BMW is selling more EVs than Audi and Mercedes COMBINED – here’s why
We already know that BMW closed off 2024 with a banner year for its electrified “i” models – but it took a while for the larger picture to become clear. Not only is BMW succeeding with EVs, the Bavarians are outselling their two closest competitors combined. (!)
First things first – we need to look at the numbers: BMW sold delivered 368,523 units to customers globally, representing a nearly 12% growth in EV deliveries for the brand year-over-year (YoY). Perhaps more EVs made up fully 16.7% of the brand’s 2,200,217 unit total for 2024.
Arch-rival Mercedes-Benz, despite their highly publicized EQ branding and bespoke electric vehicle platforms, could only move 185,059 of its lozenge-shaped EQ models in 2024 (down a staggering 23% from 2023, which could be attributed to the cancellation of several German EV incentive programs if it weren’t for its competitor’s growth).
Over at Audi it’s more of the same, with the four rings brand moving 164,480 EVs in 2024 (7.8% less than the 178,429 units they managed to move in 2023).
Neither of the Bavarians’ German rivals’ EVs cracked 10% of their companies’ overall sales, either – which begs the question: what gives? Are BMW’s electric vehicles really that much better than Audi’s and Mercedes’, or is something else driving the Ultimate Driving Machines’ successful growth in the electric vehicle segment?
BMW is setting, exceeding expectations
The 2025 US Electric Vehicle Experience (EVX) Ownership Study from J.D. Power tells us that more people are more satisfied with their EV experience than last year – and (in the US, at least) the EV owners who are the most satisfied with their rides can be found behind the wheel of the BMW iX, followed closely by the BMW i4.
The reason BMW is consistently pulling ahead comes down to education. “First-time EV buyers are receiving minimal education or training,” explains Brent Gruber, executive director of the EV practice at J.D. Power. “Dealer and manufacturer representatives play the crucial role of front-line educators, but when it comes to EVs, the specific education needed to shorten the learning curve just isn’t happening often enough. The shortfall in buyer education is something we’re seeing with all brands.”
When an average car buyer is told, “this car can add 200 miles of range in 20 minutes” by an enthusiastic salesperson, they’ll expect that to be the case whenever they connect to a public charging station. And why wouldn’t they? If their entire fueling experience has been with gasoline, it’s highly unlikely that they’ve every thought about kW or kWh or amps or volts or what any of those things have to do with one another.
BMW dealers fully explain these things as part of their standard delivery practice through the company’s Genius program. Cunningly cribbed from Apple’s Genius Bar playbook, BMW (and, by extension, Mini) offers the best EV customer training in the car business. “With that in mind,” I wrote, when BMW’s second consecutive J.D. Power win came to light, “it’s hard to imagine this going down any other way.”
This advice applies everywhere
I stand by that, but what do you think? Is this a question of customer service, are BMW’s new EVs really the best in the business, or is Audi’s “expensive Volkswagen” business model simply not viable in 2025? Scroll down to the comments and let us know what you think makes the electrified BMW’s the Ultimate Selling Machines.
On your way there, check out a few of these great deals on new BMW EVs:
Original content from Electrek; source links throughout.
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The 2025 Hyundai IONIQ 5 SEL is more expensive than the more basic SE, but it’s a better lease deal this month – here’s the lowdown.
The 2025 IONIQ 5 SE Standard Range is the cheapest lease deal right now because it can be leased for $199 per month over 24 months with $3,999 due at signing.
If you want to drive the 2025 IONIQ 5 SE Long Range, which adds an extra 73 miles of range and 57 horsepower, the monthly payment rises to $229 per month over 24 months, with $3,999 due at signing. As CarsDirect points out, that puts the effective monthly cost at $396, and that’s a fantastic deal relative to the SE Long Range’s price of $48,125.
But when we look at the SEL trim, things get interesting: You can upgrade to the $51,075 SEL model for just $10 more per month.
Hyundai cut $40 off the lease price of the 2025 IONIQ 5 SEL in March, giving it a monthly price of $406. CarsDirect reports that Hyundai is able to offer this great deal on the SEL trim because of the comparably high residual value (65% vs. 63%) and $750 more in lease cash ($12,250 vs. $11,500) factored into the payment than the SE Long Range.
The SEL and SE Long Range have the same powertrain, but that extra $10 a month gets you projector headlights, roof rails, a hands-free power liftgate, a power passenger seat, heated rear seats, rear climate control vents, a heated steering wheel, and other goodies.
These 2025 Hyundai IONIQ 5 offers are advertised in Los Angeles and are valid through March 31.
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Environment
Tesla is banned from Canada EV rebate program, gov freezes suspicous $43 million in rebates
Tesla has been banned from upcoming federal EV rebate programs in Canada as the government freezes the suspicious $43 million in rebates that Tesla claimed days before the program was paused earlier this year.
Earlier this month, it was reported that Tesla claimed $43 million in government rebates from the iZEV federal EV rebate program in Canada just a few days before the program was paused due to a lack of funds.
The move was suspicious as it would have required Tesla to deliver over 8,000 vehicles at just 4 locations on a weekend, which is physically impossible.
It is believed that Tesla preemptively filed for thousands of rebates after being made aware of the pause to ensure it wouldn’t run out in an anticipated surge in demand due to the program’s pause.
However, this tactic proved problematic. The government told other car dealers who actually delivered EVs before the end of the program that they couldn’t get the rebates, which were already applied to the customer purchases, as Tesla took most of the money for vehicles it likely didn’t deliver.
Today, Chrystia Freeland, Canada’s new transport minister, confirmed that the funds have been frozen until it can investigate precisely what happened with Tesla’s rebates.
Furthermore, Freeland confirmed that Tesla will be banned from future federal rebates for electric vehicles. In this case, it has more to do with the trade war launched by President Trump, whose biggest political donor is Tesla CEO Elon Musk.
She said (via the Toronto Star):
No payments will be made until we are confident that the claims are valid. I also directed my department to change the eligibility criteria for future iZEV programs to ensure that Tesla vehicles will not be eligible for incentives so long as the illegitimate and illegal U.S. tariffs are imposed against Canada.
The federal government is following the same strategy as some provinces. British Columbia has recently banned Tesla products from its EV charger rebate. Nova Scotia just announced that it has excluded Tesla from its $2,000 rebate at the purchase of a new EV.
Quebec just relaunched its own EV incentive program today. It will come into effect next week, and so far, Tesla’s Model 3 and Model Y vehicles are still included in the list of eligible vehicles.
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XCharge North America (XCharge NA) and Hypercharge Networks are bringing bidirectional DC fast chargers to Canada, starting in British Columbia and Ontario.
The partnership will introduce XCharge NA’s battery-integrated GridLink 300 kW DC fast chargers that improve grid stability.
GridLink chargers are bidirectional, so they allow power to flow back into the grid or act as an off-grid energy source, contributing to overall grid stability. With a battery storage capacity of 215 kilowatt-hours (kWh), expandable up to 430 kWh, GridLink helps businesses avoid expensive grid upgrades and demand charges.
The chargers are capable of integrating directly with renewable energy sources like solar panels. This makes them ideal for regions still building out their electrical infrastructure to support rapid EV growth, particularly rural areas.
Under the deal, XCharge NA will supply the GridLink chargers, while Hypercharge will distribute them to automotive dealerships and other commercial customers throughout Canada. Hypercharge will manage software, customer support, and routine maintenance, and its team will receive special training from XCharge NA for more technical hardware repairs.
The partnership aims to address Canada’s rising demand for EV charging by making infrastructure more accessible and reliable. “We look forward to seeing how our GridLinks can help strengthen Canada’s grid stability, particularly in rural deployments, while also addressing the region’s growing demand for EVs and supporting electric transportation needs,” said Aatish Patel, cofounder and president of XCharge NA.
Read more: California now has nearly 50% more EV chargers than gas nozzles
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