The race for Number 10 begins in earnest today following Rishi Sunak’s decision to call a snap summer general election in a high stakes move that could bring to an end his party’s 14 years in government.
The prime minister took the gamble of his political life when he announced that he will go to the country on 4 July – much sooner than had been expected and while the Tories are languishing behind Labour in the opinion polls.
Outlining his decision in the pouring rain outside of Downing Street, a sodden Mr Sunak said that “now is the moment for Britain to choose its future” as he claimed his party could be trusted to lead the country in a time of global instability.
A July election is earlier than many in Westminster had expected, with a contest in October or November widely thought to have been more likely.
The move has surprised and even upset some within the Conservative ranks, with senior figures telling Sky News’ political editor Beth Rigby the decision is “madness” given Labour’s 20 point lead in the polls.
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Image: Rishi Sunak delivers a speech calling for a general election.
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1:32
Sky News election announcement
Some Tory MPs publicly expressed their concerns, with backbencher Tracey Crouch posting on X: “I am feeling quite emotional about all this.
“I was anticipating an autumn departure from Parliament and still had important issues to raise on behalf of my constituents between now and then. I am sad that I won’t now get to do that.”
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The election timing allows just two days for “wash-up”, when the government finalises non-contentious pieces of legislation before parliament is dissolved.
It means that some of the Conservative’s flagship plans, such as a ban on smoking, leasehold reforms and improvements to renters’ rights might be left to the next government.
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Mr Sunak is said to have made the calculation that little would change between now and November.
Housing Secretary Michael Gove is said to have been among those who backed the gamble during emergency cabinet discussions, telling the prime minister: “Who dares wins. And you dared, and you’re going to win.”
The announcement came after the Office for National Statistics said inflation slowed to 2.3% in April, down from 3.2% in March.
In a sign of what the election will be fought on, the prime minister made the economy a key element of his pitch to the nation, saying the inflation figures are “proof that the plan and priorities I set out are working”.
He also highlighted Vladimir Putin’s invasion of Ukraine, the tensions in the Middle East relating to the Israel-Hamas conflict, the threat of China and migration “being weaponised by hostile states to threaten the integrity of our borders”.
“These uncertain times call for a clear plan and bold action to chart a course to a secure future,” he said.
Image: Prime Minister Rishi Sunak speaking at a General Election campaign event at ExCeL London. Pic: PA
“Labour want you to think that this election is over before it has even begun.
“But we are going to fight every day for our values and our vision and the British people are going to show Labour that they don’t take too kindly to being taken for granted.”
But Labour leader Sir Keir said: “If they get another five years they will feel entitled to carry on exactly as they are. Nothing will change.”
He promised a “new spirit of service”, putting the country before party interests.
“I am well aware of the cynicism people hold towards politicians at the moment, but I came into politics late, having served our country as leader of the Crown Prosecution Service, and I helped the Police Service in Northern Ireland to gain the consent of all communities.”
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Labour needs a swing of 12.5 percentage points just to win a majority of one – something even Sir Tony Blair did not achieve in his landslide victory of 1997.
But having transformed the party after its historic defeat in 2019, some pollsters believe Sir Keir could wipe out the Tories and be swept into power with as many as 400 seats.
If that happens it would be a remarkable turn of events compared to the last election, which saw the Conservatives under Boris Johnson win a thumping 80-seat majority.
That has since been slashed by a series of by-election losses, while repeated leadership elections and sleaze scandals have seen the Tories’ popularity plummet among voters.
Only a quarter of British adults think Sir Keir Starmer will win the next general election, as the party’s climbdown over welfare cuts affects its standing with the public.
A fresh poll by Ipsos, shared with Sky News, also found 63% do not feel confident the government is running the country competently, similar to levels scored by previous Conservative administrations under Boris Johnson and Rishi Sunak in July 2022 and February 2023, respectively.
The survey of 1,080 adults aged 18-75 across Great Britain was conducted online between 27 and 30 June 2025, when Labour began making the first of its concessions, suggesting the party’s turmoil over its own benefits overhaul is partly to blame.
The prime minister was forced into an embarrassing climbdown on Tuesday night over his plans to slash welfare spending, after it became apparent he was in danger of losing the vote owing to a rebellion among his own MPs.
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2:21
Govt makes last-minute concession on welfare bill
The bill that was put to MPs for a vote was so watered down that the most controversial element – to tighten the eligibility criteria for personal independence payments (PIP) – was put on hold, pending a review into the assessment process by minister Stephen Timms that is due to report back in the autumn.
The government was forced into a U-turn after Labour MPs signalled publicly and privately that the previous concession made at the weekend to protect existing claimants from the new rules would not be enough.
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While the bill passed its first parliamentary hurdle last night, with a majority of 75, 49 Labour MPs still voted against it – the largest rebellion in a prime minister’s first year in office since 47 MPs voted against Tony Blair’s Lone Parent benefit in 1997, according to Professor Phil Cowley from Queen Mary University.
It left MPs to vote on only one element of the original plan – the cut to Universal Credit (UC) sickness benefits for new claimants from £97 a week to £50 from 2026/7.
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2:21
Govt makes last-minute concession on welfare bill
An amendment brought by Labour MP Rachael Maskell, which aimed to prevent the bill progressing to the next stage, was defeated but 44 Labour MPs voted for it.
The incident has raised questions about Sir Keir’s authority just a year after the general election delivered him the first Labour landslide victory in decades.
And on Wednesday, Downing Street insisted Rachel Reeves, the chancellor, was “not going anywhere” after her tearful appearance in the House of Commons during prime minister’s questions sparked speculation about her political future.
The Ipsos poll also found that two-thirds of British adults are not confident Labour has the right plans to change the way the benefits system works in the UK, including nearly half of 2024 Labour voters.
Keiran Pedley, director of UK Politics at Ipsos, said: “Labour rows over welfare reform haven’t just harmed the public’s view on whether they can make the right changes in that policy area, they are raising wider questions about their ability to govern too.
“The public is starting to doubt Labour’s ability to govern competently and seriously at the same levels they did with Boris Johnson and Rishi Sunak’s governments. Labour will hope that this government doesn’t end up going the same way.”
Image: Chancellor of the Exchequer Rachel Reeves (right) crying as Prime Minister Sir Keir Starmer speaks. Pic: Commons/UK Parliament/PA
It is hard to know for sure right now what was going on behind the scenes, the reasons – predictable or otherwise – why she appeared to be emotional, but it was noticeable and it was difficult to watch.
Her spokesperson says it was a personal matter that they will not be getting into.
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Even Kemi Badenoch, not usually the most nimble PMQs performer, singled her out. “She looks absolutely miserable,” she said.
Anyone wondering if Kemi Badenoch can kick a dog when it’s down has their answer today.
The Tory leader asked the PM if he could guarantee his chancellor’s future: he could not. “She has delivered, and we are grateful for it,” Sir Keir said, almost sounding like he was speaking in the past tense.
Image: Rachel Reeves looked visibly upset behind Keir Starmer at PMQs. Pic PA
It is important to say: Rachel Reeves’s face during one PMQs session is not enough to tell us everything, or even anything, we need to know.
But given the government has just faced its most bruising week yet, it was hard not to speculate. The prime minister’s spokesperson has said since PMQs that the chancellor has not offered her resignation and is not going anywhere.
But Rachel Reeves has surely seen an omen of the impossible decisions ahead.
How will she plug the estimated £5.5bn hole left by the welfare climbdown in the nation’s finances? Will she need to tweak her iron clad fiscal rules? Will she come back for more tax rises? What message does all of this send to the markets?
If a picture tells us a thousand words, Rachel Reeves’s face will surely be blazoned on the front pages tomorrow as a warning that no U-turn goes unpunished.