star in pop.
Album number 12 is titled The Life Of A Showgirl, hinting at inspiration drawn from spending the best part of two years on the road – and perhaps a return to pop after embracing folk and her more gothic side.
Fans are now eagerly waiting to find out what Swift’s new era will bring.
New Heights had previously teased Swift’s appearance by posting an orange image on social media with a mysterious silhouette, which many correctly identified as the pop star.
The Life Of A Showgirl follows Swift’s The Tortured Poets Department, released last year during her record-breaking Eras tour, which generated more than $2.2bn (£1.6bn) across two years and five continents, making it the highest-grossing tour of all time.
In an effort to regain control over her music in recent years, Swift has been re-recording and releasing her first six albums. The move was prompted by Hybe America CEO Scooter Braun’s purchase and sale of her early catalogue.
Some of the ‘Taylor’s Version’ releases have included new songs as well as Easter eggs and visuals to offer a deeper understanding of her work.
The four re-recorded albums released so far have been massive commercial and cultural successes, each one entering the Billboard 200 US album chart at number one, helping her become the woman with the most number one albums in history.
Harry and Meghan have signed a new “multi-year, first-look deal” with Netflix, following the deal they struck with the streaming giant five years ago.
Described by the Sussexes as “extending their creative partnership”, while the news quashes rumours the relationship might not be renewed, it would appear to be a less prestigious deal than their first.
Image: With Love, Meghan, has a second season out later this month. Pic: Jake Rosenberg/Netflix
As a “first-look deal” rather than an overall deal, the entertainment giant will be able to say yes or no to their content before anyone else, but they will not be under an obligation to stream it.
Several US outlets have suggested it is a downgrade from the Sussexes’ previous contract, which saw the streaming giant pay for exclusive rights for the content and was thought to be worth more than $100m (£74m).
British PR expert Mark Borkowski described the deal as a “downgrade” and suggested Netflix was “pivoting away” from Harry and Meghan.
Their partnership with Netflix had promised documentaries, docuseries, feature films, scripted shows and children’s television, but has so far only delivered documentaries and docuseries.
These include Harry & Meghan, a six-part series about their departure from the royal household, which is Netflix’s fifth most popular series of all time, and most recently, the lifestyle show With Love, Meghan, which is the streamer’s most-watched culinary show since its release earlier this year.
Speaking about the new deal, Meghan said: “We’re proud to extend our partnership with Netflix and expand our work together to include the As ever brand.”
As ever is Meghan’s lifestyle brand, launched in 2024, and rebranded this year, selling products including jams, shortbread and wine.
Meghan went on: “My husband and I feel inspired by our partners who work closely with us and our Archewell Productions team to create thoughtful content across genres that resonates globally and celebrates our shared vision.”
Image: (R-L) Meghan, Duchess of Sussex and Mindy Kaling. Pic: Netflix
Netflix’s chief content officer Bela Bajaria called the Sussexes “influential voices” and said their stories “resonate with audiences everywhere”.
New output includes the second season of With Love Meghan later this month, and a Christmas special in December.
Archewell Productions is also working on a documentary about orphaned children in Uganda’s Masaka region, an area heavily hit by the HIV/AIDS crisis, titled Masaka Kids, A Rhythm Within, and is developing a feature adaptation of the bestselling romantic novel by Carley Fortune, Meet Me At The Lake.
It comes as Harry has cut ties with his Sentebale charity but has said he still intends to do what he can to help young people in Lesotho, Botswana and Southern Africa.
While we’re all desperate to know what this new deal is really worth in dollars and pounds, one thing I can tell you for certain is that Prince Harry and Meghan want us to know they’re delighted that Netflix again wanted to get a deal done.
“Absolutely over the moon” is how it was described to me.
But they’ll also be aware of the attention it’ll attract as we all try to pick apart what it means.
Image: Meghan, Duchess of Sussex. Pic: Jake Rosenberg/Netflix
Firstly because of that ongoing fascination in how they’re making money since stepping away from royal life and losing financial support from the King, but also because of the recent reports that Netflix were intending to cut ties.
Yes this is a different type of deal from their original one in 2020. Some have argued that a “first look deal” looks like a demotion from what they previously signed up to.
With no real clarity on how much their original deal was worth, and no numbers being publicly thrown around this time, that is hard to judge.
But talking to those who know something about these kinds of deals you do get a sense it could potentially be more lucrative than it looks on face value.
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With first look deals, yes there is often financial commitments from the likes of Netflix to get that first exclusive look at projects and first refusal.
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Harry claims: War of words continues
But there could be other significant monetary incentives for the Sussexes to sign.
For example, when the Obamas signed a first look deal with Netflix, the streaming service agreed to pay the operational costs for their production company “Higher Ground”.
Could it be that Netflix are also now covering the costs of Archewell Productions?
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It’s stating the obvious to say that Harry and Meghan continue to divide opinions, some wanting to watch their programmes from a place of respect and fondness, others as a reason to grumble about them.
But signing on this latest dotted line shows Netflix still sees them as a power couple, who attract significant attention and are worthy of investment, whatever that really adds up to.