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Last month, Geotab signed a deal with Volvo Group to integrate the manufacturer’s vehicle data API into Geotab’s telematics platform. It’s the latest in a recent onslaught of such deals between telematics providers and OEMs that begs the question: what’s in it for the OEMs?

Almost all modern cars and trucks are “connected” in some way. Ford, for example, began fitting the FordPass Connect modem on all its vehicles in the 2020 model year, and the vehicle (and driver) data gathered powers the Ford Pro fleet management platform and enables offerings like the company’s E-Switch Assist, which enables Ford fleet managers to identify which of its ICE-powered F-150 and Transit assets are ready to make the switch to EV.

“Smart tools informed by data like E-Switch Assist are opening up many new conversations with our commercial customers large and small about EV readiness; we’re already using E-Switch Assist regularly in consultations to help organizations determine if electric trucks and vans are right for them,” says Nate McDonald, EV strategy and cross vehicle brand manager at Ford Pro. “The importance of these tools and technologies goes beyond selling a customer a new vehicle—it changes mindsets about whether electric vehicles will work for their business while potentially saving them time and money.”

So, it makes sense for manufacturers to build that connectivity into their vehicles and makes even more sense to use that data connection to populate a fleet management dashboard that makes it painless for fleet managers to monitor their assets within a trusted ecosystem. Think Android vs. iPhone, and the pain that would go into switching from one to the other after a decade or so of constant interaction – because that’s how the OEMs are looking at it.

Why, then, would an OEM open up that data stream to a third party like Geotab?

The answer, presumably, is that that data sharing is a two-way street: the manufacturer’s are opening up their APIs to Geotab, and Geotab is sharing at least some of the data from other manufacturers with their industry partners.

And Geotab has a lot of partners:

All of those players are convinced that the data coming from their vehicles can produce enough value to seriously impact fleet ROI.

Fleet managers seem convinced, too. In a recent McKinsey survey, nearly 57% of EV buyers said they were willing to switch brands in order to get better connectivity features. And, if you’ve ever worked in “a Ford shop” or “a Chevy shop” you already know what a huge that deal that number might be to an OEM.

McKinsey connectivity survey

BEV buyers’ willingness to switch brands; via McKinsey.

In that point of view, working with a trusted, universal platform like Geotab who doesn’t have a dog in the vehicle sales fight makes sense. If the Ford Transit the fleet buyer is looking at plays well with their fleet auditing software and systems and the Nissan NV doesn’t – well, it doesn’t really matter if Nissan’s fleetail guy is giving you a better deal at that point. It’s just too painful to operate a second dashboard for one subset of assets.

The man-hours saved with a universal and brand agnostic fleet management platform may not be the easiest to trace all the way to the bottom line, but they’re there.

Additionally, the Geotab dashboard can be configured to collect and even analyze data that’s specifically relevant to EVs. Information like charging history, and regenerative braking efficiency, and overall battery health – data that, over thousands of vehicles, can give fleet managers real insight into how long the new electric vehicles they’re considering will last compared to the gas and diesel vehicles they have experience with.

Geotab research shows that EV batteries could last 20 years or more if they degrade at an average rate of 1.8% per year, as we have observed.

According to our data, the simple answer is that the vast majority of batteries will outlast the usable life of the vehicle and will never need to be replaced. If an average EV battery degrades at 1.8% per year, it will still have over 80% state of health after 12 years, generally beyond the usual life of a fleet vehicle.

GEOTAB

Telematics integrations can also help optimize a fleet’s charging schedules, both by scheduling EV charging for lower priced, off-peak hours and by identifying the most dependable high-speed charging stations along regular routes to minimize down time for both vehicles and drivers.

Finally, these data-driven platforms can provide fleet managers tools for tracking and reporting things like carbon emissions and overall energy consumption, which can streamline ESG reporting processes and make it easier for the worker bees to get regulators, administrators, and managers the sort of charts, tables, and graphs they love.

Something like that, anyway.

You can check out my Quick Charge with Nate McDonald, EV strategy and cross vehicle brand manager at Ford Pro, who explores how Ford’s in-house telematics can help fleet managers decarbonize, and head over to Geotab to find out more about their brand agnostic fleet management dashboard, below. Enjoy!

EV or gas – which is right for you?

SOURCES: Fleet Europe, Ford Pro, Geotab, McKinsey; add’l links in article.

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One of the world’s largest wind farms just got axed – here’s why

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One of the world’s largest wind farms just got axed – here’s why

Danish energy giant Ørsted has canceled plans for the Hornsea 4 offshore wind farm, dealing a major blow to the UK’s renewable energy ambitions.

Hornsea 4, at a massive 2.4 gigawatts (GW), would have become one of the largest offshore wind farms in the world, generating enough clean electricity to power over 1 million UK homes. But Ørsted announced that it’s abandoning the project “in its current form.”

“The adverse macroeconomic developments, continued supply chain challenges, and increased execution, market, and operational risks have eroded the value creation,” said Rasmus Errboe, group president and CEO of Ørsted.

Reuters reported that Ørsted’s cancellation of Hornsea 4 would result in a projected loss of up to 5.5 billion Danish crowns ($837.85 million) in breakaway fees and asset write-downs. The company’s market value has declined by 80% since its peak in 2021.

The cancellation highlights significant challenges currently facing offshore wind development in Europe, particularly in the UK. The combination of higher material costs, inflation, and global financial instability has made large-scale renewable projects increasingly difficult to finance and complete.

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Ørsted’s decision is a significant setback to the UK’s energy transition goals. The UK currently has around 15 GW of offshore wind, and Hornsea 4’s size would have provided almost 7% of the additional capacity needed for the UK’s 50 GW by 2030 target, according to The Times. Losing this immense project off the Yorkshire coast could hamper the UK’s pace of reducing dependency on fossil fuels, especially amid volatile global energy markets.

The UK government reiterated its commitment to renewable energy, promising to work closely with industry leaders to overcome financial and logistical hurdles. Energy Secretary Ed Miliband told reporters in Norway that the UK is “still committed to working with Orsted to seek to make Hornsea 4 happen by 2030.”

Ørsted says it remains committed to its other UK-based projects, including the Hornsea 3 wind farm, which is expected to generate around 2.9 GW once completed at the end of 2027. Despite the challenges, the company emphasized its ongoing commitment to the British renewable market, pointing to the critical need for policy support and economic stability to ensure future developments.

Yet, the cancellation of Hornsea 4 demonstrates that even flagship renewable projects are vulnerable in the face of economic pressures and global uncertainties, which have been heightened under the Trump administration in the US.

Read more: The world’s single-largest wind farm gets the green light


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Is the Tesla Roadster ever going to be made?

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Is the Tesla Roadster ever going to be made?

The Tesla Roadster appears to be quietly disappearing after years of delay. is it ever going to be made?

I may have jinxed it with Betteridge’s Law of Headlines, which suggests any headline ending in a question mark can be answered with “no.”

The prototype for the next-generation Tesla Roadster was first unveiled in 2017, and it was supposed to come into production in 2020, but it has been delayed every year since then.

It was supposed to get 620 miles (1,000 km) of range and accelerate from 0 to 60 mph in 1.9 seconds.

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It has become a sort of running joke, and there are doubts that it will ever come to market despite Tesla’s promise of dozens of free new Roadsters to Tesla owners who participated in its referral program years ago.

Tesla uses the promise of free Roadsters to help generate billions of dollars worth of sales, which Tesla owners delivered, but the automaker never delivered on its part of the agreement.

Furthermore, many people placed deposits ranging from $50,000 to $250,000 to reserve the vehicle, which was supposed to hit the market 5 years ago.

The official timelines from Tesla are pretty useless at this point since they haven’t stuck to any of them, but the latest official one dates back to July 2024 when CEO Elon Musk said this:

“With respect to Roadster, we’ve completed most of the engineering. And I think there’s still some upgrades we want to make to it, but we expect to be in production with Roadster next year. It will be something special.”

He said that Tesla had completed “most of the engineering”, but he initially said the engineering would be done in 2021 and that was already 3 years after the prototype was unveiled and a year after it was supposed to be in production:

Musk commented on the Roadster again in October 2024, but he didn’t reiterate the 2025 timeline. Instead, he called the new Roadster “the cherry on the icing on the cake.”

Tesla’s leadership has been virtually silent about the new Roadster since. Two Tesla executives even had to be reminded about the Roadster by Jay Leno after they “forgot” about it when listing upcoming new Tesla vehicles with tri-motor powertrain.

There was one small update about the Roadster in Tesla’s financial results last month.

The automaker has a table of all its vehicle production, and the Roadster was updated from “in development” to “design development” in the table:

It’s not clear if that’s progress or Tesla is just rephrasing it. Either way, it is not “construction”, which makes it unlikely that the Roadster is going into production this year.

If ever…

Electrek’s Take

It looks like Tesla owes about 80 Tesla Roadsters for free to Tesla owners who referred purchases, and it owes significant discounts on hundreds of units.

It’s hard for me to believe that Tesla is not delivering the new Roadster because the vehicle program would start about $100 million in the red, but at this point, I have no idea. It very well might be the reason.

However, I think it’s more likely that Tesla is just terrible at bringing multiple vehicle programs to market simultaneously. Case in point: it launched a single new vehicle in the last five years.

At this point, I think it’s more likely that the Roadster will never happen. It will join other Tesla products like the Cybertruck Range Extender.

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Lucid is offering over $20,000 in discounts on the Air EV this month

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Lucid is offering over ,000 in discounts on the Air EV this month

The 2025 Lucid Air isn’t just any luxury sedan. It’s the world’s most efficient car with over 400 miles of range. After introducing new discounts this month, Lucid is offering over $20,000 in savings on select 2025 Air models.

Lucid Air EV discounts top $20,000 in May

In the first quarter, the Lucid Air was the best-selling EV and the third top-selling sedan overall in its segment, including gas-powered cars.

After launching the 2025 Air Pure last summer, Lucid claimed it was the “world’s most efficient car” at 5.0 miles of range per kWh. That translates to over 420 miles of EPA-estimated range and the highest MPGe rating of any EV at 146 MPGe.

Lucid introduced new discounts this month, making the 2025 Air significantly more affordable. The 2025 Lucid Air Touring is available with up to $20,500 in savings with leases starting at just $599 for 36 months.

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The promo includes a $1,000 on-site bonus, a $2,000 conquest offer, a $10,000 Air Credit, and a $7,500 EV credit.

Other trims, including the Lucid Air Pure and Lucid Air Grand Touring, offer discounts of up to $18,000 and $15,500, respectively.

Lucid-Air-discounts
2025 Lucid Air offers (Source: Lucid)

The 2025 Lucid Air Touring starts at $78,900 with 620 HP and 406 miles of range. Lucid is offering 2025 Air Pure models from $69,900, with up to 420 miles of range. The Grand Touring gets up to 512 miles with prices starting at $110,900.

Lucid increased its Tesla trade-in allowance this month, which can save you an additional $4,000. To take advantage of the deals, you must take delivery by May 31, 2025.


2025 Lucid Air trim
Starting Price Lease Discounts Lease From
(per month/ 36 months)
EPA-estimated Range
Lucid Air Pure $69,900 -$18,000 $579 420 miles
Lucid Air Touring $78,900 -$20,500 $599 406 miles
Lucid Air Grand Touring $110,900 -$15,500 $849 512 miles
Lucid Air Sapphire $249,000 N/A N/A 427 miles
2025 Lucid Air prices and range by trim

You can also now lease Lucid’s new Gravity electric SUV. According to Lucid’s payment calculator, the 2026 Lucid Gravity Grand Touring can be leased for $1,102 a month.

That’s based on an MSRP of $94,900 with a down payment of $8,030. Later this year, Lucid will launch the lower-priced Touring model, starting at $79,900.

Ready to check out Lucid’s luxury EVs for yourself? You can use our links below to view current offers on Lucid Air and Gravity models in your area.

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