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Ford is putting “everything on the table” to keep up with Tesla and fast-rising Chinese EV makers like BYD. In a new memo, Ford asked suppliers to cut EV costs after its Model e unit continued to bleed billions in Q1.

Like many rivals, Ford introduced significant price reductions to keep up with Tesla’s price cuts. Although the move has helped boost demand, it’s also costly.

For example, after dropping Mustang Mach-E prices 17% earlier this year, volume shot up by 141%.

Ford’s Mustang Mach-E was the second best-selling electric SUV last quarter, behind Tesla’s Model Y, with 9,589 units sold. That’s up 77% over Q1 2023. The F-150 Lightning remained the top-selling electric pickup in the US, with 7,743 models sold (+80% YOY).

All Ford electric vehicles saw double-digit (or triple-digit) growth in Q1, with E-Transit sales up 148% (2,891).

However, in its first-quarter earnings last month, Ford revealed its Model e EV business lost another $1.3 billion. The loss comes after Model e posted a net loss of around $4.7 billion last year.

2024 Ford F-150 Lightning Flash (Source: Ford)

The automaker expects the losses to continue piling up, with Model e projected to lose another $5.5 billion this year.

Ford has already delayed several projects, including its three-row electric SUV, as it works to “substantially reduce the costs of the batteries,” according to CEO Jim Farley.

All-electric Ford Explorer (Source: Ford)

Farley believes the company can better compete with smaller, more affordable EVs. As a result, Ford is shifting funding (including around $12 billion in EV investments) to optimize profitability.

Ford is asking suppliers to cut EV costs

Ford’s CEO stressed that Model E needs to “stand on its own.” To do so, Ford has already implemented several cost-cutting measures.

Its most recent is to work with its suppliers. In a recent memo (obtained by Crain’s Detroit Business), Ford asked suppliers to help cut EV costs as it works toward profitability.

Ford Mustang Mach-E (Source: Ford)

“We have all invested heavily in the success of the EV business, and we will all win or lose together,” stressed Ford’s chief supply chain officer, Liz Door. “To enable affordability, it is of paramount importance that our EV portfolio achieves further levels of material cost efficiency.”

In the note, Ford asked its suppliers to create “incremental cost-reduction proposals” for current and next-gen EVs. These include the F-150 Lightning, Mustang Mach-E, E-Transit, and P800 electric pickup and Ford’s larger electric SUV.

2024 Ford F-150 Lightning lineup (Source: Ford)

“We need your best ideas to drive cost reduction, even if they have been previously rejected by Ford,” Door said. With “Everything on the table,”

Ford is seeking investment ideas that support profitability. Examples of investments could include “commercial, design, content, footprint, and value chain” actions.

The actions could also involve “adjusting capacity downward where necessary, repurposing capital as needed, understanding spending curves and discussing all options,” the memo stated.

Electrek’s Take

Ford is looking for anything to slow its EV unit from bleeding billions of dollars. The company expects every new EV to make money in the first 12 months of launching. To do so, working with suppliers will be critical.

Rivian is another company that has worked with its suppliers to gain control of costs. The EV maker invited supplier partners to its Normal, IL manufacturing plant to discuss win-win opportunities to cut costs.

Meanwhile, Ford is following Toyota with plans to introduce more hybrids as a bridge to its next-gen vehicles. A move that could set it further behind in the long-run.

If you’re in the market for a new EV, Ford’s recent price cuts make the Mach-E and F-150 Lightning even more attractive. You can use our links below to view deals on Ford’s electric vehicles in your area.

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Tesla finally releases Autopilot safety data after more than a year




Tesla finally releases Autopilot safety data after more than a year

Tesla has finally decided to release its Autopilot safety data report after taking a break of more than a year.

For years, Tesla used to release a “Vehicle safety report” that tracked miles between accidents in its vehicles based on the level of Autopilot used or not used and compared it to the industry average.

The automaker used the report to claim that its Autopilot technology resulted in a much safer driving experience and that its vehicles would crash much less often than the average car in the US even without Autopilot.

The data was always limited and criticized for not taking into account that accidents are more common on city roads and undivided roads than on the highways, where Autopilot is most commonly used.

But it was the only data that Tesla was willing to release about its Autopilot and therefore, it was still useful to track progress.

However, Tesla stopped reporting the data after Q4 2022 without explaining why.

Tesla has now decided to release the data more than a year later:


Interestingly, Q1 2023, which Tesla is only releasing now, showed a significant decrease in miles driven between accidents compared to the same period for the year prior, which might explain why Tesla stopped releasing the data at that time.

The automaker is only now releasing the data as Q1 2024 shows a significant improvement for Autopilot:

In the 1st quarter, we recorded one crash for every 7.63 million miles driven in which drivers were using Autopilot technology. For drivers who were not using Autopilot technology, we recorded one crash for every 955,000 miles driven. By comparison, the most recent data available from NHTSA and FHWA (from 2022) shows that in the United States there was an automobile crash approximately every 670,000 miles.

The data is better compared year-over-year rather than quarter-over-quarter due to seasons having a significant impact on accident rates.

Electrek’s Take

This data doesn’t include Full Self-Driving although that gets murky as of late since Tesla now uses the same software stacks with limited functionalities for Autopilot.

It’s nice to see a significant improvement in safety in Q1 2024 despite the limited usefulness of the data. However, I’m really disappointed in Tesla for only releasing the data now that it starts looking better and stopping to release the data in Q1 2023 as it looked bad.

This shows a lack of transparency that doesn’t help build confidence in ADAS systems.

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This ‘supercharger on wheels’ brings fast charging to you




This 'supercharger on wheels' brings fast charging to you

Mobile car care company Yoshi Mobility just launched a DC fast charging EV mobile unit that it likens to “a supercharger on wheels.”

Yoshi Mobility saw that its existing customers needed mobile EV charging in places where infrastructure has yet to be installed, so the Nashville-based company decided to bring the mountain to Moses.

“We recognized a demand among our customers for convenient daily charging, reliable private charging networks, and proper charging infrastructure to support their fleet vehicles as they transition to electric,” said Dan Hunter, Yoshi Mobility’s chief EV officer and cofounder.

The company says its 240 kW mobile DC fast charger, which can turn “any EV” into a mobile charging unit, is the first fully electric mobile charger available. It can provide multiple charges in a single trip but doesn’t detail how they charge the DC fast charger or who manufactured it. (I’ve asked for more details.)

Yoshi is launching its mobile charger on two GM BrightDrop Zevo 600s and will introduce additional vehicles throughout 2024. It aims for full commercialization by Q1 2025. (I wonder if the Zevo 600 ever charges itself? Yes, I asked that too.)

Yoshi Mobility says it’s already deployed its EV charging solutions to service “major OEMs, autonomous vehicle companies, and rideshare operators” across the US. Its initial customers are made up of large EV operators managing “hundreds” of light-duty vehicles requiring up to 1 megawatt of energy per day that don’t yet have grid-connected EV chargers. I’ve asked Yoshi for details of who it’s working with, and will update if they share that info.

The company says pricing is based on location and enterprise charging needs. Once under contract for service, the service will be deployed to US-based customers within 10 days.

To date, Yoshi Mobility has raised more than $60 million, with investments from GM Ventures, Bridgestone, ExxonMobil, and Y-Combinator in Silicon Valley.

Read more: Mercedes-Benz just opened more DC fast chargers at Buc-ee’s in Texas

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Toyota US boss says company is ‘catching up’ on electric vehicles




Toyota US boss says company is 'catching up' on electric vehicles

Is Toyota catching up in the US electric vehicle market? Although Toyota’s US boss, Ted Ogawa, admits it’s behind Tesla, he believes the company is “catching up” on electric vehicles and new tech.

Toyota has been among the biggest laggards in shifting to fully electric vehicles. After a rocky start (including a recall) with the launch of its first EV in the US, the bZ4X, Toyota has failed to gain traction in the market.

Of the over 2.2 million Toyota vehicles sold in the US last year, only 9,329 were all-electric, or less than 0.5%.

The trend has continued this year, with only 1,897 bZ4X models sold through March. That’s less than 0.4% of the over 486,000 Toyota vehicles sold in Q1.

Ogawa says Toyota is watching customer demand for EVs rather than regulations. “However, the BEV was our missing piece two years ago, so that’s why we were very much criticized,” Ogawa explained in a new interview with Automotive News.

After building internally over the past two years, Toyota’s US boss believes the company is “catching up” on electric vehicles and new tech.

2024 Toyota bZ4X (Source: Toyota)

Is Toyota catching up on electric vehicles?

For example, Ogawa said that Toyota headquarters is building a “very exclusive factory” for EVs.

The new “BEV Factory” will feature several new technologies new to Toyota. The company showed off its next-gen EV production line last year with Giga casting, a process made popular by Tesla.

Mixed production at Motomachi factory (Source: Toyota)

Toyota says its “wealth of knowledge” about molds will help speed up production. The company believes it can reduce the lead time for changing molds to around 20 minutes compared to 24 hours.

Other tech like self-propelled assembly lines and robots are promised to enhance efficiency while minimizing defects.

(Source: Toyota)

Toyota also revealed new EV battery plans last summer, including two next-gen batteries due out by 2027. The first “Performance” battery is promised to feature over 800 km (497 miles) range while cutting costs by 20% compared to the bZ4X.

Meanwhile, the “Popularisation” version, due out in 2026-2027, is expected to feature over 600 km (372 miles) range at 40% lower costs.

Toyota EV battery roadmap (Source: Toyota)

Further out (2027-2030), Toyota plans to launch a series of “further evolution” batteries, including solid-state batteries with over 1,000 km (621 mi) range and 10-min fast charge.

Ogawa believes “this is kind of the starting year of the real multipath way, like the hybrid, which we already have, and then plug-in, something between hybrid and BEV, and then BEV, which it is time to introduce to the market.”

Although Toyota is “of course” behind Tesla’s battery tech, according to Ogawa, the company is “catching up.” Ogawa said Toyota is not only catching up on EVs but “also the ecosystem surrounding the BEV area, such as the home charging or energy management.”

Electrek’s Take

Is Toyota really catching up this time? We’ve heard this several times in the past from executives.

With EVs accounting for less than 0.4% of sales in the US, Toyota will need to do more to prove it. Toyota planned to launch solid-state EV batteries in 2021 and 2022, but now we are not expected to see them hit the market until around 2028 (at the earliest).

Other tech, like Giga casting and automated production, will help improve efficiency, but new EVs are not expected to debut until 2026.

Toyota has made several investments recently to boost US production, including a $1.4 billion investment in Indiana to build a new electric SUV, separate from its promised three-row EV model.

Can new models and tech help Toyota catch up in the electric vehicle market this time? Let us know your thoughts in the comments.

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