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Daniel Suárez winning the third-closest NASCAR race in history. Shane van Gisbergen becoming the first driver to win on their Cup Series debut in 60 years. Ross Chastain stealing a place in the Championship 4 with his rulebook-bending wall ride at Martinsville.

Three of the most viral, genre-defying moments in recent NASCAR history, all tied together by one common thread: all were accomplished by drivers for Trackhouse Racing.

The team founded by Justin Marks and co-owned by Pitbull has a knack for making headlines, either by winning races (only NASCAR behemoths Hendrick Motorsports, Joe Gibbs Racing and Team Penske have more victories in the past three-plus seasons than Trackhouse’s seven), by employing drivers who make any given event must-see TV (see: van Gisbergen’s win on the streets of Chicago last summer or 2007 Formula One world champion Kimi Räikkönen contesting rounds at Watkins Glen and Circuit of the Americas), or by having its Grammy-winning co-owner headline concerts corresponding with major dates on the NASCAR calendar.

Trackhouse is a marketer’s dream, boasting a unique combination of on-track success with off-track intrigue. The team’s headquarters in Concord, North Carolina is filled to the brim with knowledge of the American racing landscape.

“[Marks] is an exceptionally open-minded person. He’s always looking for opportunities, but not opportunities to do things like other people do them, for opportunities for him to do things the way he wants to do them,” former NASCAR Cup Series race winner and Marks’ CARS Tour co-owner Jeff Burton said to ESPN. “He’s very innovative, creative. Over there in the Cup team, they talk about being disruptive and trying to do things differently, and that’s the experience that I’ve had.”

You can understand, then, why Trackhouse would be attractive to MotoGP, whose teams are all owned by outfits based in Western Europe and Japan. While F1 continues to enjoy its boom in popularity in the U.S. and NASCAR continues to deliver dependable ratings (even if they aren’t what they were during stock car racing’s height of popularity 25 years ago), the two-wheeled equivalent of Formula One is still waiting for its “Drive to Survive” moment, the pop-culture crossover from niche audience to water-cooler conversation.

When the sport announced in November that it was not selecting CryptoData RNF Aprilia to participate in the 2024 championship, it didn’t take long for confirmation to arrive that Trackhouse would take its places on the grid.

“There is probably some pressure on us to deliver some value for MotoGP in the North American market, but I think it’s something that we’re uniquely positioned to be able to do just because of the voice that we already have in motorsports in North America,” Marks told ESPN. “There’s a lot of people that are already paying attention to us because of Project 91 (the operation that brought Räikkönen and Van Gisbergen to the Cup Series), because of the moments that we’ve had in NASCAR, because of Pitbull and all the things that we do. So we’ve already got a voice, and being able to introduce MotoGP into that conversation, I think we’ve got endemic followers and fans that are going to automatically maybe tune into MotoGP because Trackhouse is there.”

Converting even a fraction of those Trackhouse fans would be a boon for motorcycle grand prix racing. While the series enjoyed record in-person attendance in 2023, up 17% from the previous year, that hasn’t necessarily translated to success in the United States. Live broadcasts for the Saturday Sprint and Sunday grand prix from the second round in Portugal last month were seen by 182,000 American viewers, while the NASCAR Cup Series circulated Circuit of the Americas that same weekend in front of a television audience of 3.31 million.

MotoGP’s new broadcast rights deal in the U.S. with Warner Brothers Discovery will undoubtedly help, with 30 GPs and Sprints airing live in 2024 compared with zero last season, but Trackhouse’s ability to tap into an existing audience of American race fans holds enormous potential for the sport.

How will Marks’ team do that? For starters, cross-promotion.

Trackhouse brought one of its Aprilia RS-GP show bikes to Daytona International Speedway in February, on display for everyone wandering through the hospitality area of the Daytona 500. Marks helped organize a NASCAR demonstration lap when MotoGP visits Circuit of the Americas in Austin this weekend. Ahead of Trackhouse Aprilia’s arrival in the Texas capital, it stopped in North Carolina to visit the NASCAR shop, where riders Miguel Oliveira and Raúl Fernández got behind the wheel of a stock car.

All of it captured on camera, curated for social media. This is the second, and arguably biggest, tenet of Trackhouse’s ability to attract new fans.

The 2024 MotoGP season is just two races (and two preseason tests) old, but already the content that the Trackhouse Aprilia team has produced has stood out from its rivals. There is a polish to its video edits that is unrivaled in the paddock, fans are being introduced to the personalities behind Oliveira and Fernández, there is an attention to detail that comes from an organization dedicated to the craft.

“We’ve really leaned into that on the NASCAR side and built a very strong content team. It’s one of the strongest divisions in the company on the NASCAR side, and that’s something that we want to grow on the MotoGP side,” Marks said. “We want to be able to tell the stories of our riders and the stories of our executives and our mechanics going down the road and flying all over the world. Right now we basically have one content guy that goes around the world with the MotoGP team but has the support of our content team here in North America, but I think that we will grow that over time.

“The broadcast of the races, that’s really telling the story of what happens on the race track, but social media is where you tell all the ancillary stories around what happens on the race track. So that’s where we’ve made big investments and continue to make big investments, and I think we have a massive opportunity on the MotoGP side to really establish our voice and our personality and work to bring content and behind-the-scenes stories to the MotoGP fans that they haven’t seen yet.”

There’s much more to winning over the American audience and new fans of MotoGP, though. The production quality of the team’s content can be worthy of an Academy Award, but if Trackhouse Aprilia doesn’t deliver on track, it will count for little.

Talk to anyone who knows Marks, though, and, yes, they will rave about his creativity and his innovation and his vision, but they will also bring up how competitive he is.

“I don’t think [Marks is] in this to just show up,” Dan Rossomondo, chief commercial officer of Dorna Sports, the commercial rights holder of MotoGP, said to ESPN. “I think he’s in this to compete.

“I think that if you give them time, they’re going to invest in the right — when I say ‘invest,’ I just don’t mean money. I think they’re going to spend the right amount of time and the right amount of resources and the right amount of ideation on getting to the top of the grid.”

Trackhouse Racing was winless with Suárez in its first season in the NASCAR Cup Series. When it expanded to become a two-car operation in 2022, the team claimed three victories. Marks thinks it will take a year for his MotoGP operation, which largely absorbed the now-defunct CryptoData RNF team, to fully embrace the Trackhouse way of doing business. When it does, though, he has a clear vision for his outfit.

“What we really want, and this is where [former Yamaha, Suzuki and Alpine F1 boss and newly appointed Trackhouse Aprilia team principal Davide Brivio] is going to be very instrumental for us, is we want to be the strongest independent team in the sport,” Marks said.

In 2023, Pramac Ducati became the first independent team in the history of MotoGP to win the teams’ championship. If Trackhouse can replicate that feat in the years to come, you can bet that Marks’ team will have won over a few fans — in the U.S. and beyond — along the way.

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Belichick dispels Giants talk, reaffirms UNC focus

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Belichick dispels Giants talk, reaffirms UNC focus

North Carolina coach Bill Belichick said Friday he will not pursue any NFL head coaching vacancies after his name surfaced in connection with the vacant New York Giants job.

After the Giants fired Brian Daboll on Monday, Belichick became the subject of speculation around the opening. In a statement posted on Instagram, Belichick said, “Despite circulating rumors, I have not and will not pursue any NFL head coaching vacancies.”

Before coming to college coaching, Belichick spent his entire career in the NFL — winning six Super Bowls with the New England Patriots.

But he won two Super Bowls with the Giants as a defensive coordinator under Bill Parcells in the 1986 and 1990 seasons.

“I have great respect and genuinely care for the New York Giants organization and both the Mara and Tisch families. The New York Giants played an important role in my life and in my coaching journey. It was a privilege for me to work for the Mara family and be a member of Coach Parcells’ staff for over a decade.”

Belichick is in his first season with North Carolina, which has won two straight games to bring its record to 4-5. He was asked during his news conference Tuesday about the speculation concerning the Giants and he reiterated he was focused on Saturday’s game against Wake Forest.

The statement Friday also reiterated his commitment to North Carolina, saying that has not wavered.

“We have tremendous support from the university, our alumni, and the entire Carolina community. My focus remains solely on continuing to improve this team, develop our players, and build a program that makes Tar Heel fans proud,” Belichick said.

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AD: USC wants long-term benefits of equity deal

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AD: USC wants long-term benefits of equity deal

In a letter to the USC fan base Friday, athletic director Jen Cohen addressed the school’s stance on the pending Big Ten private capital deal that could infuse the conference with up to $2.4 billion.

“As we continue to evaluate the merits of this proposal or any others, our University leadership remains aligned in our stance that our fiduciary obligation to the University of Southern California demands we thoroughly evaluate any deals that could impact our long-term value and flexibility, no matter the short-term benefit,” Cohen said in the letter.

The proposed deal would extend the league’s grant of rights an extra 10 years to 2046 and create a new business entity, Big Ten Enterprises, that would house all leaguewide media rights and sponsorship deals. Each school, as well as the league office, would get shares of ownership of Big Ten Enterprises, while an investment fund that is tied to the University of California pension system would receive a 10% stake in the new entity in exchange for an infusion of over $2 billion to conference athletic departments.

USC and Michigan are the two Big Ten schools that have pushed back on the deal, which has otherwise been supported by a majority of the programs in the conference, as well as Big Ten commissioner Tony Petitti.

In a call last month between USC and Michigan trustees, sources told ESPN’s Dan Wetzel that both programs were skeptical of the deal and talked about how it does not address the root issue — soaring costs — that has made cash so imperative for athletic departments. Just providing short-term money, sources said, does not solve that issue.

The schools also noted pending federal legislation that makes predicting the future of college athletics difficult, as well as a general apprehension about selling equity in a university asset — the conference media rights.

Beyond the potential impact to long-term value and flexibility in exchange for a “short-term benefit” that Cohen suggested (an extension to the grant of rights to 2046 could limit conference expansion and the departure of any programs, for example), she also noted in her letter that the $2.4 billion would be “unevenly distributed” among the schools and “create a tiered revenue distribution system moving forward.”

According to reporting from Wetzel and ESPN’s Pete Thamel, the exact equity amounts per school in Big Ten Enterprises are still being negotiated. There is expected to be a small gap in the percentage of the remaining equity among the schools that would favor the league’s biggest athletic brands, but it’s likely to be less than a percentage point. A tier system for initial payments is also expected, but with the lowest amount in the nine-figure range. Larger athletic departments could receive an amount above $150 million.

“We greatly value our membership in the Big Ten Conference and understand and respect the larger landscape,” Cohen said. “But we also recognize the power of the USC brand is far-reaching, deeply engaging, and incredibly valuable, and we will always fight first for what’s best for USC.”

The Big Ten is in the middle of a seven-year, $7 billion media rights package that runs through 2030. The money infusion is believed to be acutely needed at several Big Ten schools that are struggling to pay down debt on new construction and budgeting for direct revenue ($20.5 million this year and expected to rise annually) to athletes.

In a move that altered the college football landscape, USC left the Pac-12 and joined the Big Ten conference in 2024, alongside UCLA, Oregon and Washington, pushing the league to 18 members.

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‘Last Chance U’ coach Beam dies after being shot

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'Last Chance U' coach Beam dies after being shot

OAKLAND, Calif. — Celebrated former football coach John Beam, who was featured in the Netflix series “Last Chance U” that showcased the connections he made with players others wouldn’t gamble on, has died after being shot on the college campus where he worked, the Oakland Police Department said Friday.

The suspect, who police say knew and targeted Beam, 66, has been arrested.

Beam’s death a day after he was shot at Laney College rattled the community with scores holding a vigil outside the hospital before he died and remembering him as someone who always tried to help anyone.

Oakland Assistant Chief James Beere said the suspect went on campus for a “specific reason” but did not elaborate on what that was. “This was a very targeted incident,” he said.

Beere did not say how Beam and the suspect knew each other but said the suspect was known to loiter around the Laney campus. The suspect had played football at a high school where Beam had worked but not at the time the coach was employed there.

The suspect was taken into custody without any altercation and a gun has been recovered, the assistant chief added. Charges were still pending.

Authorities credited technology, specifically cameras at the college campus, private residences and on public transit, in tracking the suspect identified as Cedric Irving Jr.

Irving was arrested without incident at a commuter rail station in Oakland just after 3 a.m. on Friday and police recovered the gun. He was being held at a local jail on charges of murder and carrying a concealed weapon, according to Alameda County’s inmate locator. He is scheduled to be arraigned on Tuesday morning. It wasn’t immediately clear if he had an attorney who could speak on his behalf.

Irving’s brother, Samuael Irving, told the San Francisco Chronicle that he was stunned to learn of the arrest and that his brother excelled academically and athletically in high school, where he ran track and played football. The brother said Cedric grew distant from the family in recent years after an argument with their father. Irving recently lost his job as a security guard after an altercation, his brother said, and then was evicted from his apartment.

“I hope it isn’t him,” Samuael Irving said quietly. “The Cedric I knew wasn’t capable of murder – but the way things had been going, I honestly don’t know.”

Police said the shooting happened Thursday before noon, and officers arrived to find Beam shot. Few other details were available. It was the second shooting in two days at a school in Oakland.

The Netflix docuseries focused on athletes at junior colleges striving to turn their lives around, and Beam’s Laney College Eagles starred in the 2020 season. Beam gambled on players nobody else wanted. He developed deep relationships with his players while fielding a team that regularly competed for championships.

Beam’s family said in a statement that he was a “loving husband, father, grandfather, brother, uncle, coach, mentor and friend.”

“Our hearts are full from the outpouring of love,” the family said, requesting privacy.

Piedmont Police Chief Fred Shavies, who previously served as a deputy chief in the Oakland Police Department, said he was a friend, mentee and longtime admirer of Beam.

“John was so much more than a coach,” he said. “He was a father figure to thousands of not only men but young women in our community.”

Shavies said that he met Beam when he was in the eighth grade and that he supported him after Shavies lost his father in high school, calling him “an absolutely incredible human being.” He asked how Beam left his mark on so many people “with just 24 hours in a day, right?”

Two of Beam’s former players — brothers Nahshon and Rejzohn Wright, now in the NFL with the Chicago Bears and New Orleans Saints — posted on social media after the shooting.

“You mean the world to me,” Rejzohn Wright said in a post with a photo of Beam.

His brother shared a photo of the coach alongside a broken heart emoji.

Mayor Barbara Lee described Beam as a “giant” in the city who mentored thousands of young people, including her own nephew, and “gave Oakland’s youth their best chance” at success.

“For over 40 years, he has shaped leaders on and off the field, and our community is shaken alongside his family,” Lee said.

Beam, who was serving as athletic director, joined Laney College in 2004 as a running backs coach and became head coach in 2012, winning two league titles. He retired from coaching in 2024 but stayed on at the school to shape its athletic programs. According to his biography on the college’s website, at least 20 of his players have gone on to the NFL.

Beam’s shooting came a day after a student was shot at Oakland’s Skyline High School. The student is in stable condition. Beam had previously worked at Skyline High School, and the suspect had played football there after Beam had already left for another job.

Lee said the back-to-back shootings on Oakland campuses demonstrate “the gun violence crisis playing out in real time.” She gave no indication that they were connected.

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