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Ford is moving inventory after slashing prices by up to $8,100 on its best-selling electric SUV, the Mustang Mach-E, last month. A recent Cloud Theory report reveals that the price cuts are working as buyers look for more affordable EVs.

Good news: Ford Mustang Mach-E price cuts are working

Ford cut Mustang Mach-E prices by up to $8,100 in February with new finance and lease incentives. New data shows sales are up while inventory is finally dwindling.

The move came after Mach-E sales fell over 50% in January, with only 1,295 units handed over. In February, sales of the electric SUV surged 64% year over year. However, Mach-E sales were down 20% through the first half of 2023 as Ford retooled its plant in Mexico, where the vehicle is assembled.

According to a recent report from data analytics firm Cloud Theory, the price reductions are working.

Ford Mustang Mach-E movement has been “dramatic and immediate,” according to the data analytics company. The weekly movement rose from around 300 to over 1,000, even reaching over 1,800 in early March.

Ford-Mach-E
Ford Mustang Mach-E (Source: Ford)

Nearly a month after the price cuts took effect, Mach-E tripled its vehicle-movement share in the EV market, hitting 13.3% from 5.2%.

Cloud Theory highlights that despite reports of cooling demand, EVs are still sought after for the right price.

Ford-mach-e-price-cut
2023 Ford Mustang Mach-E (Source: Ford)

The bad news

Although the lower prices are working to move inventory, can Ford afford to keep prices lower?

Ford’s Model e electric vehicle unit lost $4.7 billion last year. The company said the rising losses were due to “extremely competitive pricing” and new EV investments.

EV volume was up 20% last year, but it was mainly driven by the F-150 Lightning. Ford is now trimming its workforce by one-third at its Rouge EV plant, where the electric pickup is built, citing slower-than-expected demand.

Ford-Lightning
Ford F-150 Lightning production (Source: Ford)

Despite rising Mach-E sales, Rick Wainschel, vice president of data and analytics at Cloud Theory, told Automotive News there are some “dark clouds” lingering.

Ford’s Mach-E turn rate continues to trail behind the industry average. Even with the price cuts, the Mach-E’s turn rate reached 33%. Although that’s up from 7% before the reductions, it’s still behind the average of 45%.

According to its data, Ford had around 18,000 Mach-E’s in inventory at the end of March. “It’s better, and it’s climbing closer to a more normal rate, but it’s still below the total,” Wainschel explained.

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Ford Mustang Mach-E (Source: Ford)

At least one dealer is seeing the results. Doug North, who owns North Brothers Ford in Westland, Michigan, said customers who previously saw EVs as unaffordable are “now coming in and looking at them — and buying.”

Although North considered slowing Mach-E allocation, the price cuts “really changed it quickly.” North explained, “It’s working very well.”

Shifting to more affordable EVs

Meanwhile, Ford is shifting plans from large to smaller, more affordable EVs. CEO Jim Farley said the automaker is developing a low-cost EV platform to keep up with Tesla and low-cost Chinese automakers.

Farley said the company assembled a “skunk works” team with some of the best EV engineers. The team is led by Alan Clarke, a top engineer on Tesla’s Model Y and Model 3.

CFO John Lawler reaffirmed these plans at the BofA Auto Summit last week, saying, “The game will not be fought and won with larger vehicles,” smaller, low-cost ones will win in the end.

Ford-Explorer-EV
All-electric Ford Explorer (Source: Ford)

According to Lawler, the new platform will have several “top hats” for new, low-cost electric SUVs, trucks, sedans, and vans.

A recent Bloomberg Businessweek report revealed the first models to launch on the platform are expected to be a smaller, cheaper, pickup and SUV. The first model is expected to begin rolling out in 2026 with a starting price of around $25,000.

2023 Ford Mustang Mach-E Trim Previous MSRP New Starting price Difference
Select RWD $42,995 $39,895 -$3,100
Select AWD $45,995 $42,895 -$3,100
Premium RWD $46,995 $42,895 -$4,100
Premium AWD $49,995 $45,895 -$4,100
Premium RWD (Extended Range) $53,995 $45,895 -$8,100
Premium AWD (Extended Range) $56,995 $48,895 -$8,100
California Route 1 AWD $56,995 $48,895 -$8,100
GT $59,995 $52,395 -$7,600
GT (Performance Edition) $64,995 $57,395 -$7,600
2023 Ford Mustang Mach-E prices (Not including $1,800 destination fee)

Ford’s low-cost EV platform is designed to rival Tesla and low-cost Chinese automakers like BYD. Farley called BYD’s new Seagull, starting at $9,700 (69,800 yuan), “pretty damn good,” as he warned industry peers.

If you’re looking to get a steal on the 2023 Ford Mustang Mach-E while it’s still in stock, we can help you get started today. You can use our link to find deals on the Ford Mustang Mach-E at a dealer near you.

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EPA’s Zeldin starts efforts to poison you, raise fuel costs and harm US industry

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EPA's Zeldin starts efforts to poison you, raise fuel costs and harm US industry

Lee Zeldin, titular head of the Environmental “Protection” Agency, officially announced several efforts to harm Americans’ health, increase their fuel costs by tens of billions of dollars per year, and to ensure that US manufacturing be less competitive into the future.

Zeldin called his actions today, mostly in the form of press releases declaring rollbacks of money-saving and pollution reducing measures, “the greatest day of deregulation in US history.”

Between the Obama and Biden administrations, the US saw significant progress on the environmental front, with federal rules cleaning up air and water pollution from power plants and vehicles, encouraging the onshoring of clean manufacturing, and increasing efficiency thus saving Americans money on energy costs.

All in all, the Biden-Harris administration’s policy improvements would save over $250 billion per year and 200k lives, all while making US industry more prepared for the global green transition that is happening now whether you like it or not.

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However, that’s all bad news for the enemies of America, and so today, one of them started efforts to reverse all of those positive moves.

Unfortunately for America and the world, the current occupier of the White House is convicted felon Donald Trump, who finally received more votes than his opponent on his third attempt (despite committing treason in 2021, for which there is a clear legal remedy).

And, in what is a common trend, his appointee to the position of Chief Saboteur at the Environmental Destruction Agency is one of the worst people possible for the job: Lee Zeldin, a man who has taken $269,608 in lifetime political bribes from the oil industry and, in return for those bribes, says he wants to protect clean air by making the air dirtier.

Today Zeldin put that claim into action… er, well, into more talk… by releasing a swath of unspecific press releases declaring his intent to increase harm and costs for Americans in all sorts of realms.

Most of these press releases focus on the same platitudes and Orwellian doublespeak that we have come to expect from a bought-and-paid oil stooge, claiming that the efforts will reduce costs when they in fact will raise costs, and that they will somehow clean up the environment while they dirty it.

A few specific efforts are pointed out, such as trying to reverse an electric vehicle mandate that doesn’t exist, showing that Zeldin is not just hostile to Americans, but also ignorant of the policy that he’s supposed to be administering. And, flying in the face of science, an effort to remove the EPA’s endangerment finding – a scientific finding which correctly acknowledges the danger of greenhouse gas emissions.

Zeldin also uses some questionable language, such as acknowledging that he’s putting a “dagger straight into the heart” of efforts to lower your costs and rid your life of the poisons that he has been paid to spread.

However, the true effects of these initiatives has not yet been seen, and is even hard to predict given the unspecific nature of the claims made and the long timelines for US rulemaking.

US rulemaking is a long and deliberate process that requires consensus and for rulemaking to have a scientific basis. Rules cannot be “arbitrary and capricious” – which makes it hard for a group of people who embody those terms more than almost anyone on Earth to push anything through.

This is also why Biden’s EPA rules took years to implement and went through many rounds of modification and hundreds of pages of well-considered scientific backing (I read it, and doing so gave me a lot of faith in the way government thinks through things. You should try the same, in a field you have expertise in). And why some rules didn’t make it in under the deadline before the saboteurs took over. In the same way, you can’t just blow everything up overnight – there’s a process involved here.

Further compounding Zeldin’s attempted sabotage of American interests is a recent court opinion overturning the Chevron rule. The effect of this would be that administrative agencies like the EPA have less authority to make changes on their own without going to courts or Congress first, which means that any changes made by Zeldin can potentially be challenged even moreso by the actual environmental protectors of this country – nonprofits like the Natural Resources Defense Council, Sierra Club, Environmental Defense Fund and others.

These groups had significant success in challenging moves made by corrupt oil stooge Scott Pruitt and ignorant coal lobbyist Andrew Wheeler to sabotage American health during Mr. Trump’s first occupation of the White House. The NRDC, for example, won over 90% of the cases they brought during that time frame.

And the groups are all lining up to oppose these harmful actions today.

“The Trump administration’s plans, as announced by executive order, would gut the bedrock national and state clean air standards that have been reducing air pollution and protecting communities across the country. They would also undermine investments, jobs and affordability for clean vehicles. The public has a right to know what the Trump administration is doing and why they are pursuing this harmful agenda. We are going to court to ensure they do.”

-Alice Henderson, Director and Lead Counsel for Transportation and Clean Air, Environmental Defense Fund

EPA Administrator Lee Zeldin today announced plans for the greatest increase in pollution in decades. The result will be more toxic chemicals, more cancers, more asthma attacks, and more dangers for pregnant women and their children. Rather than helping our economy, it will create chaos.

-Amanda Leland, Executive Director, Environmental Defense Fund

Donald Trump’s actions will cause thousands of Americans to die each year. It will send thousands of children to the hospital and force even more to miss school. It will pollute the air and water in communities across the country. And it will cause our energy bills to go up even more than they already are because of his disastrous policies. But as they put all of us at risk, Trump and his administration are celebrating because it will help corporate polluters pad their profit margin. 

The American people should be furious. The EPA exists to protect us from serious pollution that endangers our lives and wellbeing, but Trump and Lee Zeldin are attempting to turn it into corporate polluters’ best friend. 

Make no mistake about it: we will fight these outrageous rollbacks tooth and nail, and we will use all resources at our disposal to continue protecting the health and safety of all Americans.

-Ben Jealous, Executive Director, Sierra Club

Breaking faith with the American people and breaking 50 years of laws of the land, the Environmental Protection Agency today abandoned protecting human health and the environment. Repealing or weakening these important safeguards on pollution from cars, power plants, and oil producers would mean higher energy bills, more asthma and heart attacks, more toxins in drinking water, and more extreme weather. 

At a time when millions of Americans are trying to rebuild after horrific wildfires and climate-fueled hurricanes, it’s nonsensical to try to deny that climate change harms our health and welfare. 

Still, today’s announcement is only the start of the process – not the end. Before finalizing any of these actions, the law says EPA must propose its changes, justify them with science and the law, and listen to the public and respond to its concerns. NRDC’s scientists and lawyers will be there to fight back at every step of the way.

Jackie Wong, senior vice president for climate and energy, Natural Resources Defense Council

Finally, it should be noted that, while the US is attempting policy suicide by saddling it’s people with more harm and higher costs, the rest of the world is not doing the same. While the US is actively backing away from clean manufacturing, China and Europe aren’t.

China is producing more clean vehicles, and increasing exports of them every year, and Europe recently saw an opening to “declare independence from the United States” while investing over $100 billion into onshoring clean manufacturing.

Other countries are making the transition and ready to lead the world into the present, while American republicans kick and scream the country into obscurity. This is what a slim plurality of voters wanted, and it’s what you’re getting.


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BMW gives a sneak peek at the new i3 and iX3 during final stages of testing [Video]

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BMW gives a sneak peek at the new i3 and iX3 during final stages of testing [Video]

BMW is preparing to launch its next-gen EVs, promising to deliver significantly more range, faster charging, and advanced new tech. With their debut just around the corner, BMW is giving us a closer look at the upcoming i3 and iX3 as it wraps up testing.

BMW’s new i3 and iX3 EVs are coming soon

The first Neue Klasse model, the iX3, will go into series production later this year, followed shortly after by the i3.

Although we will learn full specs later this year, BMW said its advanced new 800V platform is a “quantum leap forward” delivering 30% faster charging while boosting range by up to 30%. Even better, it will enable lower prices.

The platform will house BMW’s next-gen electric motors (up to four) and batteries. BMW confirmed the new NMC batteries feature its new Gen6 cylindrical cells, which are 20% more energy dense than the previous prismatic cells.

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For the first time, BMW’s “Heart of Joy” ECU combines the drivetrain and driving dynamics into one single unit to maximize efficiency.

The ECU was developed 100% in-house, featuring four “super brains” that provide “more than 20 times the computing power” compared to BMW’s current vehicles. In other words, BMW’s next-gen iX3 and i3 will be smarter, more powerful, and more efficient than ever.

BMW-i3-iX3
BMW Neue Klasse electric SUV (iX3) and sedan (i3)(Source: BMW)

With testing nearly complete, we are getting a closer look at BMW’s upcoming Neue Klasse. BMW previewed the new i3 and iX3 testing under extreme conditions.

BMW’s electric SUV was shown ripping across South Africa’s desert during “final preparations” for hot-land testing as it gears up for its big debut later this year.

BMW iX3 electric SUV testing in South Africa (Source: BMW Group)

The gas-powered X3 is one of BMW’s top-selling vehicles and will still be sold alongside the upcoming EV version.

Meanwhile, the i3 sedan will follow the iX3 as the second electric vehicle based on BMW’s new platform. It was shown during cold weather testing in Sweden, skating across the icy tundra. The i3 will also make an official appearance later this year before launching in early 2026.

BMW i3 electric sedan testing in Sweden (source: BMW Group)

As you can see, BMW updated the new generation with a refined face and sportier overall feel. The signature kidney grille remains, but cameras and radars power new ADAS features.

We will find out more later, but to give you an idea, the 2024 i4 has an EPA-estimated range of up to 301 miles and fast charging (10% to 80%) in 31 minutes. A 30% improvement would suggest a range of around 390 miles and fast charging in less than 22 minutes.

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Tesla (TSLA) Q1 delivery estimate on Wall Street is still at 418,000 EVs, but they are dreaming

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Tesla (TSLA) Q1 delivery estimate on Wall Street is still at 418,000 EVs, but they are dreaming

Tesla (TSLA) delivery consensus from Wall Street is still at 418,000 electric vehicles in Q1 2025, but they are dreaming.

Deliveries are currently tracking about 40,000 units lower.

Tesla delivered just short of 387,000 vehicles in Q1 2024 and 1.8 million vehicles in 2024—the automaker’s first year of deliveries being down since it achieved high-volume production.

Now, analysts are wondering if deliveries are going down for Tesla in 2025.

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Wall Street has been quite optimistic so far. The Wall Street delivery consensus for Tesla’s Q1 2025 started the year at 464,000 deliveries, which is slightly down from Q4 2024, but it is up a massive 20% year-over-year.

However, analysts have been gradually updating their estimates, and the consensus is now it sits at 418,000 deliveries, which would still be up 8% over Q1 2024.

That’s surprisingly high for anyone who has been watching Tesla closely this quarter since deliveries have been tracking below Q1 2024.

As of the end of February, Tesla is down roughly 43% in Europe – or about 20,000 units behind Q1 2024. In China, Tesla is trailing about 7,000 units behind where it was last year.

The data is more opaque in the US, but S&P data just released some data based on vehicle registration for January in the US, and Tesla is down 11% or about 4,000 units.

If you have been doing the math, it means that available data shows that Tesla is about 31,000 units behind where it was last quarter in its 3 main markets – with a few weeks left to report in China, a month in Europe, and two months in the US, to be fair.

31,000 units lower than 387,000 would mean 356,000 deliveries in Q1 2025, but there’s obviously still time for Tesla to either catch up or fall further behind.

Wall Street analysts are notoriously slower to update their numbers, but some have been catching up this week.

Guggenheim updated its delivery estimate from 405,000 deliveries to 358,000 units in Q1 2025 today.

JP Morgan also updated its delivery estimate from 444,000 to 355,000 in an update shared with clients today.

Both these firms have bearish outlooks on Tesla’s stock.

Morgan Stanley is one of the most bullish firms on Tesla, and they also came out with a new note today reiterating an overweight rating on Tesla’ stock. Analyst Adam Jonas says that he still sees Tesla’s volume growing 7%, which would put deliveries at 414,000 units this quarter.

As for prediction market Kalshi, which creates estimates based on people betting on Tesla’s delivery results, the estimate currently sits at 324,000 deliveries:

It’s fair to say that delivery predictions for Tesla’s Q1 2025 are currently quite all over the place.

Electrek’s Take

I am sure that the Wall Street consensus will come down by the end of the month because it is incredibly inflated right now.

It should at least be under Q1 2024.

On the other hand, I think the prediction market on Kalshi is probably overly pessimistic, but it’s also not impossible.

Tesla’s US sales this month are a bit of a mystery and they probably didn’t look good if Elon resorted to giving Trump another $100 million and having him do an informercial for the company at the White House.

We have more data coming from insurance registration in China in the coming weeks that should give us a pretty good idea.

Tesla certainly needs to ramp up deliveries of the new Model Y in China in the coming weeks. Otherwise, the Kalshi prediction could become accurate.

What do you think? What’s your prediction for Tesla in Q1 2025? For now, I think it is undoubtedly below 380,000 units and no less than 350,000 units.

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