An Amazon driver loads packages into a delivery van at an Amazon delivery station on November 28, 2022 in Alpharetta, Georgia.
Justin Sullivan | Getty Images
It was a brutal year for mega-cap tech stocks across the board. But 2022 was especially rough for Amazon.
Shares of the e-retailer are wrapping up their worst year since the dot-com crash. The stock has tumbled 51% in 2022, marking the biggest decline since 2000, when it plunged 80%. Only Tesla, down 68%, and Meta, off 66%, have had a worse year among the most valuable tech companies.
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Amazon’s market cap has shrunk to about $834 billion from $1.7 trillion to start the year. The company fell out of the trillion-dollar club last month.
Much of Amazon’s misfortunes are tied to the economy and macro environment. Soaring inflation and rising interest rates have pushed investors away from growth and into companies with high profit margins, consistent cash flow and high dividend yields.
But Amazon investors have had other reasons to exit the stock. The company is contending with slowing sales, as predictions of a sustained post-Covid e-commerce boom didn’t pan out. At the height of the pandemic, consumers came to depend on online retailers like Amazon for goods ranging from toilet paper and face masks to patio furniture. That drove Amazon’s stock to record highs as sales soared.
As the economy reopened, consumers gradually returned to shopping in stores and spending on things like travel and restaurants, which caused Amazon’s impressive revenue growth to fade. The situation only worsened at the start of this year, as the company confronted higher costs tied to inflation, the war in Ukraine and supply chain constraints.
Amazon CEO Andy Jassy, who succeeded founder Jeff Bezos at the helm in July 2021, admitted that the company hired too many workers and overbuilt its warehouse network as it raced to keep up with pandemic-era demand. It’s since paused or abandoned plans to open some new facilities, and its head count shrank in the second quarter.
Amazon’s 2022 drop vs. Tesla and Meta
Jassy has also embarked on a wide-ranging review of the company’s expenses, resulting in some programs being shuttered and a hiring freeze across its corporate workforce. Last month, Amazon began making what’s expected to be the largest corporate job cuts in its history, aiming to lay off as many as 10,000 employees.
Even Amazon’s cloud computing segment, typically a refuge for investors, recorded its weakest revenue growth to date in the third quarter.
Looking to 2023, several analysts have reduced their estimates, citing persistent macro headwinds and continued softness in online retail and cloud computing.
Evercore ISI analyst Mark Mahaney, in a Dec. 18 note, lowered his 2023 estimates for Amazon, predicting total retail sales growth for the year of 6%, down from 10%. He cut his forecast for annual Amazon Web Services revenue growth to 20% from 26%.
Still, Mahaney said he remains bullish on Amazon’s long-term prospects, calling it a “buffet buy” because of its assortment of businesses. He pointed to Amazon’s growing share in retail, cloud and advertising, its apparent insulation from risks such as ad privacy changes, and its continued investment in areas like groceries, health care and logistics.
“For those investors who utilize 2-3 year time horizons and are looking to take advantage of the recent dislocation in high quality ‘Net stocks, we highly recommend AMZN,” wrote Mahaney, who has an outperform rating on the stock. While recessionary concerns are real and earnings estimate will have to come down, “AMZN remains arguably the highest quality asset we cover in terms of Revenue and Profit outlooks,” Mahaney wrote.
This photo illustration created on January 7, 2025, in Washington, DC, shows an image of Mark Zuckerberg, CEO of Meta, and an image of the Meta logo.
Drew Angerer | Afp | Getty Images
Meta will face off against the U.S. Federal Trade Commission on Monday in a high-stakes antitrust trial that could result in the company divesting Instagram and WhatsApp.
The trial in Washington is expected to last weeks and centers around the FTC’s allegations that Meta monopolizes the personal social networking market. CEO Mark Zuckerberg, former COO Sheryl Sandberg, Instagram co-founder Kevin Systrom and other current and former Meta executives are expected to testify, along with top brass from rivals TikTok, Snap and Google’s YouTube, according to a legal filing.
The FTC claims Meta shouldn’t have been allowed to buy Instagram for $1 billion in 2012 and WhatsApp for $19 billion in 2014, and the agency is calling for those units to be sliced off from the Menlo Park, California, company.
“Acquiring these competitive threats has enabled Facebook to sustain its dominance—to the detriment of competition and users—not by competing on the merits, but by avoiding competition,” the FTC said in a legal filing.
Meta disagrees and filed a pretrial brief last week reiterating its arguments that it is not a monopoly and that acquiring Instagram and WhatsApp has not harmed competition.
The trial will test the boundaries of the U.S.’s antitrust laws pertaining to corporate acquisitions, said Prasad Krishnamurthy, a law professor at U.C. Berkeley Law. The FTC will have to prove that not only did Meta monopolize the social media market but that its acquisitions of Instagram and WhatsApp actively “harmed competition.”
“It’s a big case because it involves Meta, a social media giant, and it involves one of the most important kind of markets in the world, the social media market,” Krishnamurthy said. “It has big implications for something that consumers use as part of their daily life, Instagram and WhatsApp.”
Judge James E. Boasberg, chief judge of the Federal District Court in DC, stands for a portrait at E. Barrett Prettyman Federal Courthouse in Washington, DC on March 16, 2023.
Carolyn Van Houten | The Washington Post | Getty Images
The lead up to the trial
The FTC filed its antitrust case against Meta in 2020, but judge James Boasberg of the U.S. District Court in Washington dismissed the case in 2021, saying the agency did not have enough evidence to prove “Facebook holds market power.”
Despite the dismissal, the FTC in August 2021 filed an amended complaint with more details about the company’s user numbers and metrics relative to competitors like Snapchat, the now-defunct Google+ social network and Myspace. After reviewing the amendments, Boasberg in 2022 ruled that the case could proceed, saying the FTC had presented more details than before.
“Although the agency may well face a tall task down the road in proving its allegations, the Court believes that it has now cleared the pleading bar and may proceed to discovery,” Boasberg wrote.
Meta motioned to end the case last April, but Boasberg denied it, ruling in November that the company must face trial. In a small victory for Meta, however, Boasberg did dismiss the FTC’s allegation that Facebook restricted third-party app developers’ access to its platform to maintain market dominance.
The company is expected to push back on the rest of the FTC’s allegations at trial on Monday. In a recent pre-trial brief, Meta’s lawyers wrote that the FTC fails to acknowledge that the company competes with numerous rivals, including TikTok, YouTube and Apple’s iMessage.
But the FTC’s core argument is that the company has monopolized the specific market of personal social networking, saying there are no major alternatives to Meta’s apps like Facebook and Instagram, which are used by people to stay up to date and communicate with friends and family in an online, shared-social space.
This disputed notion of the market that Meta operates and competes in could be crucial to the case’s outcome, Krishnamurthy said.
“When you look at antitrust cases, the market definition that comes out of the case, even what ends up being the one that determines the ruling, is often not anything remotely like how lay people or even businesses in that market will describe it,” Krishnamurthy said.
Andrew Ferguson, Commissioner of the Federal Trade Commission, speaks at a fireside chat at Harvard University’s second annual Conservative and Republican Student Conference 2025 at The Charles Hotel in Cambridge, Massachusetts, U.S., Feb. 8, 2025.
Sophie Park | Reuters
What happens now
The case kicks off Monday and is expected to last several weeks, and it could be months before Boasberg issues a ruling. It’s also unclear how the change of power in Washington could impact the case.
After being inaugurated in January, President Donald Trump replaced FTC Chair Lina Khan with Andrew Ferguson. Khan served as chair of the commission under former President Joe Biden and earned a reputation for being tough on businesses.
With the tech industry in particular, Khan brought an antitrust case against Amazon in 2023 and unsuccessfully sued to block Meta, Nvidia and Microsoft’s acquisitions of virtual reality startup Within, chip-design giant Arm and Activision Blizzard, respectively.
Though this case kicked off during Trump’s first time in office, Khan continued to pursue it during the Biden administration, telling a House Committee in May 2024 that the lawsuit “highlights the competitive importance of data and notes that privacy degradation can constitute an antitrust harm.”
Some legal experts have said that Trump’s pick of Ferguson could mean the FTC eases up on antitrust enforcement.
Khan told CNBC’s “Squawk Box” in early Jan. that she hopes the new Trump Administration won’t give Meta a “sweetheart deal” in the FTC case after Zuckerberg’s overtures to the White House.
Ferguson, however, has not indicated that the FTC plans to abandon its case, and in March, he told CNBC that his team has a “trial coming up” and that they are “pressing toward that.”
“My job is to make sure that everyone is complying with the antitrust laws,” Ferguson said. “And if they aren’t, we go to court.”
Ferguson is painting himself as an independent and is proceeding with trial outside of the broader political world, said George Hay, an antitrust law professor at Cornell Law School. Hay added that he’s pleased that Ferguson appears to be moving forward with the case despite much of its progress occurring during the Biden Administration.
“When you come in to the FTC, you inherit a staff of professionals who’ve been doing a lot of work, and it’s not that easy just to say, ‘Throw it all away,'” Hay said.
People shop at an Apple store in Grand Central Station in New York on April 4, 2025.
Michael M. Santiago | Getty Images
Though U.S. President Donald Trump’s 90-day pause on many of his “reciprocal tariffs” has given some firms and investors respite, America’s largest company, Apple, hasn’t been so lucky.
The Cupertino-based tech giant is heavily reliant on supply chains in China, which has seen its levies only continue to ramp up, with the U.S.’ cumulative tariff rate on Chinese goods now standing at 145%.
Thus, despite the U.S. trade situation looking more promising for much of the world, experts say that U.S.-China negotiations remain the most important variable for Apple.
“Apple could be set back many years by these tariffs,” Dan Ives, global head of technology research at Wedbush Securities, told CNBC, adding that the company had “had their boat flipped over in the ocean with no life rafts.”
The smartphone maker has been diversifying its supply chain from China for years, but out of the 77 million iPhones it shipped to the U.S. last year, nearly 80% came from China, according to data from Omdia.
The tech-focused research firm estimates that under current tariffs, Apple could be forced to increase its prices on phones sold to the U.S. from China by around 85% in order to maintain its margins.
“When the original China tariffs were at 54%, that kind of impact was serious, but manageable … but, it wouldn’t make financial sense for Apple to raise prices based on the current tariffs,” said Le Xuan Chiew, research manager at Omdia.
Few options
Apple reportedly shipped 600 tons of iPhones, or as many as 1.5 million units, from India to the U.S. before Trump’s new tariffs took effect, according to Reuters and The Times of India.
Apple and two of its iPhone producers did not respond to a CNBC inquiry.
Chiew said while this news is unconfirmed, stockpiling would’ve been the best option for the company to quickly mitigate the tariff impacts and buy themselves some time.
However, it’s not clear how long such stockpiles could last, especially as consumers increase iPhone purchases in anticipation of higher prices, he added.
According to Omdia, Apple’s medium-term strategy has been to reduce exposure to geopolitical and tariff-related risks, and it has appeared to focus on increasing iPhone production and exports from India.
Trump’s temporary halt will likely push tariffs on India to a baseline of 10% — at least for now — giving it a more favorable entry into the U.S.
However, the build-up of iPhone manufacturing in India has been a yearslong process. Indian iPhone manufacturers only began producing Apple’s top-of-the-line Pro and Pro Max iPhone models for the first time last year.
According to Chiew, ramping up enough production in India to satisfy demand could take at least one or two years and is not without its own tariff risks.
Exemptions?
In face of the tariffs, experts said the company’s best option is likely to appeal to the Trump administration for a tariff exemption for imports from China as it continues to ramp up its diversification efforts.
This is something the company had received — to an extent — during the first Trump administration, with some analysts believing it could happen again this time around.
“I still see some potential relief that can come in the form of concessions for Apple based upon its $500 billion U.S. commitment,” said Daniel Newman, CEO of The Futurum Group. “This hasn’t been discussed much — but I’m optimistic that companies that commit to U.S. expansion may see some form of relief as negotiations progress.”
Still, Trump has been clear that he believes Apple can make iPhones in the U.S.— though analysts have doubts about the plan. Wedbush analyst Ives has predicted that an iPhone would cost $3,500 if produced in the U.S. instead of the more typical $1,000.
Meanwhile, other analysts say that even a trade deal or tariff exemption may not be enough for Apple to avoid adverse business effects.
“Let’s assume that there is at least some thaw coming, either in a moderation of reciprocal tariffs targeting China or in a special exemption for Apple,” said Craig Moffett, co-founder and senior analyst at equity research publisher MoffettNathanson.
“That still wouldn’t solve the problem. Even a 10% baseline tariff poses an enormous challenge for Apple.”
Tesla CEO Elon Musk wears a ‘Trump Was Right About Everything!’ hat while attending a cabinet meeting at the White House, in Washington, D.C., U.S., March 24, 2025.
Carlos Barria | Reuters
Tesla shares slumped on Thursday, reversing course a day after the electric vehicle maker had its biggest gain on the market since 2013.
The stock dropped 7.3% to close at $252.40 and is now down 38% for the year, by far the biggest decline among tech’s megacap companies. That’s true even after the shares soared 23% on Wednesday, their second-sharpest rally on record.
President Donald Trump sent stocks up on Wednesday after announcing he would pause steep tariffs for many U.S. trading partners for 90 days to allow for negotiations. He set a minimum tariff rate of 10% while negotiations take place, but increased the tariff on China.
The whole market has whipsawed on President Trump’s changing plans, but Tesla has been particularly volatile, rising or falling by at least 5% on 19 different occasions this year.
The slump on Thursday came after the White House clarified that China’s tariff rate now stood at 145%. Beijing announced a reciprocal 84% tariff rate on U.S. goods, effective April 10. And the EU said it approved reciprocal tariffs on U.S. imports.
As questions swirled about the type of deals the U.S. might strike, analysts at UBS, Goldman Sachs and Mizuho cut their price targets on Tesla, with all three citing margin impacts of Trump’s auto tariffs.
“We expect Tesla shares to be volatile but downward sloping considering the rich valuation (especially compared to the other Mag7 stocks) in a skittish market,” UBS wrote. The firm, which has a sell rating and price target of $190, said it also sees “demand concerns.”
Tesla has experienced brand deterioration, declining deliveries and has been hit with protests along with some criminal acts targeting its facilities and vehicles. CEO Elon Musk, one of President Trump’s top advisers, has drawn heat to Tesla for his work in the White House, where he has slashed government spending and the federal workforce. In Europe, he has faced opposition after endorsing Germany’s far-right AfD party.
Tesla sales declined across Europe in the first quarter, according to data from European Automobile Manufacturers’ Association (ACEA) and others.
The uncertainty and threat of new tariffs has been troubling for Tesla’s margin outlook. The company sources many parts and materials from suppliers in China, Mexico and elsewhere.
Sales growth for Tesla previously hinged on the company’s ability to manufacture and sell a high volume of its cars and battery energy storage systems throughout Europe and Asia. EV competition has ramped up on both continents recently, and now the company has to contend with highest costs imposed by levies.
Musk has taken his anger out on Trump’s top trade adviser Peter Navarro, calling him a “moron” and “dumber than a sack of bricks” in social media posts earlier this week. However, Musk has shown his approval of the administration’s hard line against China, sharing a clip on X of U.S. Treasury Secretary Scott Bessent discussing the matter.
“China’s business model is predicated on this incredible imbalanced economy, and exporting low-cost goods – and subsidized goods – to the rest of the world,” Bessent said in the clip.
Thursday’s selloff provided some relief to Tesla short sellers, who got hammered in the prior day’s rally. According to S3 Partners, Tesla short interest stood around 80.5 million shares, with a 2.8% float as of Thursday. It’s one of the top four equity shorts in terms of notional value, at $17.9 billion. Short sellers bet on the decline in a stock and lose money when it goes up.