Ford is moving inventory after slashing prices by up to $8,100 on its best-selling electric SUV, the Mustang Mach-E, last month. A recent Cloud Theory report reveals that the price cuts are working as buyers look for more affordable EVs.
Good news: Ford Mustang Mach-E price cuts are working
Ford cut Mustang Mach-E prices by up to $8,100 in February with new finance and lease incentives. New data shows sales are up while inventory is finally dwindling.
The move came after Mach-E sales fell over 50% in January, with only 1,295 units handed over. In February, sales of the electric SUV surged 64% year over year. However, Mach-E sales were down 20% through the first half of 2023 as Ford retooled its plant in Mexico, where the vehicle is assembled.
According to a recent report from data analytics firm Cloud Theory, the price reductions are working.
Ford Mustang Mach-E movement has been “dramatic and immediate,” according to the data analytics company. The weekly movement rose from around 300 to over 1,000, even reaching over 1,800 in early March.
Ford Mustang Mach-E (Source: Ford)
Nearly a month after the price cuts took effect, Mach-E tripled its vehicle-movement share in the EV market, hitting 13.3% from 5.2%.
Cloud Theory highlights that despite reports of cooling demand, EVs are still sought after for the right price.
2023 Ford Mustang Mach-E (Source: Ford)
The bad news
Although the lower prices are working to move inventory, can Ford afford to keep prices lower?
Ford’s Model e electric vehicle unit lost $4.7 billion last year. The company said the rising losses were due to “extremely competitive pricing” and new EV investments.
EV volume was up 20% last year, but it was mainly driven by the F-150 Lightning. Ford is now trimming its workforce by one-third at its Rouge EV plant, where the electric pickup is built, citing slower-than-expected demand.
Ford F-150 Lightning production (Source: Ford)
Despite rising Mach-E sales, Rick Wainschel, vice president of data and analytics at Cloud Theory, told Automotive News there are some “dark clouds” lingering.
Ford’s Mach-E turn rate continues to trail behind the industry average. Even with the price cuts, the Mach-E’s turn rate reached 33%. Although that’s up from 7% before the reductions, it’s still behind the average of 45%.
According to its data, Ford had around 18,000 Mach-E’s in inventory at the end of March. “It’s better, and it’s climbing closer to a more normal rate, but it’s still below the total,” Wainschel explained.
Ford Mustang Mach-E (Source: Ford)
At least one dealer is seeing the results. Doug North, who owns North Brothers Ford in Westland, Michigan, said customers who previously saw EVs as unaffordable are “now coming in and looking at them — and buying.”
Although North considered slowing Mach-E allocation, the price cuts “really changed it quickly.” North explained, “It’s working very well.”
Shifting to more affordable EVs
Meanwhile, Ford is shifting plans from large to smaller, more affordable EVs. CEO Jim Farley said the automaker is developing a low-cost EV platform to keep up with Tesla and low-cost Chinese automakers.
Farley said the company assembled a “skunk works” team with some of the best EV engineers. The team is led by Alan Clarke, a top engineer on Tesla’s Model Y and Model 3.
CFO John Lawler reaffirmed these plans at the BofA Auto Summit last week, saying, “The game will not be fought and won with larger vehicles,” smaller, low-cost ones will win in the end.
All-electric Ford Explorer (Source: Ford)
According to Lawler, the new platform will have several “top hats” for new, low-cost electric SUVs, trucks, sedans, and vans.
A recent Bloomberg Businessweek report revealed the first models to launch on the platform are expected to be a smaller, cheaper, pickup and SUV. The first model is expected to begin rolling out in 2026 with a starting price of around $25,000.
2023 Ford Mustang Mach-E Trim
Previous MSRP
New Starting price
Difference
Select RWD
$42,995
$39,895
-$3,100
Select AWD
$45,995
$42,895
-$3,100
Premium RWD
$46,995
$42,895
-$4,100
Premium AWD
$49,995
$45,895
-$4,100
Premium RWD (Extended Range)
$53,995
$45,895
-$8,100
Premium AWD (Extended Range)
$56,995
$48,895
-$8,100
California Route 1 AWD
$56,995
$48,895
-$8,100
GT
$59,995
$52,395
-$7,600
GT (Performance Edition)
$64,995
$57,395
-$7,600
2023 Ford Mustang Mach-E prices (Not including $1,800 destination fee)
Ford’s low-cost EV platform is designed to rival Tesla and low-cost Chinese automakers like BYD. Farley called BYD’s new Seagull, starting at $9,700 (69,800 yuan), “pretty damn good,” as he warned industry peers.
If you’re looking to get a steal on the 2023 Ford Mustang Mach-E while it’s still in stock, we can help you get started today. You can use our link to find deals on the Ford Mustang Mach-E at a dealer near you.
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When it comes to battery longevity, it appears that brand matters. A recent study published by Germany’s ADAC revealed tangible, real-world differences in how the high-voltage batteries in PHEVs age across manufacturers. The results: Mercedes’ batteries came out on top, Mitsubishi trailed behind.
A recent study by the German motoring group ADAC (think of it as Germany’s equivalent of America’s AAA) and data analysts at Austrian battery firm AVILOO analyzed more than 28,500 state-of-health (SoH) measurements from plug-in hybrid electric vehicles (PHEVs) across six years and several vehicle brands. While the study found that battery degradation for most brands remains within a range consistent with an average vehicle lifespan, it turns out that one of the strongest predictors of battery longevity was the brand of vehicle tested.
In other words: not all hybrid batteries are created equal, and it seems like you really do seem to get what you pay for with batteries from traditionally pricer brands like Mercedes-Benz, BMW, and Volvo out-performing those from mainstream car brands like VW, Ford, and Mitsubishi. Here’s how ADAC broke it down:
In terms of brand comparison, Mercedes-Benz models generally show very stable battery performance up to a mileage of 200,000 kilometers. This contrasts with Mitsubishi, whose PHEVs already exhibit significant degradation even at low mileages, although this stabilizes somewhat over the course of their lifespan.
Battery degradation in vehicles from the Volkswagen Group and Volvo remains within an unremarkable range even with higher proportions of electric driving. BMW models show a noticeable variation across the entire field, depending on electric usage. In Ford models, battery capacity decreases remarkably early, regardless of the specific user group. However, predictions regarding battery condition at higher mileages are not possible due to the limited number of tests.
So, what are the big takeaways here, besides the notion that more expensive products tend to be built better than cheaper ones? It seems like most PHEVs are maintaining more than 80% of their batteries’ SoH after 200,000 km (~120,000 miles), with some of the higher-performing batteries doing significantly better.
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Still totally fine
2024 Mitsubishi Outlander PHEV; via Mitsubishi.
Again, the ADAC results shouldn’t be interpreted to mean that the Mitsubishi PHEV models aren’t perfectly serviceable, reliable offerings – just that some cars that cost a lot more than the Mitsubishi tend to have batteries that last a little longer under typical driving conditions.
ADAC also adds that, if frequent electric-only trips are on your agenda (as they are on mine), a fully battery-electric vehicle may be the smarter pick, as their batteries go through fewer charging cycles and tend to last longer than PHEV batteries as a consequence.
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At EICMA 2025, Honda finally pulled back the curtain on its first full-size electric motorcycle with the first-ever public unveiling of the Honda WN7. As someone who’s followed the electric motorcycle space for over a decade, I’ve been waiting a long time to see Big Red bring some serious voltage – and it looks like that moment has arrived.
The WN7 isn’t just a compliance bike or a modest scooter like we’ve seen for years from Honda – it’s a legitimate full-size motorcycle, albeit still a commuter motorcycle and not something you’d likely want to take on a cross-country trip.
Designed as a naked street bike in Honda’s “FUN” category, the WN7 features a peak output of 50 kW (67 hp), putting it in a similar performance class to a 600cc internal combustion motorcycle. With 100 Nm of torque, it even rivals liter-class bikes in terms of torque off the line, promising quick acceleration and agile city or highway handling.
Honda’s development team leaned into the EV strengths with a design philosophy they call “Be the wind.” The goal is apparently a ride experience that’s quiet and immersive, letting you hear the world around you while still delivering that satisfying EV torque hit.
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Visually, the WN7 sports a sharp silhouette and a horizontal LED light bar up front – a design element Honda says will become the face of its entire electric lineup. It also features a new colorway exclusive to Honda’s EVs: a black body accented with golden mechanical components.
One of the most interesting engineering decisions is the frameless chassis. Instead of a traditional motorcycle frame, Honda uses the rigid aluminum battery case itself as a central structural element, connecting both the front steering head and the rear swingarm pivot directly to it. This design not only cuts weight but also improves handling by centralizing the mass. It’s a move we’re seeing more frequently, having been employed by other electric motorcycle makers such as LiveWire as part of their S2 Arrow platform.
Honda’s powertrain includes a new liquid-cooled motor with a built-in inverter, delivering its power to a belt-drive rear wheel through a newly designed gearbox. It’s quiet, clean, and torquey – just what you want in a commuter or light touring bike.
The moderately sized, fixed 9.3 kWh battery supports both CCS2 fast charging (20% to 80% in 30 minutes) and Type 2 charging, with a claimed range of 140 km (87 miles) per charge under WMTC standards. Riders also benefit from regenerative braking with customizable deceleration levels, as well as a slow-speed walk mode for precise parking assistance.
No word yet on pricing or exact market release dates, but Honda says the WN7 will be produced in Japan and rolled out in regions “where electrification is advancing.” Perhaps that could be a clue about its entry, or lack thereof, in North America.
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Polestar may not yet be a household name, but these makers of objectively excellent, sporty EVs with Scandinavian sensibilities are doing everything they can to change that — including offering killer post-rebate deals set to take the fight to Tesla.
CarsDirect is reporting a MASSIVE $18,000 lease incentive on the sporty Polestar 3, which starts at around $67,500 for the Long Range Single Motor model and goes up to approximately $79,400 for the Long Range Dual Motor. For those of you like to see the math, that pencils out to ~25% discount from MSRP.
Nationally, the 2025 Polestar 3 features a $18,000 lease incentive. Customers who lease a 2025 Polestar 3 through Polestar Financial Services will receive the brand’s $18,000 Clean Vehicle Noncash Incentive. Customers who buy a 2025 Polestar 3 with cash or through standard financing can get $10,000 Polestar Clean Vehicle Incentive cash towards the purchase.
All Polestar 3 EVs currently offer 0% APR for up to 72 months on purchases plus a $7,500 financing bonus. This is the lowest rate we’ve seen since the vehicle’s launch, and it is now among the best 0% financing deals on an SUV.
The EV deals don’t stop there. Polestar is offering both lease and finance customers who happen Costco members can get another $1,000 off the Polestar 3, making the Swedish/Chinese crossover one of the most compelling new car deals in the business.
Polestar 3 | For the money
Polestar 3 showroom; via Polestar.
If you decide to take Polestar up on their offer, you’ll be getting a genuinely sporty five-seat entry-luxe SUV with a big battery and real, road trip-ready range.
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In the US the entry Polestar 3 Long-Range Single Motor (RWD) model starts at the previously-mentioned $67,500 MSRP (pre-rebate), and offers a 111 kWh battery pack good for an EPA-rated range of up to 350 miles. The top-shelf Performance-spec Polestar 3, meanwhile, offers an all-wheel-drive dual-motor setup that Polestar rates at 380 kW (~517 hp) that will launch you across suburbia with a 0–60 mph time in the 4 second range, albeit with slightly less range than the base model: “just” 275–315 mi, depending on wheels/trim.
The company’s CEO, German auto industry stalwart Michael Lohscheller, told Bloomberg, “For Germany, somebody outside of Germany endorsing right-wing political parties is a big thing. You want to know what I think about it? I think it’s totally unacceptable. Totally unacceptable. You just don’t do that. This is pure arrogance, and these things will not work.”
He’s hoping enough people agree to move the needle on Polestar sales in the US – and the first step to that is for consumers to get behind the wheel of this “masterfully tuned and sneaky-fast SUV,” and see if it’s a fit for them.
One thing is certain, though: at $18,000 less — the Polestar 3 is a lot more likely to be a fit for their budget than it was before! You can find out more about Polestar’s killer EV deals on the full range of Polestar models, from the 2 to the 4, below, then let us know what you think of the three-pointed star’s latest discount dash in the comments section at the bottom of the page.
SOURCE: CarsDirect; images via Polestar.
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