Three of the most viral, genre-defying moments in recent NASCAR history, all tied together by one common thread: all were accomplished by drivers for Trackhouse Racing.
The team founded by Justin Marks and co-owned by Pitbull has a knack for making headlines, either by winning races (only NASCAR behemoths Hendrick Motorsports, Joe Gibbs Racing and Team Penske have more victories in the past three-plus seasons than Trackhouse’s seven), by employing drivers who make any given event must-see TV (see: van Gisbergen’s win on the streets of Chicago last summer or 2007 Formula One world champion Kimi Räikkönen contesting rounds at Watkins Glen and Circuit of the Americas), or by having its Grammy-winning co-owner headline concerts corresponding with major dates on the NASCAR calendar.
Trackhouse is a marketer’s dream, boasting a unique combination of on-track success with off-track intrigue. The team’s headquarters in Concord, North Carolina is filled to the brim with knowledge of the American racing landscape.
“[Marks] is an exceptionally open-minded person. He’s always looking for opportunities, but not opportunities to do things like other people do them, for opportunities for him to do things the way he wants to do them,” former NASCAR Cup Series race winner and Marks’ CARS Tour co-owner Jeff Burton said to ESPN. “He’s very innovative, creative. Over there in the Cup team, they talk about being disruptive and trying to do things differently, and that’s the experience that I’ve had.”
You can understand, then, why Trackhouse would be attractive to MotoGP, whose teams are all owned by outfits based in Western Europe and Japan. While F1 continues to enjoy its boom in popularity in the U.S. and NASCAR continues to deliver dependable ratings (even if they aren’t what they were during stock car racing’s height of popularity 25 years ago), the two-wheeled equivalent of Formula One is still waiting for its “Drive to Survive” moment, the pop-culture crossover from niche audience to water-cooler conversation.
When the sport announced in November that it was not selecting CryptoData RNF Aprilia to participate in the 2024 championship, it didn’t take long for confirmation to arrive that Trackhouse would take its places on the grid.
“There is probably some pressure on us to deliver some value for MotoGP in the North American market, but I think it’s something that we’re uniquely positioned to be able to do just because of the voice that we already have in motorsports in North America,” Marks told ESPN. “There’s a lot of people that are already paying attention to us because of Project 91 (the operation that brought Räikkönen and Van Gisbergen to the Cup Series), because of the moments that we’ve had in NASCAR, because of Pitbull and all the things that we do. So we’ve already got a voice, and being able to introduce MotoGP into that conversation, I think we’ve got endemic followers and fans that are going to automatically maybe tune into MotoGP because Trackhouse is there.”
Converting even a fraction of those Trackhouse fans would be a boon for motorcycle grand prix racing. While the series enjoyed record in-person attendance in 2023, up 17% from the previous year, that hasn’t necessarily translated to success in the United States. Live broadcasts for the Saturday Sprint and Sunday grand prix from the second round in Portugal last month were seen by 182,000 American viewers, while the NASCAR Cup Series circulated Circuit of the Americas that same weekend in front of a television audience of 3.31 million.
MotoGP’s new broadcast rights deal in the U.S. with Warner Brothers Discovery will undoubtedly help, with 30 GPs and Sprints airing live in 2024 compared with zero last season, but Trackhouse’s ability to tap into an existing audience of American race fans holds enormous potential for the sport.
How will Marks’ team do that? For starters, cross-promotion.
Trackhouse brought one of its Aprilia RS-GP show bikes to Daytona International Speedway in February, on display for everyone wandering through the hospitality area of the Daytona 500. Marks helped organize a NASCAR demonstration lap when MotoGP visits Circuit of the Americas in Austin this weekend. Ahead of Trackhouse Aprilia’s arrival in the Texas capital, it stopped in North Carolina to visit the NASCAR shop, where riders Miguel Oliveira and Raúl Fernández got behind the wheel of a stock car.
All of it captured on camera, curated for social media. This is the second, and arguably biggest, tenet of Trackhouse’s ability to attract new fans.
The 2024 MotoGP season is just two races (and two preseason tests) old, but already the content that the Trackhouse Aprilia team has produced has stood out from its rivals. There is a polish to its video edits that is unrivaled in the paddock, fans are being introduced to the personalities behind Oliveira and Fernández, there is an attention to detail that comes from an organization dedicated to the craft.
“We’ve really leaned into that on the NASCAR side and built a very strong content team. It’s one of the strongest divisions in the company on the NASCAR side, and that’s something that we want to grow on the MotoGP side,” Marks said. “We want to be able to tell the stories of our riders and the stories of our executives and our mechanics going down the road and flying all over the world. Right now we basically have one content guy that goes around the world with the MotoGP team but has the support of our content team here in North America, but I think that we will grow that over time.
“The broadcast of the races, that’s really telling the story of what happens on the race track, but social media is where you tell all the ancillary stories around what happens on the race track. So that’s where we’ve made big investments and continue to make big investments, and I think we have a massive opportunity on the MotoGP side to really establish our voice and our personality and work to bring content and behind-the-scenes stories to the MotoGP fans that they haven’t seen yet.”
There’s much more to winning over the American audience and new fans of MotoGP, though. The production quality of the team’s content can be worthy of an Academy Award, but if Trackhouse Aprilia doesn’t deliver on track, it will count for little.
Talk to anyone who knows Marks, though, and, yes, they will rave about his creativity and his innovation and his vision, but they will also bring up how competitive he is.
“I don’t think [Marks is] in this to just show up,” Dan Rossomondo, chief commercial officer of Dorna Sports, the commercial rights holder of MotoGP, said to ESPN. “I think he’s in this to compete.
“I think that if you give them time, they’re going to invest in the right — when I say ‘invest,’ I just don’t mean money. I think they’re going to spend the right amount of time and the right amount of resources and the right amount of ideation on getting to the top of the grid.”
Trackhouse Racing was winless with Suárez in its first season in the NASCAR Cup Series. When it expanded to become a two-car operation in 2022, the team claimed three victories. Marks thinks it will take a year for his MotoGP operation, which largely absorbed the now-defunct CryptoData RNF team, to fully embrace the Trackhouse way of doing business. When it does, though, he has a clear vision for his outfit.
“What we really want, and this is where [former Yamaha, Suzuki and Alpine F1 boss and newly appointed Trackhouse Aprilia team principal Davide Brivio] is going to be very instrumental for us, is we want to be the strongest independent team in the sport,” Marks said.
In 2023, Pramac Ducati became the first independent team in the history of MotoGP to win the teams’ championship. If Trackhouse can replicate that feat in the years to come, you can bet that Marks’ team will have won over a few fans — in the U.S. and beyond — along the way.
Sportico places the value of the franchise and its team-related holdings at $4.2 billion.
Sixth Street’s investment, reportedly approved by Major League Baseball on Monday, will go toward upgrades to Oracle Park and the Giants’ training facilities in Scottsdale, Arizona, as well as Mission Rock, the team’s real estate development project located across McCovey Cove from the ballpark.
Giants president and CEO Larry Baer called it the “first significant investment in three decades” and said the money would not be spent on players.
“This is not about a stockpile for the next Aaron Judge,” Baer told the New York Times. “This is about improvements to the ballpark, making big bets on San Francisco and the community around us, and having the firepower to take us into the next generation.”
Sixth Street is the primary owner of National Women’s Soccer League franchise Bay FC. It also has investments in the NBA’s San Antonio Spurs and Spanish soccer powers Real Madrid and FC Barcelona.
“We believe in the future of San Francisco, and our sports franchises like the Giants are critical ambassadors for our city of innovation, showcasing to the world what’s only made possible here,” Sixth Street co-founder and CEO Alan Waxman said in the news release. “We believe in Larry and the leadership team’s vision for this exciting new era, and we’re proud to be partnering with them as they execute the next chapter of San Francisco Giants success.”
Founded in 2009 and based in San Francisco, Sixth Street has assets totaling $75 billion, according to Front Office Sports.
TOKYO — Shohei Ohtani seems impervious to a variety of conditions that afflict most humans — nerves, anxiety, distraction — but it took playing a regular-season big-league game in his home country to change all of that.
After the Los Angeles Dodgers‘ Opening Day 4-1 win over the Chicago Cubs in the Tokyo Dome, Ohtani made a surprising admission. “It’s been a while since I felt this nervous playing a game,” he said. “It took me four or five innings.”
Ohtani had two hits and scored twice, and one of his outs was a hard liner that left his bat at more than 96 mph, so the nerves weren’t obvious from the outside. But clearly the moment, and its weeklong buildup, altered his usually stoic demeanor.
“I don’t think I’ve ever seen Shohei nervous,” Dodgers manager Dave Roberts said. “But one thing I did notice was how emotional he got during the Japanese national anthem. I thought that was telling.”
As the Dodgers began the defense of last year’s World Series win, it became a night to showcase the five Japanese players on the two teams. For the first time in league history, two Japanese pitchers — the Dodgers’ Yoshinobu Yamamoto and the Cubs’ Shota Imanaga — faced each other on Opening Day. Both pitched well, with Imanaga throwing four hitless innings before being removed after 69 pitches.
“Seventy was kind of the number we had for Shota,” Cubs manager Craig Counsell said. “It was the right time to take him out.”
The Dodgers agreed, scoring three in the fifth inning off reliever Ben Brown. Imanaga kept the Dodgers off balance, but his career-high four walks created two stressful innings that ran up his pitch count.
Yamamoto rode the adrenaline of pitching in his home country, routinely hitting 98 with his fastball and vexing the Cubs with a diving splitter over the course of five three-hit innings. He threw with a kind of abandon, finding a freedom that often eluded him last year in his first year in America.
“I think last year to this year, the confidence and conviction he has throwing the fastball in the strike zone is night and day,” Roberts said. “If he can continue to do that, I see no reason he won’t be in the Cy Young conversation this season.”
Cubs right fielder Seiya Suzuki went hitless in four at bats — the Cubs had only three hits, none in the final four innings against four relievers out of the Dodgers’ loaded bullpen — and rookie Roki Sasaki will make his first start of his Dodger career in the second and final game of the series Wednesday.
“I don’t think there was a Japanese baseball player in this country who wasn’t watching tonight,” Roberts said.
The Dodgers were without Mookie Betts, who left Japan on Monday after it was decided his illness would not allow him to play in this series. And less than an hour before game time, first baseman Freddie Freemanwas scratched with what the team termed “left rib discomfort,” a recurrence of an injury he first sustained during last year’s playoffs.
The night started with a pregame celebration that felt like an Olympic opening ceremony in a lesser key. There were Pikachus on the field and a vaguely threatening video depicting the Dodgers and Cubs as Monster vs. Monster. World home-run king Saduharu Oh was on the field before the game, and Roberts called meeting Oh “a dream come true.”
For the most part, the crowd was subdued, as if it couldn’t decide who or what to root for, other than Ohtani. It was admittedly confounding: throughout the first five innings, if fans rooted for the Dodgers they were rooting against Imanaga, but rooting for the Cubs meant rooting against Yamamoto. Ohtani, whose every movement is treated with a rare sense of wonder, presented no such conflict.
JUPITER, Fla. — St. Louis Cardinals shortstop Masyn Winn was scratched from the lineup for their exhibition game on Tuesday because of soreness in his right wrist.
Winn was replaced by Jose Barrero in the Grapefruit League matchup with the Miami Marlins, with the regular-season opener nine days away. Winn, who was a 2020 second-round draft pick by the Cardinals, emerged as a productive everyday player during his rookie year in 2024. He batted .267 with 15 home runs, 11 stolen bases and 57 RBIs in 150 games and was named as one of three finalists for the National League Gold Glove Award that went to Ezequiel Tovar of the Colorado Rockies.
Winn had minor surgery after the season to remove a cyst from his hand. In 14 spring training games, he’s batting .098 (4 for 41) with 12 strikeouts.