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Leading Chinese EV automaker XPeng Motors has publicly shared plans for a new EV brand to deliver affordable, AI-driven smart cars to young consumers. Targeting China’s A-class segment of EVs priced between RMB 100,000-150,000, XPeng’s new brand could help pave the way for more affordable EVs around the globe.

XPeng Motors ($XPEV), although still relatively young in the automotive industry, sits as a veteran in Chinese EV development and the adjacent technologies that support electric mobility.

In addition to designing, developing, and manufacturing its own EV hardware and top-tier ADAS software, the XPeng umbrella also develops charging technology, robots, and even has its own advanced air mobility (AAM) arm called AeroHT – which is developing eVTOLs and actual flying cars.

Such investments are starting to pay off as well. XPeng Motors recently posted its Q4 2023 sales numbers which included record revenues, significantly lower net losses, and an upward tick of gross margins into positive territory.

With expansions to new markets like Europe, Egypt, and the Middle East continuing in 2024, XPeng Motors has announced a new EV brand that will initially launch in China, and its targeted pricing is hard not to get excited about.

XPeng new brand
XPeng CEO He Xiaopeng speaking during the China Electric Vehicle 100 Summit / Source: XPeng Motors/X

New XPeng brand to provide “AI-driven user experience”

XPeng Motors shared details of the new EV brand earlier today, which arrives as a culmination of previously laid plans for new vehicle technologies. During its annual 1023 Tech Day 2023, XPeng expressed a commitment to deploy more AI in its mass-produced EVs, including cognitive assistant functions.

During the recent China Electric Vehicle 100 Summit, XPeng Chairman and CEO He Xiaopeng shared big plans for the automaker’s “AI-enabled smart driving” technology, vowing to invest RMB 3.5 billion (~$492M) in 2024 alone toward the R&D of artificial intelligence and the firing of 4,000 new employees.

Today we’ve learned XPeng’s AI and ADAS technology won’t just be featured on its namesake EVs but in a new, more affordable brand as well. The unnamed sub-brand will launch in China soon, although XPeng says it will “create a new breed of AI-powered Smart EVs for young customers worldwide.”

XPeng’s Chairman and CEO recently said the next decade of EVs will be one of intelligence and smart driving technology. As such, the new brand will deliver AI-centric tech at an affordable price for all, targeting RMB 100,000-150,000 ($14,000-$21,000). Per XPeng’s release:

Vehicles priced between 100,000 to 150,000 yuan have long been the mainstream choice for Chinese consumers. With over 8 million cars sold every year, this price segment possesses abundant market demand, strong development potential, and increasing market share. According to data from the China Passenger Car Association, in 2023, the market share of vehicles priced between 100,000 to 150,000 yuan accounted for approximately 34% of the market, compared to about 31% in 2022. At the same time, the penetration rate of new energy vehicles in this price range is also continuously increasing. However, there are few products in this market segment that offer smart driving functions, let alone AI-driven smart driving.

With its new brand, XPeng intends to tap into a popular EV segment in China and try to dominate by providing technology and smart driving functions that consumers normally don’t gain access to at that price point.

This appears to begin with a lone EV model (teased above), but XPeng says its new brand will continue to introduce multiple models with varying levels of intelligent driving capabilities. We could very well see this new marque eventually expand beyond China, as XPeng is already describing it as an ” entry into a new stage of multi-brand global strategic operation.”

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Classic Jeep Grand Wagoneer gets a battery electric makeover [video]

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Classic Jeep Grand Wagoneer gets a battery electric makeover [video]

Texas-based tuning firm Vigilante 4×4 is known for its wild, high-horsepower Jeep SJ Hemi restomods – but they’re more than just a hot rod shop. To prove it, they’ve developed a bespoke, all-electric skateboard chassis designed to turn the classic Jeep Grand Wagoneer into a modern, desirable electric SUV.

The scope of the Vigilante 4×4 electric chassis project is truly impressive. More than just a Jeep SJ frame with an electric drive train bolted in, the chassis is a completely fresh design that utilizes precise 3D scans of the original SJ Wagoneers, Grand Wagoneers, and J-Trucks to establish hard points, then fitted with low-slung battery packs to give the electric restomods superior weight balance, a lower center of gravity, and objectively improved ride and handling compared to its classic, ICE-powered forefathers.

The result is a purpose-built platform that delivers power to the wheels through a dual-motor system – one mounted in the front, and one at the rear – to provide a permanent, infinitely variable four-wheel drive system that offers both on-road performance and the kind of off-road capability that made the Grand Wagoneer famous in the first place.

Vigilante 4×4 electric Jeep SJ


“This isn’t a replacement for our Vigilante HEMI offerings,” reads the official copy. “It’s a total revisit of the Vigilante platform under electric power.”

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The company emphasizes that its new chassis is still in the prototype stages. As such, there are no specs, there is no pricing, there are no range estimates. Despite it all, the response from Jeep enthusiasts has already been strong. “Keep in mind this is our first prototype,” a spokesperson said. “There’s still a lot of work to be done – but the journey has begun.”

Electrek’s Take


Electric SJ chassis; Vigilante 4×4.

Retro done wrong – think the Dodge Charger Daytona EV or VW ID.Buzz – is a disaster. Always. If that nostalgic tone is just a little bit off, the song doesn’t work. The heartstrings don’t pull. Done right, however, the siren song of nostalgia will have you putting a second mortgage on your house to put a Singer Porsche or ICON Bronco in your garage.

It’s too soon to tell what side of that line the Vigilante 4×4 Jeep SJ will eventually fall, but one thing (at least) is certain: it’s closer to the mark than that Wagoneer S.

SOURCE | IMAGES: Vigilante 4×4, via Mopar Insiders.


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EQORE bags $1.7M to bring smart storage to power-hungry factories

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EQORE bags .7M to bring smart storage to power-hungry factories

EQORE, a distributed battery storage startup based in Somerville, Massachusetts, has raised $1.7 million in seed funding to help industrial buildings tackle rising electricity costs. The round was oversubscribed and includes backing from the Massachusetts Clean Energy Center (MassCEC), Henry Ford III of Ford Motor Company, and Jonathan Kraft of The Kraft Group.

The timing couldn’t be more relevant. Data centers are booming, and that demand is slamming an already stressed grid. Big, utility-scale batteries help at the grid level, but they can’t fix the bottlenecks happening on local distribution networks. That’s where onsite storage steps in — storing energy when demand is low and discharging it when demand spikes, which helps stabilize costs for both the grid and the businesses using it.

MassCEC’s head of investments, Susan Stewart, said, “What excites us the most about EQORE’s technology is the dual impact: grid support and customer savings.” She noted that commercial and industrial buildings are ideal hosts for battery storage, but haven’t gotten much attention until now. “EQORE is closing that gap.”

Investor Randolph Mann highlighted what makes the company stand out: “By uniting advanced controls with high‑resolution metering and true end‑to‑end service, EQORE finally makes commercial behind-the-meter storage effortless and financially compelling for businesses.”

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EQORE comes out of MIT’s Sandbox program and delta v accelerator and is currently part of the Harvard Climate Entrepreneurs Circle incubator. CEO and cofounder Valeriia Tyshchenko, a third‑generation engineer from Ukraine and MIT graduate, said the new funding will help the company scale alongside its existing revenue.

With the seed round closed, EQORE plans to grow its team and ramp up battery deployments at energy-intensive manufacturing facilities. The company doesn’t just install batteries; it operates them. Its autonomous software shifts when a facility uses power based on market conditions and utility incentives, reshaping load in real-time without disrupting operations.

Read more: Battery boom: 5.6 GW of US energy storage added in Q2


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Check out Hyundai’s cool new off-road electric SUV concept [Images]

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Check out Hyundai's cool new off-road electric SUV concept [Images]

Hyundai took the sheets of its new off-road electric SUV, the Crater Concept, at the LA Auto Show. Here’s our first look at the compact off-roader.

Meet Hyundai’s new off-road SUV, the Crater Concept

We knew it was coming after Hyundai teased the off-road SUV earlier this week, hidden under a drape. Hyundai took the sheets off the Crater Concept at the LA Auto Show on Thursday, giving us our first real look at the rugged off-roader.

Hyundai refers to it as a compact off-road SUV that’s inspired by extreme events. The concept was brought to life at the Hyundai America Technical Center in Irvine, California.

The off-road SUV draws design elements from Hyundai’s Extra Rugged Terrain (XRT) models, such as the IONIQ 5 XRT, Santa Cruz XRT, and the new Pallisade XRT Pro.

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Although it’s a concept, Hyundai said the Crater Concept is a testament to its commitment to designing future XRT vehicles that are more functional, more capable, and more emotional.

Hyundai-off-road-SUV
The Hyundai Crater off-road SUV Concept (Source: Hyundai)

“CRATER began with a question: ‘What does freedom look like?’ This vehicle stands as our answer,” Hyundai’s global design boss, SangYup Lee said.

The off-road SUV features Hyundai’s new Art of Steel design theme, first showcased on the THREE concept at the Munich Motor Show in September.

Hyundai-off-road-SUV
The Hyundai Crater Concept (Source: Hyundai)

Hyundai said the design team was guided by one clear goal: To create a rugged and capable vehicle that’s designed to go anywhere. The Crater Concept embodies that vision with added wide skid plates, 33″ off-road tires, limb risers, rocker panels, and a roof platform.

Hyundai designed the interior for “tech-savvy adventure seekers,” with a singular design centered around a high-brow crash pad that stretches across the dashboard.

Hyundai-Crater-off-road-SUV
The Hyundai Crater Concept (Source: Hyundai)

The concept also swaps the traditional infotainment setup for a head-up display that spans the entire front window, which Hyundai said includes a live rearview camera.

Hyundai’s off-roader includes a new Off-Road Controller for front and rear locking differentials, as well as a terrain selector with modes including Sand, Snow, and Mud. Other off-road features include downhill brake control, trailer brake control, a compass, and an altimeter.

Although Hyundai said it was electric, it didn’t reveal any further details about the powertrain. The off-road SUV could be a battery-electric or fuel-cell-electric vehicle.

Like the new Nexo, Hyundai’s hydrogen fuel cell vehicle, the concept features “HTWO” lamps exclusive to its FCEVs.

Earlier this week, the design team at Hyundai Design North America also introduced its new design and ideation studio codenamed “The Sandbox.” The creative design studio is set to serve as a global hub for future XRT vehicles and gear.

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