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Elon Musk, chief executive officer of Tesla Inc., during a fireside discussion on artificial intelligence risks with Rishi Sunak, UK prime minister, not pictured, in London, UK, on Thursday, Nov. 2, 2023. Sunak convened this week’s AI summit in an effort to position the UK at the forefront of global efforts to stave off the risks presented by the rapidly-advancing technology, which in the prime minister’s own words, could extend as far as human extinction. Photographer: Tolga Akmen/EPA/Bloomberg via Getty Images

Bloomberg | Bloomberg | Getty Images

IBM has paused advertising on X after a report found that the tech company’s ads were placed next to antisemitic content on the platform formerly known as Twitter.

“IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation,” an IBM spokesperson told CNBC in a statement.

Media Matters for America published a report Wednesday that said the media watchdog group “recently found ads for Apple, Bravo, Oracle, Xfinity and IBM next to posts that tout Hitler and his Nazi Party on X.”

X CEO Linda Yaccarino has been attempting to win back advertisers that stopped their campaigns after Elon Musk purchased the company last year. Researchers and advocacy groups have documented a rise of controversial content on X, though the company has disputed those claims.

An X spokesperson told CNBC in an email that the accounts that Media Matters said were posting the hateful content would no longer be monetizable. The accompanying content would also be labeled not safe for work, limiting its reach.

X’s advertising system “is not intentionally placing a brand actively next to this type of content, nor is a brand actively trying to support this content with placement,” the spokesperson said. “Groups like Media Matters aggressively search for posts on X and then go to the accounts, and if they see an ad, Media Matter researchers keep hitting refresh to capture as many brands as possible.”

A spokesperson for Comcast, which owns Bravo and Xfinity and is also the parent of CNBC, said it’s investigating the situation.

Apple and Oracle didn’t immediately respond to requests for comment.

IBM’s decision to halt advertising on X also comes after Musk on Wednesday boosted and drew attention to an antisemitic X post and issued statements that drew backlash from critics. In one post, Musk criticized the Anti-Defamation League, alleging that the nonprofit “unjustly attacks the majority of the West, despite the majority of the West supporting the Jewish people and Israel.”

Brand boycott: what's the future of ads on social media?

ADL CEO Jonathan Greenblatt responded in a post on X saying, “At a time when antisemitism is exploding in America and surging around the world, it is indisputably dangerous to use one’s influence to validate and promote antisemitic theories.”

Yaccarino weighed in Thursday, writing on X that the company’s “point of view has always been very clear that discrimination by everyone should STOP across the board — I think that’s something we can and should all agree on.”

“When it comes to this platform — X has also been extremely clear about our efforts to combat antisemitism and discrimination,” Yaccarino wrote. “There’s no place for it anywhere in the world — it’s ugly and wrong. Full stop.”

As a result of Musk’s recent inflammatory comments, a coalition of 163 Jewish leaders on Thursday issued a statement under the banner X Out Hate, reiterating their call for big companies like Disney, Apple and Amazon “to stop funding X through their ad spend.”

The group also called on “Apple and Google to remove X from their respective app stores, per their own rules.”

X Out Hate originally voiced its concerns over antisemitic and hateful content in September.

“It has been two months since we originally put out our call for large advertisers like Apple, Google, Amazon, and Disney to stop funneling money onto X as antisemitism explodes on the platform,” the group said in the statement. “Nothing has changed. Except for the danger Jews are in.”

— CNBC’s Jordan Novet contributed to this report

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Early Revolut backer invests in AI-focused finance software startup Light

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Early Revolut backer invests in AI-focused finance software startup Light

Light uses artificial intelligence to automate companies’ finance and accounting functions.

Light

Danish startup Light is the latest in a series of European tech firms raising cash as venture capitalists search for the next big thing in artificial intelligence.

Founded in 2022, Light develops software that uses AI to automate various functions that exist within businesses’ finance teams, including accounting, bookkeeping and financial reporting.

The Copenhagen-headquartered company told CNBC that it had raised $30 million in a Series A funding round led by Balderton Capital, an early investor in fintech unicorns Revolut and GoCardless.

Atomico, Cherry Ventures, Seedcamp and Entrée Capital also invested in the round, along with angel investors including Hugging Face co-founder Thomas Wolf and Meta board member Charlie Songhurst.

Light plans to use the cash to “double down on the commercial side” of the business, Jonathan Sanders, Light’s CEO and co-founder, told CNBC. The startup recently opened an office in London and says it is planning to open one in New York to meet U.S. demand.

Light isn’t the only startup out there using AI to streamline companies’ finance and accounting processes.

Pigment, a business planning and forecasting platform designed to be more user-friendly than Microsoft Excel, last year raised $145 million at a valuation north of $1 billion. More recently, accounting software startup Pennylane raised 75 million euros ($88.4 million), doubling its valuation to 2 billion euros.

Currently, the market for software that helps companies manage their finances is dominated by industry behemoths like Microsoft, Oracle and SAP. However, these systems can often be cumbersome, requiring specialists to “tinker around the edges for a year or two just to make it work,” according to Sanders.

“We service fast-growing, fast-scaling companies who need a system where they can expand really fast,” Sanders told CNBC. Light’s customers include Lovable, the buzzy Swedish AI firm recently valued at $2 billion, and Sana Labs, which is being acquired by Workday for $1.1 billion.

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Sanders said AI can rapidly transform how companies handle their finances. “The future of numbers is text,” he says. For example, rather than sifting through company policies to find a team’s meal allowance, this can be automated by an AI agent that has access to the relevant documents.

Moving forward, Light wants to focus on large, enterprise-level customers that struggle with “broken processes and workflows,” according to Sanders. “No human team can continuously analyze, reconcile and update thousands of pages of policies for coherence,” he told CNBC.

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Nvidia’s investment in OpenAI will be in cash, and most will be used to lease Nvidia chips

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Nvidia's investment in OpenAI will be in cash, and most will be used to lease Nvidia chips

OpenAI CEO Sam Altman speaks to media following a Q&A at the OpenAI data center in Abilene, Texas, U.S., Sept. 23, 2025.

Shelby Tauber | Reuters

Nvidia’s massive investment in OpenAI, announced earlier this week, will put billions of dollars into the coffers of the artificial intelligence startup to use as it sees fit. But most of the money will go towards use of Nvidia’s cutting-edge chips.

The agreement between the two companies was big on numbers but thin on specifics. They said the investment would reach up to $100 billion, paid out as AI supercomputing facilities open in the coming years, with the first one coming online in the second half of 2026.

The timing of the buildouts and the cost of each data center remains up in the air. However, what’s become clear is that OpenAI plans to pay for Nvidia’s graphics processing units (GPUs) through lease arrangements, rather than upfront purchases, according to people familiar with the matter who asked not be named because the details are private.

Nvidia CEO Jensen Huang, who described this week’s deal as “monumental in size,” has estimated that an AI data center with a gigawatt of capacity costs roughly $50 billion, with $35 billion of that used to pay for Nvidia’s GPUs. By leasing the processors, OpenAI can spread its costs out over the useful life of the GPUs, which could be up to five years a person said, leaving Nvidia to bear more of the risk.

The Information previously reported on some aspects of the lease arrangement.

Tech giants ramp up AI spending

Nvidia agreed to invest over time as OpenAI’s data centers get up and running. The initial $10 billion will be available to OpenAI soon, and help the company work towards deploying its first gigawatt of capacity, a source told CNBC.

While Nvidia’s equity investment could help OpenAI with hiring, marketing and operations, the biggest single item it will be used for is compute, the people said. And that’s almost entirely directed at Nvidia’s GPUs, which are key to building and training large language models and for running AI workloads.

As a non-investment-grade startup that lacks positive cash flow, financing remains costly. OpenAI executives have called equity the most expensive way to fund data centers, and said that the company is preparing to take on debt to cover the remainder of the expansion. 

In addition to offering a cost-efficient way for OpenAI to access chips, Nvidia’s lease option and long-term commitment can help the company land better terms from banks when it comes to raising debt, a person said.

An Nvidia spokesperson declined to comment.

‘They will get paid’

Speaking to CNBC in Abilene, Texas, home to the first new data center, OpenAI CFO Sarah Friar pointed to the role Oracle and Nvidia are playing in the financing. Oracle, one of OpenAI’s partners on the Stargate project, is leasing the Abilene facility, and OpenAI will eventually pay for the operations.

“Folks like Oracle are putting their balance sheets to work to create these incredible data centers you see behind us,” Friar said. “In Nvidia’s case, they’re putting together some equity to get it jumpstarted, but importantly, they will get paid for all those chips as those chips get deployed.”

She said all the big partners are needed to help relieve a dramatic shortage of capacity.

“What I think we should all be focused on today is the fact that there’s not enough compute,” Friar said. “As the business grows, we will be more than capable of paying for what is in our future more compute, more revenue.”

The steel frame of data centers under construction during a tour of the OpenAI data center in Abilene, Texas, U.S., Sept. 23, 2025.

Shelby Tauber | Reuters

Still, the OpenAI-Nvidia deal has raised some concerns about the sustainability of the AI boom.

Nvidia’s march to a $4.3 trillion market cap has been driven by GPU sales to OpenAI as well as to tech megacaps like Google, Meta, Microsoft and Amazon. OpenAI’s path to a $500 billion private market valuation has been enabled by hefty investments from Microsoft and others that allow the company to burn billions of dollars in cash while building its AI models that power services including ChatGPT.

Jamie Zakalik, an analyst at Neuberger Berman, said the Nvidia deal is the latest example of OpenAI raising money that it pours right back into the company providing the capital.

Investors are concerned about the “circular nature of this deal goosing up everyone’s earnings and everyone’s numbers,” said Zakalik. “But it’s not actually creating anything.”

Asked about those fears, Altman told CNBC the company is focused on driving real demand.

“We need to keep selling services to consumers and businesses — and building these great new products that people pay us a lot of money for,” he said. “As long as that keeps happening, that pays for a lot of these data centers, a lot of chips.”

— CNBC’s Kif Leswing contributed to this report

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Instagram now has 3 billion monthly active users

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Instagram now has 3 billion monthly active users

Instagram has installed a new privacy setting which will default all new and existing underage accounts to an automatic private mode.

Brandon Bell | Getty Images

Instagram now has 3 billion monthly active users, Meta CEO Mark Zuckerberg said on his Instagram account on Wednesday.

“What an incredible community we’ve built here,” Zuckerberg posted on his Instagram channel.

The figure is a major milestone for the photo-sharing app, which the social media company acquired in 2012 for $1 billion.

Meta last disclosed Instagram’s user figures in October 2022 when Zuckerberg said during an earnings call that the app had crossed 2 billion monthly users.

Meta said in April 2024 that it would no longer disclose the monthly and daily active user numbers for Facebook and its sibling apps on a quarterly basis. Since then, Meta has been reporting each quarter the number of daily active people using its family apps. That figure reached 3.48 billion, the company said in July, topping analysts’ estimates of 3.45 billion.

With 3 billion monthly users, Instagram joins the ranks of the Facebook and WhatsApp platforms.

Zuckerberg in January said that the Facebook app “is used by more than 3 billion monthly actives.” In April, Zuckerberg told analysts that WhatsApp had “more than 3 billion monthly actives.”

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