Cadillac revives iconic symbol for the CELESTIQ EV as it prepares for an all-electric future
Cadillac is gearing up for what’s expected to be the most significant transformation in the automaker’s 120-year history. For its flagship EV, Cadillac will bring back one of its most iconic symbols, first reserved for its most prestigious models, leading the brand into an all-electric future.
The Cadillac Goddess reemerges in the EV era
The Cadillac Goddess first appeared in 1930 alongside the automaker’s Heron mascot. The original Goddess design was touted as “the very spirit of unsurpassed swiftness and power,” with long sweeping lines representing the brand’s “modern beauty and fleetness.”
At first, the Goddess was only available on the most powerful and prestigious Cadillac vehicles, but in 1933 became a staple across its lineup.
As the auto industry evolved, the Goddess received several variations, and then marking the end of an era, the symbol was “retired” in 1956 despite making a few appearances since.
Cadillac is now gearing up for a new, all-electric era. The company is reintroducing the Goddess to pay homage to the performance and craftsmanship behind Cadillac’s flagship EV, the CELESTIQ.
Executive director of Cadillac Design, Bryan Nesbitt, explains:
CELESTIQ is the beginning of the future for Cadillac, conveying the artistic innovation the brand is bringing to luxury electric vehicles. We wanted this flagship EV to embody the significant heritage of the brand in a truly meaningful way, with the Goddess representing the absolute pinnacle of bespoke craftsmanship from Cadillac.
Since hood ornaments have largely been phased out for a more modern, aerodynamic look, the new Cadillac Goddess will appear on the CELESTIQ’s front quarter panel on a “hand built in Detroit” plaque. The plaque is elegantly milled from billet aluminum as its polished, brushed, tinted, and then encased in glass.
The new Cadillac Goddess can also be found within the CELESTIQ EV’s multi-function controller on the center console, which is backlit and encased in glass.
General Motors design sculptor Richard Wiquist was tasked with resurrecting Cadillac’s new Goddess for the company’s next generation of vehicles, “leading the brand into its all-electric future.”
Today’s Goddess is entirely sculpted by hand. She appears only on the CELESTIQ, representing the hand-built quality of each vehicle and pointing to a better future, showcasing her head held high and torso projected forward with confidence.
The Cadillac CELESTIQ is already seeing significant interest despite a price tag of upwards of $300,000. Production of the CELESTIQ is expected to begin in December 2023 and is only available by waitlist.
Electrek’s Take
Cadillac’s flagship electric vehicle will be the first production car built by hand at the GM Global Tech Center in Michigan, sparking a new era for Cadillac.
As Cadillac prepares for an all-electric future, bringing back an iconic symbol like the Goddess is exciting to see, fusing together its old legacy and the company’s new direction. We are seeing several Legacy automakers infusing past symbols as they gear up to compete in the new era of electric vehicles.
Ford converted its best-selling F-150 to electric with the Lightning pickup while carrying the Mustang legacy in the Mach-E. Hyundai incorporated elements of its first unique model, the Pony, to design the IONIQ 5.
As new electric vehicles hit the market over the next several years, you can expect to see more of this, with automakers tapping into their past to try to get a leg up on the competition. However, seeing Cadillac reintroduce one of its most iconic symbols for its flagship EV highlights the auto industry’s direction and how automakers are reimaging themselves in the EV era.
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Tesla has partnered with Steak ‘n Shake to deploy Superchargers at up to more than 100 restaurant locations.
The partnership between Tesla and the American fast food chain has been revealed through a strange series of posts on X.
First, Tesla CEO Elon Musk commented on Steak ‘n Shake’s announcement that it is switching from using seed oils to beef tallow.
The restaurant responded by proposing “Tesla charging stations at Steak n Shake”, but they apparently didn’t know that it was already happening as Tesla responded that they had already signed on 6 sites and they have over 20 more in review:
The Steak n Shake account responded by suggesting that the partnership extend to over 100 locations:
Thank you Tesla Charging! Let’s do over 100 locations. Consider all sites approved!
The chain operates over 400 locations around the world – many of them in the midwest. A lot of these locations are located near highways, where Tesla prefers to deploy charging stations.
It’s not the first time that Tesla has partnered with a restaurant for multiple Supercharger locations. It also has a deal with Ruby Tuesday.
Tesla is currently deploying its latest V4 Superchargers capable of 500 kW – with the first stations expected to come online in the US later this year.
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Volkswagen’s electric SUV is making a comeback. Last month, the Volkswagen ID.4 topped Tesla’s Model Y to become the best-selling EV in Europe, and it was even in the top three in the US.
Volkswagen ID.4 was EU’s best-selling EV, top 3 in the US
Although new vehicle registrations fell 2% in Europe last month, electric vehicles were a bright spot, with BEV sales up 37% from the year prior.
According to JATO Dynamics, 165,473 EVs were registered in Europe in January. The Volkswagen ID.4 took the top spot after registrations surged 195% to 7,177, overtaking the Tesla Model Y.
Tesla Model Y registrations plunged 46% in Europe last month to 6,155. The Model 3 refresh, which was launched in late 2023, had a 44% decline in registrations. Overall, Tesla registered only 9,913 vehicles in January 2025, a 45% decline from last year.
While the arrival of the new Model Y plays a role, backlash against Elon Musk’s increasingly outspoken political antics is also causing widespread hate among owners in the US and Europe.
Felipe Munoz, Global Analyst at JATO said the solid performance of EVs is “particularly impressive given the significant dip in sales that Tesla experienced” in January.
He explained, “it’s not unusual for sales to drop just before a new generation or an updated model is introduced to the market.”
Although sales are expected to pick up again, Munoz added, “The performance of both the Model 3 and Model Y is an indication of the declining popularity of Tesla in Europe overall.”
Volkswagen is taking advantage with the ID.4 taking the top spot, and the ID.7 placing third with 5,879 registrations, up 657% from January 2024.
Kia’s mass-market EV3h launched in late 2024, took fourth with 5,792, while the Skoda Enyaq rounded out the top five.
Chinese automakers, like BYD and MG, are starting to gain some real traction in Europe. With 37,134 vehicles registered last month, up 52% from January 2024, Chinese brands accounted for 3.7% of the market. That’s up from the 2.4% market share in January 2024.
Although still a relatively small number, combined, it would put them ahead of Ford, which registered 35,790 vehicles in Europe last month.
Electrek’s Take
The ID.4 appears to be making a comeback. After it went back on sale early last month, Volkswagen’s ID.4 was already the third best-selling EV in the US in January behind Tesla’s Model Y and Model 3.
Despite its success in Europe and the US, Volkswagen, like most global OEMs, is struggling in China. VW’s Chinese joint venture with SAIC cut the price of the ID.4 X, its version of the electric SUV sold in China, to under $20,000 (139,900 yuan) this week.
With leases starting as low as $189 per month in the US, it’s no wonder the ID.4 is already a top seller. If you’re ready to check it out for yourself, you can use our link to find deals on the Volkswagen ID.4 in your area.
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Elon Musk has reportedly ‘canceled’ a Tesla engineer for complaining about the CEO’s behaviors on social media.
As we recently reported, Tesla insiders are finally starting to speak out against Elon Musk over his increasingly unhinged social media presence.
For example, just today, he called CNN legal analyst Norm Eisen’s family a “crime family” because someone wrongly claimed that his daughter received millions of dollars from USAID when it was just someone with the same last name.
However, it looks like Musk and Tesla are actively suppressing employees speaking out.
The New York Times reports that Tesla has fired Jared Ottmann, a manager of battery thermal supplier industrialization engineering, over his complaints about Musk.
Ottmann, who has been at Tesla for 6 years, says that he has been raising concerns internally about Musk’s use of social media for the last 3 years, but he ramped up his effort last month after Musk’s salute at the Trump inauguration.
The engineer specifically took offense to a tweet that Musk posted in the aftermath of the inauguration. Instead of apologizing and saying that he didn’t mean to make a Nazi salute, Musk decided to attack the media for even suggesting that the gesture was a Sieg Heiland tweeted this:
Ottmann commented on the post:
This post by Tesla’s current CEO name drops genocidal assholes as a joke and has 308,000 likes.
The engineer says that he raised the issue with Tesla and while he gets “personally support”, he says the company remains silent about Musk’s behavior:
Starting in 2022 and especially the last week I’ve raised the issue internally multiple times, with managers, HR, legal compliance, investor relations. And while overwhelmingly people offer personal support, Tesla as a company has remained silent.
Ottmann, who has been promoted 4 times in 6 years at Tesla, has now been let go.
Electrek’s Take
For a guy who calls himself a “free speech absolutist” and “anti-cancel culture”, he canceled this engineer pretty quickly when he didn’t like how he was exercising his free speech.
This is obviously an attempt at scaring other Tesla employees from speaking out at Tesla.
It’s one of my main concerns about the automaker: it’s not a meritocracy that attracts top engineering talent anymore. One of the main criteria to work at Tesla now is to support its CEO, who is off the deep end.
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