Connect with us

Published

on

Bud Light suffered another dramatic weekly plunge in sales in the wake of the Dylan Mulvaney fiasco — accelerating the end of the brand’s reign as the nations top-selling beer faster than anticipated, according to industry sources.

The Anheuser-Busch brand saw sales plummet 26.8% during the week ended July 22 — slightly worse than Bud Light previous weeks decline of 26.1%, according to data from NielsenIQ and Bump Williams Consulting.

The dropoff continued a catastrophic trend since Bud Light partnered with the trans influencer April 1 — which sparked backlash and boycotts in conservative regions of the country.

Meanwhile, sales of the No. 2 beer in the US, Modelo Especial, popped 13.4% over the same period, according to the data.

The brand should end Bud Light’s two decades of dominance in market share before the end of August, according to Bump Williams, who heads the eponymous consultancy.

Its going to happen a LOT sooner than anyone had ever thought, Williams told The Post on Monday. We have it surpassing Bud Light mid-August.

Modelo Especial has reached 8.2% market share year to date, compared with Bud Lights 8.4% — the closest any brand has come to surpassing Bud Light as the King of Beers, Williams said.

Modelo has been outselling Anheuser-Busch’s Bud Light in stores since May. The Belgian-based brewing giants other brands have also been dragged down amid the boycott.

Budweiser sales were down 10.3% through July 22, or marginally worse than the 10% decline the previous week, according to the recent data. Sales of Michelob Ultra dipped 0.9%, compared with a 1.3% decline the previous week, and Busch Light dropped 1.1%, compared with 2.8% the previous week.

Other rival beer brands besides Modelo Especial, which Anheuser-Busch owns outside of the US, are also benefiting from Bud Lights demise, including Yuengling Lager’s sales which soared 21.3%, Coors Light was up 21.2% and Miller Lite jumped 17.7% through July 22, according to the data.

Anheuser-Busch has told industry insiders that it believes the Bud Light declines are stabilizing with sales remaining down in the 25% to 28% range for weeks now, according to Williams.

Continue Reading

Sports

MLB playoff tracker: Dodgers, Mariners clinch divisions — what else is at stake?

Published

on

By

MLB playoff tracker: Dodgers, Mariners clinch divisions -- what else is at stake?

The final weekend of the MLB season is here — and there’s still plenty to play for!

The Milwaukee Brewers and Chicago Cubs have both clinched postseason berths, with the Brewers also taking home the NL Central title. The Philadelphia Phillies have locked up the NL East title, and the Los Angeles Dodgers clinched their fifth straight NL West title on Thursday. The New York Mets, clinging onto the final wild-card-spot, won their series against the Cubs this week and control their own destiny going into the final weekend, but the door is still open for the Cincinnati Reds — who won on Thursday afternoon — and Arizona Diamondbacks in the NL wild-card race.

In the AL, the Toronto Blue Jays became the first AL team to secure a playoff spot and the New York Yankees and Seattle Mariners joined them days later. In the biggest twists of the 2025 season, the Cleveland Guardians have rocked the American League playoff picture with a September surge, emerging as a serious contender in both the AL Central and wild-card race: After winning their series against the Tigers this week, the Guardians are now tied with Detroit for the the AL Central lead.

Beyond division races, there are many storylines to watch as the regular season comes to an end and playoffs begin: Where do current playoff matchups stand? What games should you be paying attention to each day leading up to October? Who will be the next team to clinch a postseason berth? And what does the playoff schedule look like?

We have everything you need to know as the regular season hits the homestretch.

Key links: Full MLB standings | Wild-card standings


Who’s in?

Milwaukee Brewers

The Brewers clinched the season’s first playoff spot for a second consecutive year on Sept. 13 and followed up by securing their third straight NL Central title. They earned a bye in the first round and are playing for the NL’s overall No. 1 seed.

Philadelphia Phillies

The Phillies clinched a spot in the postseason on Sept. 14. With a win the following night, Philadelphia clinched the NL East title for the second straight year. On Wednesday, the Phils beat the Marlins to clinch a first-round bye and home-field advantage in the NLDS.

Chicago Cubs

The Cubs clinched their spot in the postseason on Sept. 17 and will be making their first playoff appearance in a full-length season since 2018. They will face the Padres in the wild-card series.

Los Angeles Dodgers

With a win Thursday over the Diamondbacks, the Dodgers clinched the NL West title for the 12th time in the past 13 years. They will be the No. 3 seed in the NL and host the No. 6 seed in the wild-card series.

Toronto Blue Jays

The Blue Jays became the first AL team to secure a postseason berth with a with over the Royals on Sunday. They are currently tied with the Yankees for first place in the AL East — the division winner will earn a bye.

San Diego Padres

The Padres clinched their fourth postseason trip in six years with a walk-off win over the Brewers on Monday. They will face the Cubs in the wild-card series.

New York Yankees

The Yankees became the second AL team to clinch a playoff spot with a walk-off win over the White Sox on Tuesday. They are currently tied with the Blue Jays for first place in the AL East — the division winner will earn a bye.

Seattle Mariners

The Mariners clinched their first postseason appearance since 2022 on Tuesday and, with a 9-2 win on Wednesday, won their first AL West crown since 2001. They earned a bye in the first round.


Who can clinch a playoff spot next?

Upcoming clinch possibilities:

  • The Red Sox can clinch a postseason berth Friday with a win OR an Astros loss

  • The Guardians can clinch a postseason berth Friday with a win OR an Astros loss

  • The Tigers can clinch a postseason berth as early as Friday with any combination of three Detroit wins and Astros losses


What are this October’s MLB playoff matchups as it stands now?

American League

Wild-card round: (6) Tigers at (3) Guardians, (5) Red Sox at (4) Yankees

ALDS: Tigers/Guardians vs. (2) Mariners, Red Sox/Yankees vs. (1) Blue Jays

National League

Wild-card round: (6) Mets at (3) Dodgers, (5) Padres at (4) Cubs

NLDS: Mets/Dodgers vs. (2) Phillies, Padres/Cubs vs. (1) Brewers


Tiebreaker scenarios

AL East teams

Toronto Blue Jays

Win tiebreaker: Mariners, Red Sox, Yankees
Lose tiebreaker: Guardians

New York Yankees

Win tiebreaker: Mariners
Lose tiebreaker: Blue Jays, Guardians, Red Sox

Boston Red Sox

Win tiebreaker: Astros, Guardians, Yankees
Lose tiebreaker: Blue Jays, Mariners
(Red Sox still have 3 games left vs. Tigers)

AL Central teams

Cleveland Guardians

Win tiebreaker: Astros, Tigers, Yankees, Blue Jays
Lose tiebreaker: Mariners, Red Sox

Detroit Tigers

Win tiebreaker: Astros
Lose tiebreaker: Guardians, Mariners
(Detroit still has 3 games left vs. Red Sox)

AL West teams

Seattle Mariners

Win tiebreaker: Tigers, Guardians, Red Sox
Lose tiebreaker: Blue Jays, Yankees

Houston Astros

Win tiebreaker: N/A
Lose tiebreaker: Guardians, Red Sox, Tigers

NL East teams

Philadelphia Phillies

Win tiebreaker: Dodgers
Lose tiebreaker: Brewers

New York Mets

Win tiebreaker: N/A
Lose tiebreaker: D-backs, Reds
(Mets would lose tiebreaker in 3-way tie with Reds and D-backs)

NL Central teams

Milwaukee Brewers

Win tiebreaker: Phillies
Lose tiebreaker: N/A

Chicago Cubs

Win tiebreaker: Dodgers
Lose tiebreaker: N/A
(Padres and Cubs tied season series, division record tiebreaker TBD)

Cincinnati Reds

Win tiebreaker: D-backs, Mets
Lose tiebreaker: N/A
(The Reds would win tiebreaker in 3-way tie with D-backs and Mets)

NL West teams

Los Angeles Dodgers

Win tiebreaker: Padres
Lose tiebreaker: Brewers, Cubs, Phillies

San Diego Padres

Win tiebreaker: N/A
Lose tiebreaker: Dodgers
(Padres and Cubs tied season series, division record tiebreaker TBD)

Arizona Diamondbacks

Win tiebreaker: Mets
Lose tiebreaker: Reds
(D-backs would lose tiebreaker in 3-way tie with Reds and Mets)


Breaking down the AL race

The Blue Jays are trying to hold for the AL’s No. 1 seed and division title. While Toronto sits atop the AL East, the Boston Red Sox and New York Yankees are duking it out for wild-card seeding. And the Seattle Mariners separated themselves from the Houston Astros in a two-team AL West race to win their first division crown since 2001. Meanwhile, the Cleveland Guardians are going toe-to-toe with the Detroit Tigers in the AL Central while also playing themselves into a tight race for the final wild-card spot.

And what about when these teams get to the postseason? Here’s what their chances are for every round:


Breaking down the NL race

The Brewers were the first MLB team to seal its spot in October, and the Phillies — who then sealed an NL East title — clinched next. A group of contenders have separated themselves atop the NL standings with the New York Mets, Arizona Diamondbacks and Cincinnati Reds battling for the final playoff spot, and there is intrigue in the NL West as the Dodgers attempt to fend off the Padres for the division crown.

And what about when these teams get to the postseason? Here’s what their chances are for every round:


Game of the day

Looking for something to watch today? Here’s the baseball game with the biggest playoff implications:


Playoff schedule

Wild-card series
Best of three, all games at better seed’s stadium

Game 1: Tuesday, Sept. 30
Game 2: Wednesday, Oct. 1
Game 3: Thursday, Oct. 2*

Division series
Best of five

ALDS
Game 1: Saturday, Oct. 4
Game 2: Sunday, Oct. 5
Game 3: Tuesday, Oct. 7
Game 4: Wednesday, Oct. 8*
Game 5: Friday, Oct. 10*

NLDS
Game 1: Saturday, Oct. 4
Game 2: Monday, Oct. 6
Game 3: Wednesday, Oct. 8
Game 4: Thursday, Oct. 9*
Game 5: Saturday, Oct. 11*

League championship series
Best of seven

ALCS
Game 1: Sunday, Oct. 12
Game 2: Monday, Oct. 13
Game 3: Wednesday, Oct. 15
Game 4: Thursday, Oct. 16
Game 5: Friday, Oct. 17*
Game 6: Sunday, Oct. 19*
Game 7: Monday, Oct. 20*

NLCS
Game 1: Monday, Oct. 13
Game 2: Tuesday, Oct. 14
Game 3: Thursday, Oct. 16
Game 4: Friday, Oct. 17
Game 5: Saturday, Oct. 18*
Game 6: Monday, Oct. 20*
Game 7: Tuesday, Oct. 21*

World Series
Best of seven

Game 1: Friday, Oct. 24
Game 2: Saturday, Oct. 25
Game 3: Monday, Oct. 27
Game 4: Tuesday, Oct. 28
Game 5: Wednesday, Oct. 29*
Game 6: Friday, Oct. 31*
Game 7: Saturday, Nov. 1*

* If necessary

Continue Reading

Politics

Nigel Farage on course to be next prime minister, mega poll projects

Published

on

By

Nigel Farage on course to be next prime minister, mega poll projects

Nigel Farage is on course to be prime minister, according to a seat-by-seat YouGov poll which reveals the scale of Conservative implosion.

The YouGov MRP polling projection, based on a 13,000 sample taken over the last three weeks, suggests an election held tomorrow would see a hung parliament with Reform UK winning 311 of the 650 seats, 15 seats short of the formal winning line of 326.

In practice, once the Speaker and absent Sinn Fein MPs are accounted for, it would be all but impossible for anyone other than Mr Farage to secure the largest number of MP backers and thus become prime minister.

Reform UK has improved its position since the last YouGov MRP in June, when it was 55 seats short of a majority. The projection suggests 306 Reform gains, up from their current seat tally of five, which would be the biggest increase in any election in British history.

The projection of Commons seats in Great Britain puts Reform UK on 311 seats, Labour on 144 seats, Liberal Democrats on 78 seats, Conservatives on 45 seats, SNP on 37 seats and Greens on seven seats, with Plaid on six seats and three seats won by left-wing challengers.

Barely a year after Keir Starmer won a landslide, this result would see Labour lose around two-thirds of their existing seats, down from the 411 they won in last year’s general election.

This is significantly worse than the party’s 2019 result under Jeremy Corbyn when the party won 202 seats and is their lowest tally since 1931.

More on Nigel Farage

More than a third of Labour’s remaining seats would be in London, making them more reliant on London than any other British party is on any other nation or region.

Among the big-name casualties would be Yvette Cooper, Wes Streeting, Ed Miliband, Bridget Phillipson, Lisa Nandy and Angela Rayner.

The Conservatives would fare even worse, pushed potentially to the brink of extinction. They would lose two-thirds of their 121 seats won last year – which was already their worst result in their 190-year modern history – reducing their tally to 45 seats.

And even further back, it would be worse than any result they’ve ever suffered, all the way back to the formation of their predecessor party, the Tory Party in the 1670s.

This would put the Tories in fourth place behind the Lib Dems, and the first time they have not been one of the two biggest parties.

The Conservatives would be wiped out in both Wales and the South West, a heartland as recently as 2015, and left with just six seats in the north and one in Scotland.

Robert Jenrick, Priti Patel, James Cleverly and Mel Stride could be among the casualties. Almost 60% of their current front bench would lose their seats.

In theory, the Conservatives could line up with Labour, Lib Dems, Greens, Plaid, SNP, progressive left and Northern Ireland MPs to vote down a Farage premiership, but this is highly unlikely in practice. If they abstain, Mr Farage would still have enough MPs to become PM.

The projections suggest national vote shares of 27% for Reform UK, 21% for Labour, 17% for Conservative, 15% for Lib Dems, 11% for Greens, 3% for SNP and 1% for Plaid.

Some smaller, more recent YouGov polls have put the Reform UK total even higher.

The scale of the threat to Labour from Reform UK is laid bare in this MRP projection.

Three-quarters of Reform UK’s seats would come directly from Labour, while more than half of Labour seats would go directly to Reform UK.

The North East of England would be Reform’s strongest area with 21 of the 27 seats, followed by the East Midlands and Wales. Reform’s weakest areas are London, where they would have six out of 75 and Scotland where they would win five out of 57.

Scotland would see a resurgence of the SNP, an increase of 28 seats to 37 seats, with Labour left with nine seats.

This does not suggest Scottish Labour will be able to win control of the Scottish parliament at next year’s elections.

In Wales, Reform would have 23 seats, against Plaid’s six and Labour’s three, which implies there’s a strong likelihood of Labour losing control in the Welsh Sennedd elections next May.

Voters in Great Britain were asked by YouGov how they would vote in the event of an election tomorrow, even though one is not anticipated for three or four years. MRP projections come with a significant margin of error.

The central projection is that Reform UK gets 311 seats, but this could be as high as 342, which would deliver an overall majority, or as low as 271. The Tories could have as few as 28 seats and as high as 68 seats. Labour’s range could be from 118 to 185.

Continue Reading

Politics

Starmer admits Labour previously ‘shied away’ from immigration concerns

Published

on

By

Starmer to unveil plan for digital ID cards to crack down on illegal immigration

Labour has previously shied away from addressing concerns over immigration, Sir Keir Starmer has admitted.

The prime minister wrote in The Daily Telegraph that it is now “essential” to tackle “every aspect of the problem of illegal immigration”.

“There is no doubt that for years left-wing parties, including my own, did shy away from people’s concerns around illegal immigration,” he wrote in the newspaper.

“It has been too easy for people to enter the country, work in the shadow economy and remain illegally.”

Please use Chrome browser for a more accessible video player

Would ‘BritCard’ reduce illegal migration?

To address this problem, Sir Keir said that Labour will introduce a “free-of-charge” digital ID for adults that will be “mandatory for the right to work by the end of this parliament”.

The idea behind the so-called “Brit card” is that it would verify a citizen’s right to live and work in the UK.

The plans would require anyone starting a new job or renting a home to show the card on a smartphone app, which would then be checked against a central database of those entitled to work and live here.

More on Migrant Crisis

It is hoped this would reduce the attraction of working in the UK illegally, including for delivery companies.

Read more: The pros and cons of digital IDs – and do we need them?

A Brit card proposed by Labour Together. Pic: Labour Together
Image:
A Brit card proposed by Labour Together. Pic: Labour Together

At the moment, workers have to show at least one form of physical ID in the form of documents, but there are concerns within the government that these can be faked.

Lack of ID cards major pull for illegal migrants

French President Emmanuel Macron has repeatedly warned that the lack of ID cards in the UK acts as a major pull factor for Channel crossings, as migrants feel they can find work in the black economy.

Sir Keir is expected to reveal more details about the “Brit card” in a speech at the Global Progress Action Summit hosted by think tank Labour Together, the Centre for American Progress Action Fund, and the Institute for Public Policy Research in London today.

Please use Chrome browser for a more accessible video player

How phones may become a form of ID under new laws

“For too many years, it’s been too easy for people to come here, slip into the shadow economy and remain here illegally,” he is set to tell attendees at the summit.

Sir Keir will add: “It is not compassionate left-wing politics to rely on labour that exploits foreign workers and undercuts fair wages. But the simple fact is that every nation needs to have control over its borders.”

The Labour leader is expected to say that campaigners who think of themselves as progressive must look themselves “in the mirror” and identify areas where they have allowed themselves “to shy away from people’s concerns”.

Sir Keir’s ID card U-turn

The plan represents a shift in the government’s position, as last year ministers ruled out the idea following an intervention from Sir Tony Blair just days after Labour won the general election.

The former Labour prime minister has long been an advocate of ID cards and took steps to introduce a system that would begin as voluntary and could later become compulsory while in office.

Last July, then home secretary Yvette Cooper said of the idea: “It’s not in our manifesto. That’s not our approach.”

Please use Chrome browser for a more accessible video player

Digital ID cards a ‘massive move’ by government

The rollout was scrapped after Labour was ejected from power in 2010, having been opposed by the Liberal Democrats and the Tories at the time.

The idea of ID cards has long been opposed by civil liberty and privacy groups in the UK.

Sir Keir is said to have shared their concerns but came round to the idea amid record-high levels of small boat crossings.

Read more from Sky News:
Two more deported under UK-France returns deal
Campaigners on why they oppose asylum hotels protests

Migrants attempt to cross the English Channel from northern France. File pic: Reuters
Image:
Migrants attempt to cross the English Channel from northern France. File pic: Reuters

A report by the Tony Blair Institute published on Wednesday said digital ID can “help close loopholes that trafficking gangs and unscrupulous employers currently exploit, reducing pull factors driving illegal migration to Britain and restoring control over borders”.

Labour Together, which has been backed by Sir Keir, published a report in June which said digital ID could play a role in right-to-work and right-to-rent checks, supporting “better enforcement of migration rules”.

The announcement has been met with criticism from civil liberty group Big Brother Watch, which said the introduction of ID cards would turn “us into a checkpoint society that is wholly unBritish”, and from Reform UK and the Tories, who argue the ID cards would not stop small boat crossings.

A petition demanding that the government not introduce digital ID cards has already reached half a million signatures.

Continue Reading

Trending