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Heidi, Marc, Charli, and Dixie D’Amelio at Shopify’s D’Amelio Footwear Pop-up in New York City

Shopify

Charli D’Amelio is the second-most followed creator on TikTok, where the 19-year-old former competitive dancer and her sister Dixie have made tens of millions of dollars.

But D’Amelio can’t be certain how long she’ll be able to serve up short viral videos to her 152 million followers. That’s because a bill supporting a potential ban of TikTok, which is owned by China’s ByteDance, is headed to the House floor and already has the support of President Joe Biden.

Uncertain of which way the political winds will blow, D’Amelio is looking to build her presence elsewhere. Her latest endeavor is a partnership with Shopify to bring her family’s online shoe brand to physical stores.

“You have to remember that social media comes and goes,” D’Amelio said in an interview at Shopify’s D’Amelio Footwear Pop-Up in New York on Friday. “There’s new apps, there’s new people, there’s exciting new trends. You don’t always get to be first in line for everything.”

D’Amelio and other family members spoke to CNBC at the store opening. Given the political and national security concerns surrounding TikTok, creators are focusing on other ways they can sell their brand.

“Starting a brand…gets you out of it,” said Marc D’Amelio, Charli’s father and CEO of D’Amelio Brands. “It’s a hamster wheel, and it gets you out of that. And you’re less dependent on the platform.”

Members of the House Select Committee on the Chinese Communist Party introduced a bill last week that would require ByteDance to divest TikTok or face a U.S. ban. On Thursday, the committee voted 50-0 to send the bill to the House floor. Biden said on Friday that he’ll sign legislation if Congress passes it.

While TikTok CEO Shou Zi Chew has denied any ties between the app and the CCP, U.S. regulators and lawmakers have expressed fears about the company’s Chinese ownership and the possibility that user data could be shared upon request with the government.

“There’s definitely a little bit of fear when it comes to social media, just because you never know what’s coming next,” Charli D’Amelio said.

D’Amelio gained popularity on TikTok in 2019, and two years later was named the platform’s highest-paid creator by Forbes. She and her sister made a combined $27.5 million that year, the magazine said.

On TikTok, users can make money through the app’s Creativity Program, a rewards systems targeted at popular videos that are longer than a minute. Creators can also earn revenue from brand partnerships, affiliate sales on TikTok Shop, and followers can send users “gifts” during livestreams.

Since the family’s rise to fame, its members have been featured on the Hulu reality show, “The D’Amelio Show,” which just completed its third season. The sisters have also worked with various fashion brands including Prada, Burberry, and Puma. 

The Shopify logo is pictured outside the The Well building on Spadina Ave. in Toronto.

Lance Mcmillan | Toronto Star | Getty Images

In September 2022, the family launched D’Amelio Brands, with products including D’Amelio Footwear and popcorn line Be Happy Snacks. The venture raised a $6 million seed round in 2022 from prominent figures like Fanatics CEO Michael Rubin, entrepreneur Richard Rosenblatt and Eddy Cue, Apple’s Senior Vice President of Services. Last year it raised $5 million from Fifth Growth Fund.

With Shopify, the D’Amelio family partnered to bring its shoes to pop-up events in Los Angeles and New York. Shopify powers the stores through the company’s point-of-sale system. 

Shopify said D’Amelio Brands next aims to open a permanent brick-and-mortar store, bridging the gap between the digital creator economy and the physical retail world.

Shopify reported a fivefold increase in offline sales since 2019, indicating a notable shift in consumer behavior.

“Fans really want to come and feel the brand and meet the creators and touch and feel the products,” said Jessica Williams, Shopify’s Director of Brand Partnerships, in an interview

In 2023, offline sales accounted for $441 million of Shopify’s $7.1 billion in revenue, or a little over 6% of the total. That includes revenue from payments, subscriptions and point-of-sale hardware.

WATCH: TikTok crackdown gains momentum

TikTok crackdown gains momentum

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Reddit soars after announcing OpenAI deal that allows use of its data for training AI models

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Reddit soars after announcing OpenAI deal that allows use of its data for training AI models

The trading floor of the New York Stock Exchange prepares for the social media platform Reddit’s initial public offering in New York City on March 21, 2024.

Spencer Platt | Getty Images

Reddit shares surged 11% in extended trading on Thursday after the social media company announced a partnership with OpenAI that will allow the ChatGPT maker to train its artificial intelligence models on Reddit content.

As part of the deal, OpenAI will gain access to Reddit’s Data application programming interface, or API, “which provides real-time, structured, and unique content from Reddit,” according to a release.

In exchange, Reddit will begin offering certain AI features to users and moderators, powered by OpenAI, which will also become a Reddit advertising partner. Google announced a similar partnership with Reddit in February, allowing the company to train its AI models, such as Gemini, on Reddit content via access to the platform’s API.

“Reddit has become one of the internet’s largest open archives of authentic, relevant, and always up to date human conversations about anything and everything,” CEO Steve Huffman said in Thursday’s release. “Including it in ChatGPT upholds our belief in a connected internet, helps people find more or what they’re looking for, and helps new audiences find community on Reddit.”

OpenAI CEO Sam Altman is a former board member and major shareholder in Reddit, with a stake valued at about $750 million after Thursday’s pop. OpenAI Chief Operating Officer Brad Lightcap spearheaded the deal, which was approved by the company’s board, the release said.

Earlier this week, OpenAI launched a new AI model and desktop version of ChatGPT, along with an updated user interface, the company’s latest effort to expand use of its popular chatbot. The update brings GPT-4 to everyone, including OpenAI’s free users, Chief Technology Officer Mira Murati said Monday in a livestreamed event.

Murati said the new model, GPT-4o, is “much faster,” with improved capabilities in text, video and audio. OpenAI said it eventually plans to allow users to video chat with ChatGPT.

For Reddit, the deal provides another spark following a rally on Monday and Tuesday tied to a broader surge in so-called meme stocks such as GameStop. Reddit, which went public in March and reached a record close a few days after its initial public offering, is back to trading near its high of $65.11.

WATCH: OpenAI co-founder and chief scientist leaving company

OpenAI Co-Founder and Chief Scientist leaving company

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After Adobe collapse, Figma deal allows employees to sell shares at $12.5 billion valuation

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After Adobe collapse, Figma deal allows employees to sell shares at .5 billion valuation

Dylan Field, co-founder and CEO of Figma, speaks at the startup’s Config conference in San Francisco on May 10, 2022.

Figma

Figma, a cloud-based design tool company, said Thursday it will allow investors, including current and former employees, to sell their shares in a tender offer that values the company at $12.5 billion.

That’s up 25% from the valuation at which the company fundraised in 2021, but below the $20 billion acquisition offer Adobe made in 2022. Adobe and Figma called off the planned acquisition in December following regulatory scrutiny.

The San Francisco-based startup expects the size of the tender to be between $600 million and $900 million, with support from more than 25 current and new investors. A16z, Sequoia and Kleiner Perkins are participating in the offer.

Figma is used by tens of thousands of employees inside Microsoft, which spends millions per year on its deployment. GoogleOracle and Salesforce also use the company’s software.

In June 2021, during the heyday of mega financings, Figma was valued at $10 billion in a funding round that included participation from Morgan Stanley’s Counterpoint Global. That was before the 2022 market plunge sent many cloud stocks down by more than half and largely halted pre-IPO rounds.

Adobe initially said acquiring Figma would be a natural complement to the company’s portfolio, writing in the original announcement that “the combination of Adobe and Figma will usher in a new era of collaborative creativity.” In December, a regulatory filing said Adobe would pay Figma a $1 billion breakup fee.

— CNBC’s Jordan Novet contributed to this report.

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Meta slapped with child safety probe under sweeping EU tech law

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Meta slapped with child safety probe under sweeping EU tech law

Mark Zuckerberg, CEO of Meta testifies before the Senate Judiciary Committee at the Dirksen Senate Office Building on January 31, 2024 in Washington, DC.

Alex Wong | Getty Images

Facebook parent company Meta on Thursday was hit with a major investigation from the European Union into alleged breaches of the bloc’s strict online content law over child safety risks.

The European Commission, the EU’s executive body, said in a statement that it is investigating whether the social media giant’s Facebook and Instagram platforms “may stimulate behavioural addictions in children, as well as create so-called ‘rabbit-hole effects’.”

The Commission added that it is concerned about age verifications on Meta’s platforms, as well as privacy risks linked to the company’s recommendation algorithms.

“We want young people to have safe, age-appropriate experiences online and have spent a decade developing more than 50 tools and policies designed to protect them,” a Meta spokesperson told CNBC by email.

“This is a challenge the whole industry is facing, and we look forward to sharing details of our work with the European Commission.”

The Commission said that its decision to initiate an investigation comes of the back of a preliminary analysis of risk assessment report provided by Meta in September 2023.

Thierry Breton, the EU’s commissioner for internal market, said in a statement that the regulator is “not convinced [that Meta] has done enough to comply with the DSA obligations to mitigate the risks of negative effects to the physical and mental health of young Europeans on its platforms.”

The EU said it will carry out an in-depth investigation into Meta’s child protection measures “as a matter of priority.” The bloc can continue to gather evidence via requests for information, interviews, or inspections.

The initiation of a DSA probe allows the EU to take further enforcement steps, including interim measures and non-compliance decisions, the Commission said. The Commission added it can also consider commitments made by Meta to remedy its concerns.

Meta and fellow U.S. tech giants have been increasingly finding themselves in the spotlight of EU scrutiny since the introduction of the bloc’s landmark Digital Services Act, a ground-breaking law from the European Commission seeking to tackle harmful content.

Under the EU’s DSA, companies can be fined up to 6% of their global annual revenues for violations. The bloc is yet to issue fines to any tech giants under its new law.

In December 2023, the EU opened infringement proceedings into X, the company previously known as Twitter, over suspected failure to combat content disinformation and manipulation.

The Commission is also investigating Meta over alleged infringements of the DSA related to its handling of election disinformation.

In April, the bloc launched a probe into the firm and said it’s concerned Meta hasn’t done enough to combat disinformation ahead of upcoming European Parliament elections.

The EU is not the only authority taking action against Meta over child safety concerns.

In the U.S., the attorney general of New Mexico is suing the firm over allegations that Facebook and Instagram enabled child sexual abuse, solicitation, and trafficking.

A Meta spokesperson at the time said that the company deploys “sophisticated technology” and takes other preventive steps to root out predators.

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