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NEW ORLEANS — LSU and Caesars Sportsbook announced Friday that they have entered into a multi-year sponsorship agreement, making Louisiana’s flagship state university the first in the Southeastern Conference to enter a financial partnership with a gambling company.

The value will be “multiple millions” of dollars, a person familiar with the agreement said. The person spoke to The Associated Press on Thursday on condition of anonymity because the value of the contract has not been announced. The person also said there are no plans to place a sportsbook in Tiger Stadium or other LSU game venues included in the deal.

The deal comes as Louisiana, already home to several land-based or riverboat casinos, prepares to permit legal sports betting. The Louisiana Gaming Control Board is accepting casino applications for sports betting licenses.

The deal also comes as national rules governing college sports have begin to allow college athletes to profit from their name, image and likeness (NIL) without jeopardizing their eligibility. It remains unclear whether players older than 21 will be able to participate in any of Caesar’s advertising campaigns at LSU or around the state.

Caesars also recently bought naming rights to the Superdome, the home stadium of the NFL’s New Orleans Saints, after the New Orleans sports venue’s previous naming deal with German automaker Mercedes-Benz expired over the summer.

As part of its deal with LSU, Caesars Sportsbook will receive naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium, as well as signage throughout Death Valley beginning on Saturday, Sept. 18 for LSU’s home game against Central Michigan. Caesars also post additional signage at the Pete Maravich Assembly Center (basketball), Alex Box Stadium (baseball) and have a presence on LSU’s mobile sports app.

“We share a clear vision of how athletics and entertainment can come together to enhance the fan experience,” LSU athletic director Scott Woodward said. “We are excited to join with Caesars to make that vision a reality.”

Caesars has been steadily expanding its business operations in Louisiana and is set to undergo “large-scale” renovations transforming Harrah’s New Orleans into Caesars New Orleans, as well as the Isle of Capri casino in Lake Charles, Louisiana, into Horseshoe Lake Charles.

In its announcement, Caesars said it is “committed to working with the Louisiana Association on Compulsive Gambling, regulators and the community to provide responsible gaming resources to all eligible sports bettors in the state.”

It also stated that it will not market to students or fans under the age of 21 or “highlight gaming offers inside campus facilities.”

Caesars also has committed to creating an annual scholarship fund to support LSU students from Louisiana.

“LSU athletics programs have always exemplified excellence, and at Caesars, we couldn’t be happier to partner with such an iconic brand in college athletics,” said Chris Holdren, co-president of Caesars Digital. “We have a proud legacy in Louisiana, and bringing LSU fans and alumni closer to the sports they love while also offering scholarship opportunities will help us build upon that.”

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D-II Eastern New Mexico hires Art Briles as coach

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D-II Eastern New Mexico hires Art Briles as coach

Art Briles has been hired as the next coach at Eastern New Mexico, a Division II program, as he makes his return to college football after nearly a decade.

Briles, 69, has not worked at a college program since being fired as Baylor’s head coach in 2016 following a review of the university’s handling of sexual assault allegations made against several football players. He since has had stints coaching for Guelfi Firenze in the Italian Football League and at Mount Vernon High School in Texas from 2019 to 2020.

“I am excited to welcome Art to Eastern New Mexico University,” Eastern New Mexico athletic director Kevin Fite said in a statement Monday. “He is an excellent coach, and I look forward to the future of Greyhound football.”

In 2022, Grambling State attempted to hire Briles as offensive coordinator, but following a backlash, he told the school just four days later that he would not pursue the role, saying he didn’t want to be a distraction to the team. A similar situation occurred in 2017 with the Hamilton Tiger-Cats of the Canadian Football League, who tried to hire Briles but then pulled their offer on the same day amid backlash.

Fite served as associate athletic director for compliance and eligibility at Houston when Briles served as the school’s head coach. Briles, who built his reputation as an offensive innovator at Texas high schools before entering the college ranks, went 99-65 as the coach at Baylor and Houston with three conference titles. He led Baylor to 10 or more wins in four of his final five seasons there.

Several months after his firing from Baylor, Briles, in an interview with ESPN, apologized for what happened under his watch of the program.

“I understand that I made some mistakes, and for that I’m sorry,” he said then. “But I’m not trying to plead for people’s sympathy. I’m just stating that, ‘Hey, I made some mistakes. I was wrong. I’m sorry. I’m going to learn. I’m going to do better.'”

In 2023, a federal judge ruled that Briles was not negligent in a case involving a female Baylor student who reported being physically assaulted by one of the school’s football players in 2014. Briles, who led Baylor’s program from 2008 to 2015, received a $15.1 million settlement from Baylor, which fired him with eight years remaining on his contract.

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FSU to retain embattled Norvell for 2026 season

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FSU to retain embattled Norvell for 2026 season

Florida State coach Mike Norvell will return for a seventh season with the Seminoles, pledging to make needed structural changes within the program to enhance performance, the school announced Sunday.

Questions that had been mounting about Norvell’s job security reached a boiling point after a 21-11 loss to NC State on Friday night that dropped the Seminoles to 5-6. They need a win at Florida on Saturday to reach bowl eligibility.

Over the past two years, Florida State is 7-16 (3-13 in ACC play) and winless on the road. Norvell, however, did win an ACC title in 2023 and has maintained his optimism for the future.

In a statement, university president Richard McCullough said he, athletic director Michael Alford and board of trustees chairman Peter Collins were in “complete agreement that changes are needed for our program to improve.”

“Coach Norvell embraces our support in that process and agrees that success must be achieved. He continues to demonstrate an unwavering belief in this program’s future, and so do we,” McCullough said. “This decision reflects a unified commitment to competing in the rapidly evolving landscape of college football, while maintaining continuity within the program.”

Sources said more resources would be placed into recruiting and the roster, and changes would be made to the personnel department to allow Norvell the best chance to succeed.

Had Florida State moved on from Norvell, the school would have owed him about $54 million in buyout money. All told, Florida State would have owed about $72 million to Norvell and his staff.

In six seasons with the Seminoles, Norvell is 38-33 with only two winning seasons. Despite its record this year, Florida State has made strides over 2024, when it finished 2-10 — the worst program mark since 1974.

Florida State has gone from among the worst offenses in the country — ranking No. 132 in the nation last year — to one of the best, ranking No. 8 this year and outgaining opponents in 10 games.

“The driving motivation behind this is to make certain that we are doing everything properly to obtain and retain elite players, add critical pieces, and sustain long-term success,” Norvell said in a statement Sunday. “I love Florida State, and I am fully committed to this program, and our shared goals.”

The Seminoles opened the year with an emphatic 31-17 victory over Alabama in which the fans stormed the field, a win that perhaps reset expectations for where the program was.

A 3-0 start quickly unraveled on the road at Virginia, where Florida State lost 46-38 in double-overtime. Another embarrassing road loss to Stanford in October forced Alford to issue a statement saying he would do a full program evaluation after the season.

“Hell no, we haven’t,” Norvell said when asked whether his team has met expectations after Friday’s loss to NC State. “We’re not even close to living up to expectations. No, we have not lived up to expectations. We’re a fully capable football team, and that’s not good enough, and that’s not been good enough for the six losses we have, and it’s extremely frustrating.”

The high point under Norvell came in 2023, when the Seminoles celebrated a 13-0 record and ACC championship.

Despite going undefeated and winning a conference championship, the College Football Playoff selection committee left the Seminoles out of the four-team playoff, in large part because quarterback Jordan Travis was lost for the season with a broken leg.

Since then, Florida State has struggled. Norvell admitted the CFP snub had a much deeper impact on his program than he initially realized, but with a young core of players set to return — including freshman standouts Mandrell and Darryll Desir, Ousmane Kromah, Jayvan Boggs and Micahi Danzy — there is a belief the program can build momentum for next season.

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Cal fires Wilcox after 48-55 mark in nine seasons

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Cal fires Wilcox after 48-55 mark in nine seasons

Cal has fired coach Justin Wilcox after he went 48-55 over nine seasons with the Golden Bears, general manager Ron Rivera announced Sunday.

Wilcox’s final game came Saturday, as Cal lost 31-10 to rival Stanford, a game in which Cal was favored. The loss dropped Cal to 6-5 on the season, which marked the third straight year that Cal reached bowl eligibility.

“I want to thank Justin for all of his contributions to our football program, our athletic department and our university,” Rivera said in a statement. “He has always comported himself with class and professionalism. After careful consideration, we believe the time has come for new leadership. We wish Justin the best of luck in his future endeavors.”

Per his contract, Wilcox, the sixth-winningest coach in program history, will be owed approximately $10.9 million.

The end of Wilcox’s tenure comes at an interesting crossroads for Cal. It has two co-directors of athletics — Jay Larson and Jenny Simon O’Neill. Cal also hired Rivera, the longtime NFL coach, as its new football general manager to help modernize the program.

Nick Rolovich, the former head coach at Washington State and Hawai’i, has been named interim coach. He’d been working as a senior offensive assistant for Cal this season.

Wilcox’s teams were always solid and competitive, but they’d recently been undercut by a lack of NIL support. A flurry of starters left the 2024 Golden Bears, including Heisman Trophy favorite Fernando Mendoza (Indiana), former first-team all-Pac-12 tailback Jaydn Ott (Oklahoma) and star tight end Jack Endries (Texas).

Even with all the high-profile defections, it’d been a season of relative optimism for Cal until the loss to Stanford, the tenor of which was unexpected. Cal had recruited perhaps the country’s best true freshman quarterback, Jaron-Keawe Sagapolutele, who flashed the promise of being a linchpin for the future.

It also reloaded with a solid transfer class that helped it with solid wins against Minnesota, North Carolina and an upset win just last week at Louisville.

Cal is in its second season in the ACC, and Wilcox was just 5-10 in ACC play the past two seasons. In none of his nine seasons at Cal did he manage a winning record in league play, which included seven years in the Pac-12 and two in the ACC.

Wilcox, 49, is a well-regarded coach with strong ties to the West Coast, as he has been defensive coordinator at spots such as Boise State, Washington and USC. He has also been a coordinator at Tennessee and Wisconsin, where he worked in 2016 prior to getting the Cal head coaching job.

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