Ford is moving inventory after slashing prices by up to $8,100 on its best-selling electric SUV, the Mustang Mach-E, last month. A recent Cloud Theory report reveals that the price cuts are working as buyers look for more affordable EVs.
Good news: Ford Mustang Mach-E price cuts are working
Ford cut Mustang Mach-E prices by up to $8,100 in February with new finance and lease incentives. New data shows sales are up while inventory is finally dwindling.
The move came after Mach-E sales fell over 50% in January, with only 1,295 units handed over. In February, sales of the electric SUV surged 64% year over year. However, Mach-E sales were down 20% through the first half of 2023 as Ford retooled its plant in Mexico, where the vehicle is assembled.
According to a recent report from data analytics firm Cloud Theory, the price reductions are working.
Ford Mustang Mach-E movement has been “dramatic and immediate,” according to the data analytics company. The weekly movement rose from around 300 to over 1,000, even reaching over 1,800 in early March.
Ford Mustang Mach-E (Source: Ford)
Nearly a month after the price cuts took effect, Mach-E tripled its vehicle-movement share in the EV market, hitting 13.3% from 5.2%.
Cloud Theory highlights that despite reports of cooling demand, EVs are still sought after for the right price.
2023 Ford Mustang Mach-E (Source: Ford)
The bad news
Although the lower prices are working to move inventory, can Ford afford to keep prices lower?
Ford’s Model e electric vehicle unit lost $4.7 billion last year. The company said the rising losses were due to “extremely competitive pricing” and new EV investments.
EV volume was up 20% last year, but it was mainly driven by the F-150 Lightning. Ford is now trimming its workforce by one-third at its Rouge EV plant, where the electric pickup is built, citing slower-than-expected demand.
Ford F-150 Lightning production (Source: Ford)
Despite rising Mach-E sales, Rick Wainschel, vice president of data and analytics at Cloud Theory, told Automotive News there are some “dark clouds” lingering.
Ford’s Mach-E turn rate continues to trail behind the industry average. Even with the price cuts, the Mach-E’s turn rate reached 33%. Although that’s up from 7% before the reductions, it’s still behind the average of 45%.
According to its data, Ford had around 18,000 Mach-E’s in inventory at the end of March. “It’s better, and it’s climbing closer to a more normal rate, but it’s still below the total,” Wainschel explained.
Ford Mustang Mach-E (Source: Ford)
At least one dealer is seeing the results. Doug North, who owns North Brothers Ford in Westland, Michigan, said customers who previously saw EVs as unaffordable are “now coming in and looking at them — and buying.”
Although North considered slowing Mach-E allocation, the price cuts “really changed it quickly.” North explained, “It’s working very well.”
Shifting to more affordable EVs
Meanwhile, Ford is shifting plans from large to smaller, more affordable EVs. CEO Jim Farley said the automaker is developing a low-cost EV platform to keep up with Tesla and low-cost Chinese automakers.
Farley said the company assembled a “skunk works” team with some of the best EV engineers. The team is led by Alan Clarke, a top engineer on Tesla’s Model Y and Model 3.
CFO John Lawler reaffirmed these plans at the BofA Auto Summit last week, saying, “The game will not be fought and won with larger vehicles,” smaller, low-cost ones will win in the end.
All-electric Ford Explorer (Source: Ford)
According to Lawler, the new platform will have several “top hats” for new, low-cost electric SUVs, trucks, sedans, and vans.
A recent Bloomberg Businessweek report revealed the first models to launch on the platform are expected to be a smaller, cheaper, pickup and SUV. The first model is expected to begin rolling out in 2026 with a starting price of around $25,000.
2023 Ford Mustang Mach-E Trim
Previous MSRP
New Starting price
Difference
Select RWD
$42,995
$39,895
-$3,100
Select AWD
$45,995
$42,895
-$3,100
Premium RWD
$46,995
$42,895
-$4,100
Premium AWD
$49,995
$45,895
-$4,100
Premium RWD (Extended Range)
$53,995
$45,895
-$8,100
Premium AWD (Extended Range)
$56,995
$48,895
-$8,100
California Route 1 AWD
$56,995
$48,895
-$8,100
GT
$59,995
$52,395
-$7,600
GT (Performance Edition)
$64,995
$57,395
-$7,600
2023 Ford Mustang Mach-E prices (Not including $1,800 destination fee)
Ford’s low-cost EV platform is designed to rival Tesla and low-cost Chinese automakers like BYD. Farley called BYD’s new Seagull, starting at $9,700 (69,800 yuan), “pretty damn good,” as he warned industry peers.
If you’re looking to get a steal on the 2023 Ford Mustang Mach-E while it’s still in stock, we can help you get started today. You can use our link to find deals on the Ford Mustang Mach-E at a dealer near you.
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A new video surfacing from a Tesla demonstration in Miami this weekend shows the Optimus humanoid robot taking a nasty fall. But it’s not the fall itself that is raising eyebrows, it’s the specific hand movements the robot made on its way down, which strongly suggest it was mimicking a remote operator frantically removing a VR headset.
Humanoid robots are all the hype right now. Billions in investments are pouring in, and Elon Musk claims it will be a trillion-dollar product for Tesla, justifying its insane valuation.
The idea has been that with the advent of AI, robots in human form could use the new generalized artificial intelligence to replace humans in an increasingly larger number of tasks.
However, there are still many serious concerns about the effort, both at the ethical and technological levels.
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Technologically, most humanoid robot demonstrations have relied on remote control by human operators – pointing to a remaining gap between the software and hardware.
That was more than a year ago, and despite claims that Tesla has made “AI demos” of Optimus since, it appears the company still relies on teleoperation to control them during demonstrations.
The Tesla Optimus Miami Incident
This weekend, Tesla held an event called ‘Autonomy Visualized’ at its store in Miami. The goal was to showcase Tesla’s “Autopilot technology and Optimus.”
However, there was nothing “autonomous” at Tesla’s “autonomy” event.
Many Tesla fans were seen posting videos of a Tesla Optimus robot handing out bottles of water at the event. It was also seen posing for pictures and dancing.
On Reddit, someone posted a different video of the demonstration:
As you can see, Tesla Optimus moved its hands too quickly, causing some water bottles to drop to the ground. It then loses its balance and begins to fall backward.
But the most interesting part is that just before falling backward, both of its hands immediately shoot up to its “face” in a distinct grasping motion, as if pulling an object off its head.
The robot, of course, is not wearing anything on its head.
The motion is instantly recognizable to anyone who has used VR or watched teleoperation setups. It appears the human operator, likely located backstage or in a remote facility, removed their headset in the middle of operating the robot for unknown reasons.
Optimus faithfully replicated the motion of removing a non-existent headset as it crashed to the floor.
Here’s a look at how Tesla trained Pptimus with VR headsets in its lab:
Electrek’s Take
This is embarrassing, but not just because the robot fell. Robots fall; that’s part of the R&D process. Boston Dynamics blooper reels are legendary, and they never really eroded the company’s credibility.
The problem here is the “Wizard of Oz” moment.
The specific motion of removing the “phantom headset” destroys the illusion of autonomy Tesla tries so hard to curate.
Even recently, Musk fought back against the notion that Tesla relies on teleoperation for its Optimus demonstration. He specified that a new demo of Optimus doing kung-fu was “AI, not tele-operated”:
Musk said again during Tesla’s last earnings call in October:
“Optimus was at the Tron premiere doing kung fu, just up in the open, with Jared Leto. Nobody was controlling it. It was just doing kung fu with Jared Leto at the Tron Premier. You can see the videos online. The funny thing is, a lot of people walked past it thinking it was just a person.”
Musk keeps telling shareholders that Optimus will be the biggest product in history and that millions of units will be working in factories soon. But if they are still relying on 1:1 teleoperation to hand out water bottles right now, it feels like we are still far away from a useful generalized Optimus robot.
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After images of an the new mid-sized electric crossover were leaked by the Chinese MIIT, Nissan pulled the wraps off its all-new NX8 – and it looks so good, I’m wondering if it couldn’t spearhead the brand’s American turnaround.
Like its sedan siblings, the all-electric version of Nissan NX8 crossover rolls on an 800V system architecture and features a CATL-sourced LFP battery pack with 5C ultra-fast charging technology (xC is how many you can charge in an hour, effectively, so 60 minutes divided by 5 = it can charge in as little as 12 minutes). That battery reportedly sends power to a single electric motor putting out either 215 kW (~290 hp) or 250 kW (~335 hp), depending on model.
EREV version of the NX8, meanwhile, features a similar setup to the N6, pairing a 1.5L ICE producing 109 kW (~145 hp) with a 195 kW (~260 hp) electric motor. Expect the NX8 EREV to get slightly less than the N6’s claimed 112 miles of electric-only range (Chinese cycle).
The NX8 is expected to reach its first customers in April 2026. Take a look at some of the firs official photos of the new Nissan crossover, below, then let us know how you think this would do in the US in the comments section at the bottom of the page.
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This week, BYD crossed a major manufacturing milestone as its battery production crossed 113 GWh in the first three quarters of 2025 – but instead of celebrating, the company is doubling down with a new “Zero Defects” initiative to bring battery quality to an even higher level.
CarNewsChina reports that the new “Zero Defects” plan at BYD was launched internally at the start of Q3, with a focus on minimizing manufacturing defects across all stages of the battery’s life, from the manufacturing line to the end user.
The initiative coincides with BYD’s growing role as a battery supplier to other automakers and its expanding battery energy storage system (BESS) business, which are giving BYD both an international footprint and global benchmarks.
In its ongoing bid to prove itself even further in the global battery market, BYD will reportedly emphasize operational efficiency, error reduction, and standardization across manufacturing, process control, and customer service, with the end goal believed to be, “management practices comparable to those of Toyota.”
Note that BYD has not released official details regarding performance metrics or milestones for its new Zero Defects goal, but the message is clear: BYD plans to keep getting better.
SOURCE: CarNewsChina; images via BYD.
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