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SALT LAKE CITY — Screens are everywhere inside Delta Center. At one point a few of those screens, along with the rich voice of the building’s public address announcer, issue a message to fans.

“We remind you to drink responsibly,” is the message, and it’s a rather common one delivered by teams throughout professional sports.

But then, the in-arena cameras immediately cut to a fan holding a beer. With an orange-red beard and dressed in Carhartt T-shirt, the fan promptly starts chugging and the crowd erupts as each ounce goes down. The cameras then cut to another person. And another person. And another person.

The “Celly cam” and its instant popularity produced two of the memorable moments in a night that saw the Utah Hockey Club win its first-ever game. The first was when the entire Delta Center crowd booed someone because they couldn’t chug half of their beer. The second was when the arena was brought to its collective feet because another person poured their cup of beer into their Retro Jordan 1s and guzzled it down like they were Daniel Ricciardo after winning a Formula 1 race.

“We love it! We love the Celly cam!” said Christian Priskos, a lifelong Salt Lake City resident whose friends smile and nod in agreement. “We’ve never seen that at a Jazz game! This is a first in Utah history right here! Seriously, I’ve never seen a Celly cam at any Utah sports or anything in any sort of capacity at all. To have the hockey game, the first one, sets a precedent.”

Utah’s players noticed a difference too.

“That was pretty cool,” said forward Dylan Guenther, who scored the first goal in franchise history. “That building was special. That was a ton of fun. A lot of fun to play in front of that crowd.”

Goal horns. Goal songs. The pregame introductions. The breakout chants. The mascot. And the in-game highlights of thousands of people celebrating how someone drinks a beer. These are how an NHL team and its fans foster an identity.

After deciding in June that the team’s name for Year 1 would be “Utah Hockey Club” (with no nickname), Tuesday was the first official step in the team’s path toward creating something the franchise can call its own. Architects of this process often share how developing an environment takes time to perfect, while also admitting it can take years to craft a presentation that will never be perfect.

After an abrupt sale, and subsequent move from Arizona, the Utah Hockey Club had four months to figure out how to create an in-game experience that was unique, memorable and specific to its fans. They also had to create an entirely new identity, because the former owners of the Coyotes retained the name and intellectual property of that franchise.

The team did it with the hope that the big surprise it spent countless hours curating would be a big hit.

Although much of the UHC’s game operations staff has experience doing this for the NBA’s Utah Jazz, they still needed to figure out how their game experience would be different from a Jazz game. They had to create and execute ideas that they hoped would work — with the knowledge that their plans could also fall flat on the most important night in franchise history.

Above all, they had to cultivate an experience that felt like both a hockey game and a Utah-specific event.

“It’s been a challenge, but we’ve had unbelievable collaboration,” Utah president of hockey operations Chris Armstrong said. “We’ve had good collaboration internally and had some great agency partners that have helped us accelerate our output with the timelines we’ve had.”


LAMONT BUFORD IS the vice president of entertainment experience and production for the Seattle Kraken. Eric Schulz is a senior lecturer at Utah State University, who once oversaw the Jazz’s marketing department. Together, they provide the context necessary to understand what was at stake for the Utah Hockey Club.

Buford, who has worked for the St. Louis Blues and the Arizona Coyotes, was part of the team that developed the Kraken’s in-game experience. The Kraken had nearly two years to create something ahead of their opening night. They used their time to observe crowd dynamics at other Seattle sporting events. They also had one employee who was dedicated to studying the nautical history of Seattle, given the team’s name and how it is part of the city’s sports fabric.

As Buford points out, the UHC didn’t have that runway — which only adds to what is an already high degree of difficulty.

“You have to think about every little thing, every little detail,” Buford said. “You talk about the goal horn, then you have to think about the goal song. You’re thinking about those other small nuances for a power play or a penalty kill. What’s that thing that might be a tradition somewhere else, and is it something you can bring over? Or what is your tradition?”

Buford and those who operate in the field of in-game operations often refer to everything from the arena to the PA announcer’s voice as a character. They view the game experience as a show, and as with all shows, there are characters who can make or break a production.

The challenge that comes with having characters is knowing when to use them, how to use them or if you even need them. Buford cited having a mascot as an example. He said that a mascot is one of the primary ways a team interacts with its fans because players cannot be everywhere.

“It’s putting together all of that stuff and asking, ‘What is Salt Lake City known for?'” Buford said. “‘Are they a music city? What are they?’ You have to figure out what that is and does that fit within the mold of what you’re trying to put forth. Sports and entertainment has changed so much over the years. It’s evolved that it’s not just about the product on the ice. The product on the ice is very important, but how you’re entertaining people and grabbing their attention is even more important.”

Schulz explained what the in-game presentation landscape has historically looked like in Salt Lake City. He said it started 30 years ago when Grant Harrison, who was the VP of game operations for the Jazz, was among the first to lay the foundation for many elements now routinely seen throughout sports.

Harrison and the Jazz did everything from indoor fireworks to being among the first teams to use indoor blimps to drop tickets on fans to hosting cow-milking contests at halftime. They also created Jazz Bear, who is one of the seven NBA mascots to have been inducted into the Mascot Hall of Fame.

Jazz Bear ultimately paved the way for fans across Utah to have high expectations for their mascots. That continues today with Cosmo the Cougar, BYU’s anthropomorphic mascot who has gone viral for smoothly pulling off everything from hip-hop dance routines to jumps through flaming hoops.

“Grant’s philosophy was you can’t control wins and losses on the court and some nights are going to be stinkers,” Schulz said. “If we can entertain people and it doesn’t matter what the final score is, they’re going to be happy.”


ARMSTRONG SAID THE UHC wants to create an environment that’s respected by fans. Doing that meant it needed to address concerns about Delta Center’s obstructed seats.

As a basketball-first building, Delta Center’s setup for hockey includes seats behind each goal that are obstructed to the point that fans can see only the goal on the far end because of the steep angles.

Chris Barney, the Smith Entertainment Group’s president of revenue and commercial strategy, said that the UHC has taken a transparent approach. Any fan who purchases one of those tickets receives a form acknowledging that the seat they’re about to buy comes with an altered view.

“Transparency through this whole thing was really important to us,” Barney said. “Lessons were learned from talking to other hockey clubs that had been in NBA buildings in the past. … It’s also the other end of the stick in that we are trying to develop a fan base and acclimate people to hockey and get them excited to support the team.”

A day after the first game, the team issued a statement that it drew 16,020 fans to Delta Center by “leveraging the use of single-goal view seating to welcome more guests to watch the game live beyond the arena’s typical hockey capacity of 11,131.”

That’s what makes relying on the characters Buford referenced so crucial. And for any team, the arena it plays in might be the biggest character of all.

That was even more evident with Delta Center’s interior signage, which appeared to be more extensive than what most NHL arenas have. There were scoreboard screens tucked in the highest corners of the building, as well as smaller scoreboards closer to ice level, a detail that’s associated with NBA teams.

Delta Center has a four-sided videoboard above center ice. It also has four smaller videoboards within the larger videoboard, in addition to an LED ribbon above the main one. That’s how the UHC is able to create an immersive environment, such as when the team took the ice for the first time.

As the lights dimmed, all of the LED scoreboards went black, and then the screens started showing falling digital snowflakes which were then complemented by smaller artificial snowflakes that dropped from the ceiling and became visible when the arena’s strobe lights started flashing.

It’s all part of creating that unique fan experience that becomes part of the team’s identity.

“In the spirit of the strength of the community in Utah, you’re going to see us support Utah football, BYU football, the Jazz and Real Salt Lake,” Armstrong said. “We share many of the same fans and have our own unique fans as well. At the end of the day, all of it is about the pride for Utah, the identity of Utah and showing the potential of this state.”


DYLAN GUENTHER SCORING THE first goal in franchise history was an important moment. But it needed those other elements to make it feel even more unique. Shortly after Guenther scored, the UHC’s goal horn blared. It wasn’t one single sound. It was the combination of several goal horns from across hockey, a detail that Armstrong said was deliberate.

While the goal horn was something the team teased on social and in its one preseason game, the goal song was another matter. Immediately after the horn, the arena shook when its sound system began blaring “Papi” by Swedish electronic artist Kaaze. It’s an anthem that needed a few seconds to let the beat build before the bass dropped with the same earworm tendencies that make “Seven Nation Army” by The White Stripes such an oft-played stadium favorite.

When it came to finding a goal horn, Armstrong said his team studied what it felt were the most iconic ones in the NHL. The in-game operations staff learned those horns generated a physiological response that brought fans to their feet. That’s when the club worked with a sonic expert to create a horn that suited the building’s acoustic range.

Choosing a goal song was — and remains — a conversation that continues to evolve because “it’s a living and breathing thing,” according to Armstrong.

“Through our first season, we’ll get feedback from our fans,” he said. “We may try to develop something custom over time. We’re keeping an open mind there. In terms of our goal for when we launch, it was to really elevate and sustain the energy level of our building that we want to deliver to our fans. We also wanted something that had interactive components because of fan participation.”

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Dylan Guenther scores Utah Hockey Club’s first-ever goal

Dylan Guenther nets Utah’s first ever goal in the NHL and the hometown crowd erupts.

Given the team has yet to choose a name and is currently called the Utah Hockey Club, how does that work when it comes to forming fan chants?

Armstrong said it wasn’t an issue — because the fans were already coming up with ideas. He said there was one chant in which fans in one part of the building screamed “U” and those in another answered with “TAH.” The classic “Let’s go, Utah” also was heard during the first game at Delta Center.

And for anyone wondering about a mascot, Armstrong said the team will have one, and it will be representative of the permanent team name that’s eventually chosen. In the interim, Jazz Bear will do double duty at NBA and NHL games this season.

Asked whether team captain Clayton Keller gave away the team name at the NHL’s player media tour in August — “It sounds like it’s going to be the Yeti, but I don’t know,” he told NHL.com — the exec smiled.

“Kels, I think, was speaking to the public sentiment,” Armstrong replied.


THEY HAVE A goal horn. They have a goal song. They have chants. They even have a temporary mascot with plans for a more permanent solution. They have many of the boxes checked, but some are left to answer.

For example: the national anthem. Nearly every NHL team’s fans seemingly have some part of “O Canada” or “The Star-Spangled Banner” that they loudly sing as a fan tradition. There was no one moment that stood out during Utah’s first game, but could it be possible that UHC fans scream “YOU” in the American anthem’s first line as a way of invoking the letter U for Utah? Or could they go down another route?

These are the sort of details that will be figured out in time.

But as for the initial impression after Game 1, head coach Andre Tourigny, who previously coached the Arizona Coyotes, appreciated the extravagance of the franchise opener.

“Today was special, there’s no doubt about it,” Tourigny said. “One day we will look back. I received texts from about half of the head coaches in the league today. That means something, and it’s because it’s special.”

There were fans who said they liked a lot of what they experienced during the first game, too. Priskos said what made something like the Celly cam so amazing is the fact that Utah has a history of being one of the nation’s more restrictive states for alcohol.

“What I hope people realize is that whatever you’ve heard about Salt Lake City is just not true,” Priskos said. “That it’s a sleepy town. That’s what the assumptions are. But it’s Tuesday night and everything is happening. We’re hosting the Olympics in 10 years. We’re not this quiet town anymore, and people need to realize that the Stanley Cup now comes through Utah.”

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Can the Rangers’ offense be fixed? Five numbers that tell the story of Texas’ lineup woes

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Can the Rangers' offense be fixed? Five numbers that tell the story of Texas' lineup woes

Less than two years ago, the Texas Rangers rode a potent offense to the first World Series championship in franchise history. Since then — on paper, at least — that group has only improved. Established sluggers were brought in. Young, promising players accrued more seasoning. Core stars remained in their primes. And yet, over the course of 10 baseball months since hoisting the trophy on Nov. 1, 2023, the Rangers have fielded one of the sport’s worst offenses, a sobering reality that continues to vex team officials.

The circumstances of 2025 have only intensified the frustration.

The Rangers have received Cy Young-caliber production from a rejuvenated Jacob deGrom, who had compiled fewer than 200 innings over the last four years. Their rotation went into the All-Star break with the second-lowest ERA in the major leagues. Their bullpen, practically rebuilt over one offseason, ranked third. Their defense (16 outs above average) was elite, as was their baserunning (10.8 runs above average). But the Rangers, despite back-to-back wins over the first-place Detroit Tigers this weekend, find themselves only a game over .500, seven games out of first place and 2 1/2 games out of a playoff spot, because they can’t do the one thing they were expected to do best: hit.

Bret Boone, the former All-Star second baseman who was installed as the team’s hitting coach in early May, has been tasked with fixing that — but he is also realistic.

“I’m not gonna come in here and ‘abracadabra,'” he said, waving his right arm as if wielding a magic wand. “That’s the big misnomer about hitting. Hitting is really hard. The bottom line is — you can prepare as much as you want, but when you get in the box, it’s just you and that pitcher.”

Boone isn’t here for an overhaul. He’s here to encourage. To simplify. One of his prevailing messages to players, he said, has been to “watch the game” — to put away the tablet, come up to the dugout railing and see how opposing pitchers are attacking other hitters. Boone has emphasized the importance of approaching each game with a plan, whatever that might be. He has occasionally blocked off the indoor batting cage, worried that hitters of this generation swing too often. And he has encouraged conversation.

“That’s what great offenses do,” Boone said. “They’re constantly interacting.”

There might not be a more interesting team to watch ahead of the trade deadline. Rangers president of baseball operations Chris Young is not one to give up on a season, particularly with a team this talented. But one more rough patch might force him to, at least to an extent. Young would prefer to add, but it’s hard to envision a way to improve the lineup from outside.

He won’t find a better middle-infield combo than Corey Seager and Marcus Semien. Or a better outfield than Evan Carter, Wyatt Langford and Adolis García. Or a better designated hitter than Joc Pederson, who could return from a hand fracture before the end of this month. Or a better catching tandem than Jonah Heim and Kyle Higashioka. Or a better crop of corner infielders than Josh Smith, Josh Jung and Jake Burger, though Burger returned to the injured list with a quad strain earlier this week.

Any offensive improvement will probably come internally, signs of which emerged recently. The Rangers got Carter back from the bereavement list on July 4 and Langford back from the IL on July 5, making their lineup as close to whole as it has been all year. Over the ensuing week, they scored 53 runs in seven games heading into the All-Star break. Maybe it was a sign of things to come. Or, if recent history is any indication, a short burst of false promise.

Below is a look at five numbers that define the Rangers’ surprising offensive downturn.


1. Semien and Seager’s combined OPS on June 22: .671

The Rangers’ rise began in late November 2021, just before the sport shut down in the leadup to an ugly labor fight, when Semien and Seager secured contracts totaling $500 million. Their deals came within days of each other, ensuring they’d share a middle infield for years to come. And when the Rangers won it all in 2023, it was Semien and Seager hitting back-to-back at the top of the lineup, setting the tone for an offense that overwhelmed teams in October.

Some things haven’t changed: Semien and Seager are still the driving forces of this offense. For most of this year, though, that hasn’t been a positive thing.

As late as June 22, with the Rangers 78 games into their season, Semien and Seager had combined for a .229/.312/.359 slash line. Their combined OPS, .671, sat 44 points below the league average.

Semien, traditionally a slow starter, finished the month of May with the second-lowest slugging percentage among qualified hitters and at times batted ninth. Seager made two separate trips to the IL because of the same right hamstring strain and eventually fell out of whack, batting .188 in June. If the Rangers are looking for good news, though, it’s that Semien and Seager finally got going in the leadup to the All-Star break. From June 23 to July 13 — with Seager and Semien settling into the No. 2 and No. 3 spots, respectively — they slashed .313/.418/.592.

“We all want to be on at the same time,” Semien said. “It’ll never happen like that, but if Corey and I are on, this team goes.”


2. Texas’ slash line against fastballs: .236/.312/.372

One of the Rangers’ coaches recently recalled some of the most iconic homers from the team’s championship run — García’s grand slam in the American League Championship Series, and Seager’s blasts against Houston’s Cristian Javier and Arizona’s Paul Sewald.

They all had one thing in common: turning on high fastballs and pulverizing them.

The Rangers were one of the best fastball-hitting teams in 2023. That has been far from the case since. The Rangers slashed just .233/.315/.379 against four-seam fastballs in 2024, worse than every team except the Chicago White Sox, who lost a record 121 games. This year, it isn’t much better.

The Rangers’ slash line against four-seamers was only .236/.312/.372 heading into the All-Star break, good for a .684 OPS that ranked 27th in the majors. Burger (.473 OPS), Heim (.500), Pederson (.620) and García (.660) were especially vulnerable. Against four-seamers that were elevated, no team had a higher swing-and-miss percentage than Texas (55.5%).

Being in position to hit the fastball has been one of the points of emphasis from the hitting coaches in recent weeks. It doesn’t mean every hitter will look fastball first — approaches are individualistic and often alter based on matchups — but it does underscore the importance of narrowing the focus. Opposing pitchers are too good these days. Hitters can’t account for everything. And the best offenses are able to take something away from an opposing pitching staff. The 2023 team took away the fastball as an attack weapon. But the Rangers, in the words of one staffer, have been “stuck in between” ever since — late on velocity and off balance against spin.

It’s a tough way to live.


3. Rangers’ chase rate with RISP: 32.2%

When asked about the biggest difference between the 2023 offense and the 2025 version, Rangers manager Bruce Bochy mentioned the approach in run-scoring opportunities. The team from two years ago, he said, was much better at situational hitting with runners in scoring position. This team seems to chase too much in those situations.

The numbers bear that out.

The Rangers’ chase percentage with runners in scoring position was 32.2% coming out of the All-Star break, fourth worst in the major leagues. Their strikeout percentage, 23.7%, was fifth worst. Their slash line, .230/.304/.357, was down there with some of the worst teams in the sport. The Rangers’ lineup has some strikeout in it — with Burger, Jung and García at the top of that list — but team officials believe it should be much better adept at driving in runs.

Not being able to has led to some dramatic highs and lows. The Rangers have scored eight or more runs 13 times, including two instances over a 72-hour stretch in which they hung 16 runs on the Minnesota Twins. But there have also been 25 games in which they have been held to one or zero runs, third most in the major leagues.


4. Carter’s and Jung’s wOBA ranks since 2023: 205th and 264th

Entering the second half, 380 players had accumulated at least 300 plate appearances since the start of the 2024 season. Among them, Carter ranked 205th with a .308 weighted on-base average. Jung, with a .295 wOBA, ranked 264th.

Jung looked like a budding star at third base in 2023, making the All-Star team and finishing fourth in AL Rookie of the Year voting. Carter came up in September and surged throughout October. With those two and Langford, Texas’ draft pick at No. 4 earlier that summer, the Rangers had three young, controllable players they could surround with their long list of established stars. It seemed unfair, yet it hasn’t come close to panning out.

Carter struggled through the first two months of 2024, was diagnosed with a stress reaction in his back, couldn’t fully ramp back up, got shut down for good in August, didn’t look right the following spring training and started the 2025 season in Triple-A. Carter appeared in just 45 games in 2024. Jung played in only one more, after a wrist fracture held him out for most of the first four months.

Then came a stretch of 101 plate appearances this June during which Jung notched just 15 hits, 5 walks and 27 strikeouts. Eight of those strikeouts came over his last four games, when his chase rate jumped to 45.9% — 12 percentage points above his career average. A Rangers source described him as “defeated” and “lost.”

On the second day of July, Jung was optioned to Triple-A Round Rock.


5. Rangers’ wRC+ since 2023: 94

There might not be a better representation of the Rangers’ drop-off than weighted runs created plus, which attempts to quantify total offensive value by gathering every relevant statistic, assigning each its proper weight and synthesizing it all into one convenient, park- and league-adjusted metric. The league average is 100, with every tick above or below representing a percentage point better or worse than the rest of the sport at that time.

During the 2023 regular season, the Rangers put together 117 wRC+. In other words, their offense was 17% above league average. Only one team — the Atlanta Braves, another currently underperforming club — was better. From the start of the 2024 season to the start of the 2025 All-Star break, the Rangers compiled a 94 wRC+, putting them 6% below the league average. Only eight teams were worse.

Five every-day players from that 2023 team are still on the Rangers — not counting Carter, who didn’t come up until September — and all of them have seen their OPS drop by more than 100 points. Seager? 1.013 OPS in 2023, .856 OPS since. García? .836 in 2023, .681 since. Heim? .755 in 2023, .605 since. Semien? .826 in 2023, .693 since. Jung? .781 in 2023, .676 since.

For Young, it’s not just the individual performances but how they coalesce.

“What we had was just a really balanced approach and a collective mindset in terms of the way we were attacking the opposing pitcher,” Young, in his fifth season as the head of baseball operations, said of the 2023 offense. “We had other guys who could grind out at-bats. We had guys who could hit for average. We had guys who slugged. And I still think we have that in our lineup. It’s just, for whatever reason, a number of them have had bad years to start the season. When you have a couple guys having down years, you can survive. When you have a majority of them having down years, it’s magnified. And then guys start pressing and putting pressure on themselves, and it makes it even harder.”

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Journalism rallies in $1M Haskell Invitational win

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Journalism rallies in M Haskell Invitational win

OCEANPORT, N.J. — Journalism launched a dramatic rally to win the $1 million Haskell Invitational on Saturday at Monmouth Park.

It was Journalism’s first race since the Triple Crown. He was the only colt to contest all three legs, winning the Preakness while finishing second to Sovereignty in the Kentucky Derby and Belmont Stakes.

Heavily favored at 2-5 odds, Journalism broke poorly under jockey Umberto Rispoli and wound up trailing the early leaders. He kicked into gear rounding the final turn to find Gosger and Goal Oriented locked in a dogfight for the lead. It appeared one of them would be the winner until Journalism roared down the center of the track to win by a half-length.

“You feel like you’re on a diesel,” Rispoli said. “He’s motoring and motoring. You never know when he’s going to take off. To do what he did today again, it’s unbelievable.”

Gosger held on for second, a neck ahead of Goal Oriented.

The Haskell victory was Journalism’s sixth in nine starts for Southern California-based trainer Michael McCarthy, and earned the colt a berth in the $7 million Breeders’ Cup Classic at Del Mar on Nov. 1.

Journalism paid $2.80, $2.20 and $2.10.

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Heavy rain helps Elliott to pole for Dover Cup race

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Heavy rain helps Elliott to pole for Dover Cup race

DOVER, Del. — Chase Elliott took advantage of heavy rain at Dover Motor Speedway to earn the pole for Sunday’s NASCAR Cup Series race.

Elliott and the rest of the field never got to turn a scheduled practice or qualifying lap on Saturday because of rain that pounded the concrete mile track. Dover is scheduled to hold its first July race since the track’s first one in 1969.

Elliott has two wins and 10 top-five finishes in 14 career races at Dover.

Chase Briscoe starts second, followed by Christopher Bell, Tyler Reddick and William Byron. Shane van Gisbergen, last week’s winner at Sonoma Raceway, Michael McDowell, Joey Logano, Ty Gibbs and Kyle Busch complete the top 10.

Logano is set to become the youngest driver in NASCAR history with 600 career starts.

Logano will be 35 years, 1 month, 26 days old when he hits No. 600 on Sunday at Dover Motor Speedway. He will top seven-time NASCAR champion and Hall of Famer Richard Petty by six months.

The midseason tournament that pays $1 million to the winner pits Ty Dillon vs. John Hunter Nemechek and Reddick vs. Gibbs in the head-to-head challenge at Dover.

The winners face off next week at Indianapolis. Reddick is the betting favorite to win it all, according to Sportsbook.

All four drivers are winless this season.

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