“It’s the economy, stupid”. It was back in 1992 when political strategist James Carville coined a phrase that feels to me to be wholly apt again right now.
It was by focusing on the state of the economy that Carville helped Bill Clinton beat George H.W. Bush 22 years ago.
For headscratchers today wondering why a man so divisive and with so much baggage as Donald Trump could be within a whisker of the White House, it may be that the answer, again, is: “It’s the economy, stupid.”
In suburban North Carolina it doesn’t take long to realise just how much people’s back pockets are pushing them to the polling booth.
Kannapolis is America’s suburbia. It’s middle class, leafy and the polls suggest it’s on a knife edge now, just as it was four years ago.
Image: James Carville coined the phrase, ‘It’s the economy, stupid’ back in 1992 Pic: Reuters
Back in 2020, Donald Trump won this town’s district by just nine votes. With small gains like this across the state, the former president won North Carolina by a whisker – 1.3%.
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You need to go back to Obama in 2008 for the last time the Democrats won this state, then by 14,000 votes. Before that Republicans won here every cycle since 1980.
When Biden was the Democratic Party candidate, the state looked like a lost cause for the Democrats. But replacing him with Kamala Harris flipped the polls. Suddenly it was a state in play. She cut Donald Trump’s sizable lead to neck-and-neck and it remained there.
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Shifting demographics, a large African-American community, a growing urban and suburban population all give Democratic Party strategists hope that it’s within reach again. With its sizable 16 electoral college votes, a win here really helps propel either candidate to the 270 needed for victory nationally.
Cabarrus County is precisely the sort of place that the Republicans need to hold and the Democrats need to swing. I’ve come to the town of Kannapolis.
The train station here, linking it with the metropolis of Charlotte 30 minutes away, is doubling as the polling station and the queue to vote early is an hour long.
All who spoke to us were passionate, thoughtful and reflected the national split that runs down to within families.
But of the issues driving the decisions, one thing dominates almost always: the economy. Inflation is now down, unemployment is down. In many ways the US economy is the envy of the world. But the perception of things and nostalgia for the past runs deep.
On one street in this one town, we spoke to a range of voters in three businesses – a local entrepreneur, a waiter, a restaurant manager, a shop owner and a customer. All three businesses we visited were chosen at random and we’ve included every person we spoke to.
Rylee Mullery, babysitting between jobs
“I would say income taxes and the open border is definitely the biggest issue for me personally. And I feel like it’s just gone downhill since then. So I hope that we can get that fixed by getting the right person in office.
“I went to the store the other day and got a full cart. Usually that costs $150 (£116). It was almost $400 (£309) for a full cart of just regular household needs from toilet paper to laundry detergent, paper towels, things like that. So I hope that that can be solved.
“I’m only 23 years old and it’s nice to know that people my age are finally waking up and seeing what’s actually good for our country.”
William Pasquale, waiter
“Right now everything is just too expensive for even basic needs. For families of four it’s too expensive. They can’t afford groceries right now. Some can’t even afford gas and that’s the way people get around. All these unemployment rates are way higher than they were before and it’s just getting worse and worse.”
Deana Ross, restaurant manager
“In the beginning…. nobody wanted to admit that they were liking him [Trump]… because he is a bit rough around the edges… but he knew what he was doing. And I think this time around, now that we’ve had that four year gap without him and they’ve seen what happened, the scales tipped a little.
Everybody’s like, ‘Oh, maybe he wasn’t that bad’. So I feel like everybody’s changing their mind and their opinion about what kind of a president he is, as opposed to what kind of a person he is.
“The Biden administration really dropped the ball for the country and what’s best for our country. And I feel like Donald Trump might try to improve that like he was trying before.”
Dwayne Jackson, popcorn shop owner
“A lot of people are basing their opinion on gimmicks. So if you’re focusing on the gimmicks and you’re not focusing on what the person’s actually saying, then you’re going to go according to the gimmicks.
“If somebody is running around here with 34 felonies, 34 plus felonies, and they’re still allowed to run for the presidency of the United States, where as if I was to go out here and commit one felony and get convicted of one felony, I could never vote again.
“I don’t like, you know, the name calling because you’re not teaching the children anything. When the kids look at this, we teach our children nothing.”
David Deal, local entrepreneur
“The pledge by both sides to scrap tax on tips is a huge issue for us. It saves us as business owners taxes and their payroll portion. And obviously them not being taxed would be fantastic. That would give them a raise and give us a little breathing room as well. Margins are tighter as inflation is pushed, the typical consumer’s daily expenses are up, even exponentially.
“There’s always advantages to both sides. I consider myself fiscally conservative. I’m a small business owner. How business principles and laws are applied mean a lot to me and whether I’m able to put a roof over my head as a business owner.
“But on the flip side a lot of times those [conservative] politics are aligned with certain groups that are less socially liberal. I consider myself fiscally conservative, socially liberal – people should do what makes them happy. A conundrum? Certainly.”
Donald Trump’s eldest son has said his father may walk away from the Ukraine peace process, claiming the issue is not a priority for Americans, and signalling Europe needs a better plan.
In a wide-ranging discussion with Sky’s lead world news presenter Yalda Hakim at Doha Forum 2025, Donald Trump Jr addressed issues including the US administration’s recent diplomatic efforts around the world.
He was speaking in his capacity as a business leader, setting out his agenda for “America first” investments in defence technology and artificial intelligence (AI), drawing a direct line between global stability and economic prosperity.
Image: Donald Trump meeting Volodymyr Zelenskyy in Washington earlier this year. Pic: Reuters
When asked directly if he believed the US president would walk away from Ukraine, he answered: “I think he may, what’s good about my father and what’s unique about my father is you don’t know what he’s going to do. He’s unpredictable.”
President Trump has led renewed efforts for a ceasefire deal with Russia in recent months.
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Drawing a parallel with his father’s current “war” on drug cartels, Donald Trump Jr described gangs bringing illegal drugs into America as a “far greater clear and present danger to the US than anything [going on] in the Ukraine or Russia”.
While he said he did not believe Ukraine would be “abandoned”, he said: “The American public doesn’t have the appetite [for endless wars and further funding of Ukraine’s military efforts].”
Describing Ukraine as “a far more corrupt country than Russia”, he characterised Ukrainian President Zelenskyy as “one of the great marketeers of all time”, who he said had become “a borderline deity, especially to the left”.
He went on to describe President Trump’s approach as “common sense”.
China rivalry was the focus, but Musk got a mention
In a country and at a conference which is friendly, even admiring of the Trump administration, Don Jr was in his element.
He’s here in his capacity as a business leader, promoting his venture, 1789 Capital which claims to be focused on “America First” investments.
But he wasn’t shy about discussing his father’s foreign policy achievements, boasting that Donald Trump had resolved seven or eight wars – conflicts that most ordinary Americans were unaware of.
His pitch is bullish and direct – the current US administration is projecting strength globally, stopping wars and creating investment opportunities which serves the American economy. It’s the MAGA mentality for the global audience.
It’s clear that the rivalry with China is their biggest focus, especially finding ways to combat their dominance over critical minerals.
“America can no longer just sit there and hope that China is going to be a good actor… I think the rest of the world understands that they want America to be at the forefront of all of that.”
When I asked him about recent efforts by President Trump to bring the war in Ukraine to an end, he responded forcefully. “We want peace, we want to stop the death.”
But he went on to say that Europe needed to shoulder the burden and currently they have no plan.
As he sat on the stage in Qatar, the country which has been at the centre of the ceasefire efforts for Gaza, he expressed hope that peace would prevail, but balanced expectations America would fund its re-construction. This would have to be a global effort.
“If there’s one thing my father is, it’s a builder… I think he can be the greatest construction manager in the history of the world, but no one in America wants to bear the entire responsibility of that.”
And, away from international diplomatic efforts, he was happy to announce a breakthrough closer to home.
The “bromance” with Elon Musk and President Trump is back on – calling the entrepreneur a “generational talent, a generational level of genius”.
‘Bromance’ back on
He also confirmed that Tesla billionaire Elon Musk was “100% back in the fold”, after previously appearing to fall out with the president.
Earlier this year, Donald Trump Jr’s investment company, 1789 Capital, heavily invested in some of Musk’s companies, including SpaceX.
Image: Elon Musk and Donald Trump in the Oval Office at the White House in May. Pic: AP
Directly comparing President Trump with Musk, he said: “Imagine dealing with one Donald Trump – now I have to deal with two.
“They’re very similar that way, so it created some headaches… but the reality is they’re both very much aligned, they’re on message with what we want to do with our country. What we want to do with freedom of speech.”
He went on: “Elon did incredible things for Twitter, really allowed the democratisation of truth and freedom and free speech to occur. That’s something that is a true threat in America right now.”
He also praised Musk as “changing the face of free speech, science and technology”, adding, “we have to protect our geniuses”.
When asked whether Mr Trump would stand for a third term, he joked that he could be “just trolling” those on the left.
He went on, “He’s the most unpredictable person, probably in the history of politics. Which is why he’s able to get something done. We’ll see.”
Framed photos with presidents, princes and even the pope adorned the many homes of Jeffrey Epstein.
This article contains images and language that some readers may find disturbing.
The disgraced New York financier’s most lucrative currency was people. He made a career out of connections with world leaders in politics, business titans and science’s most lauded brains.
The man formerly known as Prince Andrew, Andrew Mountbatten-Windsor, described Epstein‘s appeal in his infamous TV interview: “He had the most extraordinary ability to bring extraordinary people together and that’s the bit that I remember, going to the dinner parties where you would meet academics, politicians, people from the United Nations. It was a cosmopolitan group of what I would describe as US eminence.”
His network was not just US-based but the global elite – among them hedge fund owners, bankers and hoteliers.
But as more and more new documents and photos are made public, we can build up an intimate portrait of a man who kept so much private.
Another man once called a prince, but of darkness this time, Peter Mandelson, described his “best pal” as a “prolific networker”. Epstein’s friends crossed political parties – Republican and Democratic – and continents.
Image: Epstein and Mandelson. Pic: US House Oversight Committee
Epstein’s Palm Beach mansion was just a seven-minute drive from Donald Trump‘s Mar-a-Lago. In 2002, Mr Trump told New York Magazine: “I’ve known Jeff for 15 years. Terrific guy. He’s a lot of fun to be with. It is even said that he likes beautiful women as much as I do, and many of them are on the younger side.”
They are said to have fallen out while competing to purchase a mansion in 2004.
Image: Trump and Epstein at a party together in 1992. Pic: NBC News
Image: Jeffrey Epstein and Ghislaine Maxwell meeting Pope John Paul II
The former prime minister of Norway and former president of the Maldives sought his advice on politics and finance respectively.
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1:02
Inside Jeffrey Epstein’s private island
An enigma
Epstein’s emails are short, often abrupt and riddled with spelling mistakes. The impression he wanted to give: he was a busy man, an enigma. You were lucky to be getting a reply.
He cared about appearances – his own and of the women he abused. He dated many models, including a former Miss Sweden. He followed a strict diet to keep lean and insisted the women in his life did the same.
Image: A drawing in Epstein’s 50th birthday book
His now notorious 50th birthday book is packed full of candid snaps, some featured here, that flaunt his lavish lifestyle. It is also brazen in its relishing of Epstein’s proclivity for young women. Images of scantily clad women are included in photos and doodles.
The anecdotes from his wealthy, powerful friends are often smutty or innuendo-led. “It’s no secret that Jeffrey appreciates beautiful women. But not many people know that he can create them out of thin air,” reads one.
Massages were entry route to abuse
Epstein’s black book of contacts had lengthy lists of women lined up for “massages” in Florida, California, New Mexico, New York, London, Paris and his island.
At least 152 women are named in it with phone numbers – they were available on speed dial.
The premise of a massage was often his entry route to abuse. The massages were scheduled, part of his daily routine. Whether on a private jet or his private island, he acted with impunity for far too long.
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2:08
Inside Epstein’s island: What do new images tell us?
Epstein did not show remorse for his crimes
Multiple women went to the police to report his actions over the years. But the only jail time he was ever sentenced to was in 2008 after a controversial deal where he pleaded guilty to state charges of soliciting a minor for prostitution. He was sentenced to 18 months in jail, but only served 13 and negotiated the ability to leave the jail six days a week for up to 12 hours a day for work.
Despite becoming a registered sex offender in 2008, he was far from a social pariah. Nor did he show remorse for his crimes.
Even a decade after his conviction, he was still mocking sexual abuse. He wrote in a message to a friend in 2018, “so many guys caught in the me too, reaching out to me. Asking when does the madness stop. Funny,” and then that “breast cancer was easier to cure than the me too movement”.
Image: A picture of Jeffrey Epstein from his 50th birthday book
‘Epstein claimed if girls had started menstruating they were of age to have sex’
Virginia Giuffre revealed in her memoir that Epstein would say that criminalising sex with teenage girls was a cultural aberration. He would point to different US states having different ages of consent – in Florida it was 18. He claimed if girls had started menstruating they were biologically of age to have sex.
Documents released by the House Oversight Committee reveal he paid to “clean up” what came up about him on Google after his conviction. On 11 December 2010 he bemoaned that despite forking out thousands, “the google page is not good” in an email.
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13:31
The Epstein files released last month: Sky’s US correspondent Mark Stone explains
‘An extraordinary volume’ of naked photos of young girls
On 6 July 2019, Epstein was arrested on federal charges related to sex trafficking after his private jet flew into the US from Paris.
“An extraordinary volume” of naked photos of young girls were found in his New York town house. Authorities also found a safe containing 48 loose diamonds, $70,000 (£52,000) in cash and three passports belonging to the sex offender. The expired Austrian passport had a photo of Epstein, but a different name and an address in Saudi Arabia.
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On 10 August 2019, Epstein was found dead in his New York prison cell while awaiting trial. Forty-eight hours before he died he signed a will which put his assets in a trust, the beneficiaries of which remain private.
Epstein’s most vocal victim, Ms Giuffre, who took her own life this year, closes her memoir Nobody’s Girl saying: “Epstein is dead but the attitude that allowed him to do what he did, it’s alive and well.”
Six years after his death, Epstein continues to haunt those who knew him. Some may be scared – for their reputation, careers and for what more could still come out.
Americans will be able to visit national parks for free on Donald Trump’s birthday next year, but will no longer be able to do so on Martin Luther King Jr Day or Juneteenth.
The Department of the Interior has released a list of what it calls “resident-only patriotic fee-free days” for next year.
Mr Trump‘s birthday, which falls on the Flag Day national holiday, has been added to the list, as has the Fourth of July weekend and President Theodore Roosevelt’s birthday.
However, Martin Luther King Day and Juneteenth have been removed. Juneteenth was recognised in 2021 under Joe Biden’s administration and commemorates the end of slavery in the US.
Also removed are the anniversary of the Great American Outdoors Act in August and the National Public Lands Day in September.
“President Trump’s leadership always puts American families first,” the US interior secretary Doug Burgum said.
“These policies ensure that US taxpayers, who already support the National Park System, continue to enjoy affordable access, while international visitors contribute their fair share to maintaining and improving our parks for future generations.”
The department said it was also introducing “America-first entry free policies”, which means US residents will continue to “enjoy affordable pricing” while international visitors “will pay a higher rate to help support the care and maintenance of America’s parks”.
It said the annual pass will cost $80 (£60) for US residents and $250 (£187) for nonresidents, with nonresidents without an annual pass paying a $100 (£75) per person fee to enter 11 of the most visited national parks, in addition to the standard entrance fee.
Image: The US Institute of Peace. Pic: AP
Trump renames US Institute of Peace after himself
The decision to make his birthday a ‘free’ day comes after Mr Trump’s name was added to the sign on the headquarters building of the United States Institute of Peace in Washington DC.
The State Department shared a photo of the building’s new facade and called Mr Trump “the greatest dealmaker in our nation’s history”.
He has also unsuccessfully put himself forward for the Nobel Peace Prize, sought to put his name on the planned NFL stadium in Washington DC, and had a new children’s savings programme named after him.