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The electric Bronco will go on sale in China later this year. Ford is launching the electric Bronco in China just as it’s starting to regain momentum in the region.

Ford’s electric Bronco will launch by the end of 2025

China has become a battleground with domestic new energy vehicle (NEV) brands quickly gaining market share in recent years.

With BYD, SAIC Motor, Geely, Chery, NIO, XPeng, Li Auto, and many others introducing more advanced, lower-priced options, foreign brands from the US, Japan, Korea, and Europe have struggled to keep pace.

Ford is no exception. After selling a record 1.27 million vehicles in China in 2016, Ford’s sales have dwindled over the past few years.

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According to its latest update, the American automaker may be on the brink of a comeback. Last week, Ford reported a record $50.5 billion in revenue in the third quarter, a 9% increase from the same period a year ago.

It also said the company has now achieved nine straight quarters with a profit in China. After shaking up its marketing efforts, “Ford China 2.0” is starting to see the results. Ford is working with local partners to leverage technology, design, and other Chinese principles to gain an advantage in different global markets.

Ford's-electric-Bronco
The design team behind the electric Ford Bronco (Source: Ford)

China is essentially becoming an export hub for Ford now. And so far, it seems to be paying off. Ford’s exports from China rose by over 60% in 2024 to nearly 170,000 vehicles.

The higher overseas sales come as Ford introduces new electrified vehicles, like the Equator SUV and Sport crossover. By the end of this year, Ford will launch the highly anticipated electric Bronco in China.

Ford already opened blind pre-orders for the Bronco EV earlier this month at the Guanzhou Auto Show. Buyers can reserve one with a 1,000 yuan ($140) deposit. For a limited time, it’s even giving away a free Roof Camping Package, which typically costs an extra 12,000 yuan ($1,700).

The electric Ford Bronco will be available in both battery-electric (BEV) and range-extended electric vehicle (EREV) variants.

Ford China confirmed the electric Bronco will launch in China by the end of 2025 as it looks to carry the momentum into 2026.

Although it looks just like the Bronco sold in the US and Europe, under the hood, it’s an entirely different setup. The electric SUV is equipped with two electric motors —one in the front and one in the rear —for a combined output of 445 horsepower (332 kW).

It draws power from a 105.4 kWh LFP battery pack, providing a CLTC range of 605 km (404 miles). The battery pack is supplied by BYD’s FinDreams.

The Bronco EV is about the size of the standard 4-door model sold in the US, measuring 5,025 mm in length, 1,960 mm in width, and 1,815 mm in height.

It also features Ford’s Fuyu ADAS system. The setup is specifically designed for Chinese buyers with a roof-mounted LiDAR and more than 30 sensors and cameras. Another cool feature is the “off-road logbook,” which showcases over 20 popular routes across China for you to plan a trip.

We should learn prices any day now, but the electric Bronco is expected to start at around 300,000 to 400,000 yuan ($42,000 to $56,000). It could be next in line for export to overseas markets such as Southeast Asia, Australia, and the Middle East.

Farley said on the company’s Q3 earnings call that “The competition is getting tougher, namely the Chinese OEMs are expanding globally, and the industry faces lower returns due to the EV overcapacity and global pressures.”

Would you buy the all-electric Ford Bronco in the US or Europe for around $50,000? We’ll keep dreaming.

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Tesla hints at finally producing the next-gen Roadster in new job listing

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Tesla hints at finally producing the next-gen Roadster in new job listing

Tesla is talking about finally bringing the next-generation Roadster to production in new job listing.

However, you shouldn’t hold your breath.

The prototype for the next-generation Tesla Roadster was unveiled in 2017 and was supposed to enter production in 2020, but it has been delayed each year since then.

It has become a running gag in the Tesla community and an example of CEO Elon Musk’s tendency to stretch the truth about timelines.

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Since missing its original 2020 production timeline, Musk has given six updated production timelines for the new electric supercar, and each has been wrong.

The latest timeline hasn’t even been about producing the vehicle. It has been about the unveiling of a new version of the next-generation as the last prototype of what is supposed to be a “next-gen” car was unveiled almost a decade ago.

Musk has been talking about an unveiling and demonstration of the New Roadster by the end of the year.

This week, Tesla has posted a new job listing for a ‘Manufacturing Engineer, Roadster‘. In the job description, Tesla mentions working on battery manufacturing equipment for the Roadster:

Tesla is looking to hire a Manufacturing Engineer to contribute to the concept development and launch of battery manufacturing equipment for our cutting-edge Roadster vehicle. In this role you will take large scale manufacturing systems for new battery products and architectures from the early concept development stage through equipment launch, optimization and handover to local operations teams. Battery development is at the heart of our company, and this is an exciting opportunity to work directly on the central challenges for the all-new Roadster product architecture while still in its early development stages.

The comment does point to Tesla starting to set up manufacturing for the production of the new Roadster.

Since this does sound like early manufacturing development work, it would be optimistic to hope to see new Roadsters rolling off the production line by the end of next year. More likely to be in 2027.

In its updated annual installed production capacity chart, Tesla listed Roadster production as still being in the “design development” phase as of last week:

The location of Roadster production is also listed as “to be determined.”

The new job listing for a manufacturing engineer on the Roadster program mentions being based in Fremont, which could mean Tesla plans to launch production at its California factory.

Tesla next-gen Roadster

Tesla Roadster

As unveiled in 2017, the new Roadster was supposed to get 620 miles (1,000 km) of range and accelerate from 0 to 60 mph in 1.9 seconds.

It was listed for $200,000, and a “Founder Series” was also offered for $250,000.

At the time, Tesla used the Roadster as a prize for its referral program when it badly needed to generate sales. A few dozen Tesla owners referred enough new sales to win one or two free new Roadsters each.

Some have suspected that Tesla didn’t want to bring the vehicle to production because it would have to deliver over 30 of them for free and hundreds more at heavy discounts due to its original referral program.

Others believe that updates to the vehicles have led to delays.

Shortly after the unveiling of the next-gen Roadster in 2017, Musk discussed adding cold-air thrusters to the supercar to deliver unprecedented racing performance and possibly even allow it to hover over the ground.

The CEO referenced demonstrating that the “Roadster can fly” on several occasions in the last few years.

Electrek’s Take

It looks like we are talking about the Roadster possibly coming to market in 2027—maybe late 2026 at the earliest.

That’s roughly 10 years after it was unveiled.

I’ll believe it when I see it. And if it does happen, I might have one or two flying Roasters for sale.

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TV brand SHARP gets into the EV game with this living room on wheels

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TV brand SHARP gets into the EV game with this living room on wheels

Just like it says on the tine: TV brand SHARP is following Sony into the automotive space with the new LDK+ concept that transforms into a mobile movie theater. It’s a type of concept we’ve seen before – but not like this!

The SHARP LDK+ promises to be a Living room, a Dining room, and a Kitchen on wheels – and more (the plus, obviously), building off the decidedly more blobular™ concept first shown back in 2024. This updated version, however, takes the LDK concept and brings it significantly closer to reality by basing it on Foxconn’s “Model A EV by Hon Hai Technology Group” chassis.

And, now that it’s a little bit closer to some kind of reality, it might be time to climb on the SHARP hype train and take a minute to genuinely enjoy the movie/gaming environment the company is promising to deliver with the LDK+ concept.

Get hyped, kids


SHARP LDK interior, by the Yomiuri Shimbun; via The Japan News.

Not to be overly crude here, but if you roll in a van with a sliding projector table, opaque windows, and fully reclining seats, you probably hit the “family planning” section of your local Walgreens on a regular basis. Similarly, as more and more young people find themselves struggling to afford their own space, offering a vehicle that delivers a little privacy. And even if that’s more Netflix than chill, I think it’s bound to find a few buyers.

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Whether I’m right or wrong about that will remain to be seen for a while, however. The official press release is light on specs, offering the following description of the LDK+ concept …

The second iteration of “LDK+” retains the original concept while featuring both high maneuverability with its compact body and a spacious, relaxing interior. Developed based on the“Model A” EV by Hon Hai Technology Group (Foxconn), this compact minivan model offers an expansive cabin layout.

When parked, the vehicle can be used as a theater room or a remote workspace. A console box equipped with a table and projector is placed between the driver’s and passenger’s seats. By swiveling the driver’s seat to face backward, it creates a living room-like atmosphere where you can sit around with the rear seats. Pulling down the screen installed above the rear seats allows you to enjoy movies or conduct online meetings on a large display. Through Sharp’s AIoT platform, which connects AI and home appliances, the vehicle links with household devices such as kitchen appliances, air conditioning, and laundry systems. The AI learns residents’ lifestyles and preferences, creating personalized new ways of living. In addition, the system can connect with V2H (Vehicle to Home) solutions, enabling efficient energy management by integrating solar power generation and residential storage batteries.

SHARP

… but skipping automotive basics like battery capacity, anticipated driving range, and the usual horsepower and torque figures. Pricing and, perhaps most importantly, when the vehicle might see the light of day weren’t revealed, either.

SHARP LDK+ concept


All of which is to say: they’re probably never going to actually build something like this – and that’s too bad, because a new-age Honda Element/Nissan Cube-style boxy little EV would absolutely sell like hotcakes.

SOURCE | IMAGES: SHARP, The Japan News.


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Forget the myths: EV batteries are now more than 99% recyclable

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Forget the myths: EV batteries are now more than 99% recyclable

All those people who want you to believe mining for EV batteries is as dirty as drilling for oil? They don’t want you to know about recycling – and they really don’t want you to know about a new pilot recycling program is promising a radical leap in battery recycling efficiency, with recovery reportedly rates exceeding 99% for critical metals like nickel, cobalt, and manganese.

Thanks to a new, highly detailed, and (crucially) enforceable regulatory framework of 22 national standards backed by a newly formed national technical committee, a team of Chinese-led researchers is raising the bar when it comes to battery recycling efficiency.

These new standards brings together stakeholders from raw material supply, battery production, recycling and dismantling, and chemical processing disciplines to address battery recycling needs across automotive, marine, and energy storage applications. The rules feature titles like, “Vehicle power battery recycling and dismantling specification,” and, “Vehicle power battery remaining energy detection (standard),” and provide the nation’s auto industry with clear and uniform procedures for handling retired batteries.

The results of a single, standardized approach have been revolutionary, and companies adhering to the new protocols are, according to CarNewsChina, seeing recovery rates of 99.6% for nickel, cobalt, and manganese, and an impressive 96.5% for lithium – figures that were once considered a distant goal for the global industry.

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Electrek’s Take


EV battery recycled metals
Reclaimed battery materials; by BASF.

Despite being presented as an environmental liability, EV batteries represent a single sunk carbon cost that diminishes rapidly over time. Simply put: the more you use an EV battery, the greener it gets – and now that more than 99% of the battery materials can be recycled and reused in batteries that are as good as or better than they were the first time around, the batteries can become a predictable source of critical raw materials, generating significant economic value while drastically reducing the need for virgin mining and encouraging domestic job growth.

Too bad our own US policymakers can’t get this one right.

SOURCE | IMAGES: CarNewsChina; Enel.


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Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

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