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Avegant, a start-up in San Mateo, California, has built an LED light-engine that could enable device manufacturers to build small, stylish augmented-reality smart glasses.
Courtesy of Avegant

I recently tried a pair of prototype smart glasses from Avegant that gave me a glimpse of a future where we may be able to watch videos, get directions, see notifications and more, all through a pair of traditional-looking shades.

These sorts of glasses may be the next big thing as companies like Facebook, Snap, Amazon, Microsoft, Apple and others look beyond phones.

I’ve worn Google Glass, the Microsoft Hololens, Snap’s Spectacles and, most recently, Facebook’s Ray-Ban Stories glasses. But those all have shortcomings. They’re either too big and bulky to wear everywhere (Hololens), don’t yet display anything on the lenses (Facebook) or look silly (Spectacles, Hololens, Google Glass.)

Big Tech companies will need smart glasses to look normal if they’re to have any chance at success. So they’re desperately looking for a display component that is small and can be manufactured and shipped in the next year or two, Avegant CEO Edward Tang told CNBC. 

Avegant doesn’t make smart glasses, but it put together a prototype pair to demonstrate the capabilities of a new LED augmented-reality light engine that the company unveiled to the public this fall. And I was impressed.

Here’s what you need to know.

The problem with current ‘smart’ glasses

CNBC | Magdalena Petrova

A lot of companies are building smart glasses, but they’re all taking different approaches. It’s sort of a mess. Here’s a quick recap:

  • Microsoft’s $3,500 Hololens and the $2,295 Magic Leap 1 are the most advanced but they’re bulky and more akin to goggles.
  • Amazon offers the $249.99 Echo Frames, but they just let you talk to Alexa and you don’t see any augmented reality visuals through the lenses.
  • Facebook’s $299 Ray-Ban Stories glasses can be used to take photos and videos but little else. The latest version of Snap’s Spectacles offers some AR visuals, but it isn’t fashionable and is only available to social media creators.
  • Google repurposed its $999 Glass device for enterprise customers after it was dismissed by the public due to privacy concerns.
  • Apple is also reportedly working on its own glasses, but it’s still unclear when they’ll be unveiled let alone released to the public.

Avegant thinks it has a solution that might help companies build a product regular people will want to buy.

Its new light engine, which is thinner than a pencil and weighs as much as a large paper clip, fits within the hinge and temple of eyeglasses where it can show high-definition visuals to the wearer. The light engine could enable some companies that don’t have huge in-house hardware engineering teams to build glasses that are as stylish and small as a pair of Ray-Bans but offer the visual capabilities dreamed up in science fiction films like “Terminator.”

A glimpse at the future

I demoed the light engine in October when Tang handed me the prototype glasses his team built. They were thin and looked like any normal pair of glasses except that they were tethered to a smartphone by a cable. The prototype is intended to demonstrate just how small a hardware manufacturer can make a pair of glasses using Avegant’s light engine.

“We’re getting our stuff ready to have the smallest manufacturable display for these customers,” Tang said. 

I put the glasses on. A translucent blue square came on at the center of my field of view, showing a display that was overlaid on top of what I was seeing in real life. Then the demo started. 

The glasses began to cycle through different visuals. The small translucent screen showed me the weather, a stock chart and a text message conversation. I was looking in the direction of Tang and could see him, but the visuals also appeared on top of him in crystal clarity. It was true augmented reality. 

The highlight of the demo was when the glasses began to play a video. It was a snippet of a soccer match from this summer’s Euro 2020 tournament. I saw the green grass, the vast crowd and the players passing the ball to one another before the forward blasted a goal into the back of the net. The game looked as good and as big as it would if I was watching at home on my living room TV or sitting with friends at a sports bar.

The Avegant light engine offers a 30-degree field of view and appeared like a rectangle in the middle of my line of sight.

I handed the pair of glasses back to Tang, who put them on and began watching the demo. I could hardly tell he was watching anything, though I noticed a subtle hint of blue light on the lens. It appeared as if he was daydreaming.

But there are still drawbacks. Manufacturers who use the Avegant light engine will have to determine how much battery life they want their smart glasses to have. The more battery life, the bulkier the glasses will be. Likewise, a 30-degree field of view is on a par with the first Hololens, but it’s a smaller window than Microsoft’s Hololens 2.

The reality

Facebook’s Ray-Ban Stories glasses can take photos and videos through cameras at each corner of the device’s frames.
Courtesy of Ashley Bogdan

Components like Avegant’s may help some tech companies develop smart glasses people will want to wear. But it’s still early days and skeptics don’t think we’ll have normal-looking smart glasses anytime soon.

“The long-term vision here is to get rid of your phone in your hand, and you’ll wear your phone on your face,” Kevin Irwin, chief investment officer at Knollwood Investment, said. Irwin is an investor in Avegant. 

Avegant isn’t yet mass-producing its light engine. It envisions a business model in which it will sell the component to companies that can build it into their smart glasses.

Larger companies may not even need Avegan’ts technology, explained Karl Guttag, an expert on augmented reality display devices.

“Facebook and Apple are ground-up companies — they’ve got phenomenal, huge teams working on this stuff,” Guttag said. “They don’t need an Avegant, if you get my drift, whereas a Snap might because they’re not really in this. They’d be looking to get a component.”

Guttag also has his doubts about smart glasses replacing smartphones anytime in the near future, which would limit Avegant’s prospects. 

“The expectation that these things are going to be like Ray-Bans is off the chart far away,” Guttag said. “Now something like what Avegant’s engine does could get you something that is moderately stylish. It’s going to be a little bigger and bulkier but not all the way there.”

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Here’s where Apple makes its products — and how Trump’s tariffs could have an impact

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Here's where Apple makes its products — and how Trump's tariffs could have an impact

Apple’s iPhone 16 at an Apple Store on Regent Street in London on Sept. 20, 2024.

Rasid Necati Aslim | Anadolu | Getty Images

Apple has made moves to diversify its supply chain beyond China to places like India and Vietnam, but tariffs announced by the White House are set to hit those countries too.

U.S. President Donald Trump laid out “reciprocal tariff” rates on more than 180 countries on Wednesday.

China will face a 34% tariff, but with the existing 20% rate, that brings the true tariff rate on Beijing under this Trump term to 54%, CNBC reported. India faces a 26% tariff, while Vietnam’s rate is 46%.

Apple was not immediately available for comment when contacted by CNBC.

Here’s a breakdown on Apple’s supply chain footprint that could be affected by tariffs.

China

The majority of Apple’s iPhones are still assembled in China by partner Foxconn.

China accounts for around 80% of Apple’s production capacity, according to estimates from Evercore ISI in a note last month.

Around 90% of iPhones are assembled in China, Evercore ISI said.

While the number of manufacturing sites in China dropped between Apple’s 2017 and 2020 fiscal year, it has since rebounded, Bernstein said in a note last month. Chinese suppliers account for around 40% of Apple’s total, Bernstein said.

Evercore ISI estimates that 55% of Apple’s Mac products and 80% of iPads are assembled in China.

India

Apple is targeting around 25% of all iPhones globally to be made in India, a government minister said in 2023.

India could reach about 15%-20% of overall iPhone production by the end of 2025, Bernstein analysts estimate. Evercore ISI said around 10% to 15% of iPhones are currently assembled in India.

Vietnam

Vietnam has emerged in the past few years as a popular manufacturing hub for consumer electronics. Apple has increased its production in Vietnam.

Around 20% of iPad production and 90% of Apple’s wearable product assembly like the Apple Watch takes place in Vietnam, according to Evercore ISI.

Other key countries

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Xiaomi delivers record cars in March as winners emerge in China’s EV race

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Xiaomi delivers record cars in March as winners emerge in China's EV race

A Xiaomi store in Shanghai, China, on March 16, 2025.

Qilai Shen/Bloomberg | Bloomberg | Getty Images

Chinese electric carmakers Xiaomi, Xpeng and Leapmotor each delivered nearly 30,000 or more cars in March, roughly twice several of their fellow startup competitors.

It’s a sign of how some automakers are pulling ahead, while BYD remains the market leader by far.

Xiaomi delivered a record number of electric vehicles in March, exceeding 29,000 units, the company announced on social media. That topped its prior run of delivering more than 20,000 vehicles in each of the past five months.

The SU7, Xiaomi’s flagship model, was involved in a crash on a highway on Tuesday that left three dead. The automaker on Tuesday afternoon released a statement on Chinese social media that the vehicle was in navigation on autopilot mode before the accident.

Based on preliminary information, the road was obstructed because of construction. The driver took control of the car but collided with construction infrastructure. Xiaomi added in the release that investigations were underway.

That came two weeks after the automaker announced on March 18 its goal to deliver 350,000 vehicles this year. There are also talks of the automaker expanding its second EV factory in Beijing to meet demand, Bloomberg reported on March 18. Xiaomi did not immediately respond to CNBC’s request for comment.

Its competitor Xpeng in March delivered 33,205 vehicles, the fifth consecutive month it has delivered over 30,000 units per month and reflecting a 268% surge in deliveries from the same month last year. March is also the fifth consecutive month the company has delivered over 15,000 units of the Mona M03.

Leapmotor delivered 37,095 vehicles, reflecting a 154% year-over-year growth. The Stellantis-owned automaker last month launched U.K. sales of two electric vehicle models, the T03 and the C10.

Li Auto delivered 36,674 vehicles in March, a 26.5% year-over-year increase, but fewer than every month in the second half of 2024. The company’s cars had gained early traction with Chinese consumers since most come with a fuel tank for charging the vehicle’s battery, reducing anxiety about driving range.

Tesla takes two of three top spots in China's most popular EV list

BYD sold 371,419 passenger vehicles in March, reflecting a year-over-year growth of 57.9%. Its overseas sales volume also hit a record high of 72,723 units in March.

In the same month, the automaker unveiled its “Super e-Platform” technology, which boasts 400 kilometers (roughly 249 miles) of range with five minutes of charging. The company in February also announced that it was integrating DeepSeek artificial intelligence to develop “DiPilot,” its advanced driver-assistance system.

Across the board, major companies across China’s electric car industry reported deliveries rose last month, indicating a pick-up in demand from the seasonally soft first two months of the year.

U.S. automaker Tesla sold 78,828 electric vehicles in China in March, marking a 11.5% year-over-year decline in growth.

Other Chinese carmakers saw growth in deliveries but some still struggled to break through the 20,000-unit mark.  

Nio delivered 15,039 vehicles, a 26.7% year-over-year growth, but well below the number of cars delivered in the months of May to December last year. Nio-owned Onvo, which markets its electric vehicles as family-oriented, in March recorded 15,039 units in deliveries.

Geely-owned Zeekr delivered 15,422 vehicles in March, increasing by 18.5% year over year. The company last month announced its rollout of free advanced driver-assistance technology to local customers in a bid to compete in the market.

Aito, as of April 2, has not published its delivery numbers for March. The automaker, which uses Huawei tech in its vehicles, on social media had reported monthly deliveries of 34,987 and 21,517 in January and February, respectively.

Quarterly performance

On a first-quarter basis, BYD remained in the lead with 986,098 vehicles sold. The automaker, which overtook Tesla in annual sales last year, surpassed the U.S. EV giant in battery electric vehicles sales this quarter.

Tesla sold 172,754 vehicles in China in the first quarter this year, according to monthly delivery numbers published by the China Passenger Car Association.

Xpeng also reported strong growth, with a total of 94,008 vehicles delivered in the quarter ending in March, reflecting a 331% year-over-year growth.

Leapmotor saw quarterly deliveries more than double to 87,552 units from 33,410 units the same period in 2024, according to publicly available numbers the company published.

However, Li Auto and Nio reported weaker growth than their competitors in the first quarter of the year.

Nio saw 42,094 vehicles delivered in the three months ended March 2025, an increase of 40.1% year over year. Li Auto saw a slower year-over-year growth of 15.5%, with a total of 92,864 vehicles delivered.

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De minimis trade loophole that boosted Chinese online retailers to end May 2

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De minimis trade loophole that boosted Chinese online retailers to end May 2

A driver for an independent contractor to FedEx delivers packages on Cyber Monday in New York, US, on Monday, Nov. 27, 2023.

Stephanie Keith | Bloomberg | Getty Images

President Donald Trump on Wednesday signed an executive order shutting the de minimis trade loophole, effective May 2.

Trump in February abruptly ended the de minimis trade exemption, which allows shipments worth less than $800 to enter the U.S. duty-free. The order overwhelmed U.S. Customs and Border Protection employees and caused the U.S. Postal Service to temporarily halt packages from China and Hong Kong. Within days of its announcement, Trump reversed course and delayed the cancellation of the provision.

Wednesday’s announcement, which came alongside a set of sweeping new tariffs, gives customs officials, retailers and logistics companies more time to prepare. Goods that qualify under the de minimis exemption will be subject to a duty of either 30% of their value, or $25 per item. That rate will increase to $50 per item on June 1, the White House said.

Use of the de minimis provision has exploded in recent years as shoppers flock to Chinese e-commerce companies Temu and Shein, which offer ultra-low cost apparel, electronics and other items. The U.S. Customs and Border Protection has said it processed more than 1.3 billion de minimis shipments in 2024, up from over 1 billion shipments in 2023.

Critics of the provision say it provides an unfair advantage to Chinese e-commerce companies and creates an influx of packages that are “subject to minimal documentation and inspection,” raising concerns around counterfeit and unsafe goods.

The Trump administration has sought to close the loophole over concerns that it facilitates shipments of fentanyl and other illicit substances on the claims that the packages are less likely to be inspected by customs agents.

Temu and Shein have taken steps to grow their operations in the U.S. as the de minimis loophole has come under greater scrutiny. After onboarding sellers with inventory in U.S. warehouses, Temu recently began steering shoppers to those items on its website, allowing it to speed up deliveries. Shein opened distribution centers in states including Illinois and California in 2022, and a supply chain hub in Seattle last year.

WATCH: President Trump signs executive orders for reciprocal tariffs

Pres. Trump signs executive orders for reciprocal tariffs

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