Connect with us

Published

on

Daniel Suárez winning the third-closest NASCAR race in history. Shane van Gisbergen becoming the first driver to win on their Cup Series debut in 60 years. Ross Chastain stealing a place in the Championship 4 with his rulebook-bending wall ride at Martinsville.

Three of the most viral, genre-defying moments in recent NASCAR history, all tied together by one common thread: all were accomplished by drivers for Trackhouse Racing.

The team founded by Justin Marks and co-owned by Pitbull has a knack for making headlines, either by winning races (only NASCAR behemoths Hendrick Motorsports, Joe Gibbs Racing and Team Penske have more victories in the past three-plus seasons than Trackhouse’s seven), by employing drivers who make any given event must-see TV (see: van Gisbergen’s win on the streets of Chicago last summer or 2007 Formula One world champion Kimi Räikkönen contesting rounds at Watkins Glen and Circuit of the Americas), or by having its Grammy-winning co-owner headline concerts corresponding with major dates on the NASCAR calendar.

Trackhouse is a marketer’s dream, boasting a unique combination of on-track success with off-track intrigue. The team’s headquarters in Concord, North Carolina is filled to the brim with knowledge of the American racing landscape.

“[Marks] is an exceptionally open-minded person. He’s always looking for opportunities, but not opportunities to do things like other people do them, for opportunities for him to do things the way he wants to do them,” former NASCAR Cup Series race winner and Marks’ CARS Tour co-owner Jeff Burton said to ESPN. “He’s very innovative, creative. Over there in the Cup team, they talk about being disruptive and trying to do things differently, and that’s the experience that I’ve had.”

You can understand, then, why Trackhouse would be attractive to MotoGP, whose teams are all owned by outfits based in Western Europe and Japan. While F1 continues to enjoy its boom in popularity in the U.S. and NASCAR continues to deliver dependable ratings (even if they aren’t what they were during stock car racing’s height of popularity 25 years ago), the two-wheeled equivalent of Formula One is still waiting for its “Drive to Survive” moment, the pop-culture crossover from niche audience to water-cooler conversation.

When the sport announced in November that it was not selecting CryptoData RNF Aprilia to participate in the 2024 championship, it didn’t take long for confirmation to arrive that Trackhouse would take its places on the grid.

“There is probably some pressure on us to deliver some value for MotoGP in the North American market, but I think it’s something that we’re uniquely positioned to be able to do just because of the voice that we already have in motorsports in North America,” Marks told ESPN. “There’s a lot of people that are already paying attention to us because of Project 91 (the operation that brought Räikkönen and Van Gisbergen to the Cup Series), because of the moments that we’ve had in NASCAR, because of Pitbull and all the things that we do. So we’ve already got a voice, and being able to introduce MotoGP into that conversation, I think we’ve got endemic followers and fans that are going to automatically maybe tune into MotoGP because Trackhouse is there.”

Converting even a fraction of those Trackhouse fans would be a boon for motorcycle grand prix racing. While the series enjoyed record in-person attendance in 2023, up 17% from the previous year, that hasn’t necessarily translated to success in the United States. Live broadcasts for the Saturday Sprint and Sunday grand prix from the second round in Portugal last month were seen by 182,000 American viewers, while the NASCAR Cup Series circulated Circuit of the Americas that same weekend in front of a television audience of 3.31 million.

MotoGP’s new broadcast rights deal in the U.S. with Warner Brothers Discovery will undoubtedly help, with 30 GPs and Sprints airing live in 2024 compared with zero last season, but Trackhouse’s ability to tap into an existing audience of American race fans holds enormous potential for the sport.

How will Marks’ team do that? For starters, cross-promotion.

Trackhouse brought one of its Aprilia RS-GP show bikes to Daytona International Speedway in February, on display for everyone wandering through the hospitality area of the Daytona 500. Marks helped organize a NASCAR demonstration lap when MotoGP visits Circuit of the Americas in Austin this weekend. Ahead of Trackhouse Aprilia’s arrival in the Texas capital, it stopped in North Carolina to visit the NASCAR shop, where riders Miguel Oliveira and Raúl Fernández got behind the wheel of a stock car.

All of it captured on camera, curated for social media. This is the second, and arguably biggest, tenet of Trackhouse’s ability to attract new fans.

The 2024 MotoGP season is just two races (and two preseason tests) old, but already the content that the Trackhouse Aprilia team has produced has stood out from its rivals. There is a polish to its video edits that is unrivaled in the paddock, fans are being introduced to the personalities behind Oliveira and Fernández, there is an attention to detail that comes from an organization dedicated to the craft.

“We’ve really leaned into that on the NASCAR side and built a very strong content team. It’s one of the strongest divisions in the company on the NASCAR side, and that’s something that we want to grow on the MotoGP side,” Marks said. “We want to be able to tell the stories of our riders and the stories of our executives and our mechanics going down the road and flying all over the world. Right now we basically have one content guy that goes around the world with the MotoGP team but has the support of our content team here in North America, but I think that we will grow that over time.

“The broadcast of the races, that’s really telling the story of what happens on the race track, but social media is where you tell all the ancillary stories around what happens on the race track. So that’s where we’ve made big investments and continue to make big investments, and I think we have a massive opportunity on the MotoGP side to really establish our voice and our personality and work to bring content and behind-the-scenes stories to the MotoGP fans that they haven’t seen yet.”

There’s much more to winning over the American audience and new fans of MotoGP, though. The production quality of the team’s content can be worthy of an Academy Award, but if Trackhouse Aprilia doesn’t deliver on track, it will count for little.

Talk to anyone who knows Marks, though, and, yes, they will rave about his creativity and his innovation and his vision, but they will also bring up how competitive he is.

“I don’t think [Marks is] in this to just show up,” Dan Rossomondo, chief commercial officer of Dorna Sports, the commercial rights holder of MotoGP, said to ESPN. “I think he’s in this to compete.

“I think that if you give them time, they’re going to invest in the right — when I say ‘invest,’ I just don’t mean money. I think they’re going to spend the right amount of time and the right amount of resources and the right amount of ideation on getting to the top of the grid.”

Trackhouse Racing was winless with Suárez in its first season in the NASCAR Cup Series. When it expanded to become a two-car operation in 2022, the team claimed three victories. Marks thinks it will take a year for his MotoGP operation, which largely absorbed the now-defunct CryptoData RNF team, to fully embrace the Trackhouse way of doing business. When it does, though, he has a clear vision for his outfit.

“What we really want, and this is where [former Yamaha, Suzuki and Alpine F1 boss and newly appointed Trackhouse Aprilia team principal Davide Brivio] is going to be very instrumental for us, is we want to be the strongest independent team in the sport,” Marks said.

In 2023, Pramac Ducati became the first independent team in the history of MotoGP to win the teams’ championship. If Trackhouse can replicate that feat in the years to come, you can bet that Marks’ team will have won over a few fans — in the U.S. and beyond — along the way.

Continue Reading

Sports

Legacy club alleges interference in charter deal

Published

on

By

Legacy club alleges interference in charter deal

CHARLOTTE, N.C. — Legacy Motor Club on Wednesday sued the broker who helped negotiate its purchase of a charter from Rick Ware Racing, accusing him of tortious interference for now trying to buy Ware’s NASCAR team.

Legacy alleged in its filing in North Carolina Superior Court that T.J. Puchyr, acting as a consultant for the Cup Series team owned by seven-time NASCAR champion Jimmie Johnson, violated the state Unfair and Deceptive Trade Practices Act by using “insider knowledge and position of trust to interfere with Legacy’s Agreement with RWR.”

Legacy also accused Puchyr of making public personal attacks against Johnson when he announced last month his plans to purchase Ware’s race team.

The dispute began not long after Legacy entered into agreement for Johnson and his partners at Knighthead Capital Management to purchase one of Ware’s two charters. Legacy says the deal is for next season, when it plans to expand to three full-time Cup cars.

RWR maintains the deal was for 2027 because it already is under contract with RFK Racing to lease that organization a charter next season. Ware says he didn’t read the contract closely when he signed it to note that it read 2026, and that honoring the RFK contract and selling a second charter to Legacy next year would put the NASCAR team out of business.

Legacy in April sued Ware, but as that fight is playing out, it claims Puchyr struck a deal to buy RWR. Puchyr is a cofounder of Spire Motorsports and now acts as a motorsports consultant.

“Mr. Puchyr was well aware of the parties’ dispute. He knew of the charter purchase agreement between Legacy and RWR that he helped broker,” the suit contends. “Despite Mr. Puchyr’s insider knowledge of the contract, his obligations under his consulting agreement with Legacy, Legacy’s contractual right to a charter … Mr. Puchyr recently announced that he intends to purchase both of RWR’s charters for himself.”

The latest filing is part of two active lawsuits surrounding charters, which are at the heart of NASCAR’s business model. Having one is vital to a team’s survival.

23XI Racing and Front Row Motorsports are locked into a prolonged suit with NASCAR over antitrust allegations against the most popular motorsports series in the United States. 23XI, co-owned by retired NBA great Michael Jordan, and Front Row, owned by entrepreneur Bob Jenkins, last September refused to sign the charter agreements offered by NASCAR after more than two years of contentious negotiations on extensions.

The two were the only holdouts out of 15 organizations to refuse the extensions. They instead sued and are awaiting a federal judge’s decision on if they will be stripped of their six combined charters as the case heads toward a Dec. 1 trial date.

NASCAR has said it has asked multiple times for settlement proposals but heard nothing. NASCAR also has no intention of renegotiating the charter agreements held by 30 other teams.

Johnson, despite his own legal fight, said last weekend that he supported a settlement in the antitrust case.

“I would love to see a settlement of some kind,” Johnson said. “I really don’t think that getting into a knock-down, drag-out lawsuit is good for anybody.”

Continue Reading

Sports

Schwarber lifts NL in 1st ASG home run swing-off

Published

on

By

Schwarber lifts NL in 1st ASG home run swing-off

ATLANTA — The 2025 MLB All-Star Game featured the two best pitchers in the world on the mound to start for their respective leagues and the two best position players in the opposing lineups. It included the first automatic ball-strike system challenges in All-Star Game history, a rousing six-run comeback, a memorable appearance for a future first-ballot Hall of Famer and a beautiful tribute to the late Hank Aaron just miles from where he surpassed Babe Ruth on the career home run list.

But the exhibition, a remarkable show played at Truist Park on a muggy Tuesday night, will be remembered for how it ended.

When it was over, nearly four hours after the first pitch, the National League outlasted the American League behind Philadelphia Phillies slugger Kyle Schwarber in an unprecedented Home Run Derby-style swing-off, with a 4-3 homer edge after the score was tied at 6-6 through nine innings.

Schwarber pulverized three home runs on three swings in the swing-off after going 0-for-2 with a walk during the nine innings, becoming the first position player to win All-Star Game MVP without recording a hit in the game.

The American League leads the National League in the All-Star Game, with a record of 48 wins, 44 losses and 2 ties.

Officially, the result, just the Senior Circuit’s second victory in the past 12 matchups, didn’t have a winning or losing pitcher of record. Unofficially, it was one of the most enthralling endings to any marquee baseball game, exhibition or not.

“It’s like wiffle ball in the backyard,” AL manager Aaron Boone said.

The tiebreaker, a baseball version of a hockey shootout, was established in 2022. On Monday, both managers — Boone and the NL’s Dave Roberts — were required to submit their list of participants and alternates to MLB should the game need the swing-off after nine innings. Knowing starters usually shower and leave the ballpark well before the end of the game, the managers opted for reserves.

The exercise again appeared to be unnecessary once the NL took a 6-0 lead — fueled by New York Mets first baseman Pete Alonso‘s three-run homer — into the seventh inning. But the AL scored four runs in the seventh and tied the game when down to its last out in the ninth to send the 95th All-Star Game to the swing-off.

“Dave asked yesterday, ‘If there’s a tie, would you do it?'” said Schwarber, the only member of the Phillies who participated in this year’s All-Star festivities. “I said, ‘Absolutely,’ not thinking that we were going to end up in a tie when you say yes. And then as the game’s going, you’re looking at the score, you’re not really thinking the game’s going to end in a tie.”

But even that process prompted brief confusion. Roberts originally selected Schwarber, Arizona Diamondbacks third baseman Eugenio Suarez and Alonso, a two-time Home Run Derby champion. But Suarez, who was hit on his left hand by a pitch in the eighth inning, was scratched after being announced and replaced by Miami Marlins outfielder Kyle Stowers.

Boone countered with Athletics designated hitter Brent Rooker, Seattle Mariners outfielder Randy Arozarena and Tampa Bay Rays first baseman Jonathan Aranda.

Los Angeles Dodgers third-base coach Dino Ebel threw for the NL. New York Yankees first-base coach Travis Chapman assumed the pressure-packed duty for the AL.

Finally, the rules: Each player was granted three swings and an unlimited number of pitches to take them.

Rooker, the only participant to also take part in Monday’s Home Run Derby, led off with two homers. Stowers followed with one. Arozarena then extended the AL’s lead to 3-1, setting the stage for Schwarber.

Schwarber, a man seemingly built to smash baseballs over the wall, has never won a Home Run Derby. He lost in the finals in 2018 and failed to advance out of the first round in 2022; he hasn’t entered another one since. On Tuesday, however, he did not falter.

The three-time All-Star, after building some drama with a delayed emergence from the NL dugout, crushed three home runs, drawing louder and louder reactions with each one. The first was a 428-foot laser that traveled 107 mph to straightaway center. Next, he cracked a 461-foot, 109 mph moon shot to right field. He finished the spree with a 382-foot dinger, dropping down to one knee as the ball soared into the right-field seats and eliciting a rambunctious reaction from his temporary teammates.

“I think the first swing was kind of the big one,” Schwarber said. “I was just really trying to hit a line drive versus trying to hit the home run. Usually, that tends to work out, especially in games.”

The pressure shifted to Aranda. Needing one homer to tie, Aranda lifted a fly ball to the warning track before clanking a ball off the top of the brick wall in right field. His last swing produced a weak fly ball to left field, giving the NL the win at eight minutes to midnight.

“First time in history we got to do this,” Roberts said, “and I think it played pretty well tonight.”

By then, the early talk of the night was old news.

This year’s exhibition was the first game at the major league level outside of spring training to feature the automated ball-strike system, an expected precursor to MLB implementing the arrangement for all games beginning next season.

The rules on Tuesday were the same as the ABS challenge rules introduced during spring training. Each team received two challenges for the game. Only the pitcher, catcher or batter could request a challenge, and the request needed to be immediate without help from the dugout or other players on the field.

Five pitches were challenged Tuesday. The first was an 0-2 changeup that AL starter Tarik Skubal threw to San Diego Padres third baseman Manny Machado that plate umpire Dan Iassogna called a ball in the first inning. Skubal and his catcher, Cal Raleigh of the Mariners, didn’t agree and challenged the pitch to make history. The call was overturned, ending Machado’s at-bat with a strikeout.

“I wasn’t even going to use them,” Skubal said. “But I felt like that was a strike, and you want that in an 0-2 count.”

Skubal became the first Detroit Tigers pitcher to start an All-Star Game since Max Scherzer in 2013. Opposite him was the other Cy Young favorite.

A year after starting the All-Star Game for the NL with 11 career outings on his résumé, Pittsburgh Pirates sensation Paul Skenes received the nod again to become the 10th pitcher to start consecutive All-Star Games and the first to accomplish the feat in his first two seasons. Last year, in Texas, Skenes walked one batter in his scoreless inning, a blip that he said “pissed me off” and pushed him to attack hitters for his All-Star Game encore.

“I was throwing every pitch as hard as I could,” Skenes said, “hoping that it landed in the strike zone.”

The result: two strikeouts on 100 mph fastballs to Tigers teammates Gleyber Torres and Riley Greene to open the contest. Skenes admittedly reached back seeking to strike out the side, but Yankees slugger Aaron Judge grounded out on another 100 mph pitch to conclude Skenes’ night.

“That’s what the All-Star Game’s for,” Skenes said. “Every hitter’s trying to hit a home run. We’re trying to strike everybody out.”

In a fitting transition, 11-time All-Star Clayton Kershaw relieved Skenes, 14 years his junior, in the second inning.

Raleigh, Tuesday’s Home Run Derby champion, welcomed the Dodgers’ Kershaw with a 101.9 mph line drive that Chicago Cubs left-fielder Kyle Tucker snagged with a sliding catch. Kershaw then struck out the Toronto Blue JaysVladimir Guerrero Jr. looking at an 87 mph slider on his sixth pitch, prompting Roberts to emerge from the NL dugout to take the ball from Kershaw and end what could have been the final All-Star Game appearance of his Hall of Fame career.

A legend selection for the game by commissioner Rob Manfred, Kershaw delivered a pregame speech in the NL clubhouse.

“We have the best All-Star Game of any sport,” said Kershaw, who on July 2 became the 20th pitcher to record 3,000 career strikeouts. “We do have the best product. So to be here, to realize your responsibility in the sport, is important. And we have Shohei [Ohtani] here. We have Aaron Judge here. We have all these guys that represent the game really, really well, so we get to showcase that and be part of that is important. I just said I was super honored to be a part of it.”

In the end, Kershaw was part of something never seen before.

Continue Reading

Sports

MLB re-creates Aaron’s record 715th HR at ASG

Published

on

By

MLB re-creates Aaron's record 715th HR at ASG

ATLANTA — Major League Baseball honored late Hall of Famer Hank Aaron by re-creating his record-breaking 715th home run through the use of projection mapping and pyrotechnics during Tuesday night’s All-Star Game.

After the sixth inning, the lights went down at Truist Park and fans stood holding their cellphone lights. The scene from April 8, 1974, at the old Atlanta-Fulton County Stadium was projected on the infield and shown on the video board.

The high-tech images of Aaron and other players were seen before a blaze of a fireball launched from home plate to signify the homer that pushed Aaron past Babe Ruth’s then-record of 714 homers.

Aaron’s widow, Billye Aaron, stood and waved as the cheers from the sellout crowd of 41,702 grew louder.

National League players warmed up for the game in batting practice jerseys with Aaron’s No. 44 on the back

One year ago, MLB celebrated the 50th anniversary of Aaron’s homer with announcements for a new statue at Baseball’s Hall of Fame and a commemorative stamp from the U.S. Postal Service.

Commissioner Rob Manfred also helped honor Aaron in Atlanta last year by joining the Braves in announcing the $100,000 endowment of a scholarship at Tuskegee University, a historically Black university in Aaron’s home state of Alabama.

Manfred noted the Henry Louis Aaron Fund, launched by the Braves following Aaron’s death in 2021, and the Chasing the Dream Foundation, created by Aaron and his wife, were designed to clear paths for minorities in baseball and to encourage educational opportunities.

Aaron hit 755 home runs from 1954 to 1976, a mark that stood until Barry Bonds reached 762 in 2007 during baseball’s steroid era.

Aaron was elected to the Hall in 1982. A 25-time All-Star, he set a record with 2,297 RBIs. He continues to hold the records of 1,477 extra-base hits and 6,856 total bases.

Continue Reading

Trending