Today I bought an electric bike that I don’t need and that I will never ride. But this isn’t about me. It’s about the company that makes the bike. More specifically, it’s about how today, on Giving Tuesday, the e-bike company Lectric eBikes is setting an example not just for the entire e-bike industry, but for modern capitalism as a whole with a philanthropic program that speaks to the core of the company’s values.
Lectric eBikes has a well-documented history of philanthropy as a key aspect of the company’s business model. After soaring to success with a growing line of affordable and popular electric bicycle models, the e-bike brand has dedicated a significant chunk of its yearly profits to charitable causes, giving away millions of dollars in donations and millions more in free e-bikes to worthy causes.
Last year alone, Lectric Ebikes donated over US $2.5 million to support a variety of charities.
Each holiday season, the company explores a new form of charitable contributions on Giving Tuesday, a global generosity movement held annually on the Tuesday after Thanksgiving, encouraging people to give back through donations, volunteering, and acts of kindness.
For example, in past years the company has allocated thousands of dollars for each of its employees to donate to worthy causes of their choice. In a new twist on that model, this year Lectric eBikes has partnered with its community of test riders and content creators to help expand the giving message further. The e-bike brand is committing $250,000 and partnering with content creators across the country to support charities close to their hearts with donations of $5,000 or a collection of five e-bikes.
As Lectric eBikes co-founder and CEO Levi Conlow says of the brand’s partners and riders everywhere, “What’s important to you is important to us. The experts and enthusiasts who we work with celebrate the benefits and joys of electric transportation through their fun and informative video channels every day. We’re excited to see these efforts help people in communities across those fan bases while raising awareness for many important causes.”
In addition to the charities selected by its content partners, the Phoenix-based e-bike maker is pledging $250 from each e-bike sold on Giving Tuesday to one of its preferred organizations, Arizonans for Children. This charity creates opportunities to address challenges and improve the vulnerable lives of abused, abandoned, and neglected children in foster care, working to guide each child toward a brighter future.
And that’s where I come in. Well, I should back up and say that first of all, I’m also proud to have been requested to take part in Lectric’s content partner campaign, having selected a charity that helps rehabilitate survivors of terror attacks after seeing that trauma firsthand. But beyond merely throwing around Lectric’s money, I think it’s important to also put my own skin in the game. So in support of Lectric’s generous pledge of $250 donated to charity for every e-bike sold today, I’m buying an e-bike.
It won’t be for me, but rather, I’ll donate it as part of my own charitable program I started called Ebikes For Good. For around 18 months now, I’ve run the program on my personal YouTube channel, giving away one free e-bike at the end of each of my videos to someone in need of a form of independent transportation but who can’t afford an e-bike themself.
Lectric eBikes’ own generosity has inspired me to use the resources and platforms available to me to encourage others to do good in their own way. And I believe in leading by example. I’ve been fortunate enough in the past to partner with awesome companies like Lectric to give out e-bikes to those in need, but have also bought several e-bikes myself in cases where I see someone who I know an e-bike can make a drastic change in their life. For many people, an electric bike can give them the independence to reach the grocery store, arrive at medical appointments, begin a journey back into good health, or just sometimes go for a refreshing bike ride for their own mental health.
There are a lot of people hurting out there, and so the following message is only meant for those who are fortunate enough to be in a position where they can afford something like this. If you’ve been on the fence about getting a new e-bike (and haven’t yet taken advantage of huge sales this season), then today would be a great day to get an electric bike and have $250 of that purchase go to charity at the same time.
I don’t take for granted my position as a trusted voice in the e-bike industry. I’ve long covered, reviewed, and promoted e-bikes that I feel are good buys based on their performance and value (and slammed a few along the way where it was deserved). While I’ll never tell you that Lectric eBikes is the best e-bike brand in the absolute sense, I’ve long described them as likely the best value anywhere in the US e-bike market. A $4,000 e-bike is great, but a $999 e-bike that can do 80% of the same job is often a better value proposition for many people on tighter budgets.
The quality and performance for the price point here is simply unmatched. So if I can support a company I believe in, and also have that support help others in need, then that’s the epitome of a win-win in my book.
So, in summary, that’s why I just bought an electric bike that I don’t need and will never use. And I wouldn’t have it any other way.
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Portable power station specialist EcoFlow is kicking off its third annual Member’s Festival this month and is offering a unique new rewards program to those who become EcoFlow members. The 2025 EcoFlow Member’s Festival will offer savings of up to 65% for its participating customers, and a portion of those funds will be allocated toward rescue power solutions for communities around the globe through the company’s “Power for All” fund.
EcoFlow remains one of the industry leaders in portable power solutions and continues to trek forward in its vision to power a new tech-driven, eco-conscious future. Per its website:
Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.
To achieve such goals, EcoFlow has continued to expand its portfolio of sustainable energy solutions to its community members, including portable power stations, solar generators, and mountable solar panels. While EcoFlow is doing plenty to support its growing customer base, it has expanded its reach by giving back to disaster-affected communities by helping bolster global disaster response efforts the best way it knows how– with portable power solutions.
Source: EcoFlow
EcoFlow and its members look to provide “Power for All”
Since 2023, EcoFlow has collaborated with organizations worldwide as part of its “Power for All” mission. This initiative aims to ensure access to reliable and timely power to disaster-affected communities across the globe, including rescue agencies, affected hospitals, and shelters, to support rescue and recovery efforts.
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This fund most recently provided aid for communities affected by the recent Los Angeles wildfires, assistance to the Special Forces Charitable Trust (SFCT) in North Carolina following severe hurricanes, and support for non-profits engaged in hurricane preparedness in Florida and the Gulf Coast. Per Jodi Burns, CEO of the Special Forces Charitable Trust:
In the wake of devastating storms in Western North Carolina, reliable power was a critical need for the families we serve. Thanks to EcoFlow’s generous donation of generators, we were able to provide immediate relief, ensuring these families and their communities had access to power when they needed it most. We are so impressed with EcoFlow’s commitment to disaster response through their ‘Power for All’ program. It has made a tangible impact, and we are deeply grateful for their support and partnership in helping these families recover and rebuild.
In 2024, the US experienced 27 weather and climate events, each causing losses exceeding $1 billion, marking the second-highest annual total on record, according to National Centers for Environmental Information. The increasing frequency and severity of natural disasters underscore the critical need for reliable and timely power solutions during emergencies, much like EcoFlow and its members are helping provide through the “Power For All” initiative.
To support new and existing EcoFlow members, the company is celebrating its third annual Member’s Festival throughout April to offer a do-not-miss discount on its products and donate a portion of all sales to the “Power for All” fund to provide rescue power to those in need in the future. Learn how it all works below.
Source: EcoFlow
Save big and give back during the 2025 Member’s Festival
As of April 1st, you can now sign up to become an EcoFlow member to participate in the company’s exclusive 2025 Member Festival.
As a member, you can earn “EcoFlow Power Points” by completing tasks like registration, referrals, and product purchases and tracking your individual efforts toward disaster preparedness and recovery.
Beginning April 4, EcoFlow members will also be able to take advantage of exclusive discounts of up to 65% off select portable power stations, including the DELTA Pro Ultra, DELTA Pro 3, DELTA 2 Max, DELTA 3 Plus, RIVER 3 Plus, and more. However, these sale prices only last through April 25, so you’ll want to move quickly!
Click here to learn more about EcoFlow’s “Power for All” campaign. To register for EcoFlow’s 2025 Member Festival in the US, visit the EcoFlow website. To register as a member in Canada, visit here.
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Tesla is losing another top talent: its long-time head of software, David Lau, has reportedly told co-workers that he is exiting the automaker.
Tesla changed how the entire auto industry looks at software.
Before Tesla, it was an afterthought; user interfaces were rudimentary, and you had to go to a dealership to get a software update on your systems.
When Tesla launched the Model S in 2012, it all changed. Your car would get better through software updates like your phone, the large center display was responsive with a UI that actually made sense and was closer to an iPad experience than a car.
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Tesla also integrated its software into its retail experience, service, and manufacturing.
David Lau deserves a lot of the credit for that.
He joined Tesla in 2012 as a senior manager of firmware engineering and quickly rose through the ranks. By 2014, he was promoted to director of firmware engineering and system integration, and in 2017, he became Vice President of software.
Lau listed the responsibilities of his team on his LinkedIn:
Vehicle Software:
Firmware for the powertrain, traction/stability control, HV electronics, battery management, and body control systems
UI software and underlying Embedded Linux platforms
Navigation and routing
iOS and Android Mobile apps
Distributed Systems:
Server-side software and infrastructure that provides telemetry, diagnostics, over-the-air updates, and configuration/lifecycle management
Data engineering and analytics platforms that power technical and business insights for an increasingly diverse set of customers across the company
Diagnostic tools and fleet management, Manufacturing and Automation:
Automation controls (PLC, robot)
Server-side manufacturing execution systems that power all of Tesla’s production operations
Product Security and Red Team for software, services, and systems across Tesla
Bloomberg reported today that Lau told his team he is leaving Tesla. The report didn’t include reasons for his stepping down.
Electrek’s Take
Twelve years at any company is a great run. At Tesla, it’s heroic. Congrats, David, on a great run. You undoubtedly had a significant impact on Tesla and software advancements in the broader auto industry.
He is another significant loss for Tesla, which has been losing a lot of top talent following a big wave of layoffs around this time last year.
I wonder who will take over. Michael Rizkalla, senior director of software engineering and vehicle firmware, is one of the most senior software engineers after Lau. He has been at Tesla for 7 years, and Tesla likes to promote within rather than hire outsiders.
There are also a lot of senior software execs working on AI at Tesla. Musk has been favoring them lately and he could fold Lau’s responsibilities under them.
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Kia’s electric SUVs are taking over. The EV3 is the best-selling retail EV in the UK this year, giving Kia its strongest sales start since it arrived 34 years ago. And it’s not just in the UK. Kia just had its best first quarter globally since it started selling cars in 1962.
Kia EV3 is the best-selling EV in the UK through March
In March, Kia sold a record nearly 20,000 vehicles in the UK, making it the fourth best-selling brand. It was also the second top-seller of electrified vehicles (EVs, PHEVs, and HEVs), accounting for over 55% of sales.
The EV3 remained the best-selling retail EV in the UK last month. Including the EV6, three-row EV9, and Niro EV, electric vehicles represented 21% of Kia’s UK sales in March.
Kia said the EV3 “started with a bang” in January, darting out as the UK’s most popular EV in retail sales. Through March, Kia’s electric SUV has held on to the crown. With the EV3 rolling out, Kia sold over 7,000 electric cars through March, nearly 50% more than in Q1 2024.
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The EV3 was the best-selling retail EV in the UK in the first quarter and the fourth best-selling EV overall, including commercial vehicles.
Kia EV3 Air 91.48 kWh in Frost Blue (Source: Kia UK)
Starting at £33,005 ($42,500), Kia said it’s the “brand’s most affordable EV yet.” It’s available with two battery packs, 58.3 kWh or 81.48 kWh, good for 430 km (270 miles) and 599 km (375 miles) of WLTP range, respectively.
From left to right: Kia EV6, EV3, and EV9 (Source: Kia UK)
With new EVs on the way, this could be just the start. Kia is launching several new EVs in the UK this year, including the EV4 sedan (and hatchback) and EV5 SUV. It also confirmed that the first PV5 electric vans will be delivered to customers by the end of the year.
Electrek’s Take
Globally, Kia sold a record 772,351 vehicles in the first quarter, its best since it started selling cars in 1962. With the new EV4, the brand’s first electric sedan and hatchback, launching this year, Kia looks to build on its momentum in 2025.
Kia has also made it very clear that it wants to be a global leader in the electric van market with its new Platform Beyond Vehicle (PBV) business, starting with the PV5 later this year.
Earlier today, we learned Kia’s midsize electric SUV, the EV5, is the fourth best-selling EV in Australia through March, outselling every BYD vehicle (at least for now). The EV5 is rolling out to new markets this year, including Canada, the UK, South Korea, and Mexico. However, it will not arrive in the US.
For those in the US, there are still a few Kia EVs to look forward to. Kia is launching the EV4 globally, including in the US, later this year. Although no date has been set, Kia confirmed the EV3 is also coming. It’s expected to arrive in mid-2026.
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