
CFP Anger Index: Why Ole Miss and Miami should both be furious over Bama’s ranking
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David Hale, ESPN Staff WriterDec 3, 2024, 07:51 PM ET
Close- College football reporter.
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At least in theory, 92% of the committee’s job should already be done.
It appears to be a given that Oregon, Penn State, Ohio State, Texas, Georgia, Tennessee, Notre Dame and (probably) SMU and Indiana are in.
The winners of the Big 12 and Mountain West championship games are also in.
So, unless Clemson wins the ACC and closes out the field, that leaves one spot remaining with a host of teams offering compelling cases for inclusion.
But let’s start with something that should be obvious: The 12th team to make the field will be flawed. This isn’t a new phenomenon based on weak schedules or shocking losses. The No. 12 team in the ranking every year has its share of warts. That’s why it’s No. 12. We’re just used to arguing over a top four, not No. 12, so wrapping our heads around a playoff team with a loss to — oh, let’s say Vanderbilt — seems entirely wrong. When it comes to picking 12 teams, there will always be reasons to argue someone doesn’t belong or has done something so inexcusably awful they should be excluded without further debate.
But, of course, if that were true, Notre Dame would already be packing its bags for the Music City Bowl.
Instead, we should be viewing the process of picking the No. 12 team through an optimist’s lens. What have these teams done to earn their way in? Why should we believe they’re capable of — well, maybe not winning it all, but at least putting on a good show in the opening round? What’s the sales pitch for inclusion?
And when we view the decision through that lens, there are at least three reasonable, logical paths to follow.
But this is about a meeting of the College Football Playoff selection committee, where hotel security at the Gaylord Texan Hotel has explicit orders to keep reason and logic from stepping foot on the premises, and so, of course, the one team that isn’t left standing at the end of those logical pathways is exactly the team it has tabbed as the leader in the clubhouse: Alabama.
And that, friends, means a lot of programs have ample reason to be angry.
So, let’s walk down those logical pathways as a means of underscoring just how ridiculous the committee’s take on these rankings looks, bringing us to this week’s Anger Index.
There’s an Occam’s razor aspect to this conundrum that the committee should’ve considered: The simplest, most elegant solution is usually the right one.
This was the committee’s solution back in the first year of the playoff. In 2014, the committee was left to decide between 11-1 TCU and 11-1 Baylor. In the regular season, Baylor had beaten TCU head to head by 3 points, but the Bears also had a rather ugly 41-27 loss to West Virginia. The Big 12, at that time, didn’t have a conference championship game, leaving it to the committee to parse out who was more deserving of the No. 4 spot in the playoff.
The committee’s answer? Ohio State!
Baylor won its regular-season finale over No. 9 Kansas State by 11. TCU won its finale against Iowa State by 55-3. And yet the committee moved up 11-1 Ohio State to No. 4, bypassing both Big 12 schools. It was beautiful in its simplicity. Why make an impossible choice between Door No. 1 and Door No. 2 when Door No. 3 is already wide open?
This isn’t necessarily Miami’s best case for the final playoff slot, of course, but the fact that the Hurricanes are 10-2 and those SEC schools vying for the space are all 9-3 is the perfect opportunity for the committee to simply say, “This team has more wins,” the same way it said “Ohio State has a conference championship” as a completely reasonable justification for avoiding a tough call.
And it’s not as if Miami would be a bad choice. The Canes demolished Florida, a team that beat Ole Miss. The Canes demolished USF, a team that took Alabama into the fourth quarter in Tuscaloosa. The Canes have two road losses by a combined nine points against two pretty good teams — No. 22 Syracuse and a 7-5 Georgia Tech team that just took Georgia to eight overtimes (and probably should’ve won if the officials had been watching the game). QB Cam Ward is extraordinary, the offense is fun, the Canes can play with pretty much anyone, and none of their losses are bad. Isn’t that effectively South Carolina’s pitch?
So, yeah, giving the 12th playoff spot to Miami would’ve been an easy win for the committee. Instead, it chose pain.
Indeed, it docked Miami more spots for a road loss to the No. 22 team in the country than it did for Ohio State losing to 7-5 Michigan.
If the committee didn’t want to prioritize the simplest solution by going with the team with the best record, then certainly you’d think the argument came down to this: Not all wins are equal, and therefore we should choose the team that had proven the most on the field.
Well, folks, the answer to that question is absolutely Ole Miss.
Ole Miss and Alabama both beat South Carolina head to head, but the Rebels dominated their game, while the Tide snuck by with a two-point win.
Ole Miss and Alabama have the same best win, against No. 5 Georgia. But Alabama came within minutes of one of the most epic collapses in college football history, narrowly escaping with a seven-point win. Ole Miss, on the other hand, beat Georgia by 18 in a game that was never particularly close. In fact, do you know the last team to beat Georgia by more points than Ole Miss did this year? That would be the 2019 LSU Tigers, arguably the best college football team ever assembled.
Ole Miss is ranked higher in SP+, too. The Rebels are an analytics dream team, with one of the top offenses and defenses in the country statistically. SP+ has the Rebels at No. 3 — ahead of Texas! — while Alabama checks in at No. 5, Miami at No. 10 and South Carolina at No. 13.
OK, but what about strength of schedule? Doesn’t that favor Alabama? It does, but that metric isn’t exactly what it seems. According to ESPN, the Tide played the 17th-toughest schedule in the country, while Ole Miss played the 31st. That seems like a big difference, right? But when we look at the hard numbers rather than the ranking, the difference is only about 1% (Bama at 98.97 and Ole Miss at 97.66). That’s basically the difference between Alabama playing Western Kentucky and Ole Miss playing MTSU. Oh, and if strength of schedule really matters that much, South Carolina ranks ahead of both of them.
And let’s talk about that schedule, because it wasn’t the “strength” that proved to be Alabama’s undoing. The Tide lost to a pair of 6-6 teams. It was the mediocrity on their slate that killed them.
OK, yes, Ole Miss lost to a couple pretty average teams, too — 7-5 Florida and 4-8 Kentucky. But again, if the records were all that mattered to the committee, Miami would be in the playoff. So let’s compare SP+ rankings for those losses.
Alabama lost to SP+ Nos. 8, 31 and 58 for an average of 32.3.
Ole Miss lost to SP+ Nos. 17, 22 and 48 for an average of 29.0.
So, on average, the Rebels’ losses weren’t as bad as Alabama’s. Their wins were markedly better than Alabama’s. Their underlying stats are better than Alabama’s. Their schedule strength was effectively equal to Alabama’s.
So explain to us again why Ole Miss isn’t in the No. 11 slot, because we’re at a complete loss to understand it.
To be sure, there is not a logical argument in South Carolina’s favor. The Gamecocks have the same record as Alabama and Ole Miss and lost to both of them head to head. That, on its face, should eliminate South Carolina.
But, perhaps there’s a more emotional take here; an “eye test,” if you will.
Watch South Carolina over the past six games — all wins, including against Texas A&M, Missouri and Clemson (not to mention a dominant performance against an Oklahoma team that whipped Alabama) — and it’s pretty easy to suggest the Gamecocks are playing as well as any team in the country.
Now, back in the four-team playoff era, this wouldn’t have mattered at all. Go back and look at 2015 Stanford with Christian McCaffrey, which lost its opener to Northwestern before going on a roll and winning 11 of its next 12, or 2016 USC that started 1-3 and reeled off eight straight wins with a new QB. Those teams could’ve genuinely won it all if they had been given a ticket to the dance, but in those days, there was no room for the hottest team. Just the most deserving.
But no one truly deserving is left out if we include South Carolina now. Miami and Alabama and Ole Miss (and others) all have their arguments in favor of inclusion, but as we noted at the top, all have enough warts to miss out, too.
So why not take the team playing the best? How many times in the NFL playoffs have we seen a team that finished strong go on a run and win the Super Bowl? Are they any less a champion, because they lost a couple games in September?
South Carolina’s inclusion would be a boon for all the teams that grow as the season progresses, get better through coaching, hard work and perseverance, that overcome adversity and rise to meet the moment. In short, South Carolina is a feel-good story in a sport that should embrace that type of team.
Instead, the committee is embracing Darth Vader because the Empire holds a lot of sway over the galaxy.
Here’s a fun blind comparison.
Team A: 10-2, No. 12 strength of record, losses to SP+ Nos. 39 and 51 with best win against SP+ No. 12
Team B: 10-2, No. 14 strength of record, losses to SP+ Nos. 50 and 59 with best win against SP+ No. 18
Neither of these teams will play in their conference championship games.
If you had to pick one for the playoff, which would you take?
Well, the records are the same, but Team A seems to have the edge everywhere else, right?
OK, Team A is BYU.
Team B? That’s Miami.
We’re not arguing against Miami, but Miami checks in as the first team out. BYU checks in behind three-loss Clemson!
Perhaps the Cougars’ losses (to Arizona State and Kansas) are reason enough for exclusion (though by that logic, we should be waving goodbye to Alabama and Ole Miss, too), but the fact that BYU isn’t even in the conversation is ridiculous.
1:10
Booger: Committee on ‘slippery slope’ choosing Alabama over Miami
Booger McFarland and Joey Galloway discuss whether the CFP selection committee is making the right decision favoring Alabama over Miami.
We’ve laid out perfectly reasonable arguments for Miami, Ole Miss, South Carolina and BYU.
What’s the argument for Alabama?
Strength of schedule? South Carolina’s is better.
A big win vs. Georgia? Ole Miss beat the Dawgs by more.
Strength of record? That’s just a function of strength of schedule, and frankly any record that includes losses to Oklahoma and Vanderbilt — including one blowout — isn’t very “strong.”
Teams that did not lose by more than a TD this year:
Oregon, 12-0
Notre Dame, 11-1
Penn St, 11-1
Boise St, 11-1
SMU, 11-1
Miami, 10-2
BYU, 10-2
ULL, 10-2
Ohio St, 10-2
UNLV, 10-2
Ole Miss, 9-3
Louisville, 8-4
(Side note: Southern Miss went 0-11 vs FBS with all 11 losses by more…— 💫🅰️♈️🆔 (@ADavidHaleJoint) December 3, 2024
Better stats? Ole Miss is rated higher in SP+, Miami’s offense is far more compelling, and South Carolina’s defense is, too.
So what exactly is the case for Alabama?
Committee chair Warde Manuel’s best attempt at an explanation: Alabama is 3-1 vs. the current top 25. That, of course, ignores that Miami has wins vs. the Nos. 1 and 3 teams in the AP’s others receiving votes list, and ranking 25 teams is an entirely arbitrary cutoff. And more importantly, it ignores that Alabama is also 6-2 vs. teams not in the current top 25.
No, the real case for Alabama is the same one the committee made last year, that it believes — in spite of any hard evidence — that Alabama is just better. It believes Alabama would win a future hypothetical matchup. It is prioritizing a gut feeling.
We can criticize the committee for a lot of things, but most of it is hair-splitting, and the folks on the committee have a particularly tough job. We’re sympathetic. But when this group continually — year after year (yes, we’re talking to you, Florida State) — ignores what happens in the actual games on the actual field of play in favor of its own projections, that threatens to undermine the entire sport, and that’s a shame.
Is Alabama a good football team? Sure. If the Tide get in, could they win a game or two or the whole darn thing? Absolutely. But if that’s the criteria, then there was no need for Alabama’s players to suit up 12 times this year and go to battle, and that’s an insult to them — even if it means handing them a gift in the process.
We’ve argued a bunch over the No. 12 team, but there’s another debate rolling in the college football world, and that involves conference championships.
The debate has largely centered on SMU and whether the Mustangs, if they lose the ACC title to Clemson, should be reevaluated if they’re 11-2 (particularly if Clemson is stealing a playoff bid).
It’s a reasonable discussion. On one hand, there is precedent. Just two years ago, USC entered conference championship week ranked No. 4, only to lose in a blowout to Utah. The committee dropped the Trojans to No. 10 and rewarded Ohio State — a team that was sitting at home and watching championship weekend — with a playoff berth. At the time, virtually no one even mentioned this. It made logical sense.
But in the 12-team era, when there should ostensibly be a larger margin for error, it seems entirely wrong to suggest a team that won the right to play an extra game should then have that extra data point held against it to the point that it falls out of the playoff field. (And, oh, how ironic would it be if Lane Kiffin complained about this very possibility, suggesting it was better to miss the SEC title game, only to have Kiffin’s team get in as a result of missing the SEC championship and SMU losing the ACC championship.)
But the big point being missed here is that the discussion shouldn’t stop with SMU. What about Boise State?
The Broncos are currently one of the four teams set to get first-round byes because of an 11-1 record, a head-to-head win over UNLV and a largely dominant season. But if they lose a rematch to UNLV — a team it has already beaten once — then the Broncos would be out of the playoff entirely.
Is that fair?
Well, here’s another comparison.
Team A: 11-1, No. 13 strength of record, loss to a top-10 team by 3, four wins vs. bowl-eligible opponents and one win vs. a currently ranked foe.
Team B: 11-1, No. 8 strength of record, loss to a top-10 team by 23, three wins vs. bowl-eligible opponents and no wins vs. currently ranked foes.
It should be noted here that the schedule strength difference between the two is about an 8% margin — notable, but not significant.
Who would you say was more deserving of a playoff bid?
Team A, as you might’ve guessed, is Boise State.
Team B is ranked one spot ahead of the Broncos. It’s Indiana, a team that won’t play another game and is considered safely in.
So, why exactly is Boise State not also safely in right now?
It’s a question the committee should be asking.
Also angry this week: Duke Blue Devils (9-3, unranked), Missouri Tigers (9-3, No. 19), Illinois Fighting Illini (9-3, No. 21), Georgia Bulldogs (who were docked far worse for losses against Ole Miss and Alabama than Ohio State was for losing to 7-5 Michigan), Tennessee Volunteers (10-2, No. 7 and should have the first-round home game being handed to Ohio State) and Ryan Day, because life is really unfair sometimes.
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FSU freshman shot, in critical but stable condition
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September 1, 2025By
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Andrea AdelsonSep 1, 2025, 10:08 AM ET
Close- ACC reporter.
- Joined ESPN.com in 2010.
- Graduate of the University of Florida.
Florida State freshman linebacker Ethan Pritchard was shot Sunday night and is hospitalized in critical but stable condition in intensive care at a Tallahassee-area hospital, the school said Monday.
According to the Gadsden County Sheriff’s Office, Pritchard was inside a vehicle outside an apartment building when the shooting happened Sunday night in Havana, Florida, which is about 16 miles from Tallahassee, near the Georgia state line. An investigation into the shooting is ongoing.
In its statement, Florida State said Pritchard was visiting family at the time he was shot.
“The Pritchard family is thankful for the support from so many people, as well as the care from first responders and medical professionals, and asks that their privacy be respected at this time,” the FSU statement said.
Pritchard, who is from Sanford, Florida, enrolled at Florida State in January but did not play in the Seminoles’ season-opening victory against Alabama.
The Associated Press contributed to this report.
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Army player rescues man from burning vehicle
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12 hours agoon
September 1, 2025By
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Army football player Larry Pickett Jr. rescued a man from a burning vehicle early Sunday morning.
Pickett, a second-year cadet at the service academy, was traveling with his family when they saw a crashed vehicle surrounded by downed power lines on Route 9W in Fort Montgomery, New York, about five miles south of Army’s West Point campus.
The Fort Montgomery Fire Department reported Sunday that the vehicle had collided with a utility pole, causing the power lines to fall to the ground.
Videos posted by his family to social media show Pickett and his father lifting the unidentified man from the vehicle and carrying him safely away from the crash scene just moments before the vehicle burst into flames.
The U.S. Military Academy said Sunday in a social media post that it is ” proud of the heroic actions” taken by Pickett and his father.
Army athletic director Tom Theodorakis added that Pickett and his father “exemplify the values we hold dear, stepping up in a moment of crisis to save a life.”
Larry Pickett Sr. told multiple media outlets that the family was returning to West Point late Saturday night after going out to dinner in New York City. A redshirt freshman from Raleigh, North Carolina, the younger Pickett ran toward the vehicle as soon as he saw the crash scene.
“There was no discussion. My son just jumped right into action,” the elder Pickett told Raleigh-based ABC11. “He mentioned his military training kicked in, and we pulled [the man] out. He took care of him on the side of the road until the police officers got there, and then the fire department got there shortly after.”
Pickett had just made his college football debut on Friday night, recording a tackle in the Black Knights’ 30-27 overtime upset loss to FCS opponent Tarleton State.
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‘It’s made for television’: How North Carolina has changed in nine months under Bill Belichick
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12 hours agoon
September 1, 2025By
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David Hale
CloseDavid Hale
ESPN Staff Writer
- College football reporter.
- Joined ESPN in 2012.
- Graduate of the University of Delaware.
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Andrea Adelson
CloseAndrea Adelson
ESPN Senior Writer
- ACC reporter.
- Joined ESPN.com in 2010.
- Graduate of the University of Florida.
Aug 31, 2025, 07:00 PM ET
CHAPEL HILL, N.C. — Just minutes before taking the stage at the ACC’s annual kickoff event at the Hilton Charlotte Uptown, Bill Belichick scrolled through his phone, reviewing his notes at a table in a dark service corridor as hotel employees stacked plates and glasses around. He had been shuffled through back hallways by conference and school staffers hoping to avoid the majority of the more than 800 media members gathered in an adjacent ballroom, all eager to photograph, question or simply glimpse college football’s biggest celebrity, but the spotlight awaited.
This is the new normal for North Carolina.
“It’s a little like the Deion [Sanders] thing at Colorado,” ACC commissioner Jim Phillips said. “He grabs your attention. It’s made for television.”
The ballroom where Belichick addressed topics as banal as the modern use of the fullback remained packed for his session, the ACC having distributed nearly 40% more credentials than a year earlier. In a breakout room intended for a more informal Q&A, more than 200 reporters elbowed through the crowd to pose a question. Belichick spoke for more than 20 minutes, even cracking a few jokes.
One reporter asked what it was like sitting in living rooms with recruits during the spring.
“I haven’t done that,” Belichick quipped. “That would be a recruiting violation right now.”
For anyone who had lived through Belichick’s chaotic early days of recruiting and roster building, it might have felt like an inside joke. The start to this new era in Chapel Hill was marked by missteps, confusion, broken promises and “harsh” and “businesslike” decisions to nudge players out the door, all while a skeleton staff bereft of college experience struggled to keep up.
“It was very stressful,” said a former member of the staff. “Everyone was running around like chickens with their heads cut off.”
It was a far cry from Belichick’s presentation at ACC media days this summer, where he appeared at ease in his new world — still far from his promise to bring a national championship to Chapel Hill but more aware of the pitfalls he’d face along the way.
When Belichick met with North Carolina’s team for the first time in December 2024, he delivered a mission statement for a program that has developed a reputation as a perennial underachiever. It was now being led by a man who had won 302 NFL games and six Super Bowls as a head coach. Things were about to change dramatically.
“We’re going to grind every single day,” he told the team, according to veteran quarterback Max Johnson. “It’s a process from January until the season starts.”
That process reaches its apex Monday night when UNC hosts TCU (8 p.m. on ESPN) in Belichick’s first game as a college head coach. It has been, according to more than two dozen sources including former assistants, current and former staffers, high school coaches, players, recruits and members of school administration who spoke with ESPN, at times enlightening and exhilarating, chaotic and tumultuous.
Belichick and his staff have had to adjust on the fly to the intricacies of NCAA recruiting rules, rebuild a roster and dodge scrutiny about the 73-year-old coach and his 24-year-old girlfriend. The promise Belichick didn’t offer to his team that first day, but the one that seems most likely to hold true, is that no part of this era would be boring.
“There’s things that we’re going to deal with that other schools aren’t,” Belichick said in his usual subdued tone. “That’s the way it goes.”
IF BELICHICK’S NFL résumé was a selling point to UNC fans, his status as a college newcomer quickly became uncomfortably apparent to numerous high school coaches, recruits and staffers who spoke to ESPN. They described the December and January recruiting push as a frenetic and disjointed process in which few people seemed to have a clear vision for the program’s direction.
In a quest to “go lean,” Belichick quickly cut ties with much of the previous staff — from assistant coaches to entry-level personnel who handled the basic operations of recruiting. When he was in the office, Belichick spent most of his time behind closed doors in a staff room with Tar Heels GM Mike Lombardi and newly hired personnel staffers Joe Anile and Andrew Blaylock, with one source involved in the process saying the Heels initially couldn’t do “traditional” visits because there were so few people for players to meet with. Another source at UNC said the decision to move on from the prior staff was understandable, but “you still need someone who knows how to book a flight or a hotel.” Multiple sources confirmed Belichick ultimately relented — at least temporarily — rehiring some analysts just to fill the void.
“A couple times they brought in good players and ignored them on their visit,” a source with direct knowledge of the situation said. “There were times that the kids would be waiting 30, 45 minutes or an hour and then all of a sudden, you’re not meeting with Coach Belichick anymore, and we’ll go back to the airport.”
Belichick and his top lieutenants were often flying blind when it came to NCAA rules and regulations, operating by a Silicon Valley-style “move fast and break things” approach, while public records obtained by ESPN show numerous reminders from compliance staff about recruiting quiet periods and NIL restrictions, along with a protracted debate about the boundaries of where coaches could meet with recruits on official visits.
“That’s probably the biggest thing they’ve had to learn, with what you can and can’t do,” another source who has worked with the program said. “They found out fast how many rules we’ve been dealing with over the past couple of years.”
Those initial months were a barrage of hasty evaluations and high-pressure sales pitches.
One recruit, who ultimately didn’t sign with UNC, recalled meeting Belichick for just a few minutes before being handed a contract and asked to sign.
“I kind of felt it was disrespectful to just put me in that situation after just meeting a coach,” the recruit said. “It was just crazy that you’d make a player sign a contract in front of a coach right after you just met him, and you haven’t even talked about numbers yet or anything about what I would get at that school.”
In-state recruit Jariel Cobb was planning a visit to an SEC school when he got a call from UNC, saying Belichick wanted to send a car to pick him up if he could visit campus immediately. When Cobb arrived in Chapel Hill with his mother, they were given the red-carpet treatment, with an array of people in UNC gear shaking hands and lauding the recruit’s skill set. Belichick met with Cobb, who had always dreamed of playing for his home-state Tar Heels but didn’t receive an offer from the prior staff. Belichick delivered a stern analysis: “I don’t know why in the hell they hadn’t offered you, but I looked at the film. I want you.”
“They treated us like celebrities,” Terri Cobb, Jariel’s mother, said. “Other schools had told him to think on it, but right out of the gate, Bill stood up and said, ‘You rocking and rolling with me or what?'”
Cobb signed, enrolled early and went through spring ball with the Tar Heels, calling it a positive experience, but his mother had noted that, during his initial conversations with Belichick, the coach had repeatedly mentioned two other players from Cobb’s high school he hoped would also come to UNC. In retrospect, she wonders if the Tar Heels’ interest in her son was aimed at getting an inside line to other players.
“They were flying through visitors,” the former member of the staff said. “It was unclear if Coach Belichick had evaluated the tape with how quickly they were bringing kids in.”
By the spring, with a full staff and enough time to better evaluate talent, North Carolina went into its second roster rebuild of the offseason. Overall, 39 players transferred out after Belichick’s arrival, including nearly two dozen after spring workouts. Cobb was among them. After just four months at his dream school, he was told he was unlikely to play and encouraged to transfer. It was, according to his mother, a similar story for many of his teammates. Cobb is now at Charlotte, which will play the Tar Heels in Week 2.
Meanwhile, UNC heavily recruited transfers during the spring portal window, which, according to numerous coaches across multiple Power 4 conferences, was described as the most bereft of talent since the portal era began in 2021. The Tar Heels added 23 players.
“There’s a little guesstimate there,” Belichick said. “You do the best you can to figure it out, but it’s a very inexact science.”
To find worthy additions in April and May, North Carolina was aggressive in identifying potential transfers. Five coaches told ESPN that they had been frustrated with North Carolina’s brazen efforts, led by Lombardi, to contact players directly prior to those players entering the portal, with at least one coach contacting Belichick to complain. Though tampering has become commonplace in college football, it’s often done through back-channels — current players talking to friends or former teammates, for example. North Carolina was “blatant” and “brazen,” according to one Power 4 coach. One player who spoke to ESPN said that he had been contacted by UNC in an effort to convince him to transfer, and he was warned not to inform anyone of the communication. If he did, he was told, he could lose his eligibility.
“I don’t think they’re doing anything that hasn’t been done [elsewhere],” one source said, “but I do think it’s such a drastic culture change from [former coach] Mack [Brown], so that it looks completely different to the people at UNC.”
While the style is different, so are the results. UNC already has nine blue-chip commitments for 2026 as Belichick has grown more comfortable with the recruiting process and focused on a national approach to talent acquisition.
“We’re in there with some good schools,” Belichick said, “and it’s good to be able to get kids coming to Carolina over some of the top schools in the country.”
After the rocky start, Belichick has used additional resources promised as part of his hiring to nearly double the recruiting support staff from what existed under Brown, yet it’s often Belichick who’s the linchpin to selling a player.
Belichick’s first time on the road recruiting was traveling to Rolesville High outside Raleigh, North Carolina, to visit brothers Zavion and Jayden Griffin-Haynes. Zavion had been committed to North Carolina under Brown, but decommitted after the coaching change. Jayden never received an offer under the previous staff.
Belichick stayed for nearly two hours, according to Zavion, and he broke down tape with the brothers, a key part of the coach’s sales pitch with high-level recruits.
“They stayed on me,” Zavion said. “They came to see me practice during spring ball. They made sure it was love from UNC and that really stood out to me. He wants me to be the face of the program, but he also said I have to work for it. He’s not just going to hand it to me, but I’m the guy he’s looking for in the program.”
Both brothers committed in June.
Weddington (N.C.) coach Andy Capone remembers Belichick visiting campus this spring to meet with recruit Thomas Davis Jr., and he was awestruck.
“I’ve been fortunate enough to meet a lot of head coaches,” Capone said, “but I’ve only taken a picture with two of them: Nick Saban and Bill Belichick.”
What truly impressed Capone was Belichick’s pitch once the fanfare died down. Belichick described a detailed plan for UNC, spent time with three recruits, including Davis, and, from memory, recited plays he had watched on film from their games, relating each to plays run by some of the greats from Belichick’s past.
“He’d say, ‘This is how I used Lawrence Taylor or Mike Vrabel,'” Capone said. “It was really cool to let them see a perspective of how he sees players in his system.”
Capone said Belichick was honest with his recruits, and he pitched them on his long history of preparing players for the NFL.
Before Belichick departed, Davis, who ultimately committed to Notre Dame, asked the question that has been at the forefront of so many debates since the NFL legend arrived at Carolina. Was Belichick really planning to stay long in Chapel Hill?
“I wouldn’t have taken this job to go back to the NFL,” Belichick told him. “We’re going to win national championships here.”
VINAY PATEL WAS never a Belichick fan. The UNC board of trustees member applauded the hire for the Tar Heels, but he had seen enough of Belichick in the pros to assume he wouldn’t like the guy.
Still, Patel was curious, so he attended a welcome banquet held on campus this winter, hosted by Belichick and his girlfriend, Jordon Hudson.
To his surprise, the event was friendly.
“I expected some pompous SOB, and he definitely wasn’t that,” Patel said. “And she’s not standoffish at all. We chatted, shook hands. She’s polite.”
A few months later, amid a media firestorm surrounding Belichick’s relationship with Hudson, who is nearly 50 years his junior, and her role in managing his personal brand, Patel remembers being perplexed by the seemingly ubiquitous outrage.
“I had a friend saying, ‘Can you believe this Jordon Hudson?’ — this and that,” Patel said. “And I’m just thinking, yes, but if you’d told me a year ago that UNC football was going to be a news story on a daily basis, I’d have thought you were nuts.”
If Patel favored an “all publicity is good publicity” approach, many members of the often staid and conservative UNC community saw it differently. In December, Belichick emailed UNC staff, insisting Hudson be copied on all communications. Hudson proceeded to inject her opinion on how the school’s PR staff operated, sometimes frustrating longtime employees. In one instance, she insisted Steve Belichick never be referred to as Bill’s son, and in a February email, asked to have public comments on UNC football social media sites censored, including one she said described her as “a predator.” UNC public relations replied that it “hid/erased one comment that had been posted about your personal life,” but did not find additional critical comments on UNC football’s Facebook page, according to documents obtained by ESPN in a public records request.
Bill Belichick was frustrated that the emails were shared, according to multiple sources, despite warnings from UNC staff that, as a public university, the athletics department was subject to open records requests.
“He didn’t like it at all, but he’s never worked at a public school,” a UNC source said. “[Hudson] would probably be more involved if we weren’t a public school.”
By the spring, Hudson’s involvement became routine public fodder. At UNC’s final spring practice, Hudson roiled the school’s old guard not only for being on the field, but for the way she was dressed. More attention followed, from a controversial appearance on “CBS Sunday Morning” to reports that Hudson had been banned from UNC’s football facility to suggestions in a New York Times story that a planned season of HBO’s “Hard Knocks” featuring North Carolina was scuttled due to her involvement.
Sources familiar with the negotiations told ESPN that the decision to nix the project was ultimately Belichick’s, saying he felt the timing of the HBO show, which would film only during fall camp, wouldn’t showcase the team’s strengths. The school instead pivoted to another project that will air on Hulu and cover North Carolina’s entire season.
Amid the spring’s media frenzy, the school was flooded with complaints from fans, donors and even professors, calling Belichick’s relationship “shameless,” “a disgrace” and “a laughing stock,” with one alum writing, “We’ve always prided ourselves on being a class act, but this is the kind of unnecessary distraction that does more harm than good. If Bill walks, he walks.”
UNC brass, including chancellor Lee Roberts and athletic director Bubba Cunningham, declined to comment on “the private lives of any of our employees,” as Roberts explained, and inside the locker room, few players seemed bothered.
Numerous sources who spoke to ESPN suggested much of the Hudson drama was overblown. One UNC administrator said that Hudson’s initial involvement was simply to “fill a void” until new PR staff could be hired and said Hudson hasn’t been a part of football-related correspondence since early in the spring.
A “talking points” email distributed to PR personnel and Belichick ahead of the ACC’s spring meetings in May detailed Hudson’s role, noting “once staff was in place, after about a month, she was no longer copied on emails. She is not involved in the hiring of staff, recruiting of players, communications related to the program or the building of the program” but “continues to be involved from a scheduling perspective.” The memo also noted that “Jordon is playing an active role in the filming and production of a documentary about Coach Belichick’s first season of college football, so in that capacity, she may be seen on the sidelines of Carolina Football practices or games.”
Multiple sources who spoke to ESPN doubted Belichick had been aware of the outsized attention she generated online — “He’s always watching film, not scrolling through her Instagram” — and believed that after the CBS interview, he took steps to limit her exposure in relation to the football program.
“It’s almost like you’re shielded from it,” one source with knowledge of the program said. “You’re finding all this stuff on TMZ and different sites, but nobody really talked about it around the building. It was more of a big deal nationally than it was here.”
A SMALL ARMY of reporters shuffled aimlessly outside a padlocked gate that, in a few moments, would provide a brief glimpse of North Carolina’s fall camp on a weekday in mid-August. Access to outsiders has been severely restricted, and a pair of onlookers standing at a fourth-floor window in a nearby building had likely already gleaned more information about this Tar Heels team than the local media had all summer.
In the Belichick era, there are insiders and there are outsiders.
North Carolina has beefed up security. When one local reporter used binoculars to glimpse Hudson and other visitors at a UNC practice through a narrow window of the indoor practice facility, a guard immediately interrupted. The football building inside Kenan Stadium has been off limits to all nonessential football personnel, and the school installed facial recognition sensors to enter the facility. No UNC player was permitted to speak to the media for the first six months of Belichick’s tenure, and Belichick is also skipping a weekly radio show, typically a staple for college coaches, ceding the stage to Lombardi.
Belichick’s staff is filled with trusted confidants. Lombardi had been an advisor with the New England Patriots and even co-hosted Belichick’s podcast. Lombardi’s son, Matt, is UNC’s quarterbacks coach. Two of Belichick’s sons — Steve and Brian — coach on defense. One of his former players, Jamie Collins, is the inside linebackers coach. Several sources suggest senior staff members monitor outgoing communications from other staffers to curtail leaks about the inner workings of the program.
On the inside, however, the view of Belichick has been far different than the public persona he has projected for decades.
“They’ve been really easy and good to work with,” said Cunningham, who had initially been skeptical of the hire. “It’s a different model. They wanted to bring in their own coaches and personnel and recruiting people, people they’ve worked with previously. It’s a very personable staff.”
𝐌𝐢𝐜’𝐝 𝐔𝐩 🎙️🎙️🎙️@Belichick_B pic.twitter.com/cf2axVs1D6
— Carolina Football (@UNCFootball) August 15, 2025
This winter, Belichick had pizza delivered to UNC fraternities and sororities ahead of the Heels’ men’s basketball game against Duke. He did the same for several of UNC’s winter and spring sports teams.
Belichick is a longtime lacrosse fan, and as he surveyed the football practice field during the spring — the same field where the lacrosse teams practice — he posed a question: Where are the lacrosse lines? Belichick was told that, if the football team practices that morning, the lacrosse field wouldn’t get painted.
“He said, ‘Paint the lines,’ and we got them,” UNC’s women’s lacrosse coach Jenny Levy said. “I think he’s diving into what college athletics is all about.”
Former UNC linebacker Jeff Schoettmer attended the school’s “Practice Like a Pro” day to conclude spring practice, and he watched Belichick mingle with recruits, transfers and their parents. At a banquet afterward, the coach met with former players and donors.
“It’s pretty incredible to see how easily he moves among different types of people,” Schoettmer said. “Him holding court with former players — it’s just like you see some of these extroverted coaches who’ll talk to anybody, but you don’t expect Bill to sit there and tell war stories with guys he’s never coached. But that’s how much love I think he has for North Carolina.”
Inside the football facility, Belichick thought Brown’s former office on the fourth floor of the football building was isolating, so he set up his own office on the second floor to be in the same space occupied by the players.
“I can’t coach the players if I’m not around them,” Belichick told ESPN. “I try to go in and out of meetings and be visible and present.”
Cunningham said he has been struck by how accessible Belichick is to the team, routinely sitting in film study sessions and breaking down plays.
In June, Belichick met with his quarterbacks each day for about an hour, a process that began during his tenure with the Patriots because, he said, “It’s important for the coach and the quarterback to be on the same page.”
Johnson, one of the few holdovers from Brown’s 2024 team, said the involvement of the coach in the small details of the game is unlike anything he had seen.
“We did something different every day,” Johnson said. “Everything is really detailed, and that’s what I’ve loved.”
If Belichick’s tenure has been marked by a steadfast devotion to those in his orbit at the expense of those on the outside, it has done little to temper enthusiasm around the program.
Donations are up, season tickets are sold out, and UNC has added new premium-seating options that will further expand its revenue opportunities. Rick Barakat, the athletics department’s new chief revenue officer, said UNC will exceed its all-time gross revenue record this year.
“The pitch has changed because the excitement’s never been higher,” Barakat said. “We’ve had bouts of success historically, but I don’t think we’ve ever seen Carolina football at the level it is right now in the national news cycle, and that trickles down into every conversation.”
Even entities in Belichick’s orbit seemed to bask in the glow of newfound attention. Phillips raved that Belichick “is great for the ACC and great for North Carolina.” One executive for the Charlotte 49ers referred to a sizable uptick in season ticket sales as “The Belichick Bump,” and AD Mike Hill was tasked with finding more seating capacity for the Week 2 game by bringing in “bleachers everywhere.” Charlotte’s initial advertising for the game focused on Belichick, a decision critiqued by the school’s chancellor, according to public records obtained by ESPN, for ignoring its own new coach, Tim Albin.
Many of North Carolina’s administrators who spoke to ESPN said the investment would be judged on wins and losses, but it’s also possible the spotlight could be a springboard to something else.
“You’re seeing a lot more people involved as far as helping out the program,” one of those sources said. “You can feel that UNC is embracing more on the football end. It’s been the talk of the last two years, but the push to get to the SEC, I think, was a major reason for this show of investment in football.”
UPON HIS HIRE, Belichick immediately pushed a new tagline for Tar Heels football. They would be “the 33rd NFL team,” and those early days included an influx of professional know-how, from Lombardi to former Patriots nutritionist Josh Grimes and Moses Cabrera, Belichick’s longtime strength and conditioning guru.
“Coach B comes in with a different mindset in terms of everything’s going to be at the highest level possible, no matter what he has to do to get there,” wide receiver Jordan Shipp said.
Belichick has delivered that message repeatedly, both inside the locker room and to the media, often saying players who “don’t want to work, they don’t want to be good. That’s OK, but if you’re like that, Carolina’s a bad place to be. It’s too important to the rest of us.”
Belichick retained Freddie Kitchens as the lone full-time position coach from the previous staff, in large part because of his NFL background. Kitchens spent 16 years in the NFL before moving on to college, including a stint as the Cleveland Browns head coach. Belichick has said all of the systems they are implementing — from offense to defense to special teams — are NFL-based.
“Fundamentals and techniques that go with them are based on that too, practice, structure, meeting, installation, teaching. There were some modifications we had to make, but basically it’s all the same,” Belichick said.
Belichick has gotten more used to recruiting as well. Those who interacted with him on the recruiting trail in January noticed a big difference in their exchanges six months later, describing him as “more personable.”
“He understands that he had to change his way of doing things, and he’s doing that, and he’s really adapting to this new culture,” said Rolesville (N.C.) coach Ranier Rackley, who has three players committed to UNC. “So that’s why he’s getting a lot of these guys because of that.”
Collins, who played for Belichick for parts of seven seasons during a 10-year NFL career, said he has seen a softening of the coach who, in the pros, was known for his all-business approach to relationships.
“The old Bill comes out, but we live in a different world now,” Collins said. “I’ve seen a different side of Bill coaching these guys.”
In June, Rackley brought a group of players to UNC’s 7-on-7 camp, and he took note of Belichick moving from one group to the next, watching as many teams and players as possible. There was a different energy to the experience, he said.
In all, nearly 4,000 kids showed up during UNC football camps that month. For Belichick, who has often downplayed the leap from the NFL to college, it was an eye-opening moment.
“Once you actually see it, it feels like Normandy,” Belichick told ESPN. “It’s like, ‘Here they come.'”
North Carolina hasn’t won an ACC title since 1980, but with Belichick on the sideline, there’s no lack of optimism in Chapel Hill.
“We’re here to win football games,” Shipp said. “He let us know that yeah, we’re going to have a spotlight. But that’s not what we’re worried about. We’re worried about winning games.”
For UNC, though, there’s more to the story. Belichick is a bona fide winner, but he’s also a show — occasionally controversial, often recalcitrant, sometimes funny — and for a program looking for attention, he has delivered.
“We want to be competitive in football,” Roberts said. “We want to be part of the national conversation. Carolina stands for excellence across the board, and we want to be excellent in football. I think we’re well on our way.”
What comes after that remains a mystery — one Belichick has fiercely protected throughout a long offseason. Now, the veil is lifted.
The new era of North Carolina football is here.
Michael Rothstein and Eli Lederman contributed to this story.
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