As Florida State president Richard McCullough began his remarks to his board of trustees during a virtual meeting on Wednesday, more than 2,000 people were tuned into the livestream on YouTube.
Among those were officials both in the ACC office and schools across the league. Shortly after McCullough told the board that Florida State would “very seriously” consider leaving the ACC unless there is a radical change to the conference’s revenue distribution model, the backlash from those inside the league followed.
While Florida State has made it clear it has been unhappy before, this was the first time McCullough said so publicly — the strongest sign yet that Florida State would consider leaving the league.
One ACC administrator thought it was an attempt to “strong arm” presidents to change their minds on revenue distribution. Another questioned whether trustee members even realized Florida State willingly signed the grant of rights in 2016, giving the ACC control over its media rights through the end of its television contract in 2036.
“Was this a leverage play?” one administrator asked. “It seems like there would’ve been a lot better ways of handling it.”
Based on interviews with administrators and league officials over the past several days, the league has seemingly taken an “us versus Florida State” mentality — with both public and private comments intimating as much. But the saga might be far from over as conference realignment continues in the Big Ten and Big 12. If the Big Ten decided to expand to 20 schools after adding Oregon and Washington on Friday, would it come looking at the ACC and Florida State? And how would that even work with the grant of rights question continuing to muddy the waters?
There is an Aug. 15 deadline for any conference member to give notice if it plans to leave the ACC in a year. With that date looming, there remain incredulous administrators wondering what the play is for Florida State.
“One could argue they’re just trying to create chaos and that they thought the only way to make it work would be to break the league up,” one source said. “Part of the theory here is they bang the drum real loud and eventually everybody else would panic.”
In some ways, what happened Wednesday in the board meeting was not surprising. Florida State athletic director Michael Alford has been vocal both publicly and in meetings with ADs, ACC administrators and officials that the school is not happy with both the speed and progress in addressing what is estimated to be a $30 million annual revenue gap with the SEC and Big Ten — a gap Florida State described as “insurmountable.”
In February, after feeling there was no urgency to address changing ACC revenue distribution to help close that gap, Alford sounded the first alarm, telling his board, “Something has to change because we cannot compete nationally being $30 million behind every year. It’s not one year. We’re talking about $30 million compounded year after year.”
Within three months, the ACC had a framework to address at least part of the gap: Success initiatives, which would reward teams that have on-field success in football and basketball with a larger portion of the revenue that comes with CFP and NCAA tournament appearances.
Beyond the success initiatives, Florida State has been pushing for another component to the revenue distribution: rewarding teams that generate higher television ratings and viewership with a larger share of the television money distribution. But that has gotten zero traction from ADs and presidents, frustrating Florida State further.
A number of administrators from other ACC schools questioned why Florida State felt it deserved a larger revenue share, considering its football program has not won an ACC championship or been in the College Football Playoff since 2014. Florida State has presented numbers that show they bring 15% of the value to the TV deal but get 7% of the revenue. Currently, each ACC school shares that equally.
“I would love all my colleagues in the ACC to love me in every way,” McCullough told ESPN before the board meeting. “But I have a fiduciary responsibility to Florida State, so I have to push and there are some schools that just don’t agree with my point of view.
League commissioner Jim Phillips declined comment but several athletic directors did not after Alford’s remarks Wednesday. After the board meeting, a group of ACC ADs discussed how to best address the remarks and decided North Carolina athletic director Bubba Cunningham would speak first publicly on their behalf. Cunningham told a local radio station Thursday it did the ACC no good for Florida State to be “barking like that.”
In comments to ESPN on Friday, Miami athletic director Dan Radakovich echoed what Cunningham said. “Florida State is doing what Florida State feels like it needs to do,” Radakovich said. “Each of our schools have to make their own decisions. But on top of all of it, we need to continue to try to make the ACC as strong as we can make it. We’ve got our grant of rights, we have all those other pieces that are associated with keeping ourselves together. Right now, we feel really strongly that our best course of action is to keep the ACC together and try to make it as strong as it can be.”
As one ACC administrator noted, the ACC is already losing the PR battle, with the Big 12 — a league with fewer signature programs, a lower TV valuation and no standalone network — being viewed as growing and stable, while the ACC looks to be teetering. Florida State’s public criticism of the league’s financial picture only exacerbates that problem.
At ACC media days just last month, Phillips addressed the idea that the ACC would no longer be able to compete at such a revenue disadvantage.
“We’ve had multiple TV consultants,” Phillips said. “Third is a good position but we want to gain traction financially in order to close the gap with the SEC and Big Ten.
“I think one of the presidents said it best: ‘Are we chasing a dollar amount or are we chasing success?'” Phillips continued. “I think there’s a difference there. If you’re chasing a number it takes you down a different path. If you’re chasing success competitively, every institution has an idea of what they need. So again, I feel really strongly about this league and I think people are missing it when they’re not paying attention to the results of how well the conference has done.'”
League officials and ADs thought they’d found enough common ground after contentious spring meetings in May, when it became publicly known that Clemson, Florida State, Miami, North Carolina, NC State, Virginia and Virginia Tech had discussed the grant of rights and future of the ACC among themselves — which led to a clearing of the air among the entire league. On the heels of that meeting, ACC presidents agreed to change the revenue distribution model to include the success initiatives.
With that progress made, the league has continued to look at ways to address the revenue gap — something atop Phillips’ agenda on a daily basis. While the SEC and Big Ten will be far ahead from a revenue standpoint, the ACC remains No. 3 in revenue distribution, distributing an average of nearly $40 million per school in 2021-22.
Radakovich said the payouts from the league’s TV deal have exceeded initial projections. The problem is the SEC and Big Ten negotiated new deals in a far different climate that provided them with more money.
“It’s hypersensitive, now, given all the different changes that have continued to come within intercollegiate athletics,” Radakovich said. “Needing more resources is high on the list.”
Florida State is not alone in wanting those resources, of course. That is why what happened Wednesday remained perplexing for many within the league. Multiple sources questioned where Florida State would go if it decided to leave given the current situations in the SEC (not looking to expand) and the Big Ten (adding Oregon and Washington).
Panic is a concern, another league source told ESPN, noting “everyone’s head has to be on a swivel” right now, but that making hasty decisions could create far worse long-term outcomes.
Another school official did not think making loud statements would change any decision a president makes about unevenly distributing television revenue based on ratings. “Why would my president take money out of our pocket and give it to Florida State when it would only hurt us? We need to run an athletic department, too,” one source said.
If FSU is planning to leave anyway, an athletic director said, there’s little reason to give them more money now. Instead, ACC schools could simply wait for FSU to be the one to cut a sizable check on its way out the door.
ESPN baseball reporter. Covered the L.A. Rams for ESPN from 2016 to 2018 and the L.A. Angels for MLB.com from 2012 to 2016.
The Los Angeles Dodgers have added left-hander Tanner Scott, arguably the best relief pitcher on the free agent market, agreeing to terms on a four-year, $72 million contract, sources told ESPN’s Jeff Passan on Sunday.
The addition of Scott likely puts the finishing touches on another busy offseason for the reigning World Series champions.
Before Scott, the Dodgers signed Blake Snell, one of the best starters on the market; brought back Teoscar Hernandez and signed Michael Conforto, solidifying the corner outfield; signed Korean second baseman Hyeseong Kim, freeing up a trade of Gavin Lux; extended Tommy Edman; and, in one of the winter’s biggest developments, lured phenom Roki Sasaki.
Originally a sixth-round pick in 2014, Scott has established himself as a dominant force over these past two years. With the Miami Marlins and San Diego Padres from 2023 to 2024, Scott posted a 2.04 ERA in 146 appearances, striking out 188 batters and issuing 60 walks in 150 innings.
With Scott, the Dodgers’ luxury tax payroll is estimated to be somewhere in the neighborhood of $375 million, about $70 million more than that of the second-place Philadelphia Phillies.
The New York Yankees are the only other team with a competitive balance tax payroll projected to be over $300 million.
Pittsburgh Pirates CEO Travis Williams said the organization is committed to winning but declared to frustrated fans that owner Bob Nutting will not sell the team.
Williams addressed fans’ frustration over Nutting’s ownership Saturday during a Q&A session at the Pirates’ annual offseason fan fest.
As Williams was responding to the first question, one fan in attendance shouted, “Sell the team,” prompting some applause from the audience. At that point, several fans started chanting, “Sell the team!”
Greg Brown, the Pirates’ longtime television play-by-play announcer, asked the fans to stop the chant and to “be respectful.” Another fan then asked Williams, who was seated next to Pirates general manager Ben Cherington and manager Derek Shelton, why Nutting was not in attendance.
“We know, at the end of the day, this is all passion that has turned into frustration relative to winning,” Williams said, according to the Pittsburgh Post-Gazette. “I think the points that you are making in terms of ‘Where is Bob?’ That’s why he has us here, we’re here to execute and make sure that we win.”
Williams added that Nutting, who has owned the Pirates since 2018, was scheduled to attend the event and interact with fans at some point later Saturday.
“To answer your immediate question that you said earlier, Bob is not going to sell the team,” Williams said. “He cares about Pittsburgh, he cares about winning, he cares about us putting a winning product on the field, and we’re working towards that every day.”
Nutting has been widely criticized by fans and local media in recent years as the Pirates have toiled at or near the bottom of the National League Central standings.
The Pirates went 76-86 last season en route to their fourth last-place finish in the past six seasons. They have not finished with a winning record since 2018, have not reached the playoffs since 2015 and have just three postseason appearances since 1992.
“We know that there is frustration, frustration because we are not winning, with the expectations of winning,” Williams said. “At the end of the day, that’s not due to lack of commitment to want to win.”
Spurred by the arrival of ace pitcher Paul Skenes, the reigning NL Rookie of the Year, the Pirates were 55-52 at the trade deadline last season before a 21-34 free fall through the final two months dropped Pittsburgh to last in the NL Central.
“We can just look at last year,” Williams said. “It was a big positive going through the middle of the season, we were going into August two games above .500, but unfortunately we had a tough run in August and that tough run in August took us out of the hunt for the wild card. … From myself to Ben to Derek to lots of other people that are here today and throughout the entire organization, but that’s not for a lack of commitment or desire to win whatsoever.
“That’s from the top all the way down to the bottom of the organization. We are absolutely committed to win; what we need to do is find a way to win.”
ATLANTA — “Think traditionally, but without traditional thinking.”
Those were the words of Ross Bjork, the still-new Ohio State athletic director during the Saturday morning media day ahead of Monday night’s College Football Playoff National Championship game. The question was about the balanced approach taken by his football program, and also by the opponent, Notre Dame. The Buckeyes and Fighting Irish inarguably rank among the most tradition-rich teams in the 155-year history of college football. Yet, here they are, after a combined 271 seasons, the second- and fourth-winningest programs of all time, having steered their way to the final game of this season by embracing modernized approaches to the sport while honoring the history that is as much a part of their DNA as helmets and shoulder pads.
Maintaining the shine on those silver and gold helmets by piling up silver and gold in the form of NIL money.
“We want to work at these places because of what they are and what they have been and the success they’ve enjoyed,” Bjork said. “But we have also been charged with ensuring that’s what they continue to be.”
Bjork said that just as the Buckeyes were ending their media day session and the players who earned a spot in the title game, the ones who cost $20 million to assemble, according to Bjork, filed in around him and headed for the team bus. His mantra about respecting the past while moving toward the future was uttered as 45-year-old head coach Ryan Day was holding court at a podium just over his boss’s shoulder. Day’s big-game failures lit the spark needed to raise those millions to sign those players who are now in Atlanta needing only one more win to earn Ohio State’s first national title in a decade.
When the Buckeyes exited the room, their seats were filled by their counterparts at Notre Dame, whose roster includes 10 additions via transfer, once a taboo subject in South Bend, Indiana. The players opted to play in northern Indiana partly due to the just-established coffers of name, image and likeness money. Those new arrivals included the quarterback from Duke who led the Irish downfield late against Penn State in the CFP semifinals, setting up the transfer kicker from South Carolina who kicked the game-winning field goal. Now, Notre Dame football is on the cusp of its first national title since 1988, when cell phones were still carried in shoulder bags. As the Irish players took their places, coach Marcus Freeman, the human energy shot, immediately and unknowingly parroted Bjork.
“Our everyday walk is spent with one foot firmly planted in our past, but that other foot is always stepping in our future.”
Is that easy, Coach?
“No. But it’s also not a burden. It’s a privilege. Once you understand that, it’s worth it. And what makes it worth it is … well …”
With a smile, the 39-year-old coach — a former All-Big Ten Ohio State defender — swept his hand broadly, toward Mercedes-Benz Stadium across the street, toward the gold-wearing Notre Dame faithful in the nearby Playoff Fan Central craning their necks to see their Irish, and toward the cylindrical gold CFP championship trophy, sitting atop a podium in Freeman’s sightline.
“You win football games by being smart and working hard, that’s no secret,” Freeman’s quarterback, Riley Leonard, said. “But you also have to evolve. I think that in college football now, as much as it keeps changing, programs and universities have to change with it. Your choice is to either do that or get left behind.”
But evolution is also a choice. The dinosaurs didn’t have to walk into the tar pits. And college football programs — even old-timers such as Ohio State and Notre Dame — don’t have to walk into the quicksand of mediocrity, led there by the blinders of obligation to keep on keeping on the same way that Knute Rockne and Woody Hayes did.
“The greatest challenge isn’t changing the minds of the people inside the football building. They are living it. They are going to do whatever it takes,” former Notre Dame QB Brady Quinn, now a college football analyst for Fox, said in December as his alma mater began its CFP run. “It’s making the people who support the program understand what needs to be done. Making them understand that the way it always worked, the way their favorite teams were built, is not how it works now. And then explaining that their support that might have always just been rooting for the team, even buying season tickets, that support needs to be backed monetarily. That makes some people uncomfortable, but it is also the reality. And it pays off. Literally.”
Freeman’s predecessor at Notre Dame, Brian Kelly, has come under fire from those who love the Irish, and some of that is warranted. But criticism that he didn’t understand the modern business model like Freeman does isn’t entirely accurate. That model has changed dramatically since Kelly’s sudden departure for LSU three years ago. Even while he still had the job, finishing his 12 seasons only 13 wins shy of Rockne’s record 105, Kelly openly described the daily tug-of-war between pulling Notre Dame into the current times while also wrestling with the longtime program backers who resisted change, aka “the Gold Seats.”
For example, replacing the analog clock and scoreboards that had long sat atop the end zone edges of Notre Dame Stadium became a battle as Kelly hoped to add videoboards. After a years-long debate, the compromise was to add the TV screens, but keep them to a modest size, similar to the old scoreboards, and immediately prior to and after games, the displays on those screens were to be changed to digital images of the old clock and scoreboard.
“Those are the challenges that you face at a university like Notre Dame that I don’t believe you do anywhere else, and I certainly coached at a lot of other places,” said Lou Holtz, chuckling when discussing his 11 years in South Bend, winning that 1988 national championship and finishing right behind Rockne with 100 victories. “There is no question that it took cooperation from the administration, after some hard conversations about where we wanted Notre Dame football to be in the future, for me to get a player like Tony Rice [QB on the ’88 team] into school. I went to [then-president] Father Joyce and appealed to him directly. But I was told he would be admitted only if he proved himself academically for a year, to go nowhere near a football game. And guess what? Tony Rice has his degree from Notre Dame and to this day, is one the most beloved players in the history of the program. We found his place, and we did it within the framework of what one might call the Notre Dame Way.”
It was with that same mentality that Freeman went about selling the idea of bringing in transfers — a practice rarely entertained by a school understandably proud of its academic reputation — as something that could still fit into the parameters of the Notre Dame Way. The 2024 roster additions were carefully selected. They were established stars but also largely graduate transfers already with college degrees. Two players were required to wait until summer to enroll after their degrees were completed, and in the meantime, were relegated to spring practice observers.
Leonard is an undergrad, but no one questions Duke’s academic credentials. He is also a Notre Dame legacy, the great-grandson of James Curran, a 1940 Irish graduate who played football under head coach Elmer Layden, one of the fabled Four Horsemen.
“The transfer portal has really helped us because it’s allowed us to address specific needs, but it’s also helped us distinguish ourselves as a program in the sense that our kids are still picking Notre Dame for a host of reasons, not just NIL,” said Jack Swarbrick, who served as Notre Dame’s AD from 2008 to 2024 and made the decision to promote Freeman after Kelly’s departure. “No one would come to Notre Dame just for NIL. It’s too hard. If all you worried about is the compensation, you’ll go get it somewhere else. … So, for all the schools that are just recruiting with an emphasis on compensation, we’re now even more distinct than we used to be, and I think that’s helped.
“We have to be very careful in the transfer portal. It’s why nine out of 10 are grad students. It’s just really hard to get undergraduate transfers into Notre Dame.”
As Freeman bolstered his roster in the most gold-helmeted fashion, many who had worn those helmets paved the NIL road. That effort was anchored by a collective kick-started by Quinn, with a stated mission of proving to those Gold Seats who feared the future that their shared alma mater could keep up with the times and still do it on their terms. Friends of the University of Notre Dame — FUND — paid athletes for charity work. Now that the NIL structure has changed again, FUND has been closed, handing over the reins to for-profit collective Rally, designed to better handle the next imminent sea change — revenue sharing.
“It is very important to all of us to do everything we can to honor the hard work and investment that so many people are putting in us, especially the former players,” said sophomore defensive back Christian Grey, who hauled in an interception that set up that final CFP semifinal-winning drive for Leonard & Co. “To me, that’s also learning the history of Notre Dame football. My high school English teacher [in St. Louis] was a Notre Dame grad and he taught me that as soon as I committed. He gave me a Four Horseman poster and it’s been on my wall ever since. It reminds me of what we are playing for. Past and present.”
Meanwhile, it was Ryan Day who spurred the NIL and roster revolution in Columbus. Bjork took over as Ohio State AD one year ago, mere days after Buckeyes archenemy Michigan had won its first national championship in 26 years — this after beating OSU for the third straight season. Bjork hadn’t even unpacked his office when Day approached him with a detailed plan on how to catch up to Michigan. Together, they drummed up financial support, having to point only to the Wolverines’ title run as the reason to start cutting checks. Among those listening were former players.
“We had started a collective, the Foundation, in 2023 because we saw what was happening at places like Texas, Alabama, Michigan, you name it, and we knew our school was falling behind,” said Cardale Jones, quarterback on Ohio State’s 2014 team that won the inaugural CFP title. “Sadly, we didn’t get a lot of support from the school itself. But once that commitment started coming from the inside, you see what happened.”
What happened was that $20 million shopping spree that led to a stunning influx and retention of talent, the most impressive offseason this side of the Philadelphia Eagles. And just when it appeared that de facto Avengers assemblage might not pay off — see: two regular-season losses, including a fourth straight to Michigan — the team that entered the newly expanded 12-team CFP as an at-large invitee has been a Buckeye Buzzsaw. A return on investment.
So is there a long-term place in a universe of perpetual college football change for stuff like gold helmets and Buckeye helmet stickers? The House that Knute Rockne Built and the Horseshoe? “Wake Up the Echoes” and the script Ohio? Stories of Paul Hornung and Hopalong Cassady, or George Gipp and Archie Griffin? Is this fast-forward sport of checks and cascading spreadsheets a place where lighting candles in the Grotto and chanting “O-H! I-O!” is anything other than outdated?
Day and Freeman not only believe all of that can coexist within the framework of the modern college football world, but the two head coaches who will shake hands at midfield Monday night — one a champion — believe that all of the above is the key to survival. The grounding rod. The only way to properly digest — or enjoy — what this world has become.
It’s why Freeman reinstated the lost tradition of Notre Dame football players attending Mass as part of their pregame routine; he has converted to Catholicism. It’s why Day got misty-eyed Saturday morning when asked about Ohio State’s Friday night golf course dinners, with the homemade pecan rolls that became a staple of the Woody Hayes experience, and leading his team into pregame Skull Session pep rallies.
“We are in this to win games and championships, but also to do right by our players and by those who have spent their lives dedicated to the idea of Notre Dame football,” Freeman said. “You lose sight of any part of that, and you’ve lost sight of what this all means.”
Added Day: “As long as they have been playing college football, the greatest programs have stayed great by adapting to the times they are in. You evolve your defense. You evolve your offense. So you also have to evolve how you run your program. But you can’t run away from who you are. You cannot let that happen. Ever. That’s when you lose a lot more than some football games.”