Ford is putting “everything on the table” to keep up with Tesla and fast-rising Chinese EV makers like BYD. In a new memo, Ford asked suppliers to cut EV costs after its Model e unit continued to bleed billions in Q1.
Like many rivals, Ford introduced significant price reductions to keep up with Tesla’s price cuts. Although the move has helped boost demand, it’s also costly.
For example, after dropping Mustang Mach-E prices 17% earlier this year, volume shot up by 141%.
Ford’s Mustang Mach-E was the second best-selling electric SUV last quarter, behind Tesla’s Model Y, with 9,589 units sold. That’s up 77% over Q1 2023. The F-150 Lightning remained the top-selling electric pickup in the US, with 7,743 models sold (+80% YOY).
All Ford electric vehicles saw double-digit (or triple-digit) growth in Q1, with E-Transit sales up 148% (2,891).
However, in its first-quarter earnings last month, Ford revealed its Model e EV business lost another $1.3 billion. The loss comes after Model e posted a net loss of around $4.7 billion last year.
2024 Ford F-150 Lightning Flash (Source: Ford)
The automaker expects the losses to continue piling up, with Model e projected to lose another $5.5 billion this year.
Ford has already delayed several projects, including its three-row electric SUV, as it works to “substantially reduce the costs of the batteries,” according to CEO Jim Farley.
All-electric Ford Explorer (Source: Ford)
Farley believes the company can better compete with smaller, more affordable EVs. As a result, Ford is shifting funding (including around $12 billion in EV investments) to optimize profitability.
Ford is asking suppliers to cut EV costs
Ford’s CEO stressed that Model E needs to “stand on its own.” To do so, Ford has already implemented several cost-cutting measures.
Its most recent is to work with its suppliers. In a recent memo (obtained by Crain’s Detroit Business), Ford asked suppliers to help cut EV costs as it works toward profitability.
Ford Mustang Mach-E (Source: Ford)
“We have all invested heavily in the success of the EV business, and we will all win or lose together,” stressed Ford’s chief supply chain officer, Liz Door. “To enable affordability, it is of paramount importance that our EV portfolio achieves further levels of material cost efficiency.”
In the note, Ford asked its suppliers to create “incremental cost-reduction proposals” for current and next-gen EVs. These include the F-150 Lightning, Mustang Mach-E, E-Transit, and P800 electric pickup and Ford’s larger electric SUV.
2024 Ford F-150 Lightning lineup (Source: Ford)
“We need your best ideas to drive cost reduction, even if they have been previously rejected by Ford,” Door said. With “Everything on the table,”
Ford is seeking investment ideas that support profitability. Examples of investments could include “commercial, design, content, footprint, and value chain” actions.
The actions could also involve “adjusting capacity downward where necessary, repurposing capital as needed, understanding spending curves and discussing all options,” the memo stated.
Electrek’s Take
Ford is looking for anything to slow its EV unit from bleeding billions of dollars. The company expects every new EV to make money in the first 12 months of launching. To do so, working with suppliers will be critical.
Rivian is another company that has worked with its suppliers to gain control of costs. The EV maker invited supplier partners to its Normal, IL manufacturing plant to discuss win-win opportunities to cut costs.
Meanwhile, Ford is following Toyota with plans to introduce more hybrids as a bridge to its next-gen vehicles. A move that could set it further behind in the long-run.
If you’re in the market for a new EV, Ford’s recent price cuts make the Mach-E and F-150 Lightning even more attractive. You can use our links below to view deals on Ford’s electric vehicles in your area.
FTC: We use income earning auto affiliate links.More.
Kia’s electric van, the PV5, set a new Guinness World Record after driving over 430 miles on a single charge… with its max payload.
Kia’s electric van sets a new Guinness World Record
Who said electric vans couldn’t get the job done? Kia’s electric van just broke the Guinness World Record for the greatest distance travelled by a light-duty battery-powered electric van with maximum payload.
Powered by a 71.2 kWh battery, the Kia PV5 Cargo drove 430.84 miles (693.38 km) on a single charge. Even more impressive, it was carrying a full load. The electric van lasted nearly two days, covering 22 hours and 30 minutes of driving without charging.
Kia’s record-breaking run took place on September 30, 2025, in Frankfurt, Germany, using an unmodified PV5 Cargo L2H1 model.
Advertisement – scroll for more content
The route was specifically designed to replicate real-world scenarios. Kia said the electric van covered over 36 miles (58.2 km) in the city, navigating traffic lights, intersections, and roundabouts, with typical city traffic. It also achieved an elevation gain of about 1,200 ft (370 meters).
Kia PV5 Cargo sets new Guinness World Record
Kia’s electric van completed the loop 12 times while carrying its max payload, finally coming to a stop on the twelfth run.
“Even if Kia is new to the LCV market, this record is a testament to the versatility and innovation behind Kia’s first PBV, showing that we are serious contenders,” Kia’s European boss, Marc Hedrich, said.
Christopher Nigemeier, Senior Engineer at Hyundai Motor Europe Technical Center, in the PV5 during the GUINNESS WORLD RECORD attempt (Source: Kia)
The fact that it ran for almost two full working days on a single charge, “speaks volumes about its real-world capabilities,” Hedrich added.
According to Kia’s internal tests, adding 220 lbs (100 kg) of payload reduces the PV5’s range by only around 1.5%.
Marc Hedrich, President & CEO at Kia Europe (left), with Joanne Brent, GUINNESS WORLD RECORD adjudicator (right) Source: Kia
The PV5 is a midsize electric van and Kia’s first dedicated model from its new Platform Beyond Vehicle (PBV) business. It’s built on Hyundai’s E-GMP.S architecture. The flexible EV platform supports several variants.
Kia currently sells the PV5 in Passenger (for personal use) and Cargo (for businesses). Over the next few years, it plans to introduce seven body types, including Light Camper, Wheelchair Accessible, and open-bed models.
The PV5 Cargo offers up to 4.4 m3 of load space and a max payload of 1,740 lbs (790 kg). It’s available with two battery pack options: 51.5 kWh or 71.2 kWh, with WLTP driving ranges of 184 miles and 258 miles, respectively.
Kia plans to launch additional electric vans, including the larger PV7 in 2027 and the even bigger PV9, due out around 2029.
FTC: We use income earning auto affiliate links.More.
The school bus experts at Thomas Built have just released the first all-electric, square-bodied Type D school bus in the company’s storied history – and they’ve given their new bus a friendly, pun-tastic name. Kids, meet Wattson!
Properly called the Saf-T-Liner eHDX2 Wattson, this latest transit-style Type D bus from North Carolina-based Thomas Built combines a flat front, high seating capacity, and superior driver visibility with clean, quiet, electric power from Cummins Accelera.
“Wattson represents our next step in electrification,” said TJ Reed, president and CEO of Daimler Truck Specialty Vehicles. “(Wattson) reflects our belief that the best electric solutions are the ones that feel familiar, fit within your fleet and are built to last. That’s what we’ve heard from our customers, and that’s what we’re delivering.”
And, because Wattson is based heavily on Thomas Built’s existing Type D body, schools’ preferred upfitting solutions should bolt right in. “We know electrification can feel like a big step,” continued Reed. “With Wattson, we’re making that step easier by giving districts a familiar Type D solution they already trust – now in electric.”
Wattson is available for order now, with first deliveries scheduled for early 2026. The bus is capable of 120 kW DC fast charging, and is V2G capable.
Here’s hoping all our kids’ schools have a chance to trade in their gross diesel school bus for something like Thomas Built’s Wattson sooner than later.
SOURCE | IMAGES: Thomas Built.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links.More.
Electric vehicles are known for plugging in – but one startup wants them to simply soak up the sun instead. Bako Motors is building compact electric cars and cargo vans with solar panels on the roof, letting them charge directly from sunlight and cut their dependence on wall sockets altogether.
It’s not an entirely novel idea. But unlike flashy startups like Aptera, Bako is approaching it with an actually commercially viable solution. And now the company is joining several other African-based EV makers hoping to help the continent leapfrog its way towards more sustainable transportation.
While most EVs still rely on grid charging – often from a fossil-fuel-heavy mix in Africa – Bako’s small vehicles can harvest free energy straight from the sky. According to founder and CEO Boubaker Siala, the roof-mounted solar cells can provide more than half of a vehicle’s daily energy needs. For its commercial model, the B-Van, that translates to about 50 km (31 mi) of solar-assisted driving per day, or roughly 17,000 km (10,500 mi) per year without ever plugging in.
Of course, drivers do still have the option of plugging into an EV charger to top up the battery more quickly, but soaking up extra sun all day may mean that many owners can get away with infrequent grid-charging stops.
Advertisement – scroll for more content
The B-Van can haul up to 400 kg (882 lb) of cargo and offers 100–300 km (62–186 mi) of total range, starting at around US $8,500. Its smaller sibling, the Bee, is a two-seat urban runabout with 70–120 km (44–75 mi) of range and a 44 km/h (27 mph) top speed, priced from US $6,200. A third model, the X-Van, is now on the drawing board with space for two passengers and extra cargo.
More than 40% of Bako’s parts are sourced locally – including the steel for the frame and lithium-iron-phosphate batteries – creating jobs while reducing import costs. A second, larger factory is set to open in 2026, boosting capacity to 8,000 vehicles per year for Africa, the Middle East, and Europe.
By combining affordability, local manufacturing, and solar charging, Bako Motors is carving out a niche that fits Africa’s climate and infrastructure realities. In a market where range anxiety and unreliable grids still hold many buyers back, these sun-sipping EVs might just be the independence-promoting solution that drivers need.
FTC: We use income earning auto affiliate links.More.